By Laura Michelle Digital Marketing
If you’re a small business then you need a website as part of your marketing strategy (even if you’re rocking it on social media).
Below are five reasons why:
1. You’re searchable beyond social media!
Face it, when people want something today, even if it’s something offline, they’re going to go to Google to find out what or where it is. If your business doesn’t have an SEO optimized website you’re simply not going to appear.
2. Builds trust and credibility
If you have a website it instantly builds your trust and credibility with your ideal client.
Imagine if you walked down the street and saw a bare shop window, you’d probably think it’s a bit dodgy and keep walking by.
Having a website for your business makes you more legit and professional for your clients online.
If you only have social media, you may be perceived as a hobbyist. You want to build your online shop window and be seen as an expert to your ideal clients so they trust you and then buy from you.