AmMia was created for and named after my daughter Amelie (the Am stands for And Mummy). At the moment we make anything crochet including keyrings, bookmarks, newborn baby photography props and bespoke orders.
Amelie was diagnosed at birth with Down Syndrome in March 2017 that devastated us all and so our grieving process began.
In June 2018 while making a call the midwife baby blanket, the tears gradually began to lesson. Crocheting was a form of therapy for me that gave me something to focus on and to distract my thoughts from spiralling further out of control.
One of my biggest fears was for my daughter’s future. It was then I realised I needed to take back control and do everything in my power to shape Amelie’s future. I then came up with AmMia and started making bookmarks and keyrings, anything pretty just like my daughter. We have grown so much in a short period of time because of all the support people have shown us. I will continue to learn new things so that I can teach my daughter and grow our product range. AmMia I hope will be my daughter’s future in which ever interest or format she wants. I will continue to strive to help AmMia grow into a brand as I would love it to be a huge success so that it will continue to provide for her long after I’m gone.
We donate 20% of all profits to North down and Ards down syndrome support group and the rest set aside for my baby girls future.
As a mum of 3 it can be difficult to juggle everything and can find myself working long into the night after I’ve put the children to bed but I have a very supportive husband and no greater motivation than my daughter. For anyone thinking about starting your own business, if your passionate about it, I’d say go for it.
There can be long hours but offers flexibility around family life. I’m also enjoying learning new things from all aspects of the world of business and networking with like minded mummy’s.