If you’re looking to start a career as a personal trainer, you may wish to know the prices involved to be qualified. But before you rush into choosing the cheapest option to save money, there are a number of elements you need to consider, including:

Contents

• The Average Cost Of A Personal Trainer Course
• Factors That Affect The Overall Cost Of A Personal Training Course
• The Services That Are Worth Paying More For
• How to Price Compare To Get The Best Value for Your Money
• Can You Become a Personal Trainer for Free?

With OriGym, you can spread the cost of your Personal Training Diploma into manageable monthly instalments. This allows you to cover the cost of your qualification at a suitable pace, without the worry of ever encountering unwanted hidden fees.

Download our FREE Course Prospectus to learn more about our fantastic range of courses.

The Average Cost Of A Personal Trainer Course

Personal trainer course prices vary between providers, so it can be challenging to find a definitive answer to how much it costs to become a certified personal trainer

However, by looking at the industry as a whole it is possible to get information on average price of these qualifications.

For example, according to the National Register of Personal Trainers, the average price of a personal trainer course is around £1500! OriGym’s Diploma in Personal Training adheres to this average costing a total of £1499!

This does not mean every provider has to adhere to this, some will charge more and others will charge less.

The cost of this course saves you money and allows you to attain both Level 2 Fitness Instructor and Level 3 Personal Trainer rather than paying for the 2 courses separately.

The affordability of our PT Diploma is rooted in OriGym’s belief that vocational training should be affordable and accessible to everyone without compromising on quality.

However, when looking at these prices you need to remember that there is no legal minimum or maximum cost that providers can charge. As a result, they can charge whatever they want!

So, it’s important to research what you’ll receive for your money before enrolling with a course provider.

Factors That Affect The Overall Cost Of A Personal Training Course

Now that we’ve established that Personal Trainer courses prices will differ from one provider to another, you may be questioning why some charge more than others.

In truth, many factors can influence the overall cost of a Level 3 Personal Trainer Course of these courses, let’s take a look at them in more detail:

#1 How The Course Is Delivered

No two students are the same, some will prefer to study independently online, whilst others will benefit from in-person face-to-face tutoring.

Your chosen study method could actually influence the overall cost of a personal trainer course. For example, online courses are typically cheaper, as they require fewer overheads.

In contrast to this, in-person tutoring will cost more to cover other expenses such as rental on gym settings. It’s therefore important to consider what study method suits your needs, as this will affect how much you pay!

#2 – If The Course is Part of a Package Deal

Another factor that can influence the cost of a Level 3 Personal Trainer Course is whether the qualification is being sold separately, or alongside other courses as part of a package deal.

Packages are a cost-effective alternative to buying multiple courses separately. However, students who just want the Level 3 PT course will find it’s cheaper to purchase it by itself.

Some training providers such as OriGym will sell courses both separately and as part of package deals, but that’s not to say every provider follows the same formula.

Others may only offer packages, prompting their students to pay higher prices to receive the qualifications they require.

#3 Whether They Accept Loans

Some training providers allow their students to cover the cost of a Level 3 Personal Trainer Course through government-funded Advanced Learner Loans.

The minimum loan of £1,987 for a course requires you to complete 293 to 388 guided learning hours.

Training providers that accept these loans will typically charge higher fees than the ones that don’t. This is because they’re aware of how much their students will receive from the government, and will ensure their prices are set to get as much of this as possible.

Remember, you will eventually have to pay a loan back. This means that if you opt for a provider that charges a significantly higher price, you will eventually have to repay this sum to the government!

#4 Whether They Charge Interest

When asking how much it costs to become a personal trainer in the UK, it’s important to look beyond the initial price advertised on a provider’s website

Specifically, you should research whether a training provider will charge interest on monthly payment plans, as this could result in you paying more than you expected.

Some training providers may even try to deceive their customers by offering 0% interest for a limited time only. This may sound appealing, but once this period has expired you’ll be paying more than you expected!

That’s not to say every training provider is deceitful about this. For example, at OriGym we believe in making our qualifications as accessible as possible, which is why all our payment plans are completely interest-free!

#5 Marketing Strategies

Occasionally, providers that inflate their Level 3 Personal Trainer Course price will do so for marketing purposes. For example, some may charge higher fees and then brand themselves as a ‘luxury service’.

These marketing strategies can encourage certain students to pay extra for their qualifications, believing they are receiving a ‘better’ education than others.

In reality, these pricer courses will still adhere to the same Ofqual-regulated guidelines as the cheaper alternatives, meaning you’ll pay more for the same Level 3 qualification.

Additionally, these pricer courses likely won’t offer any unique services that warrant the increased cost. For example, at OriGym we offer free post-course career support that has helped 92% of graduates find employment, all whilst maintaining our dedication to affordability.

#6 Hidden Fees

When you enrol on a course to become a personal trainer, you might be surprised that hidden fees can influence your course’s total price. These fees can apply to things like:

• Administration cost
• Certificate
• Exam Resits

Here at OriGym, we don’t believe in subjecting our students to any of these hidden fees! This is why we offer students free unlimited resits and will never charge for things like postage of certificates.

Essentially, the cost of our Level 3 Personal Trainer Course will be as advertised on our website!

When considering the best provider to enrol on a course with, it’s important to consider these factors to find the right PT course that offers great value for money.

The Services That Are Worth Paying More For

The question of how much does it cost to become a personal trainer in the UK is somewhat subjective, as some students may be willing to pay more than others for certain services.

With this in mind, let’s discuss what services are worth paying more!

#1 The Right Study Method for You!

As previously discussed, training providers will offer multiple different study methods at varying prices. Whilst it may be tempting to opt for the cheapest option, you should always prioritise your learning preferences.

For example, if you don’t feel confident completing a course online through independent studying, you should instead pay the slightly higher price for in-person training.

In this instance, you can receive direct support from your tutors on both your theoretical and practical work.

This will help you build your confidence as you develop your knowledge and skills from experts working in the industry who can help you pass the course.

#2 The Level of Tutor Support

When it comes to services that are worth paying more for, you’ll want to ensure that you’re supported throughout your study.

Tutor support can make the difference between passing or failing modules, so you’ll want to opt for a provider that will be on hand to offer expert guidance.

For example, if you decide to enrol on OriGym’s PT Diploma, you’ll receive comprehensive support through our tutoring team, who are available 7-days a week.

Even better yet, they are easily accessible across a variety of platforms such as phone, email and chatbox. This means you can reach out in whatever manner you feel most comfortable with.

#3 Post Course Career Support

You should pay more for a qualification that offers post-course career support as it can help improve your employment opportunities.

This support can help you find employment with reputable gym chains or provide you with the tools needed to launch a self-employed career in the industry.

For example, at OriGym we provide:

• CV analysis
• CV distribution
• Guaranteed job interviews with corporate partners
• Free, unlimited access to business marketing tools

Said services have helped over 92% of our graduates find employment within the fitness industry, proving just how valuable they can be.

#4 Location

Many training providers only have a select amount of locations for you to complete the practical elements of your course. This means that you could incur additional costs, for the likes of travel expenses and accommodation.

For example, a lot of training providers operate solely from London, meaning if you’re located outside of the capital you’ll be paying more than initially expected.

To avoid this it’s worth opting for a training provider that has multiple different venues. This greatly increases the chances of there being a venue within or close to your local area!

For example, by enrolling on a Personal Trainer course with OriGym you can complete the practical elements of your course from one of our venues located across the UK.

#5 Free Course Resits

Some course providers require their students to pay for an assessment they have to resit, so it’s important for you to complete a PT course where this isn’t the case to reduce your course costs.

At OriGym, we offer free resits to our students, giving them the confidence to complete their course, it also eliminates additional costs to help you get the qualification you deserve.

How to Price Compare To Get The Best Value for Your Money

When asking how much does it cost to do a personal training course, it’s easy to compare qualification providers based solely on the price displayed on the screen.

However, this isn’t the best idea and could result in you comparing courses that drastically differ from one another and don’t meet all your requirements as a student.

For example, as previously discussed the cost of a Level 3 Personal Trainer Course can vary depending on your chosen study method. It’s therefore pointless to compare the price of an online qualification from one provider to an in-person course from another.

Therefore, before you go about comparing qualifications to get the best value for your money you should consider exactly what you want from your training!

Once this has been decided, you can then begin to compare training providers that meet these standards.

Below is a price comparison table between providers offering online, part-time and full-time personal trainer courses.

This is why it’s so important you know which study method, along with the level of tutor support and post-course support you’ll require before comparing prices between providers.

For more information on finding the right course for you, check out our article on the best personal training courses in the UK.

Can You Become a Personal Trainer for Free?

When considering which training provider to enrol with, you may find yourself questioning whether you can become a personal trainer for free.

In truth, any provider that offers personal training qualifications for free or severely discounted rates should be avoided at all costs, as they hold no real value!

This is because they’ll lack CIMSPA endorsement and regulation from Ofqual which will prevent you from being trained to industry standards.

As a result, employers won’t even consider you for vacancies, as many ask to see proof of certification before a job offer.

It’ll be difficult to personal training without the correct certification because you won’t be able to receive insurance either which could result in you facing severe legal fines and even jail time!

For more information on why you should avoid these discounted ‘providers’ check out our article exploring free personal trainer courses.

Before You Go!

Now that you know how much personal trainer course costs (on average) and how these prices can vary greatly, you can opt for a training provider that meets all your needs, be they financial or educational.

So take the first steps and enquire about OriGym’s cost-effective PT Diploma, and discover why we’re one of the highest-rated training providers in the UK.

Alternatively, download our FREE course prospectus to learn more about this course and many more!

If you’re after expert tips for helping nutrition clients with mindful eating, you’ve come to the right place! In this article, you will learn how to promote a better lifestyle, by avoiding any stumbling blocks they may encounter. 

If you’d like to take this advice further, you can develop your knowledge through the completion of a Personal Training Diploma. Following graduation, you will be able to provide clients with bespoke workout programmes that work hand-in-hand with their mindful eating habits. 

You can also download our free course prospectus to find out more about this and all of our other courses. 

7 Tips to Help Nutrition Clients with Mindful Eating

We’ll now run through some of the best ways to help clients with intuitive eating and mindful nutrition so that you can help them achieve effective and positive eating patterns. 

#1 Tips to Help Nutrition Clients with Mindful Eating: Suggest Your Clients Keep a Food Diary

If you want to know how to help nutrition clients develop mindful eating habits one of the best ways is to keep a food diary.

This is where your clients will enter when they eat and what they eat but, unlike in other diets there will be a lack of judgement, paying attention to other, different factors.

They will pay attention to things like:

• Hunger and fullness cues
• Mood before and after eating and if there’s a craving feeling
• What they ate specifically, as detailed as possible to include sauces and preparation
• Details of how it tasted 
• Nourishment provided by the meal 
• Physical sensations following the meal

All of this helps clients not only focus on the nutritional benefits of the food they’re eating but also grounding them in their body and making them appreciate and pay attention to different things.

This isn’t just great for people with more psychological food issues but also will help with a whole host of other standard physical goals such as:

• Curbing cravings as being aware of hunger and fullness cues by writing them down will make people more sensitive to when they’re eating because of a craving rather than hunger
• Weight loss because being more attentive about what they eat will help curb impulse eating or overeating
• Energy levels. Paying more attention to what they eat and why will help to improve diet in general to choose foods based on what they can offer as nourishment

The benefit of a food diary is also that you can use what you write and identify to shape future tips to help nutrition clients with mindful eating. 

Whether you’re a nutrition coach or a nutritionist you’ll be able to review what clients have said in their diaries in check-ins and help to adjust any programmes accordingly. 

Not only will this help you showcase your nutritionist skills by helping your clients with what to pay attention to, they will see better results by having a record of their progress!

Some of our other tips to help nutrition clients with their mindful eating habits will make up what your clients can journal about.

Let’s look at some more of them now!

#2 How to Help Nutrition Clients Develop Mindful Eating Habits by Listening to Hunger and Fullness Cues

One of the best tips to help nutrition clients with mindful eating is getting them to recentre themselves physically and pay attention to what’s going on with their bodies before, during, and after eating. 

This means not only being aware of when they’re full but also learning to eat when hunger begins rather than denying those feelings.

Often bingeing or unhealthy eating habits will stem from ignoring feelings of hunger or attempting to suppress them.

Not only does this potentially lead to eating quickly and ignoring feelings of fullness but also may result in unhealthier decisions in terms of what clients choose to eat. 

Learning to attend to hunger and fullness cues is especially important if you’re working with clients suffering from disordered eating because it’s an important process for breaking negative connections to hunger. 

It’s also super helpful for people attempting to lose weight or maintain a healthy weight because it will help to stop them from overeating but in a helpful way where they’re not necessarily denying themselves.

One of the ways you can do this is through any meditative practices you do with clients, which we’ll cover later in this article.

Focusing on the body in a controlled way will then develop habits and techniques that they can use outside of your sessions or any moments of meditation.

Tuning into these signals will heighten the experience of eating for clients as well as help them to see results.

This is why tips like this to help nutrition clients with mindful eating not only help your clients but your reputation and success rate too!

#3 Help Clients with Intuitive Eating and Mindful Nutrition by Encouraging Short Meditations

Mindfulness as a practice originally stems from Buddhist thinking and so goes hand in hand with meditation and other techniques that have filtered through from this tradition.

This is why one of the best tips to help nutrition clients with mindful eating is to use short meditation and breathing exercises before eating.

This will focus your clients on their bodies and draw attention to the things that will make the eating process itself more mindful, alongside the other tips to help nutrition clients with their mindful eating habits.

For example, if people are trying to lose weight and often mindlessly or distractedly graze on sugary snacks, this can be curbed with meditation techniques.

Stopping to recentre as often as possible before eating will provide an opportunity for clients to listen to their body and any cues that may help curb the craving or choose something more nutritional instead.

This is one of the things you can encourage clients to journal about after eating to see the difference that it makes emotionally, though it shouldn’t be the focus at the moment of eating.

If you want to know how to help nutrition clients develop mindful eating habits in this way it can be difficult to know where to start but there are plenty of apps and software options to help!

Programmes such as Calm and Headspace have great, short meditations designed to help with a whole range of issues.

In fact, Headspace has a whole range of meditations and techniques dedicated solely to mindful eating:

This is a great tool to recommend to clients and something that you can do with them to help them see how they can contribute to mindful eating. 

Otherwise, you can do a technique called box breathing, encouraging clients to count whilst they breathe, breathing in for six seconds, holding for four, and breathing out for six, holding and repeating.

They can do this a certain number of times, reducing the time accordingly as they get better and it works quicker to increase their focus. 

#4 How to Help Nutrition Clients Develop Mindful Eating Habits by Eating More Slowly

One of the easiest tips to help nutrition clients with mindful eating is just getting them to slow down when they eat.

This might mean chewing a certain number of times or making sure to sit down to eat as much as possible, avoiding eating whilst rushing or being on the move!

Eating slowly goes hand in hand with other techniques to help clients with intuitive eating and mindful nutrition because it helps clients pay attention to things they may usually miss.

Slowing down means that clients can focus far better on:

• How they feel whilst eating
• The sensory experience, being grounded and noticing taste, smell, texture etc
• Where the food has come from, who has prepared it, and how it was prepared

All of these things are important if you want to know how to help nutrition clients develop mindful eating habits because these are the elements that make up mindful eating and will deepen your clients’ connection to their food and their bodies. 

As this is one of the simplest techniques to implement, too, it can often be the one that sees results the quickest.

Meditating beforehand will help clients slow down their eating process and relax their bodies so they can focus on the experience.

This is another thing they can journal about too, pausing whilst eating the meal to reflect on any changes in feeling or the sensory experiences of the meal.

————–

Finding this article helpful? Check out some of our others about career options and how you can boost your income!

• Key Information on a Sports Nutrition Salary (UK)
• How to Make Money as a Nutritionist
• 13 Nutrition and Fitness Careers

#5 Tips to Help Nutrition Clients with Mindful Eating: Remove Distracting Stimuli

One of the biggest stumbling blocks to mindful eating techniques is the intrusion of external stimuli or being in an environment that makes it difficult to relax or meditate.

If you want to help clients with intuitive eating and mindful nutrition this is one of the easiest way to help them improve and see results by altering their environment. 

Removing distracting stimuli means getting rid of anything in the room whilst your clients are eating that might take their attention away from the experience of eating.

Firstly this will help with the initial meditation or breathing technique as these activities both need a quiet environment to help clients focus.

The more noise in the room the harder it will be to count breaths or do a mental body scan as there will be sounds distracting your clients. 

This will also make it far easier to focus on the aforementioned elements of the eating experience and help them to notice any effects afterwards too.

You can work with your clients to create a checklist before starting to eat or even preparing the food depending on the techniques you use with them.

For instance, you might encourage your clients to put the following distractions on a list:

• The television
• Mobile phone
• Radio
• Any clutter on the table or surface where they’ll be eating

This can act as a list they go through every time they sit down to prepare food or eat to ensure they are as focused as possible each time. 

#6 Be Wary of Strict Goal-Oriented Thinking if You Want to Tips to Help Nutrition Clients with Mindful Eating

Though this might seem counterproductive when dealing with nutrition clients who’ve come to you wanting to change their relationship to food, you should be wary of focusing too heavily on goals.

Mindful eating is all about learning to appreciate food’s sensory and nutritional qualities in the moment.

Though this can contribute massively to some goals, such as weight loss, recovery for those with disordered eating habits, and other physiological issues, these shouldn’t be the focal point of the habits themselves.

By focusing on the moment and the nutrition and benefits of the food being eaten, here and now, much like meditation practice, the goal is to get clients to break negative psychological connections to food and eating.

This is why if you want to know how to help nutrition clients develop mindful eating habits you shouldn’t go too heavy on the goals and any sort of future focus.

If clients are thinking about what they want out of their eating experience in the future then this is taking them out of the moment, eating as a means to an end, which is counterintuitive to the process.

This is why this is one of the especially helpful tips to help nutrition clients with mindful eating working with you for psychological reasons as well as physical ones.

By focusing on the here and now there’s an opportunity for clients to focus on the food without any guilt, shame, anxiety, or overthinking.

Focusing on the sensory experience means food stops being thought of as either a reward or a punishment, leading to a greater appreciation of the food and healthier habits too!

So, if you want to know how to help nutrition clients develop mindful eating habits, establish any goals in an initial consultation or early on and encourage clients to put them aside until any check ins.

#7 Help Clients with Intuitive Eating and Mindful Nutrition by Focusing on Preparation 

As we mentioned earlier, one of the best tips to help nutrition clients with mindful eating is focusing on not just the sensory experience but also appreciating the process of the food.

Clients will connect to what they’re eating in a much more meaningful way if they pay attention to how the food has been prepared or who has prepared it.

This is why it’s also a great adaptable tip whether you’ve become a nutrition coach or a nutritionist because you can either include in sessions with a client or the packages you design.

Focusing on preparation will not only help your clients with the mindful eating process but also help you to offer tangible, actionable steps they can take to see results and improve their habits.

For example, if they’re eating in a restaurant they can focus on who has prepared the food and think about appreciating that process and showing gratitude.

However, you can also encourage them to cook wherever possible, giving them quick and easy recipes for mindful preparation as well as eating. 

This will add an extra layer to the focus on sensory details such as texture and shape because this will be tied to how your clients have prepared the food.

For example, paying attention to texture and connecting that to how something has been cut and prepared in a particular way.

Much like the meditation exercises or breathing techniques, this will expand the mindfulness experience and enhance the benefits as a result!

Before You Go!

That concludes our list of tips to help nutrition clients with mindful eating! Now that you have a better understanding of these techniques, you can implement them in your own business. 

Remember, if you’re looking to offer workout programmes that work alongside this advice then you will need to complete a Personal Training Diploma. 

For information on this course. you can download our free course prospectus to find out more!

If you’re wondering what questions to ask your yoga students so you know how to tailor classes and sessions to meet their needs, this article is for you!

We’ll cover:

• Questions to Ask Yoga Students Before Their First Yoga Class
• Yoga Questions for Students Working with You Privately
• Questions to Ask Yoga Students When Class Has Finished

Before we start, why not enhance your teaching and develop your expertise with OriGym’s Level 4 Diploma. Alternatively, you can download our free course prospectus here for more details on these and all of our courses.

Questions to Ask Yoga Students Before Their First Yoga Class

There’s some preliminary questions to ask yoga students to ensure their safety in class as well as helping them in other ways to get the most out of your classes.

We’ll run through some of these now so you know what the most important yoga questions are for students before they start your class.

#1 Questions to Ask Your Yoga Students About Injuries

Some of the most important things to ask aren’t necessarily yoga questions for your students but questions about any medical conditions or injuries.

One of our top tips for teaching the best yoga class is being willing to adapt and change your class on the fly depending on the people attending.

This will usually be informed by the questions you have to ask your yoga students at the start of class.

However you word this, the aim of the question is to determine if anybody has any injuries or long standing medical conditions that mean certain postures will be difficult for them.

For example, if somebody has a knee injury you might not want to include poses such as mermaid pose, or strenuous forward folds.

As a result you might just want to offer plenty of modifications to this person so they can take part in the class without aggravating their injury.

The point of asking these questions is to cover yourself from a claim made against you as well as to protect your class members from any harm or pain.

Some examples of how you could word this include:

Before we start, are there any injuries I need to know about?

This is a great way of formatting these questions to ask your yoga students because it’s vague enough that people can check with you about their injuries, no matter how severe or the part of the body.

You can substitute any area of the body in this form of the question. If you’ve got a class focused on a particular area you should ask if there’s any injuries or problems with this area specifically.

For example:

Are there any lower back injuries I need to know about?

People may not think that they have a relevant injury but have a long-term problem with a particular area.

For example, some people have knees that hyperextend and this is something you might need to know about if there’s standing folds in the flow that could aggravate this and cause class members pain.

That’s why, ideally, you should have questions like this to ask your yoga students after you’ve asked generally.

That way you’ll be making sure there’s nothing physical that will stop your class members from enjoying the class safely!

#2 You Should Have Questions to Ask Your Yoga Students About Their Experience

Another one of the most important questions to ask about yoga is your class members’ experience levels.

Obviously if you’re teaching a beginner’s yoga class you’ll know that people won’t have a lot of experience but you should always check if there’s anybody who’s never done yoga before.

Much like any questions about injuries, you should have these questions to ask your yoga students because it will help you make any adjustments to the class.

This will dictate both how you deliver the class and the kind of language and guidance you use for your class members.

For example, if there are beginners in your class or people who are new to practice, you can reassure them that they can take child’s pose whenever they feel the need.

You can also use your yoga cues to remind people to listen to their bodies and not push themselves too hard, offering hands on adjustments where appropriate.

You can also offer more guidance in your cues so that people have more explicit instruction if they’re not familiar with poses.

It will also give you an opportunity to support any people who need it with props such as yoga blocks and straps.

You’ll also need to know if people have never done a particular style before so this could be one of the ways you frame these questions to ask your yoga students.

You’ll have a chance to explain what to expect and double check people’s level of ability so you know whether they need modifications.

For example, if you’re interested in becoming an Ashtanga yoga teacher or you’ve already completed this training, you might ask:

Has anybody never done Ashtanga before?

You can then follow up with:

Have you done yoga before?

And ask about what styles they’ve done or how experienced they are. Usually, depending on the class size, people won’t mind answering these questions but often you should go over to each student so they don’t feel intimidated answering in front of the class.

#3 One of the Key Questions to Ask Your Yoga Students is About Their Intention

One of the most important yoga questions for students is about what brought them to the practice and what their intention is.

As you will probably already know, setting a class intention can help to guide the practice and retain focus throughout for your class members.

You can also have your own intention, that you offer to students, as a way of grounding the practice and using it for your cues.

This is something you can return to throughout the class and come back to at the end to help people feel the difference the class has made to them.

Not only is this a great way of retaining focus and helping your class members to dedicate their practice to a particular goal, it also will help them see the benefits of your class!

Whether mental or physical, having people focus on an intention and see the difference a relaxing class has made will keep them coming back!

You can ask several questions here all with the same goal. For example, you can start by asking your class members:

What brought you to yoga here today?

This will start the process of getting your class members to feel grounded and inwardly reflective so that they can focus throughout the practice.

By getting them to check in with how they’re feeling this will help them to assess how they feel physically and mentally and give them something to compare the end of practice to.

You can then ask:

Are you here for the more physical side of yoga, or are you looking for something mental or emotional from practice today?

This gives people an opportunity to decide what they want out of practice on another, deeper level and also makes the class inclusive for everybody.

This way people won’t feel too pressured to focus on the spiritual or mental elements of yoga, but will also have an opportunity to deepen their practice by focusing on these if they want to!

You can also then speak to both of these elements in your cues as well.

Lastly, you can ask explicitly:

“What’s your intention in practice today?”

You can elaborate, as we mentioned, with some suggestions or some ideas for how people might choose to focus their practice.

For example, you may provide an intention for people of “acceptance”. This can be used for both the physical and mental side of yoga and is adaptable for everyone in class.

Yoga Questions for Students Working with You Privately

Now we’ll run through some of the most important questions to ask your yoga students when you’re working with them privately.

If you want to get private yoga clients you’ll work one-to-one with them on their practice specific to their needs and goals.

There’s therefore some more in depth questions you’ll be able to ask to ensure your clients’ safety and make sure they get as much out of practice as possible.

We’ll run through some of these now.

#1 Questions to Ask Your Yoga Students Privately About Their Medical History

As we’ve already mentioned, you should have questions to ask about your yoga clients and their medical history to ensure you can practise with them safely.

When you’re working with individuals you will have more of a chance to ask a wide variety of questions before starting so you’ve got a full picture of their readiness as well as any risks.

Questions about any illnesses or injuries will form a vital part of the risk assessment you complete with new clients when you work with individuals or as part of onboarding to your studio!

This will make individuals feel safer in your hands and give them an opportunity to discuss any information in a private and confidential way compared to in a class.

You can do this as part of a form or you can ask this during an initial consultation with individual clients.

You will also be able to focus on how these may relate to certain goals that your clients have, such as increasing flexibility or even easing pain symptoms.

The information you gain from people here will also help you to design sessions for them and choose the right style to work on their goals.

For example, if you get a client who tells you they have stiff hips and want to use yoga to loosen up this area of their body, you might decide to

Some questions you should ask people about their medical history and any illness or injury include:

Do you have any current or previous, lasting injuries?

Do you have any long term health conditions that may affect your sessions such as osteoporosis or arthritis?

Do you have any existing pain in certain joints or when you’re doing exercise or performing certain positions?

All of these will help you to tailor sessions to meet your clients needs and create an open dialogue for them to share any updates about their condition so they get the most out of working with you!

#2 You Should Have Questions to Ask Yoga Students About Their Profession

As well as their physical capabilities, some yoga questions you should have for your students include those about their lifestyle.

One of the most important ones you can ask is about their professional life, specifically what kind of work they do.

This will help you assess the following things which will affect their goals and their abilities:

• How sedentary they are and their level of movement throughout the day
• Their schedule and how busy they are
• If there’s any risks or strains on particular areas of the body

You should be able to see areas for improvement and benefits of a practice for individuals even if they don’t see it themselves.

For example, if you get a client who has a very sedentary job and they’re working in an office, then you’ll know that they are more likely to develop back and neck problems.

This can help you to structure the sessions with the client and help educate them about how yoga will benefit them and help strengthen areas weakened by their job.

Some of the questions you could ask include:

What is your occupation?

How many hours a day do you spend sitting down for work?

How do you get to work for the day? Do you drive, walk, or get public transport?

All of these things will help you get to know your clients needs more and work with them to improve areas of their life using yoga practice!

#3 It’s Important to Have Questions to Ask Your Yoga Students About Their Lifestyle

Building on our previous question, you can then extend your questioning to ask your private clients about their lifestyle generally.

This will help inform your sessions more and allow you to tailor each one to their needs better.

The more you know about your client’s lifestyle, whether that’s their activity levels or their sleeping pattern, you’ll know how best to help them.

This works in the same way as knowing about their work: you can use this information to educate them about the benefits of yoga.

This will then, in turn, help your clients to determine their own goals and what they want out of your sessions!

This will also help you to upsell any other services you have to offer as you’ll be able to see if there’s room to offer a more holistic approach for your clients.

For example, you might find that your client doesn’t sleep well and often feels lethargic throughout the day.

If you’ve got a level 4 nutrition course as well as your yoga qualifications, maybe you’re interested in becoming a nutrition coach alongside teaching, you can combine these services.

As well as designing yoga sessions to help rest their mind and move their body, you might design meal plans and give nutritional advice to support better sleep hygiene.

Some examples of the sorts of questions to ask your yoga students include:

How many meals a day do you eat and how would you describe your diet?”

How active would you say you are outside of your day job or in your spare time?”

Would you say you sleep well or have trouble sleeping regularly?

All of these are great questions to ask your yoga students to create the best programme possible for them.

#4 Ask Yoga Questions for Students to Shape Their Own Practice

Just as it’s important to have questions to ask yoga students about their life outside of practice, you should also focus on their attitude towards yoga itself.

Having specific yoga questions for students will help you tailor sessions to their tastes as well as just their abilities.

This will also help you to introduce them to new styles and teach them without repeating information they already know or risking coming across as condescending.

For instance, you might get a client who’s been doing yoga for years but has only ever focused on one particular style.

Therefore, as well as understanding the right pace for their experience, asking them to shape their own practice means you’ll be able to include plenty of their favourite styles so that they’re more engaged in the practice!

Some questions you could ask, if you’re working with somebody who has a little experience, include:

What is it that you like most about yoga?

Do you have a favourite kind of yoga and why?

Is there a particular aspect of practice you want to work on or a new style you’d like to try?

Based on what they say they like most about it this can help you with any particular style to focus on or goal.

For example, if their favourite part of yoga is the focus that it gives them, you can choose to include plenty of balance postures as these are great ways to focus attention during yoga.

If you’re finding this article helpful, why not check out some of our others on marketing yourself and your business?

• 7 Digital Marketing Strategies for Yoga Studios & Teachers
• Do You Need A License To Teach Yoga?
• Why Should You Do Yoga Teacher Training

Questions to Ask Yoga Students When Class Has Finished

Now that you know which questions to ask your yoga students before class, and some specific to private sessions, let’s move on to after class!

Below are some of the top questions you should have to ask your yoga students to help close the practice.

#1 Questions to Ask About Yoga Intentions at Close of Class

 

As we mentioned earlier, the questions you ask at the start of class about people’s intentions, can be returned to at the end.

This will give people a chance to notice and reflect on the positive effects of the yoga class for their particular goals.

As well as forming cues throughout the practice this will give you a chance to draw attention to both the physical and mental aspects of yoga at the end to show the progress your class members have made!

This will not only help them to find meaning in the practice and notice their own achievements but that, in turn, will make them want to keep coming to class.

You can either explicitly ask about the intention or you can use this to build on and ask students to reflect back on the class.

If we use the example from earlier in the article, “acceptance”, you can ask students to check in with themselves and compare how they feel now to how they felt at the start of class.

For example:

Think back to how you felt at the start of class and our intention of “acceptance”. How do you feel compared to the start of class? Are you accepting of how your body feels and what it was capable of today?

This will help students to feel grounded again and help them return to their purpose for being in the class.

As we mentioned earlier, you can also draw attention back to the mental and physical aspects that you mention when you open a yoga class as both of these will inform people’s personal intentions:

Check in with yourself again. How are you feeling compared to the start of class both physically and mentally?”

Returning your focus to the body, how does it feel compared to the start of class? Are your muscles looser? Do you feel more relaxed?”

Turning your attention inward, compare how you feel mentally and emotionally to how you felt at the start of class. Is the mind quieter? Are you able to let go of thoughts and focus on the body?

All of these are great questions to ask your yoga students at the close of class!

#2 Questions to Ask About How Your Yoga Class Was for People

When you’ve asked people to reflect on how they feel compared to the start of class, one of the ways you can build on this is to ask students to reflect on the class as a whole.

You should encourage people to look back over their class and rather than assess their performance in a critical way, use it as a moment of reflection.

By getting them to think back over the class and how it felt, this will help them understand their own practice better.

It will also help them to feel more in tune with themselves and guide them through the next practice as each class will help inform the intentions and goals of the next!

For example, by getting somebody to look over the class at any moments that they may have found difficult, this is something they can focus on improving during the next class.

Equally if there’s something in particular that they loved about class or feel they achieved this will encourage them to keep coming to class and noticing their improvements.

This works for both a physical and mental or emotional focus of practice as people can either assess how they felt physically or if there were any mental barriers stopping them from deepening certain postures or focusing on the breath.

All of these things will help people to improve and to notice these improvements when they occur!

An example of how you might do this in an encouraging way is:

Reflecting back over the class, what did you feel you achieved today?”

Looking back at your practice today without judgement or expectation, did you get what you needed from the practice? Are there areas you’re working on that you had the space to work on?”

Think back over the class now. How did you feel physically? Was there any tension in a particular part of practice today?

All of these are options for questions to ask your yoga students to reflect on at the end of class, encouraging them to notice their own improvements and room for future adjustments!

#3 One of the Best Questions to Ask Your Yoga Students is if They Have Any Questions

Last but not least, it’s also important to ask the people you’re teaching if they have any questions themselves.

This might be related to the practice on that particular day or about the style of practice in general.

Giving people an opportunity to ask questions will help you to display your knowledge and assert your expertise.

It also increases people’s comfort and confidence in the class because they can ask anything they’re unsure of.

This might be to do with certain postures and gives them an opportunity to get more details from you compared to during class when things are faster paced.

Because you’ll be teaching several people at once, depending on how busy the class is you won’t be able to give undivided attention and adjustments to individuals as much as you might like.

Asking if anybody has any questions or if they want any more information gives you the opportunity to provide this focused attention on individuals.

For example, if you’re interested in becoming a Hatha yoga teacher, or you teach this style already, you can give people the opportunity to ask more questions about its history as one of the oldest styles.

Here’s some examples of how you could open the floor for questions from your students:

If anybody has any questions about Hatha or yoga in general I’ll be around for a moment at the end to answer those

You can also be specific in helping people come forward about things they’re struggling with, as we mentioned before giving them more guided, individualised advice:

If anybody has any questions about the practice, anything they’re struggling with or wants any tips in particular, I’ll be around to answer those for you

Lastly, you can ask if they have any questions about other services that you offer. For example, maybe you’re running your own yoga retreat or teaching a yoga workshop?

You should briefly use the time at the end of the class to promote these and give people a chance to ask any further questions about them.

For example:

I’m running a workshop at the end of the month on 28th all about Hatha and balance postures. If anybody wants any more information or you have any questions about that, let me know!

As you can see, this can be a great way of ending the class and an opportunity to enhance the class for everyone!

Before You Go!

Hopefully you can use some of these questions to ask your yoga students and help them make the most of your classes and keep coming!

Don’t forget to check out OriGym’s industry leading Level 4 Yoga Diploma which will boost your expertise and help your yoga business to grow. You can also find out about all of our courses by downloading our free course prospectus.

Knowing how to make more money owning a yoga studio can be difficult without investing huge amounts of money.

You need to make sure you get a good return on investment for your money making ideas! That’s why we’ve compiled a list of 7 tips for you to boost your income and grow your studio.

Before we start though, one of the best ways to entice new class members is to improve as a yoga instructor and deepen your knowledge and expertise.

Check out our Level 4 Diploma in Teaching Yoga so that you can grow your practice and outshine the competition!

You can also download our free yoga course prospectus for more details!

#1 How to Make Money as a Yoga Studio Owner by Creating Class Packages

First up for how to make money owning a yoga studio is to charge people for a bundle of classes rather than just individual sessions.

This is a great way to make money as a yoga teacher because it’s a lump sum as well as a more guaranteed attendance for a certain number of classes.

These make great gifts for people and so it won’t just be attendees who purchase these bundles but also means people can buy them for family and friends!

It’s more flexible for class members as well as providing more money in one go than relying on individual payments for single classes.

A great example of this is Eleven:Eleven in Liverpool who offer a range of different card passes:

Adding a time limit is a great way of encouraging people to spend the voucher and to try a variety of different classes.

The £90 pass also offers class members a discount for buying in bulk as 10 classes individually would cost £10 individually.

This will make it more attractive to class members but by having a time limit they will have to try a range of classes to make the most of the voucher.

This will mean you can secure new class members for several classes, or even gain more memberships as people will want to invest in several different styles!

#2 How to Make Money Owning a Yoga Studio with Online Offerings

Another solution if you want to know how to make money when owning a yoga studio is to offer classes online as well as in-person.

This massively increases the amount of people that can attend your classes depending on how you choose to organise the online sessions.

You might decide to film your classes, with class members’ consent, and stream them to anybody who pays to access it via zoom.

The reason this is great for how to make money owning a yoga studio is that if you’re filming your in-person classes then you’re essentially just increasing income you’ve already got secured.

You’ll have the money from people attending the class at the studio and then anybody who pays to watch and take part live will be an added bonus!

Alternatively, you can create a bank of video content that people pay to access on your website.

Filming separate content and keeping it as an online resource for people to pay to access also helps provide a wider variety of services, helping people with individual postures and practice.

This will mean that even in-person attendees may want to pay for this online content too so that they can practise at home!

This can be an option when you’re designing your memberships and class passes, increasing the amount of payment options whilst also catering to more class members.

A great example of this is The Yoga Studio in Carlisle:

As you can see they charge £40 per month for access to online content or offer it for free to existing members.

However, you can bump up the price of your memberships so that people joining will pay slightly more but still technically have free access to any online content.

To existing members they will be getting additional content for free, increasing their loyalty and encouraging them to keep paying their memberships.

New members will pay the slightly increased price and still get the bank of digital material, encouraging the same!

They have even given the option to access classes on Zoom for free if you’re a member:

This will boost attendance for people even when they can’t make it to the studio. This will encourage more people to sign up for memberships rather than just paying per class!

That’s why this is one of the best options if you want to know how to make more money from owning a yoga studio!

#3 Make Money From Your Yoga Studio by Offering Specialist Classes

One of the best things you can do if you want to know how to make money when owning a yoga studio is to offer a range of classes, including specialised styles or catering to specific demographics.

We’ll look at these two options now individually.

How to Make Money Owning a Yoga Studio: Offer Unique Styles

This means understanding what’s both the most commonly taught styles and also the most popular classes.

According to Reebok’s research the most popular styles in terms of what people want to teach include:

• Hatha
• Vinyasa
• Restorative

Each of these are suitable for beginners depending on how they’re taught and they’re quite flexible in terms of finding your yoga teaching style.

Though these may be the most popular to teach, they’re not necessarily the UK’s favourite classes to attend so it’s worth looking at these statistics too!

According to the same research, the style of yoga most frequently searched for in the UK is hot yoga:

Therefore, if you want to know how to make money owning a yoga studio you should combine these popular styles with a unique selling point, offering a more niche style.

You want your studio to stand out as well as providing the most popular options so you can get more students to yoga class.

Ultimately this will mean making more money through your yoga studio as popular styles will be highly populated and the more niche classes will corner a specific market and offer something your competitors don’t!

Some examples of popular but specialised styles include:

• Rocket yoga
• Mandala yoga
• Dharma yoga
• Ashtanga

If you want to become an instructor in any of these styles you’ll have to complete a dedicated amount of training.

With Dharma and Rocket this is a minimum of 50 hours but with Ashtanga this usually forms an integral part of good 200 hour yoga teacher training like ours, where you can specialise in this style.

As Rocket is a trademarked style, much like Les Mills fitness classes, you’ll have to get the official qualification in order to teach this style.

Dharma yoga follows a strict sequence, much like the different Rocket and Ashtanga series, and so a separate qualification is needed to learn the principles and essential asanas of the practice.

Mandala is still taught by Dulce Mandala all over the world so there is an option to train with her or with teachers specialising in the style.

Equally Dharma is still taught by its inventor and different training programmes can be found through the Dharma Yoga Centre.

As mentioned earlier, these styles are unique and will help attract new class members due to them being less commonly offered!

Make Money from Your Yoga Studio: Cater to Different Demographics

Another option if you want to make more money as a yoga studio owner is to specialise in a particular group of people rather than style of yoga.

Rather than choose a particular type of yoga you can cater your classes to particular demographics and attract niche class members that maybe aren’t catered for in other studios.

For example, you might want to become a prenatal yoga teacher and offer classes for pregnant women.

200hr yoga teacher training should, like our own, include catering to special populations such as these, preparing you to specialise in a particular group of people as well as style!

Triyoga is a great example of a studio offering a wide range of styles, including prenatal yoga:

They have a range of styles showing that it’s worth having a class schedule that has both a niche and mass appeal!

– – – –

Interested in expanding your industry knowledge? Check out these articles below:

• How to Start A Yoga Studio
• How to Open a Yoga Studio With No Money: 7 Steps to Success
• Opening a Yoga Studio in Your Home: OriGym Guide

#4 How to Make Money Owning a Yoga Studio by Offering Private Sessions

Another option if you want to know how to make money owning a yoga studio is by offering one-to-one private sessions with clients.

The reason this is a great way to make money from your yoga studio is that these classes often go at a premium rate and you have more flexibility in terms of time.

Whereas with a full, standard yoga class you need to be aware of the time when most people will be available, usually after working hours, you have more flexibility with one-on-one.

You can use the studio when it’s less busy, around your existing classes, and have this as an additional income.

As you can see from Ocean Flow Yoga, these sessions one-to-one can be a lucrative option:

Obviously you will only be teaching one person rather than a room full of students but a guarantee of between £50 and £70 can be higher than the standard class.

On average a yoga class is between £10 and £15 so for every private class you’d have to have at least 5 people attend to make the same amount of money.

When you look at it that way it’s clear why it’s a great way to make more money as a yoga studio owner.

Some people offer one-to-one sessions over zoom or online rather than in a studio space.

You can give people this option, using the studio as your own base for the class. People often feel more comfortable at home and makes the timing even more flexible for them.

This will also cost less to teach as the students will be using their own equipment so you won’t have to do any extra washing of the studio’s props and mats!

#5 How to Make Money Owning a Yoga Studio by Offering Nutritional Services

Another way to make money from your yoga studio is to offer nutritional coaching alongside your classes and other services.

Members of a yoga studio, or people coming to your classes, will be interested in a holistic approach to health and nutrition as the right diet complements yoga practice.

In fact there’s even such a thing as the yoga diet, based on Ayurvedic medicinal teachings from India!

So, if you want to know how to make more money owning a yoga studio, offering nutrition services is another thing you can offer one-to-one, at a premium rate, to boost your income.

You can include packages that contain both yoga and nutrition as well as offering them separately to cater to different people, tailoring programmes for individuals.

You can use one service to promote the other too, encouraging class members who are interested in a holistic yogi lifestyle to sign up for nutritional services!

You can also encourage your nutrition clients to start attending your yoga classes to help them towards certain goals or to move in a way that compliments their new diet.

If you’re interested in becoming a nutrition coach alongside teaching yoga, the most important thing you’ll need is a level 4 nutrition qualification.

This will provide you with the foundational knowledge and expertise to design diet plans for clients and design a menu that will support yoga sessions!

Libby Limon is a great example of someone successfully offering nutrition alongside yoga:

As you can see, just like private yoga classes you can charge a substantial amount for these sessions because they’re tailored to individual clients:

This ‘other services’ option would give you room to design programmes that combine both yoga and nutrition, meaning you can get an even bigger block sum from clients for a well-rounded wellness package!

#6 How to Make Money Owning a Yoga Studio that Offers Paid Workshops

One of the most popular ways to make money out of your yoga studio is to offer paid workshops!

These are longer than standard classes and usually focus on a particular style of pose or yoga style that you might want to introduce to a wider audience.

The reason this is great if you want to know how to make money owning a yoga studio is that you can charge more than a class for places in the workshop.

It’s also a great way of attracting new class members to the studio. People will pay to take part in the workshop and then sign up for further classes, class packages, or memberships!

Some ideas for teaching a yoga workshop include:

• Inversions workshop. Focusing on a particular style of posture will help show your expertise and help draw lots of people who want to take their practice to the next level.
• Workshop for beginners. This will attract new class members and help you to show off the benefits of regular practice!
• Certain styles we’ve mentioned already such as Rocket, Dharma, or Mandala. These are popular because they can introduce your niche style to people who may have otherwise been unfamiliar as well as helping people deepen their practice.

Abbie Bates’ Mandala workshop at Eleven:Eleven is the perfect example of how you might organise one around a particular style:

As you can see there’s an in-depth but accessible description of the style itself, as well as exactly what you can expect from the workshop!

You can use this copy to persuade people of the benefits of the particular style, as well as what they can get out of doing so in a workshop format.

The average price per person, depending on where in the UK you’re hosting your workshop, will range between £20 and £40.

This is why if you want to know how to make money owning a yoga studio, offering bespoke and interesting workshops is a great way to boost attendance and your income!

#7 How to Make Money from Owning a Yoga Studio by Renting Out Your Space

The last lucrative option for how to make money as a yoga studio owner is to rent out your studio space to other teachers!

This can be additional income, for hours when you’re not using the space, providing you with money for hours that aren’t usually popular with your members.

Most likely this will be an option for people who aren’t permanent members of staff but are freelance yoga teachers.

Some reasons why people might want to rent the space include:

• For their own classes
• For workshops they’re hosting
• Photography or video sessions for social media content and other promotional materials

This will also give visitors a chance to see the studio if they haven’t visited already. If other people use your studio for classes if they are freelance you could potentially gain new members from this!

If your timetable allows for it, too, this can be a great way of seeing a teacher’s quality and the draw they have, potentially harnessing that by offering them a class in your studio, under your studio’s name!

A great example of this is Yoga Hub in Liverpool who offer a flat rate for hourly rentals, varying based on whether the hot feature of the studio is needed:

As with one-to-one sessions, you can charge more per hour than you would a class. This is to cover any additional cost to the bills but you will still gain a profit and have this as an extra income!

That’s why it’s a great option if you want to know how to make money owning a yoga studio.

Before You Go!

Hopefully now you’ve got an idea of how to make money from owning a yoga studio in exciting new ways!

Don’t forget that you can find out more information about our advanced level 4 yoga teacher training course and other yoga courses on our website.

Alternatively, you can browse through courses by downloading our free course prospectus here!

If you’re wondering how to get more yoga students to your classes or studio, you’ve come to the right place!

We’ll run through 6 top tips for how to get more students to your yoga class, boosting your numbers and improving everybody’s practice while you’re at it!

Table Of Contents:

• #1 – Set Up A Referral Scheme
• #2 – Offer A Free Trial
• #3 – Make The Most Of Your Social Media Presence
• Deliver Engaging Content
• Invest In Social Media Ads
• Host A Giveaway
• #4 – Promote Seasonal Offers
• #5 – Optimise Your Website For Search Engines
• Linking To Other Pages
• Producing High-Quality Blog Posts
• Prioritise Mobile Browsing
• Improve Your Google My Business Listing
• #6 – Embrace Email Marketing
• Before You Go!

#1 – Set Up A Referral Scheme

One of the best ways to get new students to your yoga classes is through recommendations from your existing ones – and a referral scheme is the perfect way to encourage this.

A referral scheme is where you offer your existing students a discount if they bring a friend or family member along to a class. This way, you can reward your existing loyal customers and incentivise them to promote your services for you.

The fact is that people are much more likely to try something if it’s recommended by those they know and whose opinions they trust. And, according to some studies, it can also lead to better client retention, with a higher number of students staying loyal when they join through a referral scheme.

You should also consider including an incentive for the friend or family member as part of the referral scheme. If they receive a discount on their next few classes, they will find the offer more attractive and will be even more likely to take the recommendation!

#2 – Offer A Free Trial

One of the hardest parts of attracting new yoga students is simply getting people through the door in the first place. And what better way to encourage people to take that initial step than by offering them something for free?

Free trials are a great way for people to try your classes out without feeling like they’re committing to anything. From there, you can start to build rapport and show off your teaching skills to convince them to sign up for further classes or invest in a class pass.

Warm Hearts Yoga is a great example of this approach:

As you can see, not only do they offer a free first class, but they’ve also made it explicit that the free trial is for everyone, not just beginners. This is a great way to attract seasoned yogis who might be interested in trying out a new class.

And if you’re starting an online yoga business, why not offer a free trial for your virtual classes and online training options? Take a look at The Yoga Class’s offering, for example:

As you can see, they’re offering online support from teachers as well as unlimited access for a limited time.

This way people will be able to try out as many different classes as they want and get an impression of the service you offer and how much they could get out of a paid membership.

#3 – Make The Most Of Your Social Media Presence

Social media provides a huge platform that you ought to be utilising if you want to reach as many potential students as possible. In fact, statistics show that over half of the UK’s population uses Instagram, which gives you an idea of how lucrative it can be for your marketing strategies.

There are three main ways you can attract new students using your social media accounts — let’s look at each of them in turn.

Deliver Engaging Content

If you want to get more yoga students, one of the best places to start is providing the kind of content your yoga target market wants to see.

You should aim for a balance between content that actively encourages people to sign up to class and posts that build your brand identity by ensuring your particular style is instantly recognisable.

This will help you to stick in people’s minds and increase your chances of engagement, which boosts your profile and will get you more leads for class members.

When it comes to targeting your social media content, you should think about your audience’s:

• Age
• Preferred style
• Exercise habits
• Approach to yoga

Then you can target directly to them and create content that reaches your ideal class members, encouraging them to try your classes!

Some of the top things you should consider with your social media content is:

• Boosting your discoverability by being aware of how the Instagram algorithm works. First and foremost, your social media content will make it easier for people to discover your classes which will help boost your numbers!
• Creating content that humanises your brand. Your content should also humanise your brand by introducing people to you as an instructor. This means foregrounding who you are and your approach to teaching in your posts.
• Promoting your brand as a trustworthy resource. You can promote your brand as a trustworthy resource by privileging educational and instructional content. You want to give people an idea of what they can expect from your classes as well as asserting yourself as a yogi expert.

A great example of someone who delivers varied and well-targeted social media content is Helen Downey:

She has a great mix of content that asserts her expertise and foregrounds her personality, making her classes and brand seem more approachable, encouraging engagement:

She also posts plenty of reels, which is an important factor given that the Instagram algorithm favours video content.

This is the kind of content you should be creating if you want to know how to get more students to your yoga class and boost your brand!

Invest In Social Media Ads

Social media ads allow you to increase your reach while still targeting specific demographics, which makes them a great way to attract new yoga students.

Your ads on both Facebook and Instagram can specifically target demographics based on:

• Location
• Age
• Interests such as pages they’ve liked and other topics.
• Behaviours such as including or excluding people based on their previous purchasing behaviour or intent, travel, activities or device usage.
• Demographics so that you target people based on education, employment or other lifestyle factors.

Here’s an example of one of our own Instagram ads so you know what they could look like:

Facebook ads, meanwhile, will look like this:

As you can see, advertising a particular event or a workshop can be extremely effective. That’s because the added time pressure will encourage people to sign up quicker.

Host A Giveaway

Finally, promoting a giveaway on your social media accounts is a great way to boost your following and attract new customers.

This involves offering a discount or some other prize to people who enter a competition. To enter, people will usually have to:

• Share a dedicated post
• Follow your page
• Comment on the post and tag a friend

Not only does this reward your existing customers and increase brand loyalty, it’s also free promotion from your existing followers to potential new ones.

Tirana Yoga is a great example of this:

As you can see they’re asking people to:

• Follow the Instagram account
• Tag 2 friends who would be interested in the competition too
• Comment separately with what deal you want

Obviously when you’re starting out you don’t need to offer something this big that will cost you more money than you could potentially make.

However, it’s a great idea to offer something that friends can share to give them motivation to tag other people and help get you more followers and engagement.

#4 – Promote Seasonal Offers

Another way to attract new yoga class members and reward existing ones is to offer a seasonal deal or discount.

Capitalising on seasonal offers makes it easier for new class members to try out your services as well as giving existing customers a chance to invest more and attend more of your classes.

Some examples of seasonal offers you could create include:

• ‘New year, new me’ offer to encourage people when they’re making new year’s resolutions
• Offer in time for summer solstice
• Christmas offer for a certain number of classes

Generally speaking, taking advantage of particular times of year when people are looking to make a change or give a gift to somebody is a great method for how to get more yoga students. 

This way you’ll be catering to a wide range of people, and you’ll also be aware of when people are more likely to sign up for your classes or invest in a membership to your studio.

#5 – Optimise Your Website For Search Engines

Search engine optimisation (SEO) should be at the heart of your strategy for attracting new yoga students.

SEO helps ensure your website ranks as high as possible for relevant search terms. As a result, you’ll boost your visibility and attract a steady stream of traffic to your site.

There are range of different strategies you can use to boost your website’s search rankings, including:

• Linking to other pages on your site
• Including relevant, well-written blog posts that prioritise keywords
• Focusing on how your site will look on mobile
• Improving your Google My Business listing

We will very briefly run through these to give you an idea of how you can optimise your site and learn how to get more yoga students using SEO.

Linking To Other Pages

This means exactly what you’d think – on each page you should make sure that you include relevant and helpful links to other parts of your site. This helps users to find the pages they need and direct them to other places so that they can book your classes and find out more about your services.

This also helps Google navigate your site using an algorithm called PageRank. This determines the importance of particular pages. If you’ve got several internal links that all lead to your class schedule and your booking page, this will tell Google it’s an important page and make it more likely to rank highly.

Producing High-Quality Blog Posts

Dedicated blog posts are a great way to ensure your site ranks highly for a range of relevant search terms. To ensure your blog posts will be featured near the top of the search results, you’ll need to:

• Use relevant keywords. This is where you build blog topics around what’s most commonly searched for on Google by your target demographic. To find out which keywords to focus on, you can use tools like Google Trends or Ahrefs’s Keyword Generator.

• Display expertise in a particular niche subject. Showcasing your industry expertise and being a reliable source of information by publishing verifiable information is a great way to ensure you’ll rank well on Google.
• Consistency and regularity of content. If you’re constantly producing high quality blog articles, you will be able to target a wide range of keywords and build the overall trustworthiness and authority of your site.

This can seem intimidating at first, but you don’t need to write lots of blog posts to draw people to your site. In fact, according to SEO expert Brian Dean at Backlinko, it’s far more important you have fresh and up to date information than a high volume of content.

Yoga Hub, the top ranking studio in Liverpool, is a great example of how to get more yoga students using a blog:

Being able to answer potential class members’ questions increases the reliability of your brand as well as keeping people on your site for longer.

You can find out more about how to get yoga clients using a blog with the tips in our article ‘How to Get More Clients from a Fitness Blog: Step-by-Step’.

Prioritise Mobile Browsing

Considering most people will be looking for things on their phone browser or from links via social media apps, it’s important to focus on how your site looks on mobile. After all, this is how your site will most often be viewed.

In fact, according to research.com, over half of the traffic to websites comes from mobile devices!

However, because the screen is smaller on a phone, the formatting will be different depending on things like:

• Paragraph size
• How regularly images break up the text
• The size of your pop ups

All of these things should be things you test out and stay on top of with your website and make sure it’s easy to navigate on mobile devices.

Thankfully, there should be settings on whatever platform you use for your site to view what it will look like on mobile before you make any changes. You can also use Google’s ‘mobile friendly test’ to see how easy it is to navigate on mobile and ensure you regularly make any changes needed.

Improve Your Google My Business Listing

Perfecting your Google My Business listing will help improve your ranking on Google, putting you in what’s called the ‘Local 3 Pack’.

This is the first three business results that show up at the top of the search engine results page when people Google a business near them:

This circled area is the local 3 pack for “yoga class Liverpool”. As you can see there’s certain details that all the results offer, as well as their exact location on maps.

A fully updated and accurate Google My Business listing is great for attracting more yoga students because it will tell prospective class members:

• The name of your business
• Where to find you
• The kind of service you offer
• Your contact details
• Reviews of your classes or studio
• Your website or social media pages

And just like with your blog posts, you can use keywords in your Google My Business profile to increase your discoverability on Google. 

The Yoga Space in Leeds is a great example of a studio optimising its description to get into the local 3 pack on Google:

#6 – Embrace Email Marketing

Last but not least, if you want to get more yoga students through digital strategies, you should also spend some time developing an email marketing campaign.

Working in tandem with other digital marketing channels, a fitness email marketing strategy is that gives you a direct line to people interested in your yoga classes. After all, if people have opted in to receive email updates and information then they’re interested in yoga and want to know more about what you offer.

Email is also an extremely popular medium among younger people. According to Hubspot 73% of millennials prefer to be contacted by businesses via email.

There’s a few different platforms you can use for email marketing, depending on your budget, including:

• MailChimp
• ActiveCampaign
• Moosend

One of the best things you can do as part of your email marketing is decide on some yoga newsletter ideas which can include details of:

• Your class timetable
• Singling a particular class out and giving information about a style
• Details of any retreats or up and coming events you’re hosting
• Singling any particular students out for their success and development in class

All of this helps to personalise and humanise your brand so that people are much more likely to sign up for your classes and keep recommending you to their friends and family!

Before You Go!

Hopefully now you know how to get more yoga students with a mixture of creative marketing ideas and investments you should make.

And don’t forget that boosting your expertise and offering new styles is a great way to attract new students and increase attendance!

If you want to boost your knowledge and expand your services, take a look at our Level 4 Yoga Teacher Diploma or download our free course prospectus.

Learning how to become an exercise physiologist can seem daunting at first, especially navigating the different qualifications you’ll need to practice.

Luckily we’ve compiled a guide made up of 4 simple steps, covering:

• Step 1: How to Become a Certified Exercise Physiologist with the Right Qualifications
• Step 2: How to Become an Exercise Physiologist by Gaining Practical Experience
• Step 3: How Do You Become an Exercise Physiologist Who’s Officially Registered?
• Step 4: How to Become an Exercise Physiologist and Find the Right Role for You

We’ll cover the essential qualifications needed in more detail in our first step, but you’ll need to secure a personal training diploma if you want to know how to become an exercise physiologist.

You can find out about this and all of our other courses if you download and browse through our course prospectus!

Step 1: How to Become a Certified Exercise Physiologist with the Right Qualifications

If you’re wondering ‘how long does it take to become an exercise physiologist?’ you’ll need to consider what qualifications are needed.

Of course this can often mean retraining for a lot of people so that they get the required qualifications, including potentially another degree.

We’ll run through each qualification you’ll need and how to become an exercise physiologist with the right courses for you!

How to Become an Exercise Physiologist with a BACPR Qualification

If you want to know how to become a certified exercise physiologist, you’ll want to secure a qualification from BACPR.

BACPR stands for British Association for Cardiovascular Prevention and Rehabilitation and their level 4 qualification will inform your exercise training.

Essentially this will deepen any existing knowledge and understanding regarding prevention of cardiovascular problems.

For example, you might work as a PT with cardiac rehabilitation clients or want to train clients with high blood pressure before going into an explicit physiology role.

If you want to know how to become an exercise physiologist, this is one of the ways you can secure a stamp of approval to say you’re safe to work with particular styles of clients.

Plenty of positions will ask you to be qualified with BACPR to level 4 as this confirms you’re experienced enough to work with individuals with complex conditions:

As you can see, having this qualification assures the employer that you’ve got experience and the expertise to work with “clinical demographics”.

This is because, as you know, if you want to know how to become a clinical exercise physiologist you’ll be using exercise and fitness as therapy or a preventative measure to support people’s health.

This is why to obtain the BACPR, you have to have worked in the fitness industry and have completed vocational training in fitness.

We’ll go into more detail about this now!

How Do I Become an Exercise Physiologist with a Fitness Qualification?

You’ll need a level 3 exercise qualification in order to complete BACPR training:

This is because you need to be qualified to work directly with individuals, in a fitness capacity, in order to have the existing expertise to take part in the course.

Even if you’ve completed a degree you have to have at least completed a level 2 fitness instructor course to determine your practical expertise rather than just your theoretical knowledge!

This is where a personal training diploma comes in, combining a level 2 fitness instructor course and a level 3 personal trainer course.

As well as being a requirment for BACPR training, these are the foundational qualifications needed to become a personal trainer and work one on one with clients, gaining valuable experience.

Some positions when you’re starting out may only require a personal training qualification:

However, you open your options up a lot more when you gain these additional guarantors of your quality as an exercise physiologist!

With a course like ours you’ll learn about anatomy and physiology in detail so that you’re aware of exactly what happens to the body during exercise and the risks and benefits involved.

The reason this is essential for how to become an exercise physiologist is that it will allow you to apply your knowledge practically, designing exercise programmes and tracking progress.

You can combine this with a level 3 exercise referral course in order to work with those with particular medical concerns or conditions.

Let’s look at this course in more detail!

How to Become an Exercise Physiologist with a Level 3 Exercise Referral Qualification

It also states on the website that it’s preferable for you to have a level 3 exercise referral qualification:

This is because a level 3 exercise referral course will help you gain experience working with medical professionals.

You’ll be able to get clients referred to you by doctors and other medical experts and gain vital experience using exercise and fitness in a therapeutic fashion.

You’re also much more likely to have experience working with clients with cardiovascular conditions when you become an exercise referral specialist, gaining valuable experience towards the course.

How Do You Become an Exercise Physiologist with the Right Degree?

If you want to know how to become an exercise physiologist in the UK, an option for your next step is choosing to complete a degree in the right subject.

Much like becoming a strength and conditioning coach there’s a few holistic degree subjects you can take in order to become a certified exercise physiologist.

Though it’s not vital that you get a degree, there’s lots of jobs that will ask you to be qualified to degree level as well as having fitness industry experience.

As you can see from most job descriptions, a sports science degree that’s most commonly explicitly asked for:

Most courses will be called ‘Sports and Exercise Science’ but some will have specific additional components such as a year in industry or nutrition!

As well as choosing the right subject you should also make sure you choose a course that’s registered and approved by BASES.

BASES stands for the British Association for Sport and Exercise Sciences and they act much like CIMSPA does for ourselves!

They’re an accreditation and regulation body, like CIMSPA is for vocational fitness qualifications, assuring the quality of a particular course.

They ensure that the contents of the courses are similar, meeting the same exact industry standards.

You should make sure that you choose a course from their list as this will make it much easier for you to register yourself when you graduate.

You’ll need to register yourself with BASES after you graduate and start looking for work as an exercise physiologist, which we’ll cover in more detail in ‘Step 3’!

This acts as a stamp of approval all the way from your education to the service you’re offering as you’ll be showing clients and potential employers that you’re offering quality advice and expertise.

You’ll also get discounts on membership when you graduate from one of the approved courses making your membership cheaper, which is great when you’re starting out!

You can find a complete list of the approved BASES courses here on their website!

Step 2: How to Become an Exercise Physiologist by Gaining Practical Experience

If you’re still wondering ‘how do you become an exercise physiologist’, one of the best things to do to support your career is to get some practical experience.

Gaining experience will give you the practice you need to work with individuals and design an effective programme for their needs, allowing you to apply your theoretical knowledge and develop your interpersonal skills!

This is also vital for securing sought after positions working as an exercise physiologist:

As you can see, prospective employers will want you to have some experience applying the knowledge you’ve gained during your qualifications with individual clients.

As we mentioned earlier, this is why it’s so important to get the fitness qualifications on top of your degree as it will allow you to gain experience in industry, working with clients and applying your knowledge practically.

You can also keep your eyes open on the list of degree courses, when you’re choosing, for those that offer a year in industry.

Choosing a course that has the option to be in the field, gaining work experience, will give you the edge over other people when looking for positions!

If you’re finding this article helpful, check out some of our others that will help boost your fitness career:

• How to Become a Successful Personal Trainer
• Should I Become a Personal Trainer?
• How Hard Is A PT Course?

Step 3: How Do You Become an Exercise Physiologist Who’s Registered?

Next up for how to become an exercise physiologist, once you’ve gained your qualifications and experience, is to get registered.

There’s several professional bodies you’ll need to look into depending on the kind of role you want to fulfill.

Whether you came to this article wondering how to become a clinical exercise physiologist, or you want to work in a sports setting, there’s several bodies you’ll want to register with.

In order to increase your employability and give you the chance to apply for different positions you should get registered with:

• BASES (British Association for Sport and Exercise Sciences)
• RCCP (Registration Council for Clinical Physiologists)

We’ll run through each of these briefly now to explain what they are and how they can help with how to become an exercise physiologist!

BASES

BASES is the important body holistically and will assert your professionalism and expertise no matter what role you’re applying for.

As you can see from the position below, working for the NHS and other positions in the public health sector, will stipulate this in job adverts:

Though they’re not stated as “essential”, remember that everyone applying will have the essential qualifications and so these extra registrations could be what gives you the edge over competitors.

It’s also increasingly important that you’re registered with BASES if you want to work within sports:

Some of the biggest institutions such as the Premier League and EIS (English Institute of Sport) increasingly only accept applications from those registered with BASES.

Though obviously these positions or clients represent the upper end of what you can do within these roles, your potential will be uncapped if you have these registrations behind you!

RCCP

If you want to know how to become a clinical exercise physiologist you should become registered with RCCP.

You will join a register which will be browsable and discoverable by potential employers and clients which will act as a guarantee you meet the highest clinical and industry standards.

Similar to BASES they act as a guarantor of members’ quality as well as an accreditation body for certain clinical courses.

Not only is this another way of asserting your clinical prowess, it can open doors to some of the more competitive roles.

Some more clinical exercise physiologist roles will need different qualifications and be different career paths, which we’ll touch on later, and these are often the ones that stipulate needing to be RCCP registered.

However, it can still give you an edge and be a gateway to working with more prestigious clients because of this added guarantee of your expertise.

Take Tom Cowan for instance. He holds regular clinics at the Centre for Health and Human Performance (CHHP), featured in prestigious magazines and on podcasts, and has worked with some impressive clients:

As you can see, he’s worked with Chelsea Football Club and is registered with RCCP as well as BACPR who we mentioned earlier!

So, if you want to know how to become an exercise physiologist with as many options as possible, you should become registered with these professional bodies!

The REP membership here is linked to the fitness course you complete.

Just as it’s easier, and cheaper, to register with BASES when you complete a qualification supported by them, you should choose a CIMSPA-endorsed course to gain membership with them when you qualify!

#Step 4: How to Then Become an Exercise Physiologist and Find the Right Role for You

Last but not least for how to become an exercise physiologist in the UK is to look for, and secure, the right position.

As we mentioned earlier, the best way to earn the most rewarding and highest paid fitness jobs is with the right qualifications and registrations.

However, this will also depend on the kind of position you want to go for.

If you want to know how to become a clinical exercise physiologist there’s some positions that will be open to you whereas others are limited to those who are qualified in a more strictly medical capacity.

For example, though there’s overlap between a cardiac physiologist and an exercise physiologist, in terms of assessing and helping with people’s cardiovascular fitness, this is a different role.

This is why you should be aware of the wide variety of job titles given for the role if you want to know how to become an exercise physiologist so you know exactly what you can apply for!

For example, the role may be called:

• Exercise Physiologist
• Performance Physiologist
• Wellness Physiologist
• Health and Wellbeing Physiologist

All of these roles cover a variety of subtly different positions that share the same overarching responsibilities.

The varying names will depend on the setting in which you’re working most of the time, ranging from working in:

• A lab as a technician
• A clinic, hospital, or private medical environment
• In the field with sports professionals and athletes

Working in the field is obviously incredibly competitive and will usually involve doing so through a particular clinic or private medical facility.

Working in a Lab

Working in a lab will usually involve the following responsibilities:

Much like other scientific environments, working as a lab technician is a lower paid position but can be a great entry level role to get your foot in the door.

Working in a Clinic or Hospital

Working in this capacity will look like this, working to design specific programmes depending on clients’ needs and chronic conditions:

As you can see you’d work with a ‘multidisciplinary team’ fulfilling a role within a wider programme of care.

The more experience you’ve got working with special conditions as a PT the better if you want to apply for this style of role.

This is because you’ll be able to demonstrate industry experience and expertise surrounding the specific needs of different chronic illnesses and conditions.

You can also keep your eye out, when you’re starting out, for graduate positions:

These will often only be open to those who’ve recently graduated and will give you some of the industry experience specific to physiology you can use in tandem with any experience as a PT.

Before You Go!

That concludes our guide on how to become an exercise physiologist! Hopefully now you know what you need to get started with this exciting career in fitness and health!

Don’t forget, the most important thing is to secure the most prestigious qualifications and further education.

You can find details of our L3 PT Diploma, including all those we’ve mentioned in this article, by downloading our free course prospectus here!

If you want to know more about what Google Ads can do for personal trainers, we’ll run through everything you need to know to get started!

In this article we’ll cover:

• Why You Should Be Using Google Ads for Personal Trainers
• Step 1: Set Up an Account to Create Google Ads for PTs
• Step 2: Decide on the Right Style of Google Ads for Personal Trainers
• Step 3: Set the Budget for Your Personal Training Google Ads
• Step 4: Use the Keyword Planner in Your Google Ads for Personal Trainers
• Step 5: Design and Create Your Personal Trainer Google Ads
• 3 Key Tips on Creating Effective Google Ads for Personal Trainers

Before we start, one of the best ways to boost your business is by finding your niche with advanced personal trainer qualifications such as a Level 4 nutrition course.

You can find out more details of all of our personal trainer courses by downloading our course prospectus for free here.

 

Why You Should Be Using Google Ads for Personal Trainers

Before we get into how you can design Google Ads for personal trainers, we’ll run through exactly what they are!

Google Ads are paid advertisements that target a specific ‘search term’ or ‘keyword’. For a PT business, a relevant search term could be something like ‘personal trainer near me’. 

We’ll cover which keywords to target in more detail in Step 4 and Step 5, but for now, here’s an example of what Google Ads look like.

Here’s the results for ‘personal trainer courses’, a keyword that we’ve targeted in our own Google Ads:

 

As you can see, our website is the first result that appears when a user searches this! 

So, now you know what Google Ads for personal trainers look like, what are the benefits of using them? Why would you want to be the first result that appears when a user searches for a personal trainer?

With over 99,000 searches per SECOND on Google, advertising on Google puts your business in front of a huge audience. 

Here are some statistics to show how successful these Ads can be as part of personal trainer advertising strategies:

• Google Ads have a click through rate (CTR) of upto 6% – so just under 6% of users who search your target keyword will land on your website!
• People who click through a Google ad convert (turn from visitors to a page to paying customers) at the rate of 4.2%, compared to 0.55% for other Google results

Though some of these figures seem small, when you consider the amount of people using Google at any given moment, that’s a lot of potential clients!

For example, if we look briefly at a keyword you might target, such as ‘personal trainer’ and your location, we can see how high a CTR of 6% actually is:

As you can see, between 100 and 1000 people Google this term a month! Even if this works out at 500 people, that still translates to nearly 30 clients clicking on your website from this keyword alone! 

Thanks to the pay-per-click (ppc) structure, which we’ll discuss shortly, you’ll only actually pay for your Ad when somebody clicks on your page, making this a cost effective strategy, too.

That’s why investing in Ads is a great way to get more clients as a personal trainer and boost your business! 

Step 1: You Need to Set Up an Account to Create Google Ads for PTs

In order to start designing your Google Ads for personal trainers you’ll need to create a Google Ads account.

First you’ll be prompted to choose whether to create a new Ads account or use an existing one:

You’ll need a Google account to be able to create a Google Ads account, using a Gmail email address.

If you’ve got a Google email address you can click on ‘new google Ads account’.

You’ll then have to confirm the basic details needed for your Ads and your business:

 

Once you’ve confirmed how you’ll pay and what country you operate from you’ll have access to some of the other tools you’ll need:

 

Once you’ve set this account up you can explore the different options for actually designing an ad!

We’ll run through each of these steps now so that you can design the most effective Google ads for personal trainers. 

Step 2: Decide on the Right Style of Google Ads for Personal Trainers

 

Now that you know a bit about how Google Ads for personal trainers can help your business, we’ll explain which kind you need.

The first step for designing Google Ads for PTs is choosing the right payment method and style of ad that will work best for you.

There’s a few different styles of ad you can choose from, depending on the style of your business:

• Search campaign
• Display campaign
• Shopping campaign
• Video campaign
• App campaign 

A search campaign is the one we’ve discussed already, which will show at the top of the first results page.

This will be the most useful model for personal training Google Ads as it’s the most effective method for gaining new clients.

Most people will go to Google search in order to look for a personal trainer so you want to put your efforts and money into these Ads to target this market!

Other methods such as shopping campaigns and app campaigns work better for e-commerce and aren’t a good fit for a PT business. 

Much like fitness Facebook ads and other social media advertisements, the right style of payment to choose is ‘pay-per-click’. 

There’s a few different payment options with Google Ads, depending on the outcome you want:

• Pay per click
• Pay per mille 
• Pay per engagement

You can read this from Hootsuite to find out more about each of these methods in general but the only one that you’ll need to use is pay-per-click!

This means that you only pay when the ad works and somebody clicks through to your chosen web page.

If you choose the page where clients can sign up for your services, you can use the copy and keywords in your ad to generate leads for clients and encourage them to sign up.

The amount you pay-per-click works is determined by how much you ‘bid’ for certain keywords. Google will then figure out for you your actual cost per click (CPC). We’ll cover this process in more detail next!

Step 3: Set the Budget for Your Personal Training Google Ads

Whether you’ve already written your personal trainer business plan or you’re working on it currently, you’ll need to have a section about your marketing and advertising budget.

Knowing how much you have, and are willing to, spend on Google Ads for personal trainers will form a fundamental part of this section of your plan.

Once you’ve decided how much you’re willing to spend overall, or on a daily basis, this translates to how you design the ads themselves. 

You can set a certain budget with Google and, as we mentioned earlier, they’ll calculate your actual CPC (cost per click) so that you can track and monitor your ROI (return on investment).

So, how exactly does the budget and bidding system work for personal trainer Google Ads?

We’ll cover this in a little more detail when we look at actually designing your Google Ads for personal trainers.

Briefly though, Google will allow you to set an average daily budget for your ads letting you choose between a recommended amount or one you set manually:

 

This may not look like much of an investment but Google Ads for personal trainers can be scaled as you earn more and your advertising budget increases.

As we mentioned earlier too, you can see the returns on even small spends when you target the right keywords with enough volume.

You do this using Google’s ‘keyword planner’ which tells you how much a certain keyword will cost to target for your Google Ads for personal trainers. 

If you use this tool you’ll be able to choose the right keywords and see how much it will cost you and how many people search for it per month – we’ll look at this process now!

Step 4: Use the Keyword Planner in Your Google Ads for Personal Trainers 

You may be familiar with keywords already if you’ve been using SEO for personal trainers for other platforms such as:

• Your PT social media ideas
• If you’ve started a fitness blog on your website

A keyword is a phrase you can target in order to reach the exact audience that will be interested in signing up for your services.

Google’s keyword planner allows you to search for keywords to use for your ad and will tell you the frequency of search as well as how much it will cost to target.

You can search for ones with high average searches a month and then decide which ones to use based on this and budget.

First, you’ll be asked to make a choice, either searching for new keywords or looking at existing ones to see how they’re performing in terms of volume and how they’re forecasted to perform in the future.

If you’re new to creating Google Ads for personal trainers, it’s best to start by clicking on the ‘discover new keywords’ tool.

With this tool, you can do trial and error, searching various relevant terms and keywords to find one that is:

• Relevant to your business, and
• Within your budget

As you can see, you can input potential seach terms into the search bar, and the tool will pull up a list of exact matches as well as suggestions for further keywords or different ones that are related and potentially target a similar demographic (see ‘keyword ideas).

It will also show you how much you can expect to pay-per-click for Ads targetting these keywords under the ‘top of page bid’ tabs).

The ‘Get search volume forecasts’ tool is also useful, both when creating and managing Google Ads.

This tool allows you to keep tabs on your keywords and adjust your ads accordingly should you need to target new ones or different ones! If you look at the forecast this will help you see what your return on investment is likely to be:

You can also look at different metrics over time, such as the impressions on different devices:

 

You can see which are the popular months for engagement and this is when you can alter your ads and capitalise on different keyword trends.

For example, in January you can make the most of people’s new year’s resolutions and target your ads at people who aim to get fitter or lose weight!

This is how you can use both tools and options on the planner to decide on the best keywords for your personal training Google Ads.

Once you’ve decided on your budget you may want to adjust based on what you find in your keyword research.

This will be a process where your research informs your budget and vice versa until you start to scale your ads and get a more consistent idea of what works and what doesn’t. 

We’ll cover this in even more detail in tip #1 in our final section!

Step 5: Design and Create Your Personal Trainer Google Ads

Once you’ve completed this research you’re ready to start designing your Google Ads!

The first step will be to put in the name of your business:

 

Then you’ll be prompted to enter the web page you want your ad to lead to:

For example, you can choose a particular page on your website or a personal trainer landing page you’ve designed for people to enquire about your services.

The next step is one of the most important. You’ll be asked to choose the goal of your personal trainer Google Ads.

You’ll have a few different options to choose different styles of company and the outcome you’re looking for:

When you’re starting out you’ll want to choose ‘get more website sales or leads’ as this is the best way to gain more clients!

Then you can press ‘get started’ to make further decisions within this section on sales and leads monitoring:

You can choose between sales and leads. To get the most out of Google Ads for your personal training business, you should choose generating leads:

You can then use your conversation with potential clients to upsell your services and find a way of working with them that’s best for them as well as the most lucrative for you.

This option will create a lead usually by clicking through to an enquiry form or an email template requesting a call back to discuss your services!

This is why it’s a great option for when you’re designing Google Ads for personal trainers because they’ll be more streamlined in directing people to sign up for your training.

The next step is to actually include the best keywords in your personal training Google Ads and write the text:

You can choose the headlines to include some of the keywords to tell people exactly what it is that you offer.

You can then write the description which will provide more detail and keywords. This should also be the part where you include a CTA, or ‘call to action’.

This is a word or phrase that encourages people viewing your ad to take a certain action when they click through to your web page. 

For example, you should include something encouraging people to sign up for your services when they click your personal training Google ad like ‘enquire now!’ or ‘request a call back’.

You will then choose keyword themes to match your ad to a wide variety of searches. This is where you can add all of the relevant keywords that you found in your research using keyword planner, beyond what you’ve included in the copy for the ad itself:

Then you’ll be asked to choose a specific area to target so that you’re only advertising to people who are able to sign up for your services.

You can enter a specific postcode or you can choose areas using Google maps:

 

If you want to become an online personal trainer or you operate some services online, you can give a wider radius to include everyone you want to cater for.

Being able to choose a location for in-person sessions, though, means that you can narrow down who you’re targeting with your personal trainer Google Ads to people who can actually sign up!

Then you’ll reach the stage we mentioned earlier, setting a budget chosen by you or Google’s recommended amount:

As you can see, you’ll get an estimate of how many clicks this specific amount will lead to.

They will also set a monthly max which is the most you’ll ever pay, including a small buffer for what they call ‘overdelivery’.

Because of fluctuating online traffic, Google will sometimes allow you to spend slightly over your daily budget but this only ever costs you a small extra amount a month and will have resulted in more clicks.

You can find out more about this from Google here.

And last but not least, you’ll be able to review your ad and make sure everything looks right before paying for it and making it live!

You’ll be able to review the: 

• Keywords included in the copy and the title
• Website address that the ad will link to
• Name of your business
• The goal of the campaign
• Any contact details included in the ad

Once you’re happy with all of these things, your ad is ready to make live and start generating leads and get you more clients! 

3 Key Tips on Creating Effective Google Ads for Personal Trainers

Now that you know what each step of designing Google Ads for personal trainers entails, we’ll run through some tips on how to make yours excel!

If you implement these tips you should give your ads the edge over the competition and ensure you’re designing the best possible personal trainer Google Ads.

#1 Include a Mixture of Specific and Broad Keywords in Your Personal Trainer Google Ads

As we mentioned earlier, Google designs their ad platform so that you can specify by location in terms of who you target.

This can also be something you focus on with your keywords to ensure you’re directing your Google Ads for personal trainers at exactly the right people!

These are called ‘long tail keywords’: they’re usually longer and more specific, and won’t just be the main phrase or word that describes your service.

For example, it’s much more helpful to include ‘personal trainer Nottingham’ than it is to just target ‘personal trainer’.

Having something vague will mean you’re in competition with everybody offering personal training services, even those offering a completely different style of service in another part of the country.

Location specific keywords also have a higher conversion rate, meaning people who are doing these searches on Google are more prepared to sign up for your services.

Somebody just searching ‘personal trainer’ might want to know what a personal trainer salary is or other things about the job description. 

However, somebody including a location in their search is much more likely to be looking to hire somebody!

Keywords specific to location also have far less competition too because you’re only competing with people who also practise in your area.

As you can see, there’s still plenty of volume for these specific keywords:

You can also use the keyword ‘find a personal trainer near me’ or ‘personal trainer near me’.

Though these don’t have a specific, explicit location in the keyword, Google uses the IP address of people searching to help prioritise the right results.

This means that if people live in your area and they make this search they’re still likely to find your ad as long as the ad ranks well. 

How many clicks you get depends on where your ad ranks and the keywords you include, not just how much you pay.

You will bid for certain keywords but you will also be given what’s called an ‘ad rank’ which is a metric Google uses to judge the quality of your ad and website.

This is why if you bid for the top spot in the Google Ads section of the results page, you could still edge out somebody offering more money!

This will happen if your ad is better designed or you’ve got more traffic to your personal trainer website, making it stronger.

This is something to be aware of when you’re choosing the right keywords and clustering them together.

We’ll look at this in more detail now!

#2 Group Your Personal Training Google Ads to Get More Leads

When it comes to choosing keywords for Google Ads for PTs, you want to make sure you’re streamlining them and creating groups as best you can.

You can have several ad groups within one campaign if they’re targeting the same people and you want to set the same budget.

The example that Google gives is if you’re selling a range of products but you can easily group them together under a certain theme:

 

This translates to personal training as well, especially when you’re at the start of your career. 

This is because you can group together keywords for different services but pay for them under the same campaign.

This means that when you’re starting out with services such as nutrition or training disabled clients, and it’s not a large part of your business yet, you can fit it under one budget.

This means you don’t have to pay for a whole separate campaign but can still target people based on keywords related to this particular service!

For example, you could target keywords like below under one ad group:

If you’ve completed your level 4 nutrition course and offer fitness nutrition services you can target these people separately but within the same campaign.

This might be because the bulk of your income comes from standard PT clients because you’ve only just started to offer nutrition. 

So, whilst you build up your nutrition portfolio and source more clients for this service, you can target people without shelling out for a separate campaign!

You could then have another ad group for keywords related to personal training like this:

 

These would both target different demographics but could fall under one campaign so that you don’t have to pay separately whilst being specific about who you’re advertising to.

#3 Use Analytics to See What Works About Your Google Ads for Personal Trainers and What Doesn’t  

As we’ve hopefully already alluded to, this process is one of trial and error where you’ll have to assess what works and doesn’t about your Google Ads.

For personal trainers, like any other business, trends will fluctuate and change and you may need to adjust your ads to match these.

As part of that you should keep an eye on analytics and how your ads perform based on different metrics.

By linking Google analytics to your ads account you’ll be able to assess:

• What people do after they click through your ads
• How long they’re staying on the page
• How many are actually being converted into enquiries, leads, or paying customers

Paying attention to these things will mean you can improve your ads as well as your website and make them more effective! 

If you want to be a successful personal trainer you have to be constantly vigilant about viewing what works and what doesn’t about all of your marketing strategies.

This will then make room for you to improve and form a vital part of your business’s growth and development! 

Before You Go!

Hopefully now you know how to design successful Google Ads for personal trainers and you’re prepared to start using Google Ads for your business!

Don’t forget that one of the best ways to attract as many clients as possible is by having a strong USP!

You can develop one today with our industry leading level 4 personal trainer courses.

Find out more by downloading our full free course prospectus!

Wherever you are in your fitness career, this article will tell you everything you need to do to become a fitness nutrition specialist.

We’ll run through each stage of the process including:

• Step 1: Get the Right Qualifications to Become a Nutrition Specialist
• Step 2: Source the Best Insurance for Fitness Nutrition Specialist Jobs
• Step 3: How to Become a Fitness Nutrition Specialist with the Right Work
• Step 4: Marketing Yourself Once You’ve Become a Fitness Nutrition Specialist
• Step 5: How to Advance as a Certified Fitness Nutrition Specialist

We’ll run through qualifications in more detail throughout this article, but the best way to develop your niche is with OriGym’s nutrition courses!

You can find out details of all the courses we offer with our free downloadable course prospectus!

Step 1: Get the Right Qualifications to Become a Nutrition Specialist

Before you can become a fitness nutrition specialist, the most important thing you need to do is get the best qualifications.

If you want to know how to become a certified fitness nutrition specialist there are a few different qualifications you’ll need to advertise this as your niche.

Of course, the most important qualification you’ll need is one specific to diet and nutrition. A Level 4 Nutrition course will have everything you need to get started.

The reason this is the baseline qualification you’ll need is that there are no entry requirements for this particular course.

This means you can get started whenever you’re ready and start learning the essential knowledge and expertise you’ll need to start working with clients.

If you want to become a nutritionist with a Level 4 course you’ll cover the following bases:

• What macro and micro nutrition is and how it can affect performance and energy expenditure. This will help design a diet plan to support different levels of activity
• Understanding nutrition legislation so that you know the legalities involved in food labelling and nutrition so you can work safely and effectively with clients
• Learn the connection between nutrition and physical activity so you have an understanding of how to support exercise with nutrition

You’ll also learn about the individual needs of some special populations such as the elderly, pregnant and breastfeeding women.

Of course, this will only enable you to work with individuals based around supporting certain exercises with nutrition, rather than helping with the exercise itself.

To become a fitness nutrition specialist, you’ll want to do both, and so you’ll also want to gain a Level 3 Personal Training certificate.

Just as you’ll use nutrition to support somebody’s fitness levels and any exercise regime they’re already doing, you can also offer the exercise regime yourself to offer a full, bespoke programme for clients.

If you complete a personal training diploma you’ll be able to create a full exercise programme as well as write a meal plan for your clients, supporting their goals in a more well-rounded way.

Fitness courses like these will allow you to become a personal trainer who specialises in nutrition as well as a nutritionist who specialises in sports and exercise.

This will also mean that you can earn more because you’ll be able to charge more for these well-rounded services and complete packages.

Step 2: Get the Right Insurance for Fitness Nutrition Specialist Jobs

Once you’ve gained your qualifications, you’ll need to make sure you’re insured to become a fitness nutrition specialist and work with clients one-to-one.

You’re not legally allowed to practise as a fitness professional without the right PT insurance so it’s vital that you secure this before working with people.

Having the right insurance will mean that if people make any claims against you because they deem injury or illness to have been as a result of your training or advice, you’ll be protected from the fees.

Whether you need to source this for yourself will depend on how you choose to work.

Whilst you’re building up your work experience (which we’ll cover in the next section) you might have cover from the gym you’re working in.

However, once you’ve built up your business, any work you do freelance or independently will mean sourcing your own insurance and making sure you’re protected from any legal fees.

There’s a few different kinds of insurance you’ll need to make sure you have. We’ll run through each of them now!

Public Liability Insurance

Any public facing role needs public liability insurance. This is the most important kind of insurance for any fitness professional as this protects you from claims that your actions have led to injury or illness.

If you become a fitness nutrition specialist you won’t just be giving advice and designing a nutrition plan.

You’ll also sometimes complete physical activities and tests for your clients including:

• Use certain equipment for exercises
• Do hands on adjustments, with a client’s consent, to help them complete an exercise
• Do a functional movement screening (testing mobility and flexibility of your clients)

It also protects you from any accident or injury sustained whilst under your care, whether it’s directly related to the service you provide or not.

For example, if a client trips on a wire attached to your laptop whilst you’re discussing their nutrition plan they might suggest you’re liable for the injury.

Public liability insurance protects you from the cost of the legal fees as well as any compensation you have to pay as a result.

Professional Treatment Liability Insurance

Similar to professional indemnity insurance, this protects you from any claims that injury or illness was as a result of your professional advice.

In fitness nutrition specialist jobs you may have clients where you’re purely giving them advice and designing a nutrition plan so you need to be protected from these claims.

For example, somebody may react badly to a particular kind of food or may decide to blame a stomach bug on your nutrition plan.

In this situation you’ll be protected should there be any cost to you or your business either to argue the case or if any compensation should be needed.

Personal Accident Insurance

The next kind of insurance you’ll need is personal accident, to protect you for if you harm yourself or injure yourself whilst you’re working.

This will protect you from having to pay for any rehabilitation or treatment should these costs incur for recovery.

For example, if you need to have private physio or other rehabilitative treatment, this will be covered by this kind of policy.

You can also combine this with loss of earnings insurance which will protect you from any money lost should this injury or illness lead to loss of work.

If you’re unable to work with clients whilst you recover, loss of earnings insurance will pay you a certain amount so that you can keep your personal and business expenses afloat!

Equipment Insurance

If you want to know how to become a fitness nutrition specialist another important type of insurance you’ll have to include in your policy is equipment insurance.

This will protect you from having to pay out should your equipment become damaged by a client during a session.

This will also protect you if you’re working freelance in a rented space with equipment like a gym or fitness facility.

If you’re working out of a gym, especially early in your career, a policy like this will protect you if you or a client accidentally damages the equipment.

You won’t have to fork out for the cost of any repairs, or to replace anything that becomes broken.

You can set the amount you want to pay and the amount you want to be covered for, depending on how you work and the equipment you want to have covered.

The maximum you can get from Insure4Sport, the leading provider of fitness insurance, is £50,000 so you should hopefully be covered for most expenses!

Step 3: How to Become a Fitness Nutrition Specialist with Work Experience

Once you’re qualified, and you’ve secured the right insurance, you’ll need work experience to develop the essential nutritionist skills to become a fitness nutrition specialist.

Offering a combination of fitness and nutrition will mean that, at least at the start of your career, you should gain some experience working with a wide range of clients in a gym or fitness facility.

You’ll have the security of a position behind you whilst you build up your client list and develop a niche based on what you like best and how best you work with different goals.

If you start by working as a PT in a gym, you can offer and prioritise nutrition packages and gain experience working with individual clients.

This will mean you can test out your business model and will have the stability to tweak as you go along, choosing what works best for you!

As you can see, having a nutrition qualification can often be an advantage in securing some of the highest paid fitness jobs in a gym:

As part of your role as a PT you can prioritise the nutrition side of things and gain invaluable experience for future fitness nutrition specialist jobs specifically.

Then you’ll be prepared and aware of how to work with a whole host of different clients and be experienced enough to break out on your own, either freelance or as an independent company.

Step 4: Marketing Yourself Once You’ve Become a Fitness Nutrition Specialist

Once you’re qualified to become a fitness nutrition specialist and you’ve sourced the right insurance, you’ll need to be able to market yourself to secure more advanced fitness nutrition specialist jobs.

We’ll run through some of the essential methods of doing this so you know how you can promote yourself and your business!

—–

If you’re enjoying this article, why don’t you give these a read?

• Become A Nutritionist
• Become A Nutritionist Online
• Sports Nutritionist Salary

Include ‘Fitness Nutrition Specialist’ in Your Social Media Bio

One of the most important things you can do once you’ve become a fitness nutrition specialist is ensure that you advertise it on your social media platforms!

Including this title when you write a nutritionist bio will mean that your pages are much more likely to show whenever people are searching for your kind of services.

This is part of what’s called SEO in marketing, or ‘Search Engine Optimisation’, meaning you’re including keywords that are frequently searched for by your target market!

If someone is looking for a fitness nutrition specialist, you want them to easily find you and your services.

It’s no use having impressive content that showcases your expertise if people can’t find it! This is why you need to make sure you include your title in your bio.

From there, your content and other personal trainer marketing strategies can be used to promote you as a fitness nutrition specialist.

It will also mean people can immediately identify what it is you’re offering and prepare them better for making an enquiry or booking for your services!

A great example of this is Jessica Jaynes who’s written a succinct bio that tells you exactly what she’s offering and her particular expertise:

As you can see, she has plenty of followers and potential clients will be able to identify straight away what services she offers!

Not only has she got her title next to her name, but she’s also broken down this role in her bio too which is something you could do to give a clear message to potential clients.

How to Become a Fitness Nutrition Specialist with the Most Engaging Content

Once you’ve attracted people to your social media page, you want to make sure that your content will secure your fitness nutrition specialist jobs.

You can gain more clients by having content that displays your expertise and your record of success with people you’re currently working with or have worked with in the past.

You should be aware of exactly who your target audience is and the specific audience you want to cater to so that you can provide content they’ll want to see.

For example, if you want to become a fitness nutrition specialist and you’re interested in training pregnant clients, you should make sure you’re showcasing advice specific to this demographic.

Elizabeth at The Pregnancy Nutritionist is a great example of this:

She’s used plenty of nutrition coach hashtags specific to this niche to make sure people can find her content.

She’s also offering advice through her posts to showcase her expertise and what she could do to help potential clients.

You can do the same by including some of the following personal trainer social media ideas in your content:

• Recipe ideas
• Busting common misconceptions and myths
• How to guides for particular exercises
• Lists of your top suggestions for a particular goal or food group
• Transformations and client testimonials

This last one is particularly important to show your previous successes and to convince potential clients of your ability to help them reach their goals!

You can do this either by taking transformation pictures yourself or by sharing content generated by your clients..

This is what Sam Russo has done with a highlight on her Instagram showing client testimonials:

Showing previous client’s success stories will inspire people to get in touch and start their journey using your services!

Become a Fitness Nutrition Specialist Using Social Media Ads

Another thing you can do to gain more clients and boost your fitness nutrition specialist salary is to use paid advertisements.

You can set up fitness Facebook ads and Instagram ads to boost engagement and get more people to sign up for your services.

The reason these are a great investment is because of the reach of social media platforms.

Think of how many people are scrolling per day and you have an idea of how many people you could reach with your content!

The Meta platform, used to design both Instagram and Facebook ads, is easy to use and you can set up an ad for as long as you like, setting a budget that suits your nutrition business plan!

You can decide on two different options with social media ads in terms of how you set them up and pay:

• Pay-per-impression
• Pay-per-click

Most people choose to go with pay-per-click as this is when you only pay if somebody clicks through the ad to your desired web page or enquiry form.

You’ll need to create a Facebook account and register as a business page in order to create these ads and start getting more leads on clients.

You can then set an objective for your ad, meaning what you want to get out of it, whether that’s more followers or more sales, and target a specific audience.

Here’s an example of what our own Instagram ads look like, which show up in discover, on stories, and reels too:

And here’s what an ad will typically look like on Facebook:

This one from G’s Health and Fitness tells you about exactly what she offers and how it can benefit her potential clients as well as a video to add a personal element.

Including yourself in the content for a business you’re the face of will help with brand recognition and make you stand out and seem more trustworthy.

Step 5: How to Advance as a Certified Fitness Nutrition Specialist

If you want to know how to become a fitness nutrition specialist with a unique selling point (USP), you can enhance your expertise and business with further qualifications.

You can do this with more advanced PT courses or with CPD fitness courses (continued professional development).

We’ll run through some of the best ones for you to specialise with now, so that you know what’s included and how they can boost your fitness nutrition specialist salary!

Hydration for Sport and Exercise CPD

This course will teach you about the fundamentals and physiology of water and hydration and how this can affect fitness.

You’ll learn more about exactly what happens to the body during overhydration and dehydration, and how this can influence the way we exercise.

This will not only help inform and explain the advice you give to your clients, it will also help you to design a hydration element of a diet plan or nutrition programme.

This will help you to give your clients a more well-rounded service, as well as help them get even better results.

It will also help you to gain more clients and make more money as a PT and nutritionist because you’ll offer a more in-depth and unique service.

OriGym’s course is the first and only one in the country to specialise in this and be REP accredited so, if you invest in this course, you can give yourself a rare niche to attract more clients!

It’s the perfect crossover course to inform both fitness and nutrition so it’s a worthy investment if you want to become a fitness nutrition specialist!

Level 4 Diabetes Certification Course

A Level 4 diabetes control and weight management course is great if you want to become a fitness nutrition specialist who can help with specific medical conditions.

This course will build on a diploma in personal training as well as your nutrition qualification to teach you more in depth about the dietary and nutritional needs of both type 1 and type 2 diabetes.

You will learn how to assess and measure diabetes in your clients to come up with the best way of dealing with their condition from a nutrition and fitness point of view.

You’ll also learn the extra precautions needed for training clients with diabetes so that you can be safe and effective and offer advice that will work for the people you work with!

This includes designing weight loss programmes and coming up with in-depth dietary advice for how your clients can lose weight safely, and with their condition in mind, without compromising results!

All of this will provide you with everything you need to advertise yourself as a diabetes specialist and target that specific market.

Level 4 Obesity & Weight Management Course

Last on our list of courses that can help you develop a further niche when you become a fitness nutrition specialist is an obesity and weight management qualification.

This course will teach you everything you need to know to specialise in weight loss and weight management.

You’ll be able to work with both clinically obese clients as well as just those who need help losing weight with a diet and exercise programme.

Obviously this is one of the most common goals so if you complete this course you could become a fitness nutrition specialist who caters to both a specific client as well as having one of the most useful, and most popular, niche skill sets.

You’ll learn the following about obesity to help you work with this specific demographic and work in a more medically informed capacity:

• Causes of obesity
• Health problems associated with it
• Symptoms

You’ll then be able to design a variety of weight loss plans and help achieve long-term behaviour change for your PT clients.

This is vital for maintaining these goals for your clients and helping change their attitude towards food and exercise in the long term.

Before You Go!

That concludes our article on how to become a fitness nutrition specialist. Hopefully, now you feel prepared to embark on your new career and know exactly where to start!

Don’t forget to check out our Level 4 Nutrition course and see how it can help you get started with the foundation of knowledge you need. You can also find out more with our free course prospectus!

If you’re interested in opening a personal training studio, our step-by-step guide will tell you everything you need to know from creating your concept to opening the doors!

In this article we’ll cover:

• Step 1: Qualifications Needed for Opening a Personal Training Studio
• Step 2: To Start a Personal Training Studio You’ll Need Experience
• Step 3: Research Your Competitors Before Opening Your Own Personal Training Studio
• Step 4: Find the Right Location for Opening a Personal Training Studio
• Step 5: How to Open a Personal Training Studio with the Right Insurance
• Step 6: Source the Right Equipment for Opening a Personal Training Studio
• Step 7: You’ll Need to Build a Client Base for Opening a Personal Training Studio

Before we start, the best way to stand out from the crowd and attract plenty of clients to your PT studio is by completing gaining additional courses. Get started with our Level 4 Sports Nutrition Course or learn more by downloading our course prospectus.

Step 1: Qualifications Needed for Opening a Personal Training Studio

Chances are you’re already a qualified PT thinking about moving on to the next step to make money as a personal trainer by growing your own business.

However, if you’re not yet qualified you’ll need to complete a personal training diploma, which combines a Level 2 fitness instructor qualification and a Level 3 in personal training.

You’ll need to complete Level 2 before you can complete a Level 3 personal trainer course so it’s vital to obtain both qualifications! With a Level 3 certification, you’ll be able to create bespoke fitness programmes for individuals, combining basic nutritional advice and an exercise regime.

You also won’t be able to get insurance without completing one of the best personal training courses and without insurance you won’t be legally able to practise as a PT. So, it’s super important you choose the right qualifications as well as complete the right levels to practise!

We’ll cover some more progressions in ‘Step 3’ when we cover some of the advanced courses you can take to specialise further.

Step 2: To Start a Personal Training Studio You’ll Need Experience

Before you start the process of opening your own personal training studio it’s essential that you gain some industry experience of working with individual clients as well as in different spaces and training in different ways.

Not only will this make you more confident working with individuals it will also help your business as you’ll be more familiar with how the industry works.

You’ll also be further into developing your skills and particular niche so that you can market to your target demographic and attract as many clients as possible!

Having experience working with individuals will help with your reputation too and give you invaluable resources that you can use to attract new clients, such as:

• Before and after pictures
• Testimonials
• Industry contacts for cross-referrals

This will also help with your personal trainer market research because some experience will help you identify where the gaps in the market are.

We’ll look at this in a little more detail now so you know how to perform market research and see what your competitors are offering.

Step 3: Research Your Competitors Before Opening Your Own Personal Training Studio

A vital step for opening a personal training studio is to find your personal training target market and where there’s a gap your business could fill!

Looking at other personal training studios in your area will help you decide on things like:

• The style of training you want to specialise in
• Prices for sessions and packages
• The range of services you want to offer

For example, you don’t want to start a personal training studio that specialises in HIIT if there’s already one in your immediate area, unless you offer something additional that isn’t offered there.

Let’s look at some of the things you could do as part of this market research to make sure you find your USP and attract plenty of clients!

Look on Your Competitor’s Website When Opening a Personal Training Studio

The first thing you should do for your market research when you’re starting a personal training studio is check out your competitor’s websites.

This will provide some of the most vital information, even if only as an overview, regarding:

• Services they offer
• Testimonials from previous clients
• Where they’re located
• Their personal trainer mission statement 

Finding out how people market themselves will let you in on what they see as the unique selling point of their business.

This will help you with determining your own and deciding on the kind of service you want to provide.

Be a Mystery Shopper for Your Competitors Services

This would involve calling or enquiring at the studio and pretending to be a potential client interested in signing up.

A lot of personal training studios won’t list their prices in full on their website because the cost of the bespoke package will depend on:

• Amount of sessions
• Style of training
• The level of nutritional coaching the client wants

Many studios avoid sharing their prices to encourage prospective clients to enquire for more information. By using this strategy to generate enquiries, the PT then gets to speak to the client directly as part of a ‘personal trainer consultation’ – which is essentially a sales pitch.

By enquiring and pretending to be a customer you’ll get an insight into how their business works, how they determine their pricing, and how they sell to their PT clients.

You’ll also gain more insight into the services they offer and learn enough to determine how your business could differ from theirs and attract different people!

You can explicitly ask them questions about their services to gain more information that you wouldn’t just by looking on their website or social media pages.

Check Out Your Competitor’s Google My Business Page When Opening a Personal Training Studio

If you want to start a personal training studio, you should look at your competitor’s Google My Business page. 

This will tell you a lot of the essential information about your competitor’s such as:

• Location
• Social media and website links
• Reviews

It’s this last one that’s probably the most important! A Google My Business page has reviews from previous customers and will give you an honest impression of the business. 

Having an idea of what previous customers have said will give you some social proof, showing the business’s strengths and weaknesses.

Knowing where your competitors do well and where they struggle will help with starting your own personal training studio because you’ll see what people want and respond well to.

You can do a general search by location on Google, such as ‘personal trainer Sheffield’, to find the highest ranking businesses in your area.

You can then narrow this down if you need to by niche. For example, if you’re interested in opening a personal training studio that specialises in training elderly clients, you can search ‘personal trainer for elderly clients Sheffield’.

This is what reviews will look like on Google My Business:

As you can see, you can learn how people feel about the equipment, service, and the general attitude of the people working in the studio!

Step 4: How to Open a Personal Training Studio: Find a Location

When you’re opening a personal training studio, there are several factors you’ll need to consider when choosing a location and space.

Choosing a location will depend on:

• Where you live
• The competition in the area
• Your market research
• Accessibility

If you’re following the previous steps then you should have completed some in depth market research to see where the gaps in the market are that you could fill. 

Then you’ll need to decide on the geographical location so that you can start to narrow down your search for the space itself!

We’ll run through some of the most vital considerations for this so you know exactly what to look for to suit your business.

Will You Be Renting or Buying a Property to Start a Personal Training Studio?

If you want to know how to open a personal training studio, once you’ve chosen the area you want to work out of you’ll need to decide if you want to buy or rent fees for a space.

This will be affected by several factors including:

• What’s actually available in your area
• What your financial situation is
• What your plans are for the future
• The kind of equipment you intend on using

It may be that you live in a quieter area where you’re more limited on what’s available or there are far more properties available for purchase and conversion.

However, you might live near a high street where it’s far easier to rent a space than in other areas because there’s existing studios or spaces with the appropriate planning permission available to rent.

There’s pros and cons to each depending on what you see for the future of your business and what the available leases will allow you to do.

The pros of renting include:

• Less expensive up front and short term because any deposits will be far less and there may be all the equipment you need already there
• You won’t be as responsible for maintenance and repairs
• You’re more freed up to relocate or move with a shorter window and less responsibilities involved in doing so

However, there are disadvantages involved in renting, such as:

• You won’t benefit from the property from an investment point of view
• You have far less control over structural changes or expansions to the property
• You’re beholden to a landlord and their wishes for the property

In terms of structural changes, this may affect the kind of equipment you can install and what you can do if you’re starting a personal training studio with a vision to expand in the future.

For example, if you want to become a Boxercise instructor and use boxing techniques in your sessions, a landlord may not allow you to install things like a bag that may require structural changes.

The other option for opening your own personal training studio is buying a property. There’s huge benefits to this including:

• Plenty of grants for personal trainers available to help with the costs of buying a property
• If you have a large enough deposit, the monthly repayments can be less than monthly business lease costs when you rent
• More control over the design and structure of the building meaning you’ve got more manoeuvre with equipment you choose

In terms of grants for personal trainers, there’s government funding available for businesses just starting out or expanding and wanting to buy or rent a property.

There’s far more available for buying and renovating a property, however, so this is worth remembering when you’re weighing up whether to buy or rent!

How Much Space Will You Need When Opening a Personal Training Studio?

Another thing you need to consider when you’re deciding on a location for your PT studio is how much space you’ll need.

Many people start a personal training business with no money so you don’t need the most expensive space! However, your location should depend on the style of training you specialise in and the range of different services you anticipate offering to your clients.

For example, you’ll need to consider the following whilst you’re looking for a property to start your own personal training studio:

• What machines or equipment are you planning on having?
• Will you be offering group sessions or teaching fitness classes?
• Will you need to separate the space for different activities?

If you’re hoping to expand or offer different services to different demographics you might need the space to be big enough to separate or have another room attached.

For example, if you become a sports nutritionist, offering bespoke nutritional services alongside training, you might want a separate more appropriate meeting space for these sessions.

If you want to offer group personal training or fitness classes you’ll need a space big enough to accommodate enough people to make the class and service financially worthwhile!

You’ll also need to consider the kind of activities you want to do with your clients. For example, if your personal trainer niche is circuit training you’ll need to ensure you have the space for different stations.

When Opening a Personal Training Studio You Should Ensure it’s Accessible for Your Clients

If you want to know how to open a personal training studio that will attract as many clients as possible, you need to make sure that it’s accessible.

This is true both in the geographical sense and in terms of catering to people with disabilities.

You need to make sure that the location you choose is easily accessible by a variety of people no matter their method of transport.

For example, you don’t want to choose a location that has no good transport links and is only accessible by car. 

This will severely limit the amount of clients you can have and the demographic that you can cater to.

In terms of disabilities you should be mindful of the kind of training you want to do and the demographic you’re catering for.

For example, if you want to become a personal trainer for autistic clients you’ll need to choose a space that can be adjusted to fit the needs of the clients.

You may need to have a more minimal space, away from intrusive noise from a busy road, as clients will frequently be sensitive to conflicting sounds, hindering their training experience. 

You also need to ensure you choose a space that can be adjusted for wheelchair access so that you can help people with physical rehabilitation.

This is especially important if you’re interested in becoming an exercise referral specialist, because you’ll often be working with injured people and people with long term health conditions. 

– – – –

Before we continue, check out these articles below for more tips on starting your own personal training business:

• Starting A Personal Training Business Checklist
• Writing a Gym Business Plan
• 9 Key Personal Trainer Business Tips

Step 5: How to Open a Personal Training Studio with the Right Insurance

Next up for opening a personal training studio is finding the right kind of personal trainer insurance will mean that your studio and business is legally protected should somebody make a claim against you.

The different kinds of insurance you can get are:

• Public liability insurance
• Professional indemnity insurance
• Equipment insurance
• Loss of earnings insurance

We’ll run through each of these briefly now so you know what you should be looking for and what they’ll protect you against.

Public Liability Insurance

This is the main, and arguably most important, kind of PT insurance you’ll need and is the minimum legal requirement for practising as a personal trainer. 

This protects you from the following claims or situations:

• If a client sustains injury or illness under your supervision
• If equipment is damaged

It may be that there’s a fault in some equipment which causes the client to injure themselves. This insurance will protect you from the legal fees should they make a claim against you.

You’ll also be protected if a client breaks or damages your equipment up to a certain amount of money.

Rather than having to fork out for new equipment should they become damaged, you’ll get a lump sum towards the cost as an insurance pay out.

Professional Indemnity Insurance

This is another kind of insurance that’s legally required to practise as a personal trainer as it protects you from any injury or illness sustained due to advice.

Professional indemnity insurance is usually part of a package with public liability insurance because it technically falls under the same umbrella.

The difference is that this is explicitly to do with advice. For example, if a client’s form in a certain exercise leads to injury they may claim that it was a fault of your advice.

If they feel they’ve sustained an injury because of a perceived fault in your instruction, you’ll save money and time by investing in this kind of insurance because any compensation will be covered by your policy.

Equipment Insurance

Equipment insurance does exactly what it says: protects your equipment! 

You’ll be protected in the event of your equipment being:

• Damaged during a session by you
• Damaged in transit if you’re a mobile trainer or travelling to another location
• If your equipment is lost or stolen

Much like the other kinds of insurance there’s a maximum amount of cover you can get and receive in the event of any of these happening.

However, you’ll be covered for a huge range of equipment and can get sports equipment specific policies!

Loss of Earnings Insurance 

Wherever you are in your career, when you’re working as a personal trainer you’ll need to be physically fit and well to carry out the job.

Loss of earnings insurance protects you if an injury or illness prevents you from working, meaning you lose out on your usual income.

This is usually part of personal accident insurance which protects you from the costs of any rehabilitative treatment. 

Some of the things that can be covered include:

• Dental treatment
• Physiotherapy
• Compensation for more severe and permanent injuries or disablement

Loss of earnings takes it one step further to support you whilst you do recover should you become ill or injured.

You can get all of the above combined in a package that works best for you from Insure4Sport. Check out their website for more information on different policies.

Step 6: Source the Right Equipment for Opening a Personal Training Studio

Once you’ve looked at all of the insurance policies you can start to source your equipment for opening a personal training studio.

This will depend on your specialism and if you need any specific equipment for a particular style of training.

For example, if you’ve completed an obesity and weight management course and specialise in weight loss you may need specialist body fat measuring equipment and accurate and detailed scales.

If you’re opening a personal training studio from scratch you’ll have to make sure you’ve got all of the essential equipment.

You should make sure that you bear in mind everything we’ve mentioned so far in regards to the space you’ll be occupying.

For example, there’s no point in sourcing large, expensive machines if you don’t have the space for it.

You want to make sure that you’re getting the best deal as well as top quality equipment. 

When you’re just starting out you want to source some of the most essential equipment new, that are likely to get worn or damaged.

However, you can get some of the bigger pieces of equipment from discount websites or auction sites like eBay:

Obviously you have to be careful to still do your research and ensure you’re getting the best quality you can even on a budget.

Clients will be put off if your equipment looks old and used so make sure you still get something that’s like new if it is second hand. 

It’s also worth keeping your eye out for sale periods as most sports shops will offer huge reductions on some of the more expensive pieces of equipment.

For example, this cross trainer from Sports Direct has been reduced from £700 to £379.99:

You can still get these reductions for some of the more essential equipment though such as:

• Dumbbells
• Kettlebells
• Mats

You can continue to add items and make changes to an equipment insurance policy as you go so you can have a look at the maximum amount covered and use this to budget for your business!

Step 7: You’ll Need to Build a Client Base for Opening a Personal Training Studio

Last but not least, one of the most important steps for starting your own personal training business is building your client base.

It’s no use starting the perfect studio if your marketing efforts aren’t enough to secure clients and get people through the door!

We’ll now run through some of the best ways for you to attract people to your business and build up your client base.

Spread the Word Among Your Existing Clients that You’re Opening a Personal Training Studio

Obviously if you’re already a practising PT then the easiest way to spread the word and gain clients for your new studio is to bring your existing ones with you!

This should be the primary way you gain clients for your studio because you want to capitalise on the trust and rapport you’ve already built up with people.

If you’ve been working with people already then they’ll be more likely to trust you because they’ve seen the results you can achieve!

Loyalty goes a long way when it comes to clients and you want to ensure everybody knows exactly when you’ll be starting your own personal training studio.

You need to make sure you tell any existing clients the exact date you’ll be moving and get you to sign up for your new studio.

Start a Signup Bonus and Referral System When Opening a Personal Training Studio

It may well be that you’re currently working out of a gym or another fitness facility and have gained clients who are members of that particular space.

Therefore, you may need to have something to entice people to leave their current membership and sign up for your studio.

A great way of doing this is to offer a signup bonus where you offer a discount or a freebie to any newcomers swapping over from their existing memberships to yours!

If you want to know how to get PT clients you could offer the following freebies or discounts as an incentive to sign up for your services:

• Discounts on membership packages
• Free nutritional consultation alongside training
• Offering the first session for free when a client books more than one session in a block

Obviously this will depend on how you’re already working with the client. You don’t want to offer something that isn’t useful so it’s important to have a few options to cater to different clients and needs.

You should make sure you have a time limit on these offers though so that you don’t lose too much money.

These should act as initial incentives to get people to sign up and get them through the door. From there your training should speak for itself and encourage people to keep coming back!

Fitness Keeper is a great example of this, offering 20% off a newcomer’s first session:

You can also offer a referral scheme. This is where you offer a discount or a free session when an existing client refers a friend or family member for your services.

Running a fitness referral programme works in a similar way to the previous point by capitalising on the strength of your relationship with existing clients.

Essentially you’re encouraging your clients to sell your services to other people and encourage them to join.

People are much more likely to trust people’s opinion who they know, and have tried and tested something, than selecting something cold.

A referral scheme rewards existing clients and entices new ones, ensuring that you maintain a good reputation and keep people wanting to come back and tell people about your business!

Summit is a great example of how you could structure this referral scheme: 

As you can see, the reward is a lot for the person referring a friend. Having a generous limit or unlimited referrals will incentivise your clients to refer as many people as possible.

Advertise Your Business When You Start a Personal Training Studio

One of the most significant ways to promote your business if you’re opening a personal training studio is with paid advertising.

There’s a few different ways you can do this including:

• Facebook ads
• Instagram ads
• Google ads

If you’re interested in creating Instagram and Facebook ads you can do this in one place because they’re both owned by Meta.

You can find out more details of how to design these, and what you should include, in our article on fitness Facebook ads here!

Once you’ve set up your ads they will look like this on Facebook:

On Instagram, you can choose to have them discoverable in reels, to pop up on people’s feeds, and also in stories.

Here’s our own ads as an example so you know what they should look like and the difference between on stories and on reels:

Paid advertising is all designed to boost your visibility and encourage people to click through to your page and sign up to your services.

Instagram tends to have a much higher reach than Facebook but this depends on your target demographic.

You can combine the two so that you’re marketing to the people who populate both platforms.

You’ve also got the option how you structure your ads depending on the personal training business goals you have. You can choose, with both Facebook and Instagram ads, whether to pay-per-click or pay-per-impression.

With pay-per-click you only pay when somebody clicks on the ad and is directed to a particular web page you’ve chosen.

Pay-per-impression is great for growing brand awareness but ultimately if you’re opening a personal training studio you want people to sign up for your services!

Google ads are always pay-per-click and work in a similar way to boost your content to the top of the search results.

For example, this is what our own Google ad looks like:

The amount you pay depends on the search term you want to rank for and how long you want to run your ad for!

You can find out more about how to get the most out of Google ads in our article on personal trainer marketing strategies.

Before You Go!

Hopefully now you’ve got everything you need for opening a personal training studio and growing your business!

Remember that one of the best ways to retain existing clients and gain new ones is by developing a niche with courses like our Level 4 Sports Nutrition Course.

You can find out about all of our courses if you download our full course prospectus for free here!

If you’re just starting on your own as a PT, writing a personal trainer business plan is one of the most important first steps you’ll have to take.

In this article we’ll cover:

• Why Do I Need a Personal Training Business Plan?
• Step 1: Write Your Personal Trainer Business Plan Summary
• Step 2: Detail Your Qualifications on Your PT Business Plan
• Step 3: Pinpoint What You Sell When Writing a Personal Trainer Business Plan
• Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan
• Step 5: Outline Your Marketing Strategies in Your PT Business Plan
• Step 6: Include Your Financial Plans & Projections in a Personal Trainer Business Plan
• Step 7: Conclude Your Personal Training Business Plan with a Closing Statement

Before you start with your PT business plan, there’s one thing you should always factor in, and that’s professional development.

With our Level 4 Sports Nutrition Course, you’re able to set yourself apart from the competition and ensure your business can thrive in a competitive industry. Download our free course prospectus to find out more!

Why Do I Need a Personal Training Business Plan?

Before we look in detail at the process of writing a personal trainer business plan, it’s vital to understand why you should produce one.

In short, a personal trainer business plan acts as the guide for where your business currently is, where you aspire to be, and how you’ll get there.

As you can imagine, this is vital for establishing your business and plays an integral role in:

• How to make money as a personal trainer
• How many, and the kind of, clients you attract
• How you market yourself
• Who your competitors are, and how you’ll beat them

It’s easy to assume that you’ll be the only person who’ll see the business plan for your personal trainer business but it will play a vital role in securing external funding if that’s what you need.

You will have to show prospective investors what you plan to do with your business and outline every detail if you’re looking to secure money from a third party.

Ultimately your personal trainer business plan is an opportunity to showcase your brand and display what you’ll be contributing to the fitness industry.

Step 1: Write Your Personal Trainer Business Plan Summary

Every successful personal trainer business plan should start with a summary. This is an overview for readers and potential investors, covering:

• Who you are
• What your business offers, and your target market
• Your financial state, and projections for the future
• Your marketing strategy
• Plans for the future

Despite it seeming simple, this is one of the most crucial parts of any business plan for a personal trainer because it’s the first impression you’ll make.

You’ll need to summarise for the reader what you’ll be covering so they’ve got a good snapshot of your business and the service you will provide.

This personal trainer business plan example from CIBT Visas, a global financial company, is a great illustration of how it should be done:

Just from this short section, we find out a few key points about CIBT, including:

• What they do
• Where they operate
• Their core values
• What they aim to achieve

This should essentially contain your personal trainer mission statement and what you intend your brand to achieve and fulfil!

Your next sections will expand on these key features, and offer a more in-depth look at what you do, and where you can take your business.

Step 2: Detail Your Qualifications on Your Personal Trainer Business Plan

Following your summary, your personal training business plan should lead into a comprehensive inventory of your qualifications and certifications.

This serves a few different purposes. For any potential investors or banks, you’re proving that you’re well-positioned to provide a service to your clients.

Each qualification is an indicator to those who want to put money into your business that you’re a professional able to bring return on their investment with trustworthy expertise.

Each one is also an example of the different areas your business could branch into in order to grow and develop. For example, any specialist Level 4 master personal trainer courses you’ve completed show a potential for advancement.

You should include a list of qualifications as well as where they come from. This will show that you’ve completed a course with a reputable provider and allows potential investors to see your credentials.

You should list them simply, like in our own personal trainer business plan sample below:

Diploma in Personal Training – OriGym COE

Level 3 Exercise Referral – OriGym COE

Level 4 Advanced Sports Nutrition – OriGym COE

First Aid for Sports – British Red Cross

CPD in Strength and Conditioning – OriGym COE

This list offers a comprehensive overview of our example PT’s qualifications, as well as where they were achieved.

CPD fitness courses will also help demonstrate a wide ranging skill set and areas that your business could potentially branch into!

Step 3: Pinpoint What You Want to Sell When Writing a Personal Trainer Business Plan

Next up for your personal trainer business plan is detailing exactly what it is that you intend to sell and how you plan to cater to a particular audience and customer base.

This should be one of the most extensive sections of your business plan template. As a personal trainer you need to put trust in your services and your ability to meet other people’s fitness goals as well as those you have for your business.

This is your opportunity to detail all of your revenue streams and the different ways in which you intend to make money for your business.

This is also a way of illustrating why there’s room in the market for your business to cater to a particular demographic and offer a service that there’s a want or need for!

This may sound simple but plenty of trainers will miss out revenue streams from their personal training business plan, or don’t detail potential opportunities for expansion and selling other services or products.

Most PTs will have several revenue streams and you want to make sure you detail all of these without putting too much emphasis on the most lucrative ones.

For example, you don’t want to just detail your one-to-one training, despite it probably being your main source of income!

Some of the revenue streams you might want to include on top of this are:

• Online or face to face seminars
• Nutrition consultations
• Affiliate marketing with prominent brands such as sportswear and supplement brands
• Personal trainer tutor for a training provider
• Workout guides or ebooks
• Speaking at fitness or educational events

You also need to find your personal training target market.

Something holistic like ‘gym goer’ is too broad and will hinder your ability to create marketing strategies and develop your business.

Your target market is the ideal customer and should be directly linked to the services you’re offering.

You need to be able to show why you’ve chosen this demographic and how your product or service answers their specific needs.

Again, the more specific you can be the better. Some examples include:

• People with physical health conditions or impairments
• People with long term health conditions during rehabilitation
• Women under 30 looking for postnatal classes
• Athletes looking for strength and conditioning training

We’ve written our own personal trainer business plan example for this particular section that you can use as a template:

My business offers one-to-one, bespoke, personal training sessions for women who are 40 years of age or older.

My services predominantly focus on helping women use exercise and nutrition to deal with the symptoms and stresses of menopause. My research suggests there is a huge need for a combination of services such as mine, offering nutrition and exercise programmes to help women with some of these issues.

All of my qualifications uniquely equip me to work with this demographic to provide a much needed service. I offer nutrition sessions one-to-one, building recipes and selling them as a recipe guide, or working with individual clients to build bespoke nutrition plans.

I also offer personal training sessions one-to-one or in groups with other women of the same age or same symptom experience.

Because of how common these issues are in this demographic there’s also a huge demand for seminars and educational sessions in partnership with women’s charities and other healthcare professionals. I provide consultancy on these issues as well as being available for talks and seminars online or in-person for various institutions.

This business plan template for a personal trainer company can be used as a jumping off point and fleshed out for your own brand!

Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan

The next thing you will need to perform for your personal trainer business plan is SWOT analysis.

Personal trainer SWOT analysis is vital for determining what you’re doing well and if there’s any sticking points, preventing your business from growing and developing as it should.

SWOT stands for:

• Strengths – these are the elements you think makes you stand out as a PT making your business unique
• Weaknesses – this is where you’ll reflect on any areas for improvement or development
• Opportunities – building on the above, decide on actions that can be taken to improve your business and develop your brand
• Threats – this last step is to assess whether there’s anything stopping these actions from being taken or potential disruptions to how you might want to grow and develop your business

By performing these steps you’ll have an idea of how you can promote your USP and reinforce the other sections of your business plan, realising what gap you’re filling in the market.

You’ll also be able to identify any room for improvement and things that you can do to allow your business to grow.

This will help you by identifying exactly what your next moves are and how you can grow your business moving forward.

This will also help to show potential investors that you’re aware of the challenges your business might face and how you’re prepared to meet them and adapt your business accordingly.

This makes you seem like a more trustworthy investment and somebody who’s aware of how best to return on that investment and grow your business and income!

Step 5: Outline Your Marketing Strategies in Your Personal Trainer Business Plan

Another vital part of a business plan for any personal trainer is outlining your marketing strategies.

This is vital for both you and any potential investors or collaborators. Here, you’ll outline the specific techniques and campaigns you will use to grow your business and gain new clients!

Showing your marketing plan will also reinforce your understanding of your target market because the particular strategies you use should be dictated by who you’re marketing to.

Identifying Your Target Market

If you’re writing a business plan to open a personal training studio, what’s the age range of your prospective clientele?

As we mentioned earlier, you need to make sure you’re as specific as possible with your target market.

The more specific you can be about the demographic the more specific you can be in targeting them, based on their behaviour and interaction with different platforms.

Using Social Media Platforms Relevant to Your Target Market

You need to make sure you’re aware of which platform is most used by your target age range.

This is so that you can demonstrate that you understand the best way to target this specific audience with your marketing.

If you’re looking to target an older age range, you may want to get clients from Facebook, as the social media site tends to be used by an older generation of users.

If you’re targeting young women, for example, you should target platforms such as TikTok and Instagram that are dominated by this younger demographic.

However, some platforms such as Google are frequented by everyone and are a worthy investment no matter your target market.

Using Ads on Social Media

You should also include information about any existing personal trainer marketing strategies you’ve implemented.

This will show your progress and illustrate your understanding of including this in your SWOT analysis and your awareness of how best to reach your target market.

You can include a screenshot of any existing ads you have on social media but you also need to ensure you include details of any spending and your projected spends on future strategies.

You should also detail any spending you’ve already done for advertising and marketing efforts.

This should include the costs for the maintenance of your existing marketing strategies, as well as any projections for future ones such as getting PT referrals or affiliate marketing.

Showing the Impact of Your Marketing Strategies

You should also make sure you include figures you have about the impact of any existing strategies you have in place.

For example, you might show the reach and engagement of certain ads you’ve had on social media platforms.

This will show what’s worked already and support any request for funds if you can show how and to what end your budget for marketing has worked.

In terms of showing what you’ve already done, this might be simply including a screenshot of what you’ve already spent on your advertising and any leads or impressions generated as a result.

For example, here’s an image of the leads generated by our own Facebook ads within a month:

And here’s what it might look like to show what you’ve spent in order to generate those leads:

This will show a potential investor that your existing spends have been successful and will be considered in terms of how much you can borrow or get.

This way you’re showing that what you’ve spent already has been successful and what you need to continue to spend in order to maintain that success.

However, you may not have already done any marketing in this way. If you’ve worked in a gym chances are you have to promote your own services but you might not have been solely responsible for things like ads and email marketing.

If you’re just starting out, and this is the case, you should just include projections based on your market research.

Make sure to focus on the aforementioned factors, including any financial projections you can make.

This way you’re still showing you’re aware of exactly what you need to do and what you need to monitor to have a successful marketing campaign!

If you found this section helpful, you can find out more about marketing your personal trainer business with some of our other articles below:

• Strategies for Personal Trainer Lead Generation
• How to Use Google My Business as a Personal Trainer
• Personal Trainer Social Media: Ideas, Examples & Schedule

Step 6: Include Your Financial Plan and Projections in a Personal Trainer Business Plan

If you’re trying to secure money from a third party for your business, probably the most important sample of your personal trainer business plan is your financial projections.

The level of detail you include will depend on where you’re trying to secure funding from and how far into your business you are.

For example, this will look different for a personal training studio business plan than if your services are online or from home.

It will also depend on some of the other features from our personal trainer business plan examples, such as marketing.

If you’ve only just started then your marketing costs will be projections rather than the screenshots we included in our own personal trainer business plan sample.

You’ll need to detail not only what your expenses are or will be, but exactly how you see your business making and maintaining a steady financial flow.

No matter what your brand is, when you’re writing a personal trainer business plan you need to make sure you include the following crucial elements:

• An income statement
• A balance sheet
• A cash-flow statement

We’ll run through each of these now so you know exactly what they entail and why they’re important for any successful personal trainer business plan.

An Income Statement

An income statement is a crucial part of any business plan template and a personal trainer business is no exception.

This is a statement that shows how much money you’ve made after your expenses and taxes are deducted from your income.

Any business will keep this anyway for tax purposes and it can be helpful to have those numbers in front of you when you’re looking at ways to grow or streamline your business.

This is especially useful for anybody looking to invest or support your business financially because it shows your business’s profit and success.

It will also show any losses made and where they’ve come from so you can make any alterations.

This will inform and reinforce other parts of your personal trainer business plan. For example, having these figures ready will help you with your SWOT analysis.

Throughout your career you will have to complete an income statement for your business every fiscal quarter.

However, when you’re starting out, and for the purposes of the personal training business plan, you should do one every month for a year where possible.

This will also depend on your personal trainer business registration because your taxes will depend on whether you’re a sole trader or a limited company.

You should check this or use a business plan template for your personal trainer income statement.

A Balance Sheet

Your balance sheet is a calculation of what you have versus what you owe, giving a sum that shows the equity of your business.

On one side it will list your business assets, which are things you own and could be liquidated and turned into cash. On the other side it will show liabilities, which are what you owe.

Most people will have a mixture of short and long term assets, called ‘current’ and ‘noncurrent’.

Current assets are those which you could turn into cash within the year so either cash you currently have or accounts receivable (invoices from clients who are yet to pay).

Noncurrent assets are those which you don’t expect to liquidate in the near future.

This includes things like equipment or, if you’re writing a personal training studio business plan, you’d include property on this list too.

This is only in the list of assets if you own the property, though. If you’re renting a space or you’re paying off a mortgage, this would be in the liabilities section.

Liabilities will mostly be related to starting your business and any loans or any costs you got on finance.

Being able to show a healthy balance of these two things is a vital part of your business plan as a personal trainer because it shows the financial health of your company.

Showing that these things are well balanced will demonstrate to a bank or any potential investors that you’re a trustworthy business and will be financially stable enough to repay any money lent.

You should subtract the amount of liabilities from your assets to show the equity of your company.

A Cash Flow Statement

Any business plan template for a personal trainer business should also include a cash flow statement.

This is similar to an income statement but instead of just showing how much money you have after your outgoings this calculates the ‘flow’, i.e how much you have consistently coming in and out of your business.

Ideally, you want to be able to show that the flow of money is always positive, meaning you take in more money than you’re spending on expenses.

Including this in your business plan serves a similar purpose to an income statement in regards to the SWOT analysis too.

Having these figures showing the cash flow will help you identify what’s working best to make money as a personal trainer, and where you could improve or cut back on expenses.

The cash flow statement should show where your money is low and where there may be a surplus, meaning you have some opportunity to spend or redistribute some funds.

Having these figures will not only help you adjust your business but will also give a good indicator to investors or potential lenders of your financial stability as a business.

Step 7: Conclude Your Personal Trainer Business Plan with a Closing Statement

Last but not least, you should end your personal trainer business plan with a closing statement.

This will serve a similar purpose to your summary from step one but you can now summarise based on everything from the other sections.

This will act as a conclusion and an indication of where your business is up to and what you see as the next important steps.

This will help you to decide what you want to do with your business and the most immediate concerns and actions you need to take.

This will also act as an indicator to investors and lenders that you understand and know what to do with the data from previous sections.

If you can assess your business and read through your PT business plan to make some decisions, this reinforces your understanding of your business and your trustworthiness as a business owner!

After all, in any sample personal trainer business plan this is your opportunity to summarise your successes and illustrate that you understand how to fix any issues, and adjust accordingly.

Before You Go!

Hopefully now you’ve seen our personal trainer business plan examples, you feel ready to start writing your own!

Don’t forget you can grow your business by learning new expertise and skills and offering new services. You can do this with our Level 4 Sports Nutrition qualification.

Find out more by getting in touch with our team today and download our course prospectus to see how else you can continue to grow your business.