With a growing popularity, there has never been a better time to become a HYROX coach. If you love participating in these events, why not share this passion with others and help transform everyday gym goers into athletes?

To ensure you know how to chase this career, we’re going to cover:

In order to become a HYROX Coach you’ll first need to complete a Level 3 PT Diploma as a prerequisite. This is necessary in order to enrol on HRYOX courses and cannot be skipped.

You can learn more about our award-winning training by downloading our FREE course prospectus!

What is a HYROX Coach?

HYROX is a popular fitness competition that sees athletes from across the world compete in eight 1km runs, inter-spliced with eight functional workouts, which include rowing and sledge pull/pushes, to test their endurance and strength.

To optimise their performance and ensure they’re ready to complete, athletes attend group sessions led by HYROX professionals. Some may even hire personal coaches to create bespoke training programmes to get the best results.

For example, these coaches can work with clients 1-to-1 helping to manage their running pace transitions into functional exercises. The training will be designed to simulate real competition events that help people manage pressure and reduce the risk of injuries.

What Qualifications Do You Need to Become a HYROX Coach?

There are three qualifications you need to earn to become a HYROX coach in the UK. The courses ensure that you’re fully equipped with the necessary knowledge and skills required to prepare athletes for these highly competitive routines.

#1 – Level 3 Personal Training Course

If you want to become a HYROX PERFORMANCE COACH, you will need to first complete a Level 3 Personal Training Course.

This is clearly outlined on the HYROX website which states you need to have a ‘nationally accredited certification for Personal Training’

For example, OriGym’s Level 3 Personal Trainer Diploma meets these requirements as they are CISMPA endorsed and regulated by Ofqual. Our qualification is also internationally recognised, ensuring that it meets the standards outlined above by HYROX.

This qualification will lay the foundation of your career, teaching you how to create and deliver bespoke workout programmes for your clients. Many of the skills you acquire during your PT Diploma can be transferred to your career as a HYROX coach.

For example, you’ll also learn:

• Applied anatomy and physiology
• Principles of nutrition
• How to motivate clients

Once you graduate, you can create tailored training programmes that help to improve your client’s performance during HYROX events.

#2 – HYROX Foundation Course

Alongside a Level 3 Personal Training Diploma, you will also need to complete a HYROX Foundation Course in order to become a certified ‘Group Instructor’

With the HYROX Foundation Course, you’ll:

• Learn all the HYROX Fundamentals.
• Receive a 12 week Training Plan and gain the Upper Hand on Race Day.
• Learn about the HYROX365 Training Concept and start your Coaching Journey.

The HYROX Foundation Course builds a solid understanding of the fundamentals of the brand and its associated competitions.

Coaches can use the qualification to enhance their training toolkits with essential strategies that will ensure athletes are prepared for HYROX competitions. Once you’re qualified, you’ll be recognised as a ‘HYROX Group Instructor’ and be able to run group HYROX training sessions.

This qualification provides you with the opportunity to kickstart a career in HYROX. It’s also essential that you get this under your belt before progressing on to the next level.

#3 – HYROX365 Level 1 Course: HYROX PERFORMANCE COACH

With a Level 3 Personal Trainer Diploma and HYROX Foundation Course under your belt, the next step in your HYROX journey is to complete a HYROX365 Level 1 Course to become a HYROX PERFORMANCE COACH:

Building on your foundation knowledge, the Level 1 Course advances your coaching techniques in order to train athletes at an elite level.

Specifically, the HYROX365 Level 1 Course prepares coaches to:

• Develop a personal coaching philosophy that helps to inspire athletes
• Gain invaluable experience and tools to help you grow as a coach
• Acquire strategies and concepts needed to optimise coaching effectiveness, make an impact on athletes and advance your career

This is achieved through covering a variety of in-depth modules, which includes:

• Shaping Your Coaching Philosophy
• Functional Anatomy & Biomechanics
• HYROX Performance Pillars
• Nutrition
• Running Techniques
• HYROX Race Workouts
• Planning & Organising Training
• Art of Coaching

For a full breakdown of these modules, be sure to check out the HYROX365 Level 1 course page on the company site.

In 2025, there are plans to offer a Level 2 HYROX Qualification if you’re looking to develop your skills further – Be sure to check their site for regular updates on the status of this course.

What Is The Difference Between a HYROX Group Instructor vs PERFORMANCE COACH?

It’s important to know the difference between a HYROX Group Instructor and a PERFORMANCE COACH, as whilst both fall under the respective brand they are defined as two different levels of training.

A ‘HYROX Group Instructor’ can lead group workout classes that help prepare participants for HYROX events. In this role, you won’t provide personalised programming or adjust workouts based on clients’ performances.

In contrast, a HYROX PERFORMANCE COACH will have more responsibilities and work directly with athletes.

These qualified individuals can develop workouts to reflect the different abilities and fitness goals of their clients. They’ll also have a deeper understanding of nutrition and advanced training techniques to improve a person’s performance at HYROX events.

It’s important to remember that one role is not superior to another, as both of these HYROX coaching roles contribute to the participants’ success at events.

Whether you choose to become a HYROX Group Instructor or PERFORMANCE COACh you can start a highly rewarding career, with a brand you’re passionate about, helping others achieve their aspirations.

How Much Does it Cost to Become a HYROX Coach in the UK?

Understanding how to become a certified HYROX trainer requires you to also know about course costs. Different qualification levels mean different prices. For example, the introductory HYROX Foundation Course costs just £46.02:

Meanwhile, HYROX’s Level 1 Course is naturally more advanced and therefore costs a higher fee, at £468.61:

The higher cost is reflected in what the course delivered, for example, the Level 1 Qualification takes a deeper look at coaching techniques so you understand the procedures you need to follow to make sure clients are ready to perform at their best on race day.

If you’re passionate about HYROX and want to become a PERFORMANCE COACH, then earning a qualification is a great investment in your professional development to become a high-level trainer.

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Will I Need to Join The Affiliate Scheme to Become a HYROX Trainer?

In order to officially become a HYROX PERFORMANCE COACH one of the first things you’ll need to do is sign up for the HYROX affiliate scheme:

To enrol, you’ll need to pay $100 per month (£78.50) for a contractual period of 12 months.

By joining you’ll be able to use the HYROX brand to promote your services. Promoting yourself as a PERFORMANCE COACH, allows you to demonstrate your expertise and credibility with this reputable brand.

It can also help bring in more clients, who are specifically looking to compete in future HYROX events. You’ll also gain access to their HYROX365 Performance Hub, where you can access workouts, tutorials, and marketing tools:

Be aware, you will need to first complete a HYROX qualification prior to becoming an affiliate. Once you’ve completed a Foundation or Level 1 Course you will be able to join the affiliate program and continue to enhance your skills through the HYROX 365 Academy:

Where Can HYROX Coaches Work in The UK?

When you become a qualified HYROX coach, there are a range of career paths you can pursue. This section will cover a few examples of where you can find employment:

#1 HYROX-affiliated Centres

After qualifying as a HYROX coach, you’ll have the opportunity to find employment at different HYROX-affiliated gyms and fitness centres. These locations serve as training spaces to deliver programmes and events that follow HYROX’s methodology and get people ready for their upcoming events.

If you look at the Hydrox Training Club for the UK, you can see how the HYROX brand is expanding across cities like London, Manchester, and Glasgow:

Coaches who work at affiliated gyms deliver tailored training for members looking to compete in the global fitness race. These venues help competitors improve their performance by assisting them to become familiar with HYROX’s functional and endurance exercises.

The growing demand for HYROX coaches means employers are increasingly looking for coaches with HYROX certification who can run group sessions and offer personal coaching, such as this role at RX FIT:

As this is an emerging role, you may find that employers are looking for Fitness Instructors and Personal Trainers with HYROX certification.

The earning potential of your salary in this position can vary depending on your employer and the location you work at. Elite training facilities are more likely to offer higher salaries due to market demand and the high-quality services they offer.

There is never any harm in researching HYROX employment opportunities to find the positions to apply for.

#2 – HYROX Competition Roles

If you’re looking for more direct involvement in HYROX events, you could undertake a volunteer role:

In this position, you will be responsible for:

• Registering athletes
• Helping with race preparation
• Monitor performance and ensure safety
• Setting up and breaking down event space

When you volunteer for HYROX, you’ll gain first-hand experience in event management and help to deliver a world-class fitness competition.

Alternatively, you could become a HYROX judge which involves you undertaking a leadership role by enforcing competition rules and making sure everyone is competing fairly:

This involves:

• Positioning judges at different stations of events
• Making sure they understand the rules and how to apply them
• Resolve disputes and solve problems
• Accurately record times and scores

The HYROX brand gives you a range of opportunities to build a career in the fitness industry and pursue a role that speaks to your skills and passions.

How to Progress Your Career After Becoming a HYROX Coach

Once you’ve become a certified HYROX coach, there are many opportunities you can pursue that can help expand your skills to seek new professional opportunities within the health & fitness sector.

Here are some new interesting pathways you can pursue after becoming a HYROX coach:

#1 – Take On Personal Training Clients

If you are interested in becoming a personal trainer after completing your HYROX365 Level 1 Performance Coach course, the good news is that you’re already qualified to work in this position.

This is because you will already have the necessary Level 3 Personal Training Diploma – the necessary requirement employers in the UK will ask for when hiring PTs. This is evident from the following job ad:

Where HYROX focuses on delivering functional training and endurance exercises, as a personal trainer, you can do so much more and take on clients from a variety of backgrounds with varying ability levels and goals.

For example, you could work with clients who have no experience in fitness and are looking to lose weight or build muscle mass. In this instance, you would create and deliver bespoke programmes as well as offer nutritional advice to help them achieve their goal.

This isn’t to say you have to completely give up on being a HYROX Coach either. Working as a PT could complement this career, allowing you to incorporate different training styles to better prepare your clients for their events.

The average salary of a personal trainer in the UK is £30,876 according to Indeed. If you combine this with your HYROX coaching services, you could build a lucrative career for yourself.

Especially if you want to work in a self-employed role as in this position your earnings will be entirely uncapped. To learn more about this topic, be sure to check our article on ‘The Salary of a Personal Trainer’.

#2 – Teach Other Fitness Classes Beyond HYROX

If you enjoy group fitness, you could teach different types of classes alongside your career in HYROX. The best part, you’ll already be qualified to do so, as you’ll already have a Level 2 Fitness Instructor Qualification.

This qualification is the minimum requirement employers in the UK will ask for when applying for these roles, such as the example below to work at The Gym Group in Croydon:

With a Level 2 Fitness Instructor qualification, you can choreograph and lead classes in different disciplines such as strength training, HIIT and functional fitness. What sessions you lead will typically depend on your employer and what’s popular at your place of employment.

According to Glassdoor Fitness Instructors earn between £17K – £27K every year. The good thing, you can you take on this role on a freelance basis and do it alongside your responsibilities with HYROX.

Should you wish to lead branded exercise classes such as Les Mills, you will need to acquire further qualifications associated with that exact brand. For more information on this matter, you can learn ‘How to Become a Les Mills Instructor’ here.

#3 – Become a Strength Training Coach

Becoming a strength & conditioning coach is an excellent way to progress your career in the fitness industry.

The role typically involves:

Designing personalised workout programmes
Guiding clients on nutrition and recovery
Providing hands-on coaching to optimise athletic performance

Since you’ll already have a Level 3 PT Diploma under your belt from working as a HYROX Coach, you’ll be able to for positions like this at Lyfe Health Bournemouth Limited:

Strength and conditioning coaches are employed by different institutions including sports clubs, gym centres, and healthcare facilities. For a greater understanding of this position be sure to read our in-depth exploration of ‘How to Become a Strength & Conditioning Coach’.

You might be interested to know that the average salary of a Strength Conditioning Coach in the UK is £30.879 according to Indeed. However, these stats can be somewhat biased and may vary depending on your location and the amount of experience you have.

#4 – Pursue a Career in Gym Management

If you’ve spent time organising HYROX training sessions or assisting in events, a natural progression could be to pursue roles in gym management.

Some of the roles associated with this career include:

• Oversee daily operations
• Manage staff
• Keep gym members satisfied

With your experience, you could even integrate HYROX workouts (if your an affiliated gym).

To apply for gym management positions you’ll need to hold at least a qualification in Level 3 Personal Training qualification. This is evident from the following example below, from Pyramid Leisure in St Helen:

This is a great role for you to enjoy coaching whilst carrying out higher managerial responsibilities. It’s also incredibly financially rewarding, as according to Glassdoor, you could earn up to £35,000 in this role.

If you’d like to learn more about how you can pursue this career, you can read our step-by-step guide on ‘How to Become a Gym Manager’.

#5 – Opening a HYROX Affiliated Gym

If you have an entrepreneurial spirit, you may want to start a HYROX-affiliated Gym. In this instance, you will need to be a gym owner and then apply for affiliation through the HYROX website.

By opening an HYROX-affiliated gym, you have the chance to:

• Earn HYROX Gym Partner Status and use branded images and logos
• Get Discounts and offers from HYROX Brand Partners
• Get resources to run your own HYROX training days, classes & programming
• Marketing support
• Be visible on the HYROX Gym Finder

The company’s UK site does not have any visible information regarding how much this cost, but HYROX Europe’s site states that affiliation starts at €90 per month (£74 per month) and you can start this process by visiting HYROX’s Become Partner Gym Page:

Here, you can email the company to learn about the steps you need to take to begin this process. Alternatively, you can check out our article detailing ‘How to Become a HYROX Partner Gym‘ for a full breakdown on the requirements.

FAQ

Do I Need Insurance When I Become a HYROX Coach?

Once you’re a qualified HYROX coach, you must have the right insurance to financially protect yourself should a participant get injured under your supervision.

These are the types of insurance you’ll need to consider to make you’re covered:

• Public Liability Insurance: Covers you should a participant fall or get injured during a class. This will help you with legal and compensation costs.
• Professional Indemnity Insurance: Provides coverage and protects you from claims against your teaching methods and advice that may have caused participants harm.
• Loss of Earnings Insurance: Awards you financial compensation should you get injured and find yourself unable to work for some time
• Equipment Insurance-Covers the cost of replacing personal equipment that may end up damaged, lost, or stolen.

Employer-Provided Insurance

If you work at a gym that is a HYROX partner, may have already provided you with the necessary insurance cover.

However, it’s important to check with your employer to find the extent of the cover they are willing to offer for HYROX-related activities.

Securing the correct insurance is a professional step towards a successful career as a HYROX coach. The protection will allow you to focus on delivering high-quality classes with peace of mind.

You can learn more about this topic by reading our article on the types of insurance personal trainers need.

Before You Go!

You now have all the information you need to understand how to become a HYROX coach. This is an industry that is growing in demand and bringing excitement to the fitness industry.

If you’re ready to help others conquer their HYROX competition goals, you should look to conquer your own first. With OriGym’s Level 3 Personal Trainer Diploma, you’ll learn how to coach with confidence.

Download our course prospectus to learn more.

HYROX gyms combine both running and functional work stations, training participants to run 1km then complete 1 functional workout station, repeated 8 times. 

Any gym can become a HYROX affiliate gym and we’ll break down how you can turn yours into one!

Table of Contents:

• What is a HYROX Partner Gym?
• How to Become a HYROX Affiliate Gym
• Rights & Benefits of Becoming a HYROX Partner Gym
• What Events Can HYROX Affiliated Gyms Host?
• Do Your Employees Need To Be Qualified to Become a HYROX Affiliate Gym?

But before we get started, if you’re looking to advance your career as a gym owner, check out our Level 4 Personal Trainer Courses to continue developing your skills and knowledge. Find out more by downloading our course prospectus here.

What is a HYROX Partner Gym?

The HYROX Gym Affiliation Program is a partnership that gyms can apply for in order to become a part of the brand’s growing community.

Once approved, affiliated gyms are provided with the services, tools, and other benefits to successfully integrate HYROX into their programming. This can help to grow said business through lead generation, member retention and HROX partner promotions. 

HYROX benefits your gym with the tools necessary to host their classes, training days, and programmes. Discounts and benefits from HYROX partner brands as well as marketing and communication support are all provided too.

Members also benefit from this affiliate programme by gaining entry discount codes, official HYROX classes, training, and advice as well as access to the HYROX partner gym area at their specific events.

What is The Difference Between a HYROX Affiliate TRAINING CLUB vs PERFORMANCE CENTRE?

If you want your venue to become a HYROX partner gym there are 2 different options you can apply for.

• HYROX AFFILIATE TRAINING CLUBS
• HYROX PERFORMANCE CENTRES 

Both of these options are considered to be ‘partners’ but the requirements for each differ. 

We should start by saying, all gyms can become a HYROX TRAINING CLUB. However, only premium venues will meet the necessary requirements in order to become PERFORMANCE CENTRES. 

Let’s look at both of these affiliation options and their unique requirements, in order to understand whether you’re eligible. 

How to Become a HYROX Affiliate Gym?

Become a HYROX TRAINING CLUB

As a gym owner, you’ll be happy to know any gym is suitable to become a HYROX partner gym. HYROX themselves state on their website:

 Any kind of gym is suitable to become a HYROX TRAINING CLUB. Your inspiration and our expertise will be the ultimate combination for success. Whether you are a small individual gym or a large chain, the HYROX TRAINING CLUB belongs in any gym.

However, there are three steps you need to follow first to become a HYROX TRAINING CLUB:

#1 – Ensure Your Gym Meets The Standards

To become a HYROX TRAINING CLUB, the first thing you’ll need to check is if you have the right equipment so you can effectively run their programmes. 

HYROX provides a detailed breakdown of what equipment you’ll need and this includes:

• Treadmills or space to run 1k: Treadmills or running machines are ideal, but if you have an open space large enough for clients to train for their 1km run that will work too. 
• SkiErg Machine: This is for the first station which requires a 1000m pull.
• Sled Push, Sled Track and Bumper Plates: This station requires a 50m sled push and the sled weight will vary between 102kg – 202kg. They also suggest a good quality sled and bumper plates or a 100m sled track.
• Sled Pull: Similar to the Sled push , you will need the sled, sled track and bumpers but also a rope for this station.
• Rowing Machine: HYROX recommends a Concept2 rower.
• Kettlebells: For the competition you need weights of 2 x 16kg, 2x 24kg , 2 x 32 kg for the Farmer’s Carry.
• Sandbags: You will need 10kg, 20kg, 20kg, 30kg.
• Wall Balls: You will need 4kg, 6kg, 6kg, 9kg.

Although this may seem like a lot of equipment to have or purchase, these are needed to effectively run these sessions at your own gym.

Two of the main questions HYROX requires gym owners to consider is:

1. Is your equipment and gym space suitable to facilitate HYROX classes?
2. Is there enough space to host a smaller scaled down HYROX event?

If you answered yes to these questions, this may be an excellent opportunity to expand your business.

#2 –  Apply Via HYROX365 Account

Next, you’ll have to create a HYROX365 account. You can do this by signing up to the HYROX365 Portal. Once done, you can activate your account by using the verification code – If you don’t receive it, check your spam folder!

Once you’ve logged into your HYROX365 account, you can click the button at the bottom labelled ‘BECOME A HYROX TRAINING CLUB TODAY’. You can then e-sign the online affiliation agreement to begin this process. 

This is where you can choose whether you want to pay your affiliate fee on a monthly or yearly basis. 

Following these steps, you’ll be prompted to sign an electronic affiliate agreement. A preview of what this contract looks like can be found here.

If you’d like to find out more information about becoming a HYROX TRAINING CLUB, you can do so by emailing them at affiliate.dach@hyrox.com. 

#3 – Activate Account & Pay The Affiliate Fee

Once you’ve created your profile and signed the agreement, you’ll then need to activate your account – This process is important and cannot be skipped!

You’ll need to fill out the check out process by providing your billing address and payment details, in order to finalise your registration and secure your position as a HYROX TRAINING CLUB

The cost of this affiliation is not promoted on the UK site, however, the HYROX’s EU site states that this comes in at €90 per month.

You can find out more information about becoming a HYROX TRAINING CLUB here.

How to Become a HYROX PERFORMANCE CENTRE

HYROX states their PERFORMANCE CENTRES:

The gold standard training solution within the HYROX world and includes geographic area exclusivity for operators and access to innovative new features and equipment developed with CENTR to access new paradigms of performance for HYROX athletes.

Keep in mind that whilst HYROX PERFORMANCE CENTRES can advertise and market their services using the brand’s trademarked name, they are not franchises, they are still independent businesses.  

To become a HYROX PERFORMANCE CENTRE, you must have at least 180 square metres of dedicated floor space. This is to ensure maximum efficiency, quality, and capacity to effectively carry out this training. HYROX has designed the floor plan to ensure functionality and adaptability.

These PERFORMANCE CENTRES also utilise official HYROX CENTRE Competition- and Concept2 equipment to replicate the exact equipment used on race day. Rogue Fitness provide equipment to meet the needs of HYOX athletes and for this purpose, they stock:

• Concept2 Rower
• Kettlebells
• Medicine Balls
• Treadmills
• Ski Erg
• Sleds
• Sandbags

HYROX will also offer a draft design service as part of the business case review stage. All successful applicants will work closely with the HYROX design and onboarding team to ensure a seamless launch or integration.

The monthly cost for operating a HYROX PERFORMANCE CENTRE is $295. This initial investment for equipment depends on the size of your space and the number of athletes per class. However, you can get more information and a quote by contacting HYROX.

Check out the official HYROX PERFORMANCE CENTRE page to find out more.

Rights & Benefits of Becoming a HYROX Partner Gym

The rights and benefits of becoming a HYROX partner gym apply to both TRAINING CLUBS & PERFORMANCE CENTRES.

Rights:

• HYROX TRAINING + Classes – Offer accessible HYROX Group Classes to your members.
• HYROX TRAINING CLUB Title Rights – Include the TRAINING CLUB title in your gym name and business communication.
• HYROX and HYROX365 – Use the HYROX brand and approved imagery in print and digital marketing materials.

Benefits:

• HYROX TRAINING CLUB Finder – Be featured on the official TRAINING CLUB Finder in the HYROX website.
• Monetise HYROX Training & In-House Competitions
• Host and Conduct Training Sessions – Use the HYROX name to run classes that draw in fitness enthusiasts.
• Organise Small Events – Utilize the HYROX brand for in-house competitions, ensuring clarity that these are not official HYROX events.
• Run PFT and Benchmark Workouts – Engage your clients with structured fitness challenges.
• Access to group training, Performance Hub, and the Academy.

Some other benefits of becoming a HYROX Partner Gym include:

• Early bird access to HYROX events across the world.
• Attract new customers who are interested.
• Increase revenue streams.
• Access to HYROX Training Days – You can send members of your team to upskill as these training days provide newcomers with the knowledge and skills necessary to crush HYROX competitions.

According to HYROX, some things to expect on these training days include:

• Education: Athletes will learn about the structure and demands of HYROX events, including the specific movements and strategies necessary for success.
• Skill Development: Focused training sessions will allow participants to practice key techniques essential for competing.
• Training Tools: Attendees will receive guidance on creating effective training plans tailored to their individual needs and goals.
• Connection: Specifically designed to bring together a bunch of like-minded HYROX enthusiasts to enjoy an epic day of training, connecting and all-round good vibes.

What Events Can HYROX Affiliated Gyms Host?

When you become a HYROX partner gym, you can host various events such as:

• Race Sims – These are training events which mimic the intensity and structure of a real HYROX competition.
• Training Sessions – This training turns the fundamentals of a HYROX race into a well-rounded approach to performance fitness that caters to not just HYROX participants, but any athlete, and empowers coaches to take a holistic view on an athlete’s physical and mental fitness journey.
• HYROX PFT – The Physical Fitness Test is another way that allows you to host HYROX events as this in-gym-only test means athletes can benchmark their fitness level and determine their matching HYORX race level.

Do Your Employees Need To Be Qualified to Become a HYROX Affiliate Gym?

Not every employee will need to hold a HYROX qualification, just those who will be teaching the classes.

In order to teach HYROX classes, you first need to hold:

• Level 2 Gym Instructor
• Level 3 Personal Trainer

These are both the minimum requirements needed to get onto the HYROX foundation course and complete the following courses:

• HYROX FOUNDATION – This serves as an introduction to HYROX and is needed to become a HYROX Group Instructor.
• HYROX Level 1 – This is designed for aspiring and experienced coaches aiming to elevate their coaching skills and athletic performance.

The HYROX FOUNDATION course is $49 plus taxes. Students on this course will learn all the HYROX fundamentals, receive a 12 week training programme, learn about the HYROX365 training concept and start your coaching journey.

HYROX Level 1 is $499 plus taxes and prepares coaches on a serious level to develop a personal coaching philosophy that inspires and elevates athletes. Students will also gain invaluable insights and tools to help you grow as a coach.

You will also acquire strategies and concepts needed to optimize your coaching process, make a lasting impact on your athletes, and advance your career as a certified coach.

Before You Go!

Now you know how you can become a HYROX partner gym, what’s stopping you from getting started?

To continue developing your career as a gym owner, advance with our Level 4 Personal Trainer Courses today. Alternatively, download our course prospectus to see exactly what else we can offer you.

Have you considered using AI as a personal trainer? Artificial Intelligence is no longer science fiction, from retail to health, nearly every professional sector uses it in some capacity.

The fitness industry is no exception with Promo reporting that 84% of fitness consumers want to use AI for their fitness routines. We’ll discuss this emerging technology in detail, covering topics such as:

Contents:

• What is AI?
• How to Use AI As a Personal Trainer
• What Are The Benefits of Using AI As A Personal Trainer?
• Best AI for Personal Trainers: What Apps Should You Use?
• What Are The Downsides of Using AI As a Personal Trainer?
• Will AI Replace Personal Trainers?

With AI, you can free up time to expand your skills as a PT. You could complete a Level 4 Nutrition Course to write your clients’ meal plans. Download our course prospectus to learn more.

What is AI?

IBM, a multinational technology company that works with AI, defines it as a:

“Technology that enables computers and machines to simulate human learning, comprehension, problem solving, decision making, creativity and autonomy.”

Some of the capabilities of AI software include:

• Recognising speech
• Understanding language
• Analysing information
• Answering questions

One of the most popular examples of AI is ChatGPT which has over 200 million weekly users according to WiserNotify. Others you may be familiar with include:

• Devices like Alexa & Google Nest
• Recommended Posts on Social Media
• Navigation Tools: Google & Apple Maps

Despite its advancements, AI still has limitations such as the information it provides can be biased or not fully representative. Additionally, there are also privacy concerns regarding the handling of private data and personal details.

We’d encourage you to do some research before using AI for personal training to ensure you’re using safe and reputable software.

How to Use AI As a Personal Trainer

There is no doubt that AI personal trainer tools are transforming the fitness industry, by improving client experience and reducing workloads to help businesses run more efficiently.

Here are some ways that you can implement AI software and tools into your own PT business:

#1 Create Customised Workout Programmes

As a personal trainer, one of your main responsibilities will be to create and deliver bespoke workout programmes to clients. AI can help with this process, through data analysis it can provide suggestions that will help ensure a client’s goals and specifications are met.

AI tools such as Microsoft’s Copilot can analyse data and help generate these programmes. To receive these suggestions, you can input a client’s:

• Body composition
• Cardiovascular endurance
• Strength benchmarks
• Flexibility readings

This information will help ensure that the recommendations provided by the AI software will align with your client’s capabilities. You could also use the same data analytic tools to help create bespoke meal plans.

Be aware, as a personal trainer AI should be used as a supportive tool and not replace your entire job. Do not use this software to copy and paste these programmes, instead, you should proofread and edit them prior to sending them to a client.

#2 Develop Effective Business Strategies

Staying on the subject of data analysis, AI for personal trainers can also be used to recognise patterns in clients’ behaviour, such as:

• Motivations
• Engagement
• Attendance Levels

These can help to identify strengths and weaknesses in your business model, in addition to learning how you perform about your competitors.

With this information, you can make amendments to factors such as marketing strategies and pricing structures. For example, after analysing a client’s behaviours you may find that they are willing to pay extra for additional services such as meal plans.

You can then amend your price packages to reflect this, charging an increased fee for these specialist services.

#3 Manage Your Work Schedule

The best AI for personal trainers can help structure your workday through the creation of schedules and plans.

Software such as Scheduleify aims to create the most productive work schedule for your day. These can be moulded and adapted to the rules you input, for example, you can state which days you don’t work to ensure these are freed up.

Having a set schedule to work from can boost productivity and ensure you stay on track. Rather than jumping aimlessly from one task to another, you can make sure they are completed efficiently before a set deadline.

#4 Communicate with Your Clients Effortlessly

Communicating with your clients has never been easier thanks to AI tools. Many businesses choose to incorporate chatbots across their website and social media platforms, training them to answer commonly asked questions and queries.

AI tools can be used to write tailored responses based on a client’s history in the same way Facebook Messenger interacts with their users.

They do this through two types of chatbots:

• Rule-based chatbots– Uses pre-scripts to answer questions about operating hours, prices, and offers.
• Intent-based chatbots– Create more conversation-based responses to create the impression someone is talking to another person.

When you use a chatbot feature, you’ll free up time for complex tasks, such as dealing with complex queries, handling complaints and interacting with your current clients through things like check-ins.

#5 You Can Use it To Generate Creative Ideas for Marketing Content

Establishing a strong identity in the fitness industry is crucial to long-term success as a personal trainer. To achieve this, you’ll need to create effective marketing materials such as:

• Social media posts
• Emails
• Blog posts

AI sites like Copy.ai can help you with this process, you can use it to brainstorm content ideas that reflect and maintain your existing brand.

#6 AI Can Help You Manage Equipment

If you work in a gym as a personal trainer, AI can also provide insight into how clients use equipment. You can use these tools to track and monitor the frequency at which they’re used and what times they’re most popular.

This knowledge can help a gym run more efficiently, for example, you may discover that more clients are using weights compared to cardio machines. Following this, you could arrange the space to provide more room for this popular option to avoid crowding.

You can also use these insights to create an effective cleaning schedule, noting the times when machines are most likely to be free.

What Are The Benefits of Using AI As A Personal Trainer?

There are many benefits to incorporating AI into your personal training business, ensuring that both you and your clients will reap the rewards:

#1 It Will Save You Time

When you use AI you’ll notice how much time is freed up through automating tasks such as:

• Email Marketing
• Direct Debit Payments / Contract Renewals
• Enquiries

Instead of spending time on your laptop or behind a desk, this will free up time to train clients at the gym and build up your relationship.

#2 Improves Your Productivity

AI personal trainer tools can improve your productivity by helping to automate your tasks. Some of the ways you can incorporate this into your business include:

• Creating a schedule for yourself
• Generating ideas for marketing materials
• Implementing chatbots to respond to enquiries

Automating with AI frees up more time for you to focus on other tasks that require your attention such as meeting with clients face-to-face and engaging with them to keep retention rates high.

In short, if a task is simple and can be automated you should look into whether it’s possible for your business to boost your productivity.

#3 You Can Better Understand Your Clients

An effective training programme can’t be created without first understanding a client’s behaviour. AI is a powerful tool that can be used to analyse large amounts of data, in order to:

• Monitor A Client’s Current Performance
• Set Accurate Goals
• Create A Bespoke Training Programme

Through this improved monitoring system you will have a better understanding of your client. This allows for a greater level of customisation, ensuring they receive a unique experience that has been tailored to their specific needs.

Additionally, AI can also analyse data on other business aspects such as customer retention rates. This can help you identify areas where you can improve, to ensure these levels remain high.

#4 Innovative Ideas

Personal trainers are used to having a busy schedule and may find it difficult to have the time to think creatively to discover unique ideas and solutions that can enhance their work as a personal trainer.

With the emergence of AI, you can discover new ideas that you might not be able to uncover yourself. It can help you escape routine thinking and explore new pathways you might not have discovered before.

This is commonly referred to as ‘Divergent Thinking’ which is a vital psychological component in the creative process. AI software achieves this through analysing your clients’ existing data and behavioural patterns.

For example, if you’re working with older populations, ChatGPT can recommend low-impact exercises such as chair squats, balance drills, and safety precautions to help them enjoy a safe workout that matches their ability.

You could also provide data regarding how your clients interact with your content on social media. This can help to generate ideas that are purposely created to get the most clicks and engagement.

See AI as a tool that helps you expand your skills and ways of thinking to help your sessions continually put your clients first.

#5 Help With Safety Issues

Studies prove that AI can improve people’s safety, Protex AI noted that when Marks and Spencer deployed this technology warehouse incidents were reduced by 80%.

As a personal trainer, the safety of your clients should always come first. Thanks to advancements in AI, you will be able to monitor behavioural patterns that could be potential risks.

Smartwatches are great examples of devices with this software built-in. The data collected includes:

• Heart Rate
• Step Count
• Joint Angles

This data can help analyse issues such as joint instabilities and cardiovascular limitations that can impact their performance and the workout programme you create.

Using AI as part of your risk assessment to reduce clients’ injuries, helps you to foster a relationship of trust between your clients and to keep them safe.

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Best AI for Personal Trainers: What Apps Should You Use?

There are plenty of AI personal trainer tools to choose from, but with such a competitive market where do you even start?
Don’t worry, in this section, we’ll explore some of these apps/software and discuss how you can best implement them into your business.

ChatGPT

Cost: Free or £16 per month for ChatGPT Plus

ChatGPT is an AI language model that creates responses based on the inputs it receives. It can assist with a wide range of tasks like handling client queries and managing schedules when you embed it on your website.

For example, if someone messages it and asks for your operating hours, it can be programmed to automatically answer this question. It can also send automated reminders to clients who want to be notified about an upcoming training session.

It can even assist with marketing your business too! For example, you could use it to generate ideas for email campaigns, such as creating an eye-catching subject line that is sure to get clicks.

You can embed ChatGPT onto your website by following these 5 steps:

Check out this HubSpot article for more information on the technical ins and outs of ChatGPT integration.

If you want to get more from ChatGPT you can decide to pay for the Plus version which can give you access to:

• Everything in the free mode
• Access to new features before anyone else
• Access to voice mode

Full access to data analysis and image generation integrating ChatGPT onto your site can promote better engagement with prospective clients and offer a positive user experience for your current client base.

Microsoft Copilot

Cost: free or £19.99 per month

Microsoft Copilot is an AI-powered tool that is integrated into 365 applications such as Word, Excel, and Outlook.

Copilot can also help you manage your schedule based on the email and calendar data it has access to. When implemented correctly, this can send you reminders, for example, what clients you’ll be working with that day.

Its data analysis capabilities can also help with the creation of marketing campaigns. For example, Copilot will be able to track:

• What posts do clients respond well to on socials
• What point a client is most likely to drop off
• What factors keep retention levels high – e.g. specific packages, referral programmes etc

It can also be used to analyse your competitor’s business and marketing strategies. Once collected, these results can help you to identify areas they may be struggling with in order to capitalise on.

You can also pay for a monthly subscription to get full access to its advanced features, which include:

• Assistance with email – e.g. drafting and editing
• Presentation analysis – e.g. idea generation, editing and slide summaries
• Creation of over 100 AI images every day

Fitbod

Cost: from £9.99

Fitbod is a fitness app that can create custom workouts based on a user’s:

• Fitness goals
• Level of experience
• The equipment they can use

It comes with AI-powered recommendations which can help you when creating bespoke workout programmes for clients. By gathering information logged from your clients, it can generate recommendations that help to facilitate their goals such as:

• The best kinds of exercises
• The number of reps
• Average workout time

Simply put, this AI personal trainer tool can help you understand your client’s existing strengths and areas where they need help. With this information, you can create an effective bespoke workout programme that suits their specific needs and abilities.

Fitness AI

Price: from £15.99

This AI personal training tool offers extensive libraries and plans that can help to customise your clients’ training sessions.

Whether your client is looking to lift heavier or improve their cardio fitness, this AI tool can help you create bespoke training programmes that are tailored to their specific preferences and current fitness levels.

Fitness AI can also track a client’s progress, this feature can help give you an indication of whether they’re going to hit their overall goal or whether adjustments can be made to make things more manageable.

MyFitnessPal

Cost: free or premium for £15.99 per month

This app uses AI to track meals and analyse nutrition intake. When implemented into your business it can help set calorie goals that monitor your client’s food and drink intake on any given day.

This feature helps to ensure they’re getting the right caloric intake to facilitate their fitness goals, e.g. build muscle or lose weight. You can also see how many calories they’ve burnt through the exercises that are entered into the app.

With the premium version, you can better monitor your client’s calorie intake by getting insights into:

• Tracking macro intake
• Recommend meals and workout plans
• Foods that are high in protein, sugars, carbs, etc.

Using AI-powered analysis it can help you as a trainer fine-tune your client’s nutrition consumption and strategies for exercise to help them get better fitness results.

What Are The Downsides of Using AI As a Personal Trainer?

As you’ve read so far, personal training with AI can enhance a client’s overall experience.

However, there are some limitations to its usage, understanding this can help you make informed decisions about how you use the tools.

#1 It Can Be a Costly Investment

Whilst AI is becoming more accessible to the general public, that doesn’t mean all these capabilities are available for free. If you’re looking to integrate complex technologies and software into your business you’ll likely have to pay a recurring fee to do so.

These can be quite a costly investment, especially if you’re just starting. For example, Jasper AI is a tool used for copywriting, in total the prices range between $39(£30) -$59 (£46) per month depending on how many words you need.

Likewise, MarketingCloudFX is an AI platform designed to help manage and enhance successful marketing campaigns. On average, pieces range between $299 (£234.45) – $999 (£783.18) per month.

Remember, the more complex tasks you want AI to complete, you’ll likely have to pay a higher fee. We’d recommend shopping around and trying to find a cost-effective solution that fits within your budget.

#2 AI is Not a Self-Learning Tool

There are AI apps and websites, particularly free or lower-cost options, that cannot learn independently and need human intervention to optimise their performance. Trainers may need to continuously feed data, adjust settings, and provide insights to the AI to ensure it performs as intended.

This can therefore be a time-consuming process that requires a great deal of effort on your part, you simply won’t be able to install it and expect it to perform as you intended.

#3 The Results Provided Are Not Personable

AI is a tool that delivers objective results and can’t use emotional intelligence to help you improve your relationships with clients. This is still a responsibility that you will need to fulfil, ensuring that you’re empathetic and supportive of your client’s individual situations.

If you use AI to produce all your content then you run the risk of your content losing a sense of humanity and personality. This can make your business less appealing to clients as it makes them feel undervalued.

#4 There are Data Security Concerns

When learning how to use AI as a personal trainer, it’s important to always check the company’s data protection policies. Your client’s personal information will be handled, therefore you will want to ensure it’s kept safe and in line with the UK data protection laws.

As a result, you need to make sure the AI provider follows data protection regulations, as the potential for its misuse could undermine the client’s trust in you and could entangle you with legal complications.

#5 Your Dependency on AI Can Grow

The more you use AI, the more your dependency on it can grow as it makes your life more convenient.

However, not every piece of technology is reliable and this includes AI. There is the possibility it can stop working which can interfere with your workflow, requiring you to do manual work that you would normally outsource to AI.

In some instances, you may need to repair the tool in addition to all these other responsibilities, essentially doubling your workload.

That is why it’s important to find a balance between using AI and completing tasks yourself to keep those skills refreshed. This will help you have the skills to manage support from clients with greater ease in the event you can’t use AI.

Will AI Replace Personal Trainers?

AI is not going to replace personal trainers in the future. Whilst it can perform tasks such as personalising training programmes and tracking clients’ nutrition there is no replacement for the human touch you bring.

Only you as a PT can adjust workouts in real time, offer hands-on guidance in the gym, and create a sense of community during your group sessions, all of which can’t be achieved by AI.

As a personal trainer integrating AI into your work, you’ll be able to improve the quality of the training you provide and streamline your administrative tasks.
This collaboration can lead to more effective training experiences, allowing you as a PT to concentrate on what you do best: inspiring and guiding individuals on their fitness journeys.

Before You Go!

There is no denying that personal training with AI can positively impact your work and streamline your business. When incorporating it into your business you should always remember to monitor its quality to ensure it does not reflect poorly on your business.

If you’re looking for new ways to advance your business as a PT, be sure to enquire about OriGym’s Level 4 Nutrition Course. With this qualification, you can offer bespoke meal plans and nutrition coaching services to clients.

Download our FREE course prospectus to learn more!

Following the pandemic, the nutritionist job market has seen a boom in popularity. There’s never been a better time to break into the industry and to highlight this to you, we will cover the following topics:

Contents:

• What Is The Job Market Like For a Nutritionist?
• What Positions Can You Work In The Nutritionist Job Market?
• Are Nutritionists in High Demand Across Different Sectors of The Job Market?
• Is The Nutritionist Job Market Expected to Grow With This Demand?
• What is The Average Salary in The Nutritionist Job Market?
• How to Break Into The Nutritionist Job Market
• How to Stand Out In The Competitive Nutritionist Job Market

Completing a Level 4 Nutrition Qualification will equip you with the necessary skills and knowledge required to succeed in this role. To learn more about this course you can download OriGym’s course prospectus – It’s FREE!

What Is The Job Market Like For a Nutritionist?

Our students often ask, ‘Are nutritionists in demand?’ This question specifically relates to job prospects and whether it’s worth pursuing this role.

To show the demand for nutritionists exists, check out this 2021 government survey which discovered that eating better was the second-highest priority after exercising for millions of adults aged between 40-60.

A further study by College Values Online even estimated that the nutritionist job market is expected to grow by 11% by 2030.

Both of these studies support the idea that the job market is booming, with more potential clients engaging with nutrition practices than ever before.

What Positions Can You Apply For In The Nutritionist Job Market?

Many job sites such as Indeed and Glassdoor also reflect this growing demand, advertising nutritionist positions across various sectors such as:

• Health and Fitness
• Private Companies
• Charities

Be aware that the role of the nutritionist isn’t all identical and your responsibilities can differ depending on your employer.

For example, this position at Holroyd Howe, is a premium catering firm for independent schools. In this particular role, nutritionists play a vital role in planning and delivering healthy school meals for students:

Compare this to the following position at Big C Cancer Charity in Norwich. The primary responsibilities of this role include creating meal plans that aid in improving the lives of those battling cancer:

Both of the aforementioned job descriptions are for contracted positions, but as the demand for nutritionists is so great that many choose to become self-employed and start their own business.

Being your own boss comes with plenty of perks, for example you could choose to specialise in a particular area of nutrition that interests you. You’ll also be able to target a specific demographic of clients who would most benefit from your services.

For example, you could offer personalised meal plans to help people with weight management or and muscle gain,
As a self-employed nutritionist, you can advertise your business across a variety of platforms such as:

• Your website
• Your social media platforms – Instagram, TikTok, etc.
• Third-party sites – Such as Bark

Check out this example from qualified nutritionist Fulda Birkaya who uses Bark to advertise her services, note all her linked profiles are included so potential clients can get greater insight into her work:

For more information on how you can make an impact in the self-employed job market, check out our article detailing how to become a nutritionist online.

Are Nutritionists in High Demand Across Different Sectors of The Job Market?

The role of a nutritionist is varied, depending on which sector you work in aspects such as your clients and responsibilities can differ. For example, what’s expected of a sports nutritionist will differ from a professional working in a clinical setting.

But are nutritionists in high demand across these different sectors? Let’s discuss this by looking closely at various positions:

#1 Sports Nutrition

To get a clear understanding of just how popular this industry is with clients, Mintel estimated that the UK’s sports nutrition market is currently worth £198 million. This provides clear insight into the growing demand for these experts, proving that clients are willing to invest in these services.

Additionally, according to Euromonitor, the demand for online sports nutrition e-commerce is expected to grow by 60% between now and 2028. This huge increase shows that consumers are willing to invest in virtual services, which you can capitalise on.

For example, you could create bespoke meal plans that help them reach their fitness goals and sell them through your website and social media platforms. You could also offer nutrition coaching services and provide clients with support online.

Many sporting institutions like sports clubs, training centres, and private clinics are looking to recruit a sports nutritionist on sites like UK Sport.

#2 Clinical Nutritionists

Another area that is driving demand in the nutrition industry is the healthcare sector, which regularly employs professionals to offer guidance and support to patients.

The British Dietetic Association addressed the growing need for nutritionists, stating that the NHS aims to expand the number of dietetic workers by 14%. This plan was put in place because there are simply not enough current employees to meet this demand.

To develop this plan, the UK government plans to develop targeted recruitment campaigns that aim to attract a diverse and inclusive range of nutritionists who come from different backgrounds and walks of life.

#3 Private Sector and Wellness

Nutritionists are also in demand within the private sector, specifically in businesses and employers looking to support their employees. This is supported by research conducted by Grade View Research who estimated that this particular sector will grow annually by 4.38%.

This role would include offering nutrition counselling to staff to help them improve their diets to improve their overall well-being.
The growth of the nutritionist job market will offer you the chance to find long-term job security as society starts to focus more on health to improve their well-being.

Is The Nutritionist Job Market Expected to Grow With This Demand?

Between 2023 and 2030, Insights 10 reports that the value of the nutrition industry will grow from $797.4 million (£653.868 million) to $1,003.6 million (£822.952 million). These projections show there will be a demand for nutrition services in the years to come, across the entire industry – not just specific sub-sectors.

These projections capture people’s changing attitudes towards their health and nutrition to improve their quality of life. They want professional guidance to manage or reduce their risks from chronic conditions like diabetes, heart disease, and obesity.
The growing nutritionist job market offers a bright future for people entering the market as they will play a vital role in the future of healthcare.
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What is The Average Salary in The Nutritionist Job Market?

It’s only natural to question how much you could earn from becoming a nutritionist. For clarity, there is no one definitive answer, as your earnings can be influenced by several factors such as:

• The amount of experience you have
• Your locations
• How you’re employed
• What sector do you work in

For example, Indeed reports that the average salary of a nutritionist in London is £30,065. This is compared to the same position in Manchester which averages out at £23,981 per year.

There are reasons for such price differences, including:

• Living costs- It’s normally more expensive to live and use transport in London
• Talent demand- London is a competitive job market to find skilled workers
• Skills and experience- Companies in the capital may offer higher salaries to secure specialised talent

How the level of experience can influence salary is reflected by Prospects, who state that an entry-level nutritionist position pays between £22,000 and £28,000 every year. Compare this to roles that require more experience, as the report finds these positions pay an annual salary of £30,000 – £40,000.

If you decide to become a self-employed nutritionist, you’ll be pleased to know that your earning potential is uncapped. This is because you are directly in charge of the prices you set, which can be influenced by:

• Services you offer
• Business Location
• Experience
• Opening hours
• Rates you charge

Check out our article “The Salary of a Nutritionist”“for further insight into this topic.

How to Break Into The Nutritionist Job Market

If you’re looking to successfully break into the nutritionist job market, you first need to decide which sector you would like to work in. There are many areas to choose from, such as sports nutrition and clinical settings.

You then need to decide how you want to work, whether that’s a contracted position with an employer or starting your own business and becoming self-employed.

Earning a Level 4 Nutrition Qualification is a great starting point, as with this qualification you can develop essential skills and knowledge needed to succeed in the industry.

During this course, you will learn how to:

• Carry out nutritional assessments to learn about your client’s habits
• Write meal plans that support a client’s fitness goals
• Tailor your advice for specialist populations – e.g. diabetic client

To learn more about how you can become self-employed read this article on “How to Start a Nutrition Business”.

Alternatively, you could use your Level 4 Nutrition qualification to apply for contract positions. For example, this application for Royal Tunbridge Wells is seeking a Nutrition Advice Specialist:

You could apply for this position leveraging your skills and experience from your Level 4 Nutrition qualification to promote yourself as the ideal candidate.

However, if you’re eyeing clinical nutrition roles to work in hospitals and medical centres, there may be a requirement for you to have additional requirements.

For example, vacancies at the NHS typically require you to hold a degree in nutrition, dietetics or health science to ensure your ability as a nutritionist to comply with medical standards.

To learn more read our article on pursuing nutrition roles that require a degree vs no degree.

How to Stand Out In Competitive Nutritionist Job Market

To succeed in the nutritionist job market, you must know how to stand out. Below are two key ways you can improve your appeal towards clients and employers::

#1 Combine Services with Personal Training

If your peers are already offering similar services, you can set yourself apart by combining your nutritionist services with personal training. Be aware that you will need to hold a Level 3 Personal Trainer Diploma to do so.

JM Nutrition already does this by offering personal training and nutrition services, along with Strength and Conditioning training:

By offering training in different fields, JM Nutrition provides clients with a fully rounded service, with bespoke training programmes and meal plans that work to support each other, in pursuit of the client’s unique goals.

Providing additional services can also allow you to charge an increased fee, as you’re offering something of greater value than a standard meal plan.

If you’re looking to find work with an employer, you’ll also need to have relevant experience.
These qualifications demonstrate your capability to work 1-to-1 with clients, offering both Personal Training and Sports Nutrition services.

An example of this demand can be seen in job listings where employers specifically seek nutritionists with personal training skills to create holistic health plans. This is evident from the following example below from Lyfe Health in Bournemouth:

Being able to write nutrition plans and training sessions for clients will make you stand out as a multi-skilled fitness professional and put you in a stronger position to apply for jobs that require someone with nutrition experience.

This can increase your employability but also challenge you as you work each day to meet the wide range of client needs you deal with.

#2 Develop a Specialism

Focusing on a specialism can be a great way for you to separate yourself from the pack. You may want to develop a niche service to achieve this such as managing clients who have weight problems or health conditions such as diabetes.

An example of a nutritionist who did just this is Milena Kaler, who chose to specialise in weight loss:

Offering a niche service such as obesity management can set you apart from the competition. It demonstrates you have a high level of expertise in a specialist area and can help attract an entirely new demographic of clients.

Completing a specialist qualification such as a Level 4 Obesity Management Course can help strengthen your skills and knowledge in this particular field.

The certificate will also provide credibility to prospective clients who are considering investing in your business. When you advertise yourself as holding this qualification, the clients will know they can trust your advice and guidance.

Before You Go!

The demand for nutritionists is increasing, making it an ideal time to break into the job market. As discussed throughout this article, there are plenty of fields you can explore allowing you to land a job you’re genuinely interested in.

Feeling confident about breaking into the nutritionist job market? Enquire about OriGym’s Level 4 Nutrition Qualification to develop the necessary skills and knowledge needed for the role.

Download our course prospectus to learn more about this qualification and all of our award-winning training.

If you’ve been working as a PT for a while, it’s only natural to want to expand your skill set and diversify the range of services you offer. Thankfully, the fitness industry is rich in alternative jobs for a personal trainer to pursue.

Even better yet, your career as a personal trainer will set you up for future success in all of the roles listed in our article. With your employment experience comes transferable skills that you can utilise in different careers.

You may wish to become a Nutritionist by completing a Level 4 Nutrition Course. This would enable you to write meal plans as an additional service to retain your current client base and get new clients.

If this sounds interesting to you, why don’t you download our free course prospectus to learn more?

#1 – Teaching Group Workout Classes Are Great Alternative Jobs For a Personal Trainer

When looking into ‘alternative careers for a personal trainer’ many industry experts will suggest pursuing opportunities as a group workout instructor. These roles are very similar, but rather than creating bespoke workout programmes for 1-to-1 sessions, you’ll instead develop and lead exercise classes for varying numbers.

This is where your prior experience as a personal trainer will come in useful! You’ll already possess the strong communication and leadership skills required to design and lead workout sessions.

Your ability to adapt in the moment will also be incredibly beneficial, as you may need to assist struggling class members who need additional instructions or amendments to execute the routine.

Becoming a group fitness instructor offers plenty of other exciting benefits, for example, you can teach a wide range of classes such as kettlebell sessions, aerobics and indoor cycling to name just a few! This provides you with the unique opportunity to keep things fresh and engaging, for both your class attendees including yourself!

The good news is, you won’t have to undergo any additional training to pursue this position. Many job advertisements will also state their preference for candidates who hold a Level 3 Personal Training Qualification. Such as the following example:

However, keep in mind that you may need additional qualifications to teach branded fitness classes. For example, leading industry names such as Les Mills and Spin each require their instructors to undergo further training within their organisation.

According to Glassdoor, you can expect to earn a salary of £27,753 as a full-time group workout instructor. Additionally, PayScale reports hourly earnings of  £15.07, meaning that you could even pursue this career as a side hustle and benefit financially.

Therefore, if you’re looking to pursue similar jobs to a personal trainer’s current responsibilities, a career as a group fitness instructor allows you to seamlessly transition into a new profession.

#2 – Use Your Existing Knowledge and Become a Sports Nutritionist

A sports nutritionist is a health professional who specialises in providing their clients with meal plans and general advice designed to help them improve their health and physical performance. This is a great opportunity to work in a variety of locations including health clinics, private practices, and with community groups.

To pursue this career, you’ll need to undergo training either through higher education or via a vocational training provider such as ourselves. Through completing a Level 4 Nutrition course you’ll develop vital skills and knowledge that will inform how to create meal plans to suit clients’ specific goals.

When looking at alternative jobs for a personal trainer, the role of a sports nutritionist is not too dissimilar to your current career. Instead of creating bespoke workout programmes, you’ll consider your clients’ current eating habits before offering them tailored advice and meal plans to help them meet specific goals.

Becoming a sports nutritionist full-time could see you earning up to £28,000 per year, according to Prospects. Alternatively, Payscale reports that you could earn up to £25.43 per hour, so even if you were to pursue this career alongside your Training, you could generate a healthy income!

For further guidance on pursuing this career, check out our article detailing how to become a sports nutritionist here.

#3 – Alternative Careers For A Personal Trainer Includes Becoming A Sports Massage Therapist

There is a growing demand for Sports Massage Therapists within the fitness industry, thanks in part to the needs of athletes and gym enthusiasts. In this role, you’ll be responsible for treating specific muscle groups within the body to aid in rehabilitation and performance optimisation.

Thanks to their existing knowledge relating to the anatomy and physiology of the human body, personal trainers will already know how certain muscles and joints operate. This will aid in the process of creating effective sports massage treatment plans which target and rehabilitate said areas.

What’s more, personal trainers will often work with clients who are recovering from injuries and will see first-hand how this setback affects them. As a sports massage therapist, you can draw from this experience and offer emotional support as well as physical,

To pursue this career you’ll first need to obtain a Level 3 Sports Massage Therapist qualification. This will be necessary for applying for jobs such as the example displayed below:

As one of the most lucrative alternative jobs for a personal trainer, becoming a sports massage therapist could see you earning an annual salary between £26,000 and £54,000, according to Glassdoor.

Working on a part-time basis can also be financially lucrative, with PayScale’s estimating that the average practice charges £20.38 per hour.

You could even combine both PT and SMT practices and cross-refer customers between each service. For example, if a PT client is injured and can no longer work you can recommend sports massage treatments to promote rehabilitation.

This tactic will ensure that the client remains paying for your services, rather than having to pause due to said injury, as a result, you won’t lose any money!

#4 – GP Exercise Referral Schemes Offer Similar Jobs to a Personal Trainer Position

Exercise Referral Specialists help train clients who have been referred to their practice by healthcare professionals such as GPs. Following this, they will create a bespoke workout programme for the patient that helps to treat and/or elevate their medical conditions.

When it comes to discussing similar jobs to a personal trainer you’ll immediately notice the similarities. Both positions require you to create bespoke workout programmes for clients looking to achieve specific goals, but keep in mind PTs are not qualified to jump straight into working alongside patients.

As the following job advertisement shows, whilst many employers consider a Level 3 Personal Training qualification to be a desirable quality, successful candidates must also hold Level 3 Exercise Referral Certification:

The Level 3 Exercise Referral qualification is essential for working alongside healthcare professionals and their patients. During this course, you’ll learn about various conditions in addition to invaluable skills such as how to perform risk assessments.  Personal trainers can use their previous vocational experience to their advantage. From your line of work, you’ll have a deep understanding of how to structure training plans that help clients meet specific goals.

When it comes to what perks you can expect in this position, Glassdoor estimates that Exercise Referral Specialists earn an average of  £26,628 per year. In addition to this, you will also experience the emotional benefits of aiding in the rehabilitation and management of your client’s medical conditions.

If this has piqued your interest head on over to our guide and learn ‘how to become an exercise referral specialist’.

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If you’re enjoying this exploration of alternative jobs for a personal trainer, be sure to check out these other OriGym articles:

• How to Make Money As A Personal Trainer
• Personal Trainer Business Goals
• OriGym Guide: Personal Trainer SWOT Analysis

#5 –  Teaching Yoga is One Of The Most Exciting Alternative Careers For A Personal Trainer

If you’re looking for a change of pace in the fitness industry, you may wish to become a yoga teacher and help others reduce stress.

In this role, you’ll be responsible for guiding classes through different yoga poses, asanas, breathing techniques and guided meditation to improve physical and mental well-being.

Your previous experience as a personal trainer will be beneficial as a yoga teacher. For example, you’ll already have expertly trained communication skills and will be sufficient in guiding others through workout routines.

From your experience as a personal trainer, you’ll also have prior knowledge of working with clients on a 1-to-1 basis. This could help diversify the services you offer as a yoga teacher, as in addition to teaching group classes you could also offer bespoke private sessions tailored to your clients’ needs.

To pursue this career you’ll need to first earn a Level 3 Diploma in Yoga. This qualification will teach you the very basics, from learning how to structure your sequences to how the different variations of yoga differ from one another.

If you’re researching lucrative alternative jobs for a personal trainer, you’ll be happy to note that Glassdoor estimates the average instructor to earn an annual salary of £27,493. For more information on how you can expand on this salary, check out our article on making money as a Yoga Teacher.

#6 – Become A Gym Manager And Take On More Responsibilities!

Becoming a gym manager will see you taking on considerably more responsibilities, such as:

• Maintaining the equipment
• Conducting health and safety check
• Creating rotas for the other employees

This is arguably one of the best alternative careers for a personal trainer to pursue, as you can draw from your prior experience working in gyms. From this you’ll know what it takes to run a successful location, considering key factors such as employee and customer satisfaction.

Employers will even regard experienced personal trainers as their desired candidates. This is evident from the following example for Portsmouth FWC:

According to Glassdoor, you could earn a salary of £35,352 if you decided to become a gym manager, making it one of the most lucrative positions to appear on our list!

#7 – Start Your Own Business and Open a Gym

Are you an aspiring entrepreneur? Well, if so then this entry on our list is for you, as becoming a business owner can prove to be a highly rewarding career change.

For clarity, we’re not recommending that you try to open your gym on the scale of PureGym or JD, that’s simply unrealistic. Instead, this aspiration can start small and simple, before expanding over time.

There are many things you would need to consider on starting your gym, such as:

• Securing capital to fund the business
• The best location to operate from
• Gaining the correct business insurance

Thanks to your PT experience working in the fitness industry you’ll have the best understanding of what will and won’t work in the gym you plan to open.

This will translate into you optimising your business plan to represent your future client’s needs best. For example, from your prior experience you’ll have a clear understanding of:

• Appropriate membership prices
• The best possible opening hours
• What equipment to invest in

When it comes to hiring staff you’ll also be somewhat of an expert, as you’ll know what makes a good personal trainer and can look out for those exact qualities.

#8 – Becoming A Fitness Sales Representative Is One of The Most Lucrative Alternative Jobs For A Personal Trainer

A fitness sales representative is responsible for selling packages, memberships and other related services or products.

They normally speak to potential new clients by email, social media or over the phone to get them to purchase one of these items. These conversations normally require in-depth knowledge of these products, to confidently make sales.

Personal trainers are great candidates to become fitness sales representatives as they already have experience selling their services and packages to clients. However, if you’d like more guidance on this matter, please check out our article discussing how to sell as a personal trainer.

This is an ideal option for personal trainers who want to retain their passion for health and fitness, but are perhaps interested in exploring an office-based career.

However, by far the most influential factor in drawing personal trainers to this job role is the prospective salary, as according to sites such as Glassdoor you could even earn an impressive annual salary of £38,662!

#9 – Share Your Knowledge With Others and Become a Fitness Blogger

A fitness blogger is responsible for writing content relating to health and wellbeing. Their articles can cover a wide scope of topics, from workout tips and recommendations to industry-specific guidance such as how to pursue specific job roles.

Personal trainers have a wealth of knowledge to draw from. Should you decide to pursue this career your writing can be heavily informed by your past experiences, allowing you to share your knowledge with readers.

Fitness blogging is an excellent example of an alternative job for a personal trainer who’s looking to earn an additional source of income. According to sites such as Talent freelance writers could earn up to £20 per hour for their work, so adding to your existing salary could prove particularly lucrative.

Becoming a fitness blogger allows you to take the knowledge you’ve acquired as a personal trainer, and instead of applying it practically with clients, you can discern this information and make it something informative for a reading audience.

For more information about this topic, check out our article on ‘How to Make Money From a Fitness Blog’.

#10 – Fitness Modelling and Influencing Offers Unique Career Opportunities

A fitness model embodies strong levels of fitness and is often used by companies to promote fitness products, services, and lifestyles.

Fitness models tend to have high muscle mass and low body fat to create content that is aesthetically pleasing to help companies sell products.

As a personal trainer, you’ll be best equipped for this role due to your understanding of what it takes to keep a body in good physical shape thanks to your experience in motivating others.

If you were looking for a side hustle to boost your income as a personal trainer, then becoming a fitness model is not a bad way to go.

According to Jooble, you can earn £19.72 per hour, in this role providing you with an opportunity to earn extra cash between your hours as a personal trainer.

#11 – Take Your Personal Training Practice Online and Reap the Rewards

Now we know what you’re thinking this is kind of a cheat entry, but hear us out! As an online personal trainer, you can still fulfil all your responsibilities but instead of meeting clients in person, you’ll work with them virtually.

But just because you won’t be at the gym doesn’t mean you can offer subpar service, you’ll still be expected to:

• Conduct consultations
• Create bespoke workout programmes for clients to follow
• Check in regularly to monitor clients’ progress

One of the best things about becoming an online personal trainer is that you aren’t limited to working with clients in your local area. Instead, you can communicate with potential customers from across the world, potentially doubling your current income.

On top of this, operating virtually allows you to work flexible hours! For example, when working with clients in-person you will need to allot an appropriate amount of time for each session, and even factor in things like travel time to and from each location.

This isn’t necessarily a problem for online personal trainers as you won’t need to travel or be there during each client’s workout. Therefore, your time can be optimised and you could even work with multiple people simultaneously.

The average salary of a personal trainer is estimated to be around £29,200, but this can vary depending on factors such as:

• How many clients do you have
• How many hours do you work
• How much prior experience do you have
• Where you’re located

Regardless, if you’re looking to explore similar jobs to your personal trainer role, this will prove to be the easiest transition by far and could see you earning an increasingly lucrative salary.

#12 – Looking for Similar Jobs to Personal Training? Become a PE Teacher!

If you’re passionate about helping and educating others, pursuing a career as a Physical Education teacher may be the perfect option for you.

In this role, you’ll typically work at schools and colleges, teaching students of different ages and abilities. Getting into the specifics, you’ll be expected to fulfil responsibilities such as:

• Designing lessons and coaching sessions
• Teaching a range of sports and physical activities
• Motivating students to enjoy the class and reach their full potential
• Set and mark homework/assignments
• Engage with parents and guardians regarding the child’s progress

From this list of responsibilities, it should be clear why becoming a PE teacher is a great example of an alternative job for a personal trainer. For example, you can draw from your previous experience in creating bespoke workout programmes and use this knowledge to plan effective classes.

On top of this, you’ll also be highly versed in motivating your clients to achieve their goals. Again, you can use these same communication skills to champion the success of your students, whilst also providing them with beneficial feedback. According to data collected by the UK Government, PE Teachers can earn anywhere between £30,000 – £45,000 every year.

But you can’t just jump into this role, you’ll first need to earn a higher education degree with Qualified Teacher Status (QTS). Following this, you’ll need to obtain your PGCE (Post Graduate Certificate in Education).

Be sure to conduct thorough research into the degree of your choice, to ensure that you meet the requirements.

#13 – Consider Strength and Conditioning Coaching

A Strength and Conditioning coach is responsible for improving athletes’ performances by creating workout programmes that help to improve their strength, power and endurance.

As a personal trainer, you can seamlessly move into this job thanks to your previous experience creating bespoke workout programmes for your client’s needs and goals. On top of this, you’ll also have a wealth of knowledge in human anatomy and physiology, which will come in handy for targeting specific areas of the athlete’s body.

According to Indeed, you can earn a salary of £26,165 as a Strength and Conditioning coach. This highly lucrative income could increase depending on your employer, for example, this ad for Barnsley FC reports you could earn up to  £31k.

When it comes to pursuing alternative careers for a personal trainer, to pursue this role you’ll first need to complete a Strength and Conditioning coach certification which is recognised by the (NSCA) and (UKSCA).

For more information on pursuing this alternative job role check out our article on becoming a strength and conditioning coach!

Where to Find Alternative Jobs for Personal Trainers

OriGym has teamed up with Active Careers, the UK’s leading jobs board for the health, fitness and sport sector. You can find an array of alternative jobs, ideas and inspiration for where you want to take your career next via their jobs board.

Before You Go!

Now that you’re aware of the different alternative jobs for a personal trainer, you can explore these career options either alongside your existing role or make an entirely different career change.

Regardless of what you decide, OriGym will be there to support you throughout your professional endeavour. We even offer additional qualifications such as a Level 4 Nutrition course that will provide you with additional skills and knowledge needed to succeed.

You can learn more about this and all our other qualifications by downloading our course prospectus for FREE!

Learning how to grow your personal training business boils down to two major factors, marketing and selling. Without perfecting these techniques you will likely remain stagnant in your current position, working with the same amount of clients and earning the same wage.

To help you grow professionally, this article will cover:

• How To Conduct A SWOT Analysis Of Your Business
• The Marketing Strategies That Can Help Your Personal Training Business Grow
• Sales Strategies To Grow Your Personal Training Business

Part of this development can include getting a Level 4 Personal Trainer Qualification and choosing to specialise in a particular area of fitness. 

Download our FREE course prospectus to learn more about these different qualifications!

How To Conduct A SWOT Analysis Of Your Business

Before implementing any kind of marketing or sales strategy, those looking to grow a personal training business should conduct a SWOT analysis. 

This is achieved by looking at your business’ Strengths and Weaknesses before determining Opportunities and Threats that can arise from external factors.

For example, a SWOT analysis of your personal training business could identify the following:

• Strength– You have strong customer retention rates, thanks to strong interpersonal skills that allow you to develop a good rapport with clients. This provides a blueprint to achieve the same results if you want to introduce new services.
• Weakness– You only offer personal training sessions, with no additional services being available to clients. 
• Opportunity– You’ve carried out research for new services you could provide and found that there is an increase in demand for sports massage therapists. You could then invest in earning this qualification to make more money. 
• Threat – A competitor is offering similar services to yours at a cheaper price, a factor which could prompt clients to look elsewhere. 

Through conducting a SWOT analysis you can invest in areas of your business that are underperforming to improve them. Additionally, you can maintain the strategies that are finding you success, using your current approach as a blueprint. 

If you’d like to explore this topic in greater detail, check out our article and learn ‘How to Conduct a Personal Trainer SWOT Analysis’.

The Marketing Strategies That Can Help Your Personal Training Business Grow

As stated in the introduction of this article, to understand how to grow a personal training business, you will need to implement various marketing strategies as a form of ‘promotion’. 

This section will teach you to incorporate 7 of these marketing techniques, before discussing how exactly they can help to grow your business. 

#1 Create a Website and Optimise SEO

A strong online presence benefits personal trainers by building brand awareness and their business’s credibility, helping them attract more clients.

Typically, PTs establish their online presence by creating social media accounts on platforms like Instagram and TikTok. Whilst this is a perfectly valid form of marketing that has proven to bring in clients, you should also consider building a professional website.

If you’ve never designed a website prior, you can use builders such as:

• Squarespace
• Wix
• GoDaddy

These sites offer custom templates, pre-built layouts and user-friendly interfaces suitable for both desktop and mobile interfaces.

 

To ensure your website reflects your personal training brand, you should make sure to incorporate:

• Logos 
• Promotional photos
• Contact details
• Client testimonials

But how exactly will creating a website help to grow your personal training business? 

Well, you can customise the content of the site to help increase your business’s visibility across search engines such as Google – This process is referred to as Search Engine Optimisation (SEO).

To optimise your site for Google you can begin to feature a ‘keyword’ in your content that potential clients frequently search. Once they input this into the search engine, your site will begin to rank for this specific phrase. 

For example, if you ran a personal training business from Birmingham you could frequently dot the phrase ‘Personal Trainer in Birmingham’ throughout your site.

When looking to grow your personal training business, there are several other ways you can implement SEO to reach a wider audience. For instance, you could: 

Create and Link a Google Business Profile 

This profile is completely free to create and is often the first thing people see when they search for a specific keyword. Take a look at the results we found for the term, ‘London Personal Trainers’:

You can even link your website to make inquiring about your services that much easier for clients.

Create Useful Content

Writing informative content on fitness can improve your website’s SEO rankings and engage the audience that visits your website. This will cement you as an authoritative voice and a credible source in the fitness industry that can help lead you to gain new clients who enquire about your services.

As you can see there are many ways to ensure that you rank favourably across search engines. For more expert advice and tips, check out our guide on using SEO as a PT.

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If you’re a PT looking for more business-related advice check out these other OriGym articles:

• How to Start a Personal Training Business 
• A Complete Guide to Personal Trainers Tax Expenses 
• Available Grants for Personal Trainers 

#2 Utilise Social Media to Social Proof Your Business

Social media is one of the easiest and most effective tools a PT can use to grow their business. However, keep in mind that you should take time to plan the content you post, to establish your credibility as a trainer.

‘Credibility’ is the optimum word here, you should be posting content that highlights your effectiveness as a PT, to turn casual followers into paying clients.

For example, you could post:

• Client testimonials– So followers can hear first-hand how you have helped others achieve their fitness goals. 
• Progress pictures – Here you can visually display the effectiveness of your training, showing a client’s body before they started their training programme and their current progress.
• Videos of sessions – Think of this as offering a peak behind the curtain, allowing followers to see a snippet of you working alongside a client.

All of these posts will help to ‘social proof’ your business, proving that you’re not just inflating your success to sell, and that training is legitimate and effective. 

This is fairly self-explanatory, but you should never post the content of your clients without their permission. For more information about the legality behind this rule, check out our breakdown of GDPR for Personal Trainers.

#3 Set up a Client Referral Scheme

Some of you may have begun questioning ‘how to grow my personal training’ believing that you have to do all the heavy lifting. In actuality, your clients can help with this process through the creation of a referral scheme. 

This process will see your existing clients recommend your services to family & friends, in exchange for an incentive. Should this recommendation prove successful, you will gain a new paying customer and the existing client will be rewarded, everyone wins. 

Some of the incentives you could offer include: 

• Free training sessions
• Free meal plans 
• Gift cards 
• Branded goods 

But how exactly can referrals help to grow your business? Well, research has found consumers are more likely to invest in a product if they’ve been recommended it by someone in their inner circle. 

This process is essentially more effective than self-advertising, so if you’d like further insight into how to implement this scheme check out our guide on ‘How to Get PT Referrals’. 

#4 Establish Client Retention Strategies

Learning how to grow a personal training business will also require you to retain your existing clients. After all, if you’re continuously losing your base you’ll have nothing to build yourself on! 

There are various client retention strategies that you can implement as a personal trainer looking to grow your business. For example:

• Sign Clients to Monthly Recurring Packages– Clients are less likely to cancel recurring payments, so get them to set up a direct debit to avoid the hassle of resigning them at the end of the month.
• Get Them to Sign a Personal Training Contract– In doing so a client will enter a legally binding agreement for a predetermined amount of time and will have to pay for the service you provide.
• Build Strong Rapport– This is fairly straightforward, but if you have a strong bond with your clients they are going to want to continue training with you. So, be sure to always be friendly and engaged with those you’re training. 

These are just a few examples of retention strategies you can implement in your own personal training business. For more information check out our article on How To Retain Clients As A PT.

#5 Develop and Promote a Niche

If you’re looking to learn ‘how to grow your personal training business’ one answer is to develop a niche that compliments your existing services.

Not only can this expand your reach, attracting clients that otherwise wouldn’t have found your business, but you can also cross-refer existing clients between services. 

Here are some niche services you could specialise in to expand your PT business:

• Nutrition & Meal Plans– By completing a Level 4 Advanced Sports Nutrition Course you can begin offering meal plans that support a client’s workout programme, helping them to reach their goals at a faster rate.
• Sports Massage Therapy– A Level 3 SMT qualification can help you expand your services by treating clients who require massages to assist with injury recovery or improve their fitness performance. 
• Yoga Trainer– With a Level 3 Yoga qualification you can begin to incorporate yoga teachings into a client’s bespoke workout programme. Apart from being enjoyable in its own right, yoga can help to improve mobility and balance! 

You can learn more about providing specialist services by reading ‘How To Find Your Personal Trainer Niche‘.

#6 Utilise Content Marketing

If you’re looking for a cost-effective way to grow your online personal training business, you should start content marketing.

This involves generating content that attracts a target audience who will find the information you’re sharing valuable. When users see you as an authoritative source of fitness information, they’ll be naturally inclined to inquire about your services.

There are many ways you can generate valuable marketing content online, including: 

• Answering Journalist Enquiries – You can use free resources like HARO to answer fitness queries from journalists and media resources, which are typically sent to your email address like this:         

        

    This can help get your PT business to appear in the media with popular publications.

• Create a Blog– By creating a blog and filling it with your content, you can show readers just how knowledgeable you are. This can help to establish you as an expert in the industry, proving that you are worth investing in. 
• Create YouTube Videos– Similarly, you can create YouTube videos discussing a topic of interest.

Essentially, content marketing is a valuable resource for trainers looking to grow their business, as it helps to get your name out there without having to spend a single penny! 

If you’re on a budget and looking for similar tips, check out our article on ‘Starting a PT Business with No Money’.

#7 Network with Other Industry Professionals

Networking with other fitness professionals can provide you with great opportunities to grow your personal training business, which would otherwise be unavailable if you worked alone.

For instance, you could receive client referrals from other fitness professionals who don’t offer personal training. Take a sports massage therapist as an example, they could refer their clients who are looking for workout routines that support their injury rehabilitation programme. 

However, this won’t always come ‘free of charge’ and you may have to agree upon a mutually beneficial agreement. For example, you could cross-refer your clients to their SMT practice for treatment. 

Networking also provides you with the chance to share resources and knowledge, all in the name of bettering your approach to training.

If you want to improve your networking skills, you can build your network with other PTs by following these useful tips! 

This concludes our coverage of marketing tips that you can implement to learn how to grow your online personal training business! With this in mind, let’s shift our focus to discussing sales tactics. 

Sales Strategies to Grow Your Personal Training Business 

You could have the best marketing resources in the world, but if you can’t close a sale you’re never going to grow professionally. 

This is why we’re going to offer 3 expert pieces of sales advice that all trainers should implement into their business! 

#1 –  Offer Monthly Packages and Memberships:

One of the most effective sales tips we can provide is to create monthly payment packages for your clients. This promotes long-term growth and keeps people invested in your business, as they do not come with a predetermined end date.

Now, one mistake many trainers make is offering clients too many options. Packages should be straightforward, and if you overwhelm your clients with choices odds are they aren’t going to invest in your business.  

Instead, they should present a client with a few options to choose from like the following example below:

Once clients have invested in a package, they will be able to commit to a direct debit payment and treat it like any other recurring bill, budgeting for it every month. 

To get a better understanding of how you can create these packages, check out our YouTube video discussing this topic in greater detail:

#2 Prepare a Price Presentation

Even a well-crafted pricing package needs to be sold to clients, which is why those looking to grow a personal training business should perfect their sales presentation – This term refers to the process of getting clients to invest in your business. 

A clear price presentation plan is vital to helping your PT business grow, as it makes it transparent to potential clients what services they’ll be receiving for their money. 

This makes clients feel more confident in their commitment to your services, as they know what they’re receiving for their money. When hosting a presentation of your own we’d recommend:

Only Offering High-Value Packages – As per our previous example, you should only ever have 3 different pricing packages. However, during the presentation, you should only advertise the two ‘top-end’ options:

 

These packages offer the most sessions per week and are therefore more financially valuable to you. In addition to this, it gives clients a 50/50 choice, making it easier for them to decide whether they want to invest in your services.

Should the client reject both offers, you could then offer them a ‘discount’ which is the bronze package. 

You should also NEVER advertise the full price of the package! Saying ‘this package cost £288 per month’ sounds a lot more intimidating than ‘£27 per session’. 

How you word things during a price presentation can make the difference between a sale and rejection, for this reason, you have to adjust your terminology when talking to clients!  

For example, rather than saying one package is more expensive than another, you could frame it as so:

“The gold package is only £20 more, but you will receive tons of additional benefits such as…”

Framing it in a positive light will distract clients from the increased price tag, and places the focus on how it can directly benefit them!

To make your price presentation effective, you can follow these quick useful tips when speaking directly to potential clients:

1. Have confidence in the PT packages you’re selling to people
2. Never sell your services lower than their market value
3. Speak in a calm and clear voice to convey information
4. Highlight the main package you want them to choose
5. Mention limited-time offers that come with the packages

To learn more tips and more information about price presentation, you can read our article on ‘How To Give The Ultimate Personal Presentation’.

#3 Incentivise New Customers

When researching ‘how to grow my personal training business’ you should consider offering incentives to new customers. 

This is done by some of the most popular PTs in the industry today, for example, Personal Best UK, is offering free shirts and bottles when they sign up for group classes:

These ‘incentives’ don’t need to be expensive either, you could simply offer a free meal plan that compliments a client’s existing fitness goals. 

But be aware, that you should never devalue your existing services when attempting to incentivise new clients. Many new trainers fall into the trap of offering a ‘discounted’ first month of training.

This immediately paints a negative picture in the minds of your clients, that your training is only worth a fraction of the price you intend on charging. As a consequence, they likely won’t continue with your service following the initial month, as no one is going to start paying more for something they’ve had at a cheaper rate. 

Sales Strategies are important to the future growth of your business as they help potential clients see the value in your services as they see the benefits they can receive from your training, which when done effectively, can drive business growth.

Before You Go!

Now that you have a better understanding of how to grow your personal training business, you can implement some of our recommended strategies yourself. One of the easiest examples you can follow is to earn additional qualifications.

For example, with a Level 4 Advanced Sports Nutrition certification you could attract more clients to your business, by offering the incentive of a free meal plan that compliments their workout programme. 

More information about our specialist qualifications can be found by downloading our FREE course prospectus.

As a personal trainer a TikTok account can be utilised to expand upon your existing brand and attract a new demographic of clients. To ensure this social media is successfully integrated into your business follow these steps:

• Step One: Create High-Quality Personal Training TikTok Content 
• Step Two: Use Consistent Branding Across TikTok as a PT
• Step Three: Include a Link To Your Personal Training Business In Your TikTok Bio
• Step Four: Engaging With The Personal Training Community
• Step Five: Using Ads on TikTok as a PT
• Step Six: Continually Review and Analyse What You Post as a Personal Trainer on TikTok

Earning a Level 4 personal training qualification will diversify the content you create on TikTok, allowing you to develop a specialism such as Advanced Sports Nutrition. This expertise can help cultivate a dedicated following who are invested in your expertise.

You can also download OriGym’s FREE course prospectus here!

Step One: Create High-Quality Personal Training TikTok Content

For some, highlighting a personal training business on TikTok will be a way to market their services, while others will use the platform to expand upon their brand’s existing identity.

Both of these goals can be achieved through the creation of high quality content that increases your reach and engagement online:

• Reach – Refers to how many TikTok users see your content
• Engagement – Refers to how many users interact with your content – e.g. likes, comments, and reposts

If you wish to learn how to use TikTok as a personal trainer one of the core principles to follow is the 80/20 marketing rule – 80% of the content you create should educate and entertain your followers, while the other 20% should promote your services.

We follow this strategy at OriGym, as evident from the following example which seeks to educate our followers on the importance of implementing Facebook Ads – Watch HERE

The other content we create directly pushes the services we offer, promoting courses such as our Personal Training Diploma – Watch HERE

Constantly trying to push your services in this manner is regarded as a ‘hard sell’ and won’t be as effective as the 80/20 approach. This is because users are more likely to engage with the content that directly benefits them – e.g. a post that can teach them something.

Therefore, solely creating content that promotes your services will limit the scope of your audience, as you won’t have anything of value to offer them in the immediate moment.

With all this in mind, let’s discuss how you should approach content creation as a personal trainer on TikTok:

Diversify Your Content You Post As a TikTok PT

Whilst having a ‘signature’ approach to content creation can help to establish a personal brand, constantly relying on the same style of posts could cause viewers to become bored of the repetitiveness.

To ensure that your reach and engagement levels remain high, you should therefore prioritise the creation of diversified content.

#1 – Create Educational Personal Training TikTok Content

Some PTs may be somewhat hesitant to share educational content with anyone but their paying clients, but doing so allows you to establish yourself as someone with authority in the industry.

Once your viewers trust your ability to educate them, they will be more inclined to sign up for your training service and become a paying client.

When it comes to determining what kind of educational content to post, there is no limit to the guidance you can impart, including:

• Personal stories that can inspire others  – Such as how you became a personal trainer 
• Offering workout demonstrations
• Training and nutritional tips for a specific event – bodybuilding competition
• Providing gym etiquette advice
• Recommending products or equipment for specific workouts – e.g. running shoes

Offering demonstrations is arguably the best way to do this, as this provides an education whilst directly marketing your personal training services. An example of a personal trainer on TikTok who does this well is D.M Fitness:

In the video above, PT Dave demonstrates the Russian Twist his TikTok audience whilst simultaneously highlighting how he works with in-person clients. This educates his followers, whilst simultaneously acting as an indirect advertisement for this service.

To ensure that your videos are as informative as possible you could ask your viewers to leave recommendations in the comments section. That way you can create a response video, ensuring their question is answered – such as this example from ‘alexxasalazar7‘:

Interacting with your followers in this manner will help to establish your authority in the area, and can help to cultivate a wider audience who also seek your guidance. Which brings us onto our next content creation tip!

#2 – When Using TikTok a Personal Trainer Should Frequently React & Duet

Another way to diversify the content you create on TikTok is to interact with other creators on the app. This can be achieved through the duet and stitch features –

• Duet – Allows you to react to a video on a split screen – e.g. you and the other creator’s content are side by side.
• Stitch – Lets you incorporate 5 seconds of another creator’s content into your own video.

To access both of these features, select the ‘share’ button on the content you wish to interact with. Following this, swipe through the bottom row before clicking either ‘Duet’ or ‘Stitch’.

Incorporating these videos into your online presence can fulfil multiple purposes. For example, trainers could use the duet feature to help to demonstrate their expertise in a particular area, as evident from the following example from Squat University.

On the video you can see how the PT duets with another creator to offer advice on how to properly execute a squat.

Alternatively, you could use these features to highlight your values and principles as a trainer. Take KaioKen_Fitness for instance, in the video linked you can see how he combats dangerous information relating to weight loss, instead providing his users with valuable information:

Essentially, reacting to other personal training TikTok content can help to strengthen your own online presence on the platform, and may even attract a new audience who come from the other video.

#3 – Engage With Personal Training TikTok Challenges and Trends

If you’re wondering ‘how to use TikTok as a personal trainer?’, one thing you should prioritise is having fun!

For example, engaging with popular challenges can help present you as a fun-going individual, a key characteristic that some clients will value – To find examples of these popular trends, use relevant terms in the platforms search bar:

Once you have selected a relevant search term, you will be met with a variety of fitness trends and challenges to engage with. For example, our research pulled up multiple results for the ‘Hip Mobility Challenge’ –

Think of engaging with these challenges as a way of shining a spotlight on your profile. Through your participation other users will be able to find and interact with your video, exposing your content to an entirely new audience.

To ensure that your content is visible in search terms relating to the specific challenge, be sure to incorporate appropriate hashtags into the post’s description.

What is deemed ‘appropriate’ will naturally differ from one trend to the another. For example, when it comes to the ‘Hip Mobility Challenge’ user ‘_camillemedina’ chose to include the following hashtags –

The great thing about challenges and trends is that they’re always changing. This creates a never ending list of possible content for you to create!

#4 – Post Amusing Content On Your TikTok as a Personal Trainer

Whilst comedy will always be subjective, posting humorous videos can help to attract a larger audience and boost engagement levels with your profile. This is supported by a study conducted by TikTok, which found that consumers predominantly used the app for entertainment purposes.

As a PT using TikTok some examples of humours content you could create include:

• Embarrassing stories – e.g. mistakes you made when starting off as a PT
• Minor gym fails
• Funny takes on the industry – For example, ‘FrankDoesFitness’ post on the different types of trainers you’ll meet:

In addition to using your own ideas, you should seek to capitalise on popular memes whenever possible.

This is sure to get a laugh out of your followers, especially if you can find a way to relate it back to personal training – such as this example of the popular ‘CapCut boat’ trend from ‘David_a_trainer’

Try to keep this humour as friendly and light hearted as possible. Making fun of former clients or other trainers could come across in bad taste, and may even land you in trouble.

When Using TikTok as a PT Be Sure to Use Every Feature!

Throughout this article we have discussed how to use TikTok as a personal trainer, but the app is so much more than just producing video content. If you want to get the most out of this platform you will need to use all of its features, including:

• Live Features 
• Carousel Photo Posts 
• TikTok Now

This brief section will explore how to use these features, and discuss how they can benefit your personal training business.

#1 – The Importance of Going Live on TikTok as a PT

Going ‘Live’ on TikTok as PT will allow you to directly communicate with your virtual audience in real time – To unlock these capabilities you will need to have a minimum of 1,000 followers!

If you have platform of this size the Live feature can be accessed through the in-app camera, and will look like this:

Going ‘Live’ can also be financially lucrative – During your live session followers can send virtual gifts, which can then be exchanged for real money!

Be aware that you should only use this feature with a clear intent in mind. Going ‘Live’ without a clear purpose or reason could cause you to come across as unprepared.

With this in mind, here are some top tips for using the Live feature as a TikTok personal trainer:

• Define a clear objective before hitting the Go LIVE button – For example, you may wish to host a virtual workout session for your viewers to follow at home.
• Plan a structure – Much like a regular personal training session these Live workouts should be planned prior to going Live. You can then avoid any potential awkwardness that may arise when deciding what to do next.
• Pick an appropriate time– There is no point going Live when a large chunk of your viewers will be unable to watch. You should instead pick an appropriate time that will guarantee a larger audience – e.g. after the typical working day
• Promote Your Live Before Hand – Try to direct traffic to your Live sessions by promoting them frequently on your main profile – An example of this done well can be seen below ‘mpho_molopo’:

A great way to end these live sessions is with a call to action (CTA) prompting viewers to complete a specific task that benefits you, such as:

• Remember to follow my profile for similar content
• Click the link in my bio to get started with your own online training programme
• Remember to like and share my content

This action may seem simple, but having a CTA can help you to achieve professional goals such as gaining more online personal training clients.

#2 – Using Carousel Photo Posts as a Personal Trainer on TikTok

TikTok’s photo carousel mode allows you to share multiple high-quality images for users to swipe through – Note: This content is only visible on mobile devices!

Whilst this feature may seem somewhat out of place on a video sharing platforming, it’s a great method for sharing a lot of information at once – think of this feature as creating your own presentation.

For example, you could use this feature to sell fitness programmes online – Instead of verbally bombarding viewers with information through video, viewers can pause your slides to learn at their own pace.

An example of can be found in TikTok PT Jordan Morgan, who uses the carousel feature to promote her 16-week body transformation:

This isn’t to say that the carousel photo feature has to be sales focused. You could also use this feature for entertainment/educational purposes too, such as highlighting progress photos showing client’s body transformations following training.

#3 – Offer an Inside Look at Your Personal Training Business With TikTok Now

According to social media marketing experts at Sprout Social, consumers are 2.5x more likely to interact with short form video content than any other medium.

This is what makes the new feature ‘TikTok Now’ so engaging, as you will be able to capture 10 second videos or static photos to share with your audience throughout the day – Note: This feature will only be available once a day, with the app sending you a prompt when to post!

This feature can be accessed through the app’s navigation bar, clearly being labelled ‘Now’:

Your posts on ‘Now’ will only be visible to your followers, meaning you can use the feature to create content that specifically benefits them, such as:

• Sharing promo codes – You could offer discounted rates on your personal training programmes. This will make followers feel that they are getting a deal specifically made for them!
• Make Announcements – For example, you could announce sales, collaboration opportunities, giveaways, and other news that’s sure to excite followers.
• Host Daily Q&As – You can prioritise your most dedicated followers and ensure their burning fitness questions are answered, rather than being ignored in a sea of comments.

‘TikTok Now’ is still relatively new, so be sure to get creative and find new ways of marketing your brand through this feature!

Now that you know what kind of content you should be creating as a personal trainer on TikTok, you can shift your focus to the finer details that can really elevate your standing on the platform!

Step Two: Use Consistent Branding Across TikTok as a PT

When using TikTok as a personal trainer you should strive to keep your branding consistent, ensuring that it’s always at the forefront of the content you create.

This isn’t to say that you have to be constantly plugging your own services, as this can have a negative impact on your overall sales, remember the 80/20 rule!

Instead, when attempting to brand on TikTok you will need to take a more subtle approach!

For example, at OriGym we feature clothing that is specifically worn by our staff members. In doing so, our branded logo is directly visible without being too forceful on the viewer:

In addition to this, we have recently taken to branding our TikTok captions with our company’s signature colours. This again ensures that elements of the OriGym brand are consistently being reflected in our content:

Your brand can also be reflected in your profile picture, as this will always remain visible when users are watching your content. For example, at OriGym we use our recognisable logo, which can be seen in screenshot below:

Your brand can also be reflected in the type of content you produce. If you can find a signature style that resonates with your viewers, replicate this to develop a niche that viewers can associate with your profile.

For example, you could carve out a niche creating content such as:

• Reaction videos – e.g. Offering corrections to inaccurate information being spread by other users.
• Interviews with clients – Other viewers will be able to see how you interact with your client base, and how you’ve helped them.
• Gym demonstrations – Show your clients how to use gym equipment and how they can optimise their time on the machine.

Consistent branding can draw more attention to your profile, and can improve the general users’ experience on your profile. This is echoed by Marq, who found that companies who follow this method experienced 10-20% growth in revenue!

In short, branding can present your business in a more professional light, increasing the likelihood of a potential client making an inquiry.

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If you enjoy learning how to use TikTok as a personal trainer, these other OriGym articles will also be of interest:

• How to Become an Online Personal Trainer
• How To Use Instagram to Get Personal Training Clients 
• How to Price Online Personal Training

Step Three: Include a Link to Your Personal Training Business In Your TikTok Bio

When featurning your personal training business on TikTok you will need to implement a process to generate leads, turning your average followers into paying clients.

One effective lead generating strategy for personal trainers is to redirect profile visitors to a landing page or website through a link posted in your bio. An example of what this could look like can be found, in the bio of ‘patdamiano_’

For those who are unfamiliar, a landing page will direct a visitor to complete a primary action. For example, Pat Damiano’s encourages his followers to sign up for online coaching:

Once selected, Pat’s followers will be redirected to the following page:

Incorporating a link into your TikTok bio is an effective way of generating leads as a personal trainer. In doing so, you can target a group of potential clients who are already invested in your brand and will be more likely to sign up for services such as:

• Bespoke training packages
• Holistic workout and nutrition plans – e.g. general weight loss
• Pre-Recorded workout videos for clients to purchase

Once this link is active in your bio you need to direct your follower’s attention towards it, an easy way to do this is through a CTA. For example, you could mention the link in your video content, stating something along the lines of – “If you want to train with me click the link in my bio to submit an enquiry!”.

Alternatively, you could bring attention via the post’s description, a tactic also used by Pat Damiano:

For further guidance on how to optimise this feature, check out our in-depth look at creating a personal training landing page.

Step Four: Engaging With The Personal Training TikTok Community

Market research conducted by TikTok highlighted the importance of creating a sense of community among your followers. Their findings showed that:

• 76% of users believe that brands that interact with their followers feel like part of a community
• 73% of users say they form a deeper connection with brands they interact with on TikTok
• 78% of users agree the best brands on TikTok are the ones that work with their followers

Essentially this interaction can strengthen the bond your followers have with your brand. This can increase the likelihood of them signing up for your personal training programmes, and sharing your content to expand your reach!

This ‘interaction’ can include a wide range of actions, such as:

• Liking comments
• Directly replying to comments 
• Dueting with users that produce similar content 
• Direct messaging to maintain contact 

This is often referred to as ‘community management’ and is imperative to ensure high rates of brand engagement – Not just with your followers, but with other trainers alike, who can bring attention to your profile.

The Best Way to Interact With Followers as a Personal Trainer on Tik Tok

The best way to establish a bond with your followers is to interact with them via your comments section. This can be done through:

• Typing a response
• Creating a video in response to their comment

Both methods have their perks, for example TikTok’s algorithm rewards content with a high number of comments – This signals that there is a high amount of user interest in your video, making them more likely to appear on user’s ‘For You Pages’.

But specifically, creating a video response can strengthen a bond users have with a brand as it makes them feel that a brand has created content specifically for them.

To create this content select the comment you wish to create a response to, then select the red camera button:

These video responses will be embedded within the comment section of the original video for all users to see. This will encourage even more engagement with the content you produce, as followers can jump from one video to another with ease.

The Best Way to Interact With Other Creators as a TikTok Personal Trainer

There are many different ways you can interact with other content creators on TikTok. Similar to the points made above, you could respond to comments in other creators’ videos, or leave ones of your own.

This can been in the following example from ‘lauraghiacy’ profile:

You could also create duets and stitches with popular creators to help establish yourself within the community!

Another option is to have other creators promote your brand of personal training on TikTok. This helps to establish trust, reassuring consumers that investing in your business is worthwhile.

TikTok’s business centre backs this claim, stating that:

“By partnering with TikTok creators, you can tap the true voice of consumers and create the authentic connections that turn businesses into beloved brands”

This essentially means that you can build a brand through creators social proofing your service. Think of this as extending your reach, as if one user promotes your service then all of their followers will be exposed to your profile as a result.

An example of this tactic can be seen below, where the user ‘spen_fitness’ gives a shout out to her trainer Naomi:

To engage in this kind of interaction, simply reach out to a content creator you’re interested in collaborating. To make this a mutually beneficial arrangement you could offer them something of benefit to them, such as a free PT session in exchange for a shout out!

Step Five: Using Ads on TikTok as a PT

If you’re looking for a quick way to promote your personal training business on TikTok you may decide to launch an ad campaign through the app’s business management site.

Whilst it has been stated throughout the article that TikTok users prefer ‘subtle’ advertisements, this strategy is still effective. For example, a recent marketing study found that consumers interacted with these ads 4x more than Instagram counterparts.

Be aware creating TikTok Ads is a costly expense – The minimum ad spend is $200 (£166) with a minimum campaign level daily budget of $20 (£16).

With all of this in mind, let’s discuss how you can set up your own TikTok ad campaign!

#1 – Create an Account on TikTok’s Business Site

Create an account on TikTok’s business manager providing a mode of contact and password. Read the terms and conditions diligently and approve the verification code once it’s sent to you!

Once an account has been created on the business manager site, you can input personal information about your business. This will include:

• Country/Region of your business – Ensures that TikTok provides you appropriate information relating to your local area.
• Industry – Similar to the point above, this information will shape your experience on the business management site and tips you receive from TikTok
• Phone Number – This is to allow TikTok to contact you with personalised information that optimises your ads.
• Legal Business Name – The name you provide must be exactly how it appears in legal documents, otherwise your TikTok account will be denied.
• Time Zone – This information will sync your campaign reporting and ad scheduling. Should this be inaccurate your ads may post at an ineffective time period.
• Currency – Vital for your bills and budgeting feature

#2 – Set Up Billing Information for Your PT TikTok Ads

You will then be asked to provide all the relevant billing information for your proposed ad campaign, with automatic and manual options available.

Note – Your ads will not run until your billing information is approved by both TikTok and your banking provider. Be aware that this typically takes up to 24 hours to complete on average!

Whilst you wait for your banking information to be approved, you can begin building the advertisement campaign for your personal training business on TikTok!

#3 – Build Your Personal Training TikTok Ad

You will then be asked what kind of Ad you want to create – For the purpose of this article we’ll discuss ‘Simplified Mode’ as this is specifically designed for individuals who aren’t experienced in advertising.

Following this selection you will be asked what the purpose of your advertisement is, with the following options available:

Next, you will be asked to outline your ‘Ad Group’. This is a fairly detailed process, and will require information relating to these 5 categories:

• Placement – Where you want your advertisement to appear on the App
• Creative Features – TikTok’s algorithm can select the best possible combination for your creative assets (images, videos, and text) to deliver content that will perform to the highest standards – This is an optional feature!
• Targeting – This is a term that relates to the chosen demographic you wish to target
• Budget & Schedule – Here you will provide information on how much you would like to spend on a daily basis (must be a minimum of $20) and when you would like the ads to go out!
• Bidding and Optimisation Features – Here you will set up how you want to be billed based on the impression your ad makes, e.g. per click or per conversion!

More information about creating an ‘Ad Group’ will be made available during the creation of your own ad, the information provided above is a simplified breakdown!

#4 – Your Personal Training TikTok Ad Is Now Live!

After you submit all the relevant information you will be prompted to once again confirm your payment details, and submit your daily budget. This section will also ask you how long you want the ad to run for.

Once this information has been submitted your ad will enter the final stages of approval. Following the approval of your payments, your advertisement will officially become live on TikTok!

Step Six: Continually Review & Analyse What You Post on TikTok as a Personal Trainer

Once you’re an established personal trainer on TikTok, you should be continually reviewing and analysing the content you create for the app. This will be of great benefit to you, as it will highlight what content your followers respond well to, whilst also indicating areas for improvement.

Understanding The Analytics of Your Personal Training Business on TikTok

TikTok’s analytical tool can be accessed through the following steps:

• Open your profile 
• Tap the three dots 
• Choose the ‘Creator Tools’ option 
• Select ‘Analytics’

You will then gain immediate access to data charting the performance of your content as a personal trainer on TikTok!

An example of what this looks like can be found below, which offers a snapshot of how OriGym’s content performed across January-February:

From the screenshot above you will see that analytics are broken down into 3 categories:

• Overview – Provides insight into data such as follower growth, video and profile views, as well as the number of comments and shares you receive. This allows you to understand how your content performs, and what specifically users engage with the most.
• Content – This section provides more detailed information on individual pieces of content. This includes average watch-time, how your viewers found your videos, as well as the locations of your primary audience.
• Followers – Specific insight into your community of followers, including what times of the day/week they’re most active. This can help you to plan an effective posting schedule that targets your main demographic.

Users with access to the ‘Live’ will also be able to view analytics for this feature (available for the last 7-28 days). This will include total views, new followers brought in from live, and the number of gifts earned. 

As a personal trainer on TikTok you can use the analytics page to inform how you create content. For example, you may find that your engagement levels are high when you perform duets with other creators and can therefore implement more of these throughout your profile.

Before You Go!

You now have all the necessary tools required to be a successful personal trainer on Tiktok! Remember, everyone’s experience on this app is different, and to find what works well for your brand you will need to try various forms of content creation.

Remember, Level 4 personal training qualification will strengthen the content you create, and position you as an expert in a particular field. This can help to expand your reach, attracting more followers who want to learn more!

Alternatively, check out our FREE prospectus for more information about every OriGym course!

Not every gym manager’s salary will be the same, as your overall earnings can be influenced by a variety of factors. To understand how this sum may differ from one place of employment to another, this article will cover the following the topics:

• What Is The Average Salary Of A Gym Manager In The UK?
• Responsibilities & Duties Affect The Salary Of A Gym Manager 
• Location Has a Huge Impact on A Gym Manager’s Salary
• Who You Work For Can Affect The Salary Of A Gym Manager 
• Having Additional Qualifications Can Boost A Gym Manager’s Salary

Completing Level 4 Fitness Courses, especially combining your fitness qualifications with OriGym’s online sports nutrition courses, can help present you as a more desirable candidate to employers and allow you to apply for higher paying positions.

To learn more about the qualifications we offer, check out OriGym’s FREE course prospectus.

What Is The Average Salary Of A Gym Manager In The UK?

To understand the average gym manager salary in the UK, you will need to look at statistics accumulated from those already working in the position.

Sites such Payscale allow users to input data relating to their job role – such as how much they earn on a monthly or annual basis.

From this information, an average salary for a gym manager in the UK can be calculated, as evident from the example below:

Payscale’s estimation for the average salary of a gym manager is laid out in a chart ranging from £19K-£31K per year. Be aware that this shouldn’t be taken as a definitive answer, as a lot of factors can influence the data collected by these sites.

For example, the more experience a candidate has in a managerial role will affect their overall salary. This is evident from the gym manager job description below, which shows that newcomers will earn significantly less than their more experienced co-workers:

This means Payscale’s users could be inputting different salaries based on their level of experience. As a result, the data collected could be somewhat misrepresentative, as it isn’t an exact figure that can be applied to every gym manager.

To support this, check out how Glassdoor reports different findings. From the screenshot below, you can see that this site estimates the average salary of a gym manager in the UK to be £30,826 per year:

In truth, there is no such thing as a definitive ‘average salary of a gym manager’. The figures presented by Glassdoor and Payscale are just reflections of the data collected by the site’s users, and not representative of the role itself.

Another reason why these figures are regarded as inaccurate is that they lump many job roles under the umbrella term ‘gym manager’.

In doing so, this ignores the different job titles associated with a managerial position, as well as their respective earnings. To understand how these roles differ from each other, let’s take a look at specific duties that can affect the salary of a ‘gym manager’.

Responsibilities & Duties Affect The Salary Of A Gym Manager

As with any job, a gym manager’s salary will increase with growing responsibilities. This means that if you’re higher up on the management ladder you’ll earn more than those who are lower down.

For reference, a typical gym management structure may look something like this:

Be aware that not every employer will use the same description for a job role – e.g. What is classified as an assistant gym manager at PureGym may differ from the description given by Virgin Active.

For this reason, you should always read job vacancies diligently to ensure you’re applying for a suitable position.

To understand just how drastically a gym manager’s salary can be affected by their responsibilities, let’s compare two different gym manager roles:

An assistant gym manager will be tasked with responsibilities such as:

• Overseeing fitness staff rotas and schedules.
• Supervising specific departments – e.g. digital marketing or sales and finance
• Review consumer reports and retention levels in order to monitor satisfaction levels.
• May be asked to host personal training sessions or fitness classes, should you have a shortage of staff.
• Helping with gym marketing and advertising.

• Conduct daily, weekly and monthly set-ups with relevant team members and contribute towards monthly manager meetings.

According to our own independent research, an assistant gym manager salary will range from £21k-£23k per year. This is supported by the following job advertisement from JD Gyms:

If we now compare this to the responsibilities and duties associated with regional gym managers, the differences in salary will become immediately apparent.

Regional gym managers will typically oversee multiple facilities, and will be required to fulfil duties such as:

• Monitoring and improving the performance of all gyms under your jurisdiction
• Recruiting and discipling members of staff
• Hit targets set for their entire region for both primary and secondary spend
• Ensuring General Managers and Assistant General Managers hit their compliance targets, in addition to their health and safety ones
• Reviewing and reporting on group budgets and expenditures
• Conducting manager meetings to drive performance

These responsibilities are regarded as holding more weight to the wider company. As such, the average regional gym manager salary is much higher, estimated by our research to be between £40K-£50K per year.

This is backed up by the following example of The Gym Group’s regional manager salary, as reported on Indeed:

From the following statistic displayed above, you can see that regional managers earn significantly more money than assistant general managers, largely due to the responsibilities they must complete.

This is what makes answering questions such as ‘how much does a gym manager earn in the UK?’, so challenging, as the umbrella term fails to acknowledge the varying levels of management hierarchy, resulting in unrepresentative ‘average’ statistics.

Instead of relying on sites like Payscale and Glassdoor to provide definitive answers, you should instead view each job opportunity individually. This will involve reading job descriptions diligently, before deciding whether the proposed salary is right for you or not.

Some readers may be job hunting with the desire of relocating. In this instance, you may also notice that a gym manager’s salary in the UK varies depending on your location.

Location Has A Huge Impact On A Gym Manager’s Salary

Although it may sound somewhat inconsequential, location can have a huge impact on your potential earnings. This becomes most apparent when comparing different areas to London, as managers working in the capital city will likely earn more than anyone in the UK.

This isn’t just applicable to gym managers either, as every sector will typically offer a higher salary for individuals based in London. This is due to the fact that everyday costs are significantly more expensive within the city.

As such, a gym manager’s salary in London will naturally be higher in order to help cover these expenses.

To understand how drastically location can influence a salary, let’s compare two job vacancies. The first, will reflect an assistant gym manager role based in London, whilst the other will feature the same position based in Manchester.

First, take a look at this example for London’s National Gym Brand, which offers a salary ranging from £31K-£40K per year:

When compared with an assistant gym manager’s salary in Mancherster, it will become apparent just how influential location can be on your overall earning potential. This can be seen in the screenshot below, in which the proposed salary is £20K-£24K per year:

Whilst still a highly desirable salary, the examples used above would see the Manchester-based assistant manager earning £11,000-£16,000 less than those in London, every year! 

This difference isn’t just applicable to an assistant gym manager’s salary either, as London-based managers at every level will earn more than those outside of the capital.

To help highlight just how drastically a gym manager’s salary in London differs from the rest of the UK, OriGym has conducted our own independent study into the current job market.

Note: This research was completed using existing job vacancies on sites such as Indeed, Glassdoor, and TotalJobs.  From this information we have curated the following graph, which highlights the salary discrepancies between London and the rest of the UK.

As evident from the information gathered above, the salary of a gym manager in London will likely always surpass that of those who operate outside of the city, regardless of what capacity they work in.

This section was a holistic overview, using specific job vacancies in order to highlight how location can influence the annual earnings of a gym manager. This isn’t to say that every employer will adhere to these exact payments, as who you’re hired by can also influence your salary.

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If learning about a gym manager’s salary is of interest to you, these other OriGym articles will also prove to be insightful:

• Writing a Gym Manager Cover Letter 
• How To Write A Gym Manager CV
• How to Be a Good Gym Manager: 7 Tips for Success

Who You Work For Can Affect The Salary Of A Gym Manager

As discussed throughout this article, attempting to answer a question such as ‘how much does a gym manager earn?’ can prove to be challenging for a variety of reasons. Whilst the previous sections have taken into account many influencing factors, you should also be aware that your salary will always be determined by your employer.

This could also result in pay discrepancies between managers working in the same roles. For example, those who work in larger ‘prestigious’ franchise gyms are more likely to earn a higher wage than those employed by budget gyms.

For Reference: The statistics presented within this section were collected by researching existing job vacancies, and using statistics available on company-relevant websites.

How Much Does a Gym Manager Earn in Budget Gyms?

Budget-friendly gym chains feature some of the most popular and well recognisable names in the industry. Sites such as Pure Gym and JD Gyms offer vast amounts of employment opportunities, including:

• PureGym: 2 Assistant General Manager Positions & 1 General Manager at every location
• JD Gyms: 1 Duty Manager, 1 Assistant General Manager, & 1 General Manager at every location

Whilst these may seem like small teams, the purpose behind this reduced management structure is to keep prices low for paying members, and work among staff streamlined.

In order to develop a complete understanding of what a gym manager’s salary within a budget friendly location looks like, let’s take a look at what you could earn at both of the aforementioned chains.

Note: To offer complete clarity we will offer salaries for London-based locations as well as those across the UK.

#1 – Gym Manager at PureGym Salary Breakdown

• PureGym assistant manager outside of London: £21k-£22k
• Puregym gym manager salary outside of London: £28k-£29k
• PureGym assistant manager salary in London: £25k-£26k
• Puregym gym manager salary in London: £33k-34k

#2 – JD Gym Manager Salary Breakdown

• Duty JD Gym Manager Salary outside of London: £18k-£19k
• JD Assistant Manager Salary outside of London: £22k-£23k
• JD Gym Manager Salary outside of London: £28k-£29k
• Duty JD Gym Manager Salary in London: £20k-£21k
• JD Assistant Manager Salary in London: £24k-£25k
• JD Gym Manager Salary in London: £29k-£32k

Whilst the teams at budget friendly locations may seem smaller, they always offer opportunities for professional growth and development. For example, if you hold a Level 3 Personal Trainer qualification you could offer to take on PT roles during your free time in order to increase your overall earnings.

What is a Typical Gym Manager’s Salary at Mid-Tiered Locations?

Mid-tiered gyms will typically have a more complex management structure than budget counterparts. Examples of locations which follow this structure include Virgin Active and The Gym Group:

• Virgin Active: Group Managers, Duty Managers, Assistant General Manager, and General Manager
• The Gym Group: Assistant General Managers, General Managers, Regional Managers, and Senior General Managers

These differing management structures provide more employment opportunities, allowing you to climb the corporate ladder and progress to earn a more lucrative salary.

#1 – Virgin Active Gym Manager Salary Breakdown

• Virgin Active Group Manager Salary Outside of London: £17k-£18k
• Virgin Active Duty Manager Salary Outside of London: £19k-£20k
• Virgin Active Assistant General Manager Salary Outside of London: £32k-£33k
• Virgin Active General Manager Salary Outside of London: £55k-£57k
• Virgin Active Group Manager Salary in London: £19k-£20k
• Virgin Active Duty Manager Salary in London: £20K-£21k
• Virgin Active Assistant General Manager Salary in London: £33K-£34k
• Virgin Active General Manager Salary in London: £56k-£57k

#2- The Gym Group Manager Salary Breakdown

• The Gym Group Assistant Manager Salary Outside of London: £19k-£21k
• The Gym Group General Manager Salary Outside of London: £34k-£35k
• The Gym Group Regional Manager Salary Outside of London: £46k+
• The Gym Group Assistant Manager Salary in London: £24k-£25k
• The Gym Group General Manager Salary in London: £36k-£37k
• The Gym Group Regional Manager Salary in London: £47k+

Information regarding the salaries of Senior Regional Managers was not made available during our research. The Gym Group hires for this position internally, meaning that salaries will likely be discussed during this process.

The stats relating to the Gym Group’s manager salaries is supported by data collected from Indeed, who note:

As previously stated, when employed by a medium-scale organisation there are more opportunities to grow and develop. This means that you could realistically stay with the same employers and progress further along the management hierarchy to increase your earnings.

How Do High-Tiered Establishments Structure The Salary of a Gym Manager?

High-tiered gym’s will have a larger number of on-site staff, with example establishments including David Lloyd’s and Nuffield Health.

To put it into context, these gyms can have up to 70 employees on site at any given time, compared to budget gyms who often employ fewer than 15 members of staff.

The role availability of some of these managerial positions varies from location to location, normally based on their facilities or size of that individual club. For this reason, the salary for an assistant and general manager may be significantly higher, as there are more aspects of the business that require management.

#1 – David Lloyd Gym Manager Salary Breakdown

• David Lloyd Fitness Manager Salary Outside of London: £20k-£21k
• David Lloyd Assistant General Manager Salary Outside of London: £36-£37K
• David Lloyd General Manager Salary Outside of London: £49k-£54k
• David Lloyd Fitness Manager Salary in London: £21K-£22K
• David Lloyd Assistant Gym Manager Salary In London: £39K-£40K
• David Lloyd General Manager Salary In London: £55K-£61K

#2 – How Much Does a Gym Manager Earn at Nuffield Health?

• Nuffield Health Fitness Manager Salary Outside of London: £22k-£23k
• Nuffield Health Deputy Manager Salary Outside of London: £26k-£28k
• Nuffield Health Club Manager Salary Outside of London: £36k-£38k
• Nuffield Health Fitness Manager Salary in London: £25k-£26k
• Nuffield Health Deputy Manager Salary in London: £31k-£32k
• Nuffield Health Club Manager Salary in London: £40k-£41k

Becoming a gym manager at one of these locations is considered to be significantly more challenging than the likes of budget gyms. This is largely due to the fact that when in these positions you will have to oversee more staff, and handle additional responsibilities.

Additionally, as there are far more jobs available in these higher-tiered establishments, there are greater opportunities to progress, and earn a more lucrative salary.

Having Additional Qualifications Can Boost A Gym Manager’s Salary

When searching for managerial roles within the gym industry, you will notice that many employers will require applicants to hold a Level 2 fitness instructor qualification at a minimum.

This can be seen in the following example, in which the prerequisite is clearly laid out, alongside a preference for candidates who have previously held a job as a fitness instructor.

With that being said, earning additional certifications such as a Level 3 personal training qualification can improve your CV and increase your chances of becoming employed.

This is due to the fact that with this qualification employers will consider you to be a desirable candidate, who has more to offer to their customers.

For example, candidates who hold this qualification would be able to fill in for absent personal training staff members. In doing so, you can ensure that the service is still available to paying customers, helping to lead 1-to-1 bespoke training programmes.

In addition to helping your employer during times of need, having this qualification as a gym manager can allow you to use personal training as a side hustle in order to supplement your own income.

This could translate to taking on the responsibilities of a PT in addition to your managerial role at a Gym. Liverpool’s Jodie Martin is an example of somebody who did just that, splitting her time between both roles to develop her PT and gym manager skills as well as increase her salary:

Throughout her LinkedIn profile Jodie clearly demonstrates how she operates as both a personal trainer and assistant general manager, splitting her responsibilities diligently to ensure each role is complete to the best of her ability. In her bio she writes:

“I believe that having the skills to run a successful business alongside a management position is an essential part of managing a team of fitness professionals, as this gives me the confidence to successfully mentor some less experienced PTs, transferring into a much better training environment for both staff and club members.”

Alternatively, by becoming a personal trainer you could start your own side business, and in-turn gain control of how much you charge for your services. As a result, you could have two sources of income coming in every month, helping to pay for personal and professional expenses.

Before You Go!

As evident from the examples included within this article, you will now understand that a gym manager’s salary will vary from one employer to another, and will never have a fixed average.

Should you come across a job vacancy that does not include a proposed salary, you could inquire about this, either before or during your interview.

Remember, completing a Level 4 PT Course, especially our Level 4 Sports Nutrition Course, can better your chances of becoming employed in a managerial position at a gym, as with this certification employers will view you as a more desirable candidate.

Find out more by contacting our team and downloading our FREE course prospectus here!

Fitness tests for personal training clients are crucial in understanding their levels of fitness and developing fitness programs that both work to their strengths and address their weaknesses.

We’ll discuss what these tests involve, as well as everything you need to know:

• Why Is It Important To Do Fitness Assessments With Clients?
• When Should You Do A Personal Training Fitness Assessment For Clients?
• 5 Tests To Include As Part Of A Personal Trainer Fitness Assessment

Before we begin, the ideal way to understand and tailor fitness tests for your clients is through a specialist Level 4 Personal Trainer course. With our advanced sports nutrition course, you’ll be able to provide a comprehensive overview of both diet and exercise.

Alternatively, you can explore the full range of courses we provide by downloading our complete course prospectus.

Why Is It Important To Do Fitness Assessments With Clients?

Personal training fitness tests can help you evaluate a client’s level of fitness. These evaluations provide you with an insight into their:

• Overall Health – Such as whether a client’s body is free from injury or illnesses.
• Body Composition – The percentage of body fat, muscle and water held within the body.
• Cardiovascular Endurance – A measurement of how well they can perform high-intensity exercises.
• Muscular Strength & Endurance – How well muscles perform repetitive contractions for a set amount of time.
• Flexibility – The limitations and pain felt when joints move through a range of motions.

The information you gather from these different tests will enable you to write a fitness program that reflects your client’s capabilities but also the SMART fitness goals they would like to achieve.

During the assessments, you’ll also discover that there are biological factors that could influence the results you receive, which include:

• Biological Sex – On average, men have 36% more skeletal muscle mass than women. This can affect the speed at which exercises are performed, depending on the client you have.
• Age – If you’re training elderly clients, you’ll need to be aware that their bodies don’t utilise oxygen as well as younger people. This means it can take longer for them to perform an exercise.
• Past Injuries – Depending on the severity of a past injury, your client may have limited mobility in the affected area. This will require them to perform less intensive exercises to prevent any further damage to the injured area.

After you’ve recorded your results, you should have data tables to compare your client’s fitness levels against.

We’ll explore these shortly, but first, let’s discuss the optimal times to measure your client’s fitness levels.

When Should You Do A Personal Training Fitness Assessment For Clients?

There are a few key moments throughout training your clients where you should use a fitness assessment.

Let’s explore these points in your training, and better understand why a fitness assessment is crucial at that point.

You Should Carry Out A Fitness Assessment During Your First Session

During your first session with your client, it’s important to carry out personal training fitness tests to record a baseline of their physical health before they commence training with you.

This will identify areas where your client is below or above average, relative to the test they’ve just participated in.

It will also allow you to consider what exercises might need to be incorporated into your client’s fitness plan that could assist them in achieving their fitness goals.

For example, If your client is a 20-year-old male who can only run 1200m during a 12-minute Cooper Run as part of their cardiovascular fitness test, they would be underperforming.

Let’s look at the data table held on the Parallel Coaching website:

These results would highlight that your client needs aerobic-friendly exercises to be introduced into their training plan to improve their cardio levels.

Carry Out Another Fitness Test After Several Weeks To Monitor Your Client’s Progress

If you feel your client is not responding to the training program you curated, you may wish to carry out fitness tests 2-6 weeks later.

This will allow you to assess whether there have been notable changes in your client’s fitness levels.

It can help you understand the trajectory of your client’s fitness goals, and whether they need to be amended if you believe the current training program is not working.

Following these intermediate tests, you may discover that your client is underperforming, requiring you to move their fitness goals towards more achievable ones.

You may even have to introduce rewards or gifts for your PT clients when they carry out the remainder of the training program to help them improve their results.

Conduct A Final Fitness Assessment At The End Of The Training Program

The final occasion you will carry out fitness tests is when your training has finished with your client.

This will help act as comparative data to help you understand how well your client’s fitness has improved compared to the results you recorded during your first session with them.

It can indicate that your client’s fitness is now at average or above average levels, demonstrating to your client how successful your training program was for them.

Finally, if you decide to introduce reward incentives, you can use this data to determine whether your client is eligible to receive them.

A Client Returning From Injury Is Also An Opportunity To Conduct A Fitness Assessment

Injuries can occur for anyone engaging in physical activity, which is why you may find yourself conducting fitness assessments for clients who are returning from an injury.

If you are training clients with injuries, it’s important to make sure you complete a personal training fitness assessment form to make sure they can safely carry out any training with you. We’ll explore what this form involves shortly.

You can expect your client’s results to be drastically different compared to when they’re exercising in full health.

Depending on the severity of the injury, clients may perform fitness tests up to half of their capabilities.

It’s also vital that you conduct fitness assessments that focus on different areas of the body to avoid aggravating the injured area, as well as ensure that there’s no discomfort when using the injured part of the body.

5 Tests To Include As Part Of A Personal Trainer Fitness Assessment

The fitness assessments you carry out with your clients must provide a detailed overview of their physical health. This can be done by measuring their:

• Overall Health
• Body Composition
• Cardiovascular Endurance
• Muscular Strength and Endurance
• Flexibility

Let’s explore these 5 areas in further detail to get an understanding of what they entail, and how you can best measure them.

#1 – An Overall Health Analysis Can Help Identify Any Underlying Health Conditions In Your Client

After speaking to your client, they’ll have an understanding of the risks and what the fitness assessments involve.

Following this, they will complete a personal training fitness assessment form, better known as a PAR-Q form, which helps safeguard you and your client.

It protects you legally and mitigates the risk of your client sustaining an injury as it identifies health and lifestyle issues that can undermine well-being.

Take a look at this example that our students use as part of their training:

The questions featured on the PAR-Q form can uncover whether a client has any pains in their chest whilst exercising, or if they’ve experienced any recent loss of consciousness.

If they answer yes to at least one of these questions, you’d need to ask follow-up questions to discover further information that might point towards an underlying health condition, such as arthritis or pregnancy.

These follow-up questions may result in your client answering yes again, and should this be the case, you’ll need to refer your client to another professional.

You may also need to delay the start of any training if your client indicates to you that they’re not feeling well.

If the initial PAR-Q questionnaire highlights there are no health concerns, and it’s safe for your client to proceed with training, you can use the answers to write a program tailored to their needs.

It will allow you to build a program that circumvents any health issues, or that uses low-intensity exercises to reflect the client’s ability with these health conditions.

#2 – Measuring Body Composition Can Help You Understand How Much Muscle Mass Your Client Has

The best fitness tests for personal trainers help you gain a clear understanding of your client’s health and body composition tests are a perfect example of this.

Body composition tests help measure the percentage of body fat present in your client’s body. There are several tests you can carry out, including:

• Skinfold tests
• Bioelectrical Impedance Analysis (BIA)
• Body measurements using measuring tape and scales

Let’s explore these in further detail.

Skinfold Tests Are A Quick Way To Calculate Your Client’s Body Fat

Skinfold tests use callipers to estimate the body fat by gently squeezing specific areas of the body using:

• 3-point tests (measuring chest, thigh and abdominals)
• 7-point tests (measuring chest, thigh, abdominals, supra iliac, triceps, subscapular and axilla)

Once you’ve taken measurements using either the 3- or 7-point tests, you could use the measurements recorded (along with the client’s gender, age and weight) to calculate the client’s overall body fat.

This formula doesn’t have to be calculated manually. Personal resources like this one from Trainer Metrics allow you to enter your findings, and automatically calculate your client’s body fat:

This type of test does carry its limitations because it doesn’t conduct a full body assessment but rather measures fat found below the surface of the skin.

Bioelectrical Impedance Analysis (BIA) Can Provide A More Accurate Reading Of Your Client’s Body Fat Levels

Bioelectrical Impedance Analysis is another fitness assessment for personal trainers that can help you understand your client’s physical health.

It is a device that generates very low electric currents through the human body to determine how much fat there is.

Since your client’s muscles will contain more water than fat, the low electrical currents will face less resistance when a client has high levels of lean mass, and greater resistance when their body has higher levels of fat.

To receive an accurate reading, your client should hold a handheld device and stand on the BIA’s platform with their feet. Both of these areas will generate electrodes that will pass through this body using these areas.

After five minutes, the device will provide you with a calculation of your client’s body fat percentage.

You can use this information to determine if your client’s body fat percentage is within healthy limits. Using tables like these from Sport Nova can help contextualise your client’s measurements:

It’s important to note that your client’s hydration levels and whether they’ve eaten will affect their results.

When you return to these tests several weeks into their training program, it’s a good idea to complete them at the same time of day to ensure accurate and consistent results.

Body Measurements Using Measuring Tape And Scales Can Help You Monitor Your Client’s Weight Loss

One of the final personal trainer fitness assessment tests you can perform involves using a tape measure and scales to record the different circumferences of the designated areas of your client’s body.

For example, you could measure Waist to Hip Ratio. This is the difference between waist and hip circumferences.

If the ratio is measured high, this indicates more fat is stored in the waist and abdomen areas. To get a measurement of your client’s waist circumference, simply wrap a tape measure around the smallest point of their waist, which is normally around their navel area.

To get a measurement of their hip circumference, measure their hips at the widest part. This will be your hip circumference.

After you’ve recorded these measurements, you can then use a calculator to divide the waist circumference against the hip circumference to understand the ratio between the two areas.

If your client was a woman with a reading less than 0.85, they would have a low risk of having health risks, according to Steadfast Nutrition:

Equally, there are a couple of additional measuring tests you could use to give you a more accurate picture of your client’s body composition:

• Measure Biceps – To measure biceps using tape, you can ask your client to move their arm into a bicep curl position. Whilst their arm is tense in this position, you can wrap a measure around their bicep and get an accurate reading of the muscle. This measurement can be used for comparison later in your client’s program, particularly if they wish to grow muscle mass.
• Using Scales – This is a great way to simply measure your client’s weight. All you have to do is make sure your client’s feet are spread evenly on the scales to get an accurate reading.

Using scales and tape measures can help you better monitor your client’s weight loss, which is excellent if you’re training clients who are overweight, or whose goals revolve around losing weight.

– – – –

If you’re enjoying this article, why not give these a try:

• 7 Essential Questions to Ask New Personal Training Clients
• 5 Steps for Conducting a Personal Trainer Risk Assessment
• How to Make Money as a Personal Trainer

#3 – Cardiovascular Endurance Tests Can Help You Understand Your Client’s Aerobic Fitness

One of the key fitness assessment tests for personal trainers that can help indicate how well the body takes in and distributes oxygen is a cardiovascular fitness test.

It can help you understand how well your client performs aerobic exercises should you feature them in your client’s exercise program. These tests can include:

• 3-minute step test
• Rockport Walk Test
• Bike test

Let’s explore them in further detail to see what they involve.

The 3-Minute Step Test Can Help Assess Your Client’s Heart Rate Levels

A 3-minute step test helps measure your client’s aerobic fitness by monitoring how rapidly their heart returns to its resting heart rate.

To complete this test with your client, you simply need the following equipment:

• 12-inch step
• Stopwatch
• Metronome (to set workload)

Once you’ve got this equipment you will need to complete the following steps with your client:

• Set your metronome to 96 bpm
• Ask your client to place their lead foot on the step, followed by their second foot
• Standing on top of their step, they must step down beginning with their lead foot
• They should repeat this process during the 3-minute test
• Their steps must follow the pace set by the metronome
• Make sure the steps are completed for no longer than 3 minutes

During the test, it’s important that your client:

• Keeps good posture
• Keeps their feet fully placed on the step
• Steps down with their feet close to the step
• Ensures their knees are fully extended

Upon completion of the test, ask your client to remain standing for one minute while you take their pulse.

Following this period, you can compare the resting heart rate recorded with what’s on the table you’re referring to. If you don’t have a table to refer to, we’d suggest using this one from Makeover Fitness:

A 26-year-old woman with a resting heart rate of 113 bpm, for example, would be underperforming on this chart, and need a training plan that includes cardio exercises to improve her cardio fitness.

The Rockport Walk Test Can Help Monitor How Efficiently Your Client Takes In Oxygen

The Rockport Walk is one of several fitness assessments for personal trainers that help monitor their client’s maximum oxygen intake (VO2 Max) by measuring how fast their clients can walk in one mile.

It helps indicate the aerobic fitness levels of your client when coupled with other biological factors, such as:

• Gender
• Age
• Body Mass Index
• Heart Rate

The test can be performed on a treadmill or outside and requires your client to complete a 1-mile walk as fast as they can.

Before the Rockport Walk commences, your client must complete a personal training warm-up for at least 5 minutes to reduce the chance of injury. Following which, you should inform them:

• The timer starts as soon as they begin to walk.
• Once they’ve completed the mile, stop your timer.
• Record your client’s time in decimal points. For example, 13 minutes plus 25 seconds divided by 60 seconds = 13.25.
• After that, take their pulse for 15 seconds, then multiply it by 4 to get a 60-second reading.
• These results can be entered into an online calculator, such as the one available through ExRx.net, to calculate your client’s VO2 Max:

Once you’ve got your client’s VO2 max, you can then refer to your table of results, such as the one available on the Very Well Fit, to determine how well they performed:

This information can then be used to determine whether more cardio-focused exercises need to be introduced as part of your personal training session plan.

Astrand’s Treadmill Test Is A Great Way To Monitor Your Client’s Oxygen Intake

One of the final personal training fitness tests you can carry out in this area with your client is the Astrand Treadmill Test.

Similar to the Rockport Walk test, it helps predict the maximum amount of oxygen intake (VO2) that assists with general endurance. This means you’ll need a timer to measure the length of time they’re running for.

When commencing with the Astrand Treadmill Test, it’s important to follow these steps:

• From a natural walking pace, your client needs to build up their speed to 5 mph.
• The grade incline should be set to 0%.
• After they’ve reached this speed, start your timer and record them running for 3 minutes at this speed.
• Once the 3 minutes have elapsed increase the treadmill grade to 2.5% and ask your client to complete another 2 minutes.
• After those 2 minutes have passed, increase the grade by another 2.5%, and then time your client running for another 2 minutes.
• Repeat this process until your client can’t run anymore.

After you’ve recorded the length of time your client has run, you can use the following equation to work out their VO2 Max:

VO2 max = (Time × 1.444) + 14.99

For example, if your client was a 25-year-old male who ran for 18 minutes, the equation would look like this:

18×1.444 + 14.99= 40.9 (VO2 Max, to one decimal place)

This means that if you refer to results available at PT Direct, you can work out how well your client performed:

You can then use this to decide on introducing cardio-based exercises into your client’s training program to make incremental improvements to their fitness.

#4 – Muscular Strength & Endurance Tests Help You Understand How Strong Your Client Is

There are other fitness tests for personal training clients that you can carry out to get an overall view of their fitness.

Another set of tests you can carry out are all based around muscular strength and endurance, which can indicate your client’s balance and strength capabilities, and inform the types of exercises they can perform.

There is a range of muscle strength and endurance tests you can carry out, including

• Basic Squat Test
• Upper Body Push-Up Tests
• Plank Tests

Let’s explore these in further detail.

Squat Tests Are A Good Indicator Of Your Client’s Core Strength

Squat tests are great fitness tests for personal training clients as they highlights their core strength, and balance and help you assess your client’s posture.

There are a variety of squats you could ask your client to carry out but a basic squat can easily help you gain an understanding of their fitness levels.

You should ask your client to perform the following routine until they start to feel discomfort and are unable to continue the exercise:

• Allow the client to warm up before exercising
• They should place their feet shoulder-width apart in front of a chair, facing away from it
• Squatting down, your client lightly touches the chair with their backside and then gets up, repeating these movements until they can’t continue
• You record the number of completed squats

If your client was a 32-year-old female who completed 34 squats, you will see that they have good levels of fitness, according to the tables available on the Brian Mac website:

This would indicate that you don’t have to focus too heavily on core exercises in your client’s fitness plan.

Upper Body Push-Up Test Help You Understand Your Client’s Upper Body Strength

A push-up test is a great way for you to monitor the strength your client has in their upper body. To make sure your client performs push-ups correctly, you need to make sure:

• Depending on the client, they need to be placed in a high plank position with men using their toes and women their knees holding this position
• A ball, no bigger than a tennis ball, needs to be positioned under their chest
• The client begins to bend their elbows, allowing their chest to touch the tennis ball beneath them
• Your client must keep their arms straightened when they push back into the plank position.
• Ask them to repeat as many push-ups as possible until they’re no longer able to.
• Record the number of push-ups that are completed.

Once you have recorded their final number, you can refer to the data tables found on Kinesiologists to see how well they performed:

If your client was a 27-year-old male who was able to perform 32 push-ups, you would see that they had above-average fitness levels, requiring you to only introduce a small number of exercises to improve their upper body strength.

A Plank Test Can Help You Understand How Healthy Your Client’s Posture Is

One of the personal training fitness tests you could also take to record your client’s fitness test is a plank test.

Plank exercises carry many benefits that you may later incorporate into a circuit session plan or training program, but as a PT, they help indicate the strength of your client’s core muscles and how healthy their posture is when tested.

For your client to perform the plank correctly, you need to make sure they complete the following steps:

• They must start in a press-up position.
• They then must bend their elbows until their forearms are touching the floor.
• You then need to make sure their shoulders are positioned to keep their body in a straight diagonal line.
• They also need to make sure their abs are kept tense looking down to help ensure a neutral spine position.
• Ask them to keep the position for as long as possible.
• Record the time they’re able to hold the plank.

According to Top End Sport, if your client can hold the plank for 2 minutes, they’ll have average levels of fitness for carrying out the plan:

This means they would need to have exercises written into their training plan to improve their core fitness.

#5 – Flexibility Testing Can Help You Understand How Well Your Client’s Joints Move

One of the final fitness tests for personal training clients you can carry out focuses on the client’s flexibility.

There are several flexibility tests you can carry out, including:

• Sit and Reach Test
• Back Scratch Test

Let’s explore these tests further and understand what they involve.

Sit and Reach Test Helps You Understand Your Client’s Hamstring And Lower Back Flexibility

The sit and reach test is a personal trainer fitness assessment test that can help you measure your client’s lower back and hamstring flexibility.

This can help you identify whether your client needs more stretches incorporated into their training program or if you need to plan a flexibility session.

To perform the sit and rest test, you need to have a Baseline Body Flexibility Box, which will help you record the results of your client’s flexibility test more accurately.

To successfully record results, you need to instruct your client to complete the following steps:

• Ask your client to sit on the floor in their socks with their legs fully extended.
• They should keep their knees straight and feet pressed against the flexibility box.
• Your client should start moving forward slowly from their hips.
• Whilst keeping their knees in the same position, ask them to move the palms of their hands as far as possible along the ruler.
• Record the result they’re able to move their hands to.
• Ask them to complete this step two more times with you recording the result each time.
• Divide the results you receive by three to get an average result of this data.

Once you have these results, you can refer to this table from Very Well Fit to understand how well your client performed:

If your client is a woman who had an average score of 35 cm from the sit and reach test, you can see from the table above that they would have an above-average score.

This means you would only have to bring a small amount of stretching exercises into their exercise program to improve their flexibility further.

The Back Scratch Test Can Help You Understand Your Client’s Upper Back Flexibility

One of the final fitness assessments for personal trainers you may want to consider to understand your client’s flexibility levels is the Scratch Back Test.

This test measures flexibility in their shoulder joints and upper body areas and understands their functionality.

For your client to successfully perform this test, you should direct them to complete the following instructions:

• Stay in a standing position.
• Place one of your hands between the shoulder and back of your head.
• With your palm face down, reach down as much as possible down your back.
• Your hand should be touching your back and reaching down as far as possible.
• Your other hand should be positioned behind your back.
• With your second hand’s palm facing outward and fingers facing upward you should allow this hand to overlap with your other hand.
• Repeat this process a further two times.

Once you’ve completed this process with each of your client’s hands, you will need to record the distance to the nearest ½ inch.

If the client’s fingers do not touch this will create a negative result, if they overlap it will create a positive result and if they touch but do not overlap, a zero score.

You can then use tables from Clinical Portfolio to see how well you’re client has performed in this test:

If your client was a 63-year-old male, who had a space of 8.5 inches between both hands, this would record a below-average score and would require you to introduce more exercises to help them feel the benefits of flexibility training in their fitness program.

Before You Go!

After reading this article, you should have all the information you require to carry out fitness assessment tests with your clients correctly.

Remember, you can increase your services to expand your client base by enrolling on our Level 4 Sports Nutrition Course.

You can also learn about the additional courses we offer by downloading our free course prospectus.

If you feel there aren’t enough hours in your working day, you may benefit from learning how to organise your personal training clients.

In this article, we’ll provide you with 11 of the best personal trainer organisation tips to provide you with more time to dedicate to growing your PT business!

The ideal way to develop your own business and grow your clientbase is with Level 4 Courses, starting with our Level 4 Sports Nutrition Course. 

Download our course prospectus to see what we have on offer, or leave your details below.

11 Tips On How To Organise Your Personal Training Clients

Gaining a large number of clients is how you’ll make money as a personal trainer. This means it’s vital you know how to organise personal training clients. We’ll provide you with plenty of tips in this section to help you effectively manage and organise your growing clientbase.

#1 – Use PT Software If You’re Wondering How To Organise Personal Training Clients

Struggling with time management? If so, you may benefit from downloading some software to help with personal trainer organisation!

Personal trainer software helps you manage your schedule as you can integrate your work and personal calendars, allowing you to be more efficient with your time.

For example, as shown below from PT software Virtuagym, you can put time aside for administrative and marketing tasks, while reserving downtime to ensure you don’t become burnt out.

This means that, while you’re training clients, you can focus on giving them the best experience possible, rather than worrying about the other tasks you need to complete.

Software also automates the booking process, meaning clients won’t have to go through you if they want to book a session. This is much more convenient as it saves you time and streamlines the process for clients as they can book at any time.

This means clients are less likely to cancel at the last minute as they can see all of your upcoming availability and choose a suitable time slot. However, if they do need to cancel, having software to automate the process makes it easy for them to manage their own booking and cancel in plenty of time.

You’ll also be able to create an effective cancellation policy. This will prevent short notice changes, and help you maintain a good cash flow, but we’ll discuss the importance of cancellation policies later on.

Once clients have signed up, you will then have all of their details stored in one database provided by the software without the need to manually write them down. 

This allows you to see their SMART fitness goals, and track their progress easily. You can offer a much more personalised service, including sending them reminders of their session times and payment notifications.

With Virtuagym, clients have their own app which displays their unique exercise plans, performance statistics, and reminders of their upcoming bookings.

This makes it easier for them to manage their own fitness journey and gives them their own personalised experience. It also allows you to establish a closer working relationship with them, so clients will feel valued and satisfied with your service.

By integrating bookings, scheduling, and client information all into one place, the software allows you to analyse your business performance.

For instance, Virtuagym’s easy-to-use dashboard shows revenues, memberships, and member activity all in one place.

This helps you understand client behaviour and see what the most popular options are, such as: 

• Times
• Classes
• Membership 

Being able to see how many clients you can expect to train within a certain time frame helps with accurate financial forecasting. For instance, you can evaluate performance indicators such as cash flow and put strategies to make more money with your personal training.

You’ll be able to make business decisions more easily when implementing personal trainer organisation tips such as this one.

#2 – Send Session Reminders To Clients If You’re Looking For Personal Trainer Organisation Tips

When it comes to clients failing to attend their sessions, they may have a genuine reason. For instance, they may have had a family emergency, meaning they were unable to attend and forgot to cancel their session.

This means it’s important to be understanding as a personal trainer and show some leniency when it comes to client cancellations. With this in mind, you may provide some exemptions in your PT cancellation policy.

An example is shown below in Forever-Strong’s cancellation policy, suggesting clients will receive a refund if they’re unable to attend due to illness, relocation, or a drop in income:

However, some clients may not attend simply because they forgot about their booking or forgot to get in touch with you regarding cancellation.

This will leave you waiting around and wasting time you could have spent with another client, writing programmes, or recruiting new clients.

To avoid this, and help with your personal trainer organisation, we’d recommend sending a reminder out to clients the day before their session. This could be in the form of a text or email and should encourage clients to contact you if they cannot attend.

Alternatively, you may ask them to confirm they can attend, so you have at least 24 hours to fill the slot if they can no longer make it.

For example, your reminder could read:

Hi (Client name), this is a reminder of your session with me at [gym location] tomorrow at [time]. Please contact me at [email address or phone number] to confirm your attendance. I look forward to our session!

As mentioned in one of our first tips for organisation as a personal trainer, you may also want to consider using personal training software such as Vagaro to do this. This software can automatically send reminders to clients once they’ve booked in.

The client-facing personal trainer app does this via email, text, and push notifications, which clients can automatically add to their calendars, reducing the number of no-shows.

This means you’ll spend less time sending out reminders and can dedicate more time to training clients.

#3 – Have A Separate Business Phone And Email Account For Optimal Personal Trainer Organisation

You may think integrating your personal and work contact information will help keep things simple. However, we’d advise against this and one of our tips for organisation as a personal trainer is to instead keep your work and personal lives separate.

Not only does this portray an air of professionalism and show you’re committed to helping clients, it also helps you set effective personal training boundaries. 

Clients may feel they can contact you at any time of the day if you’re using your personal phone number, meaning you never switch off. 

However, having a separate work phone means you can set times you’ll be available to reply to messages.

If you have the same business and personal email account, you’re also likely to miss enquiries from potential leads. This looks unprofessional and could mean you miss out on potential clients who are likely to seek the services of another trainer instead. 

When creating a separate email account, your address should be different from your personal account. We’d recommend using the same domain name as your website – most personal training website builders offer this as part of their service.

For example, Chris Murray from CRPerformance has a professional email address which matches his website, which is BodyTransformation.co.uk:

This looks more professional, meaning potential clients are more likely to trust you’re a great personal trainer and submit an enquiry. He also has a work mobile number as well as a contact form for those looking to enquire about personal training services through the website.

#4 – Tips For Organisation As A Personal Trainer Include Establishing A Clear Cancellation Policy

A standing operating procedure (SOP) is a set of instructions that helps you develop a step-by-step process for carrying out a routine operation.

SOPs also help with:

• Increasing your business efficiency
• Personal trainer organisation
• Reducing miscommunication with clients
• Preventing loss of earnings due to disorganisation

One of the most important standard operating procedures you should implement when learning how to organise personal training clients is a cancellation policy. Without a policy to abide by, you may find many clients cancel their sessions at the last minute.

Having a clear PT cancellation policy in place helps you avoid this situation as clients will lose the money they paid for the session if they fail to cancel within the set period.

You’re unlikely to be able to fill this empty time slot at such late notice and will lose the money you would have earned for that session.

In the long term, this loss of earnings will begin to have a negative impact on your revenues and could make your career as a personal trainer unfeasible.

Clients must instead give notice when they cannot attend, so you can offer the session to others. There will be fewer gaps in your schedule, allowing you to use your time more efficiently as a personal trainer.

This also protects your earnings and allows you to establish professional boundaries with your clients, meaning you can continue to run your business efficiently.

A good cancellation policy should include:

• A timeframe sessions need to be cancelled by
• Consequences for clients who fail to cancel within this timeframe
• A lateness policy
• How clients will be reimbursed if you need to cancel at the last minute
• How clients should cancel sessions, for example by text or email

For example, at MV Health and Fitness, they ask clients to cancel within 24 hours of their session time:

They explain that if a personal trainer must cancel, clients will be able to reschedule or work with another trainer for the session. Their policy also includes contact details for clients who need to cancel their sessions.

#5 – Track Progress By Performing Regular Assessments For Personal Trainer Organisation

If you’re wondering how to organise personal training clients effectively, our next tip is to perform regular assessments or check-ins with your clients.

Asking the right personal trainer check-in questions allows you to monitor a client’s progress from the start of their journey to the present so you can set further plans to help them move closer to their goals.

Assessing progress at regularly organised intervals ensures clients:

• Are aware of their goals
• Know how they’re going to meet them
• Have a rough time frame for achieving them

Being able to see their progress also helps keep clients motivated to continue with you on their fitness journey.

We’d recommend conducting an initial assessment in a client’s first session. Depending on their goals, this could consist of taking measurements including:

• Weight
• Body composition
• Strength
• Endurance
• Cardiovascular fitness
• Feelings regarding their journey

You can then set a target to perform fitness assessments with clients on a regular basis, such as every 6 weeks, and then write a client progress report.

A progress report should justify the methods you’re implementing in a client’s training programme to help them reach their goals, meaning you should discuss what’s going well.

This doesn’t have to be focused on weight, as the numbers on the scales don’t always help show visible progress. For instance, you may instead decide to use photos to track a client’s progress. It should also contain a clear focus for future sessions.

For example, if a personal training progress report reveals a client with the goal of losing weight is currently only maintaining their weight, you may suggest implementing an extra 10 minutes of cardio per session.

This will allow clients to see how you’ve helped them improve and show your services have been a worthwhile investment in their health and happiness.

The most effective way of keeping track of client progress is through using PT software.

As we’ve already mentioned, personal trainer software helps streamline your processes and allows you to work more efficiently, giving you more time to focus on training your clients.

PT software such as Vagaro allows you to keep all of your detailed client information in one place, as shown below:

This ensures information such as their name, birth date, and data concerning the number of sessions that they booked is easily accessible.

• You can also upload files to their profiles, including:
• Images
• Videos
• Digital waivers
• PDFs

When you come to check in with the client, you will have all of the information you need available at the touch of the button and will know how to organise your personal training clients effectively.

– – – –

Aside from learning how to organise personal training clients, check out these articles below to see how you can give them more:

• 7 Essential Questions to Ask New Personal Training Clients
• 9 Ways To Motivate Your Personal Training Clients
• Why Is It Important To Go The Extra Mile For Your Client?

#6 – Tracking Potential Leads Is One Of The Most Important Personal Trainer Organisation Tips

Along with focusing on delivering the best service possible to existing clients, you should be continually looking at how to get clients as a personal trainer. It’s common for those enquiring about your services not to sign up the first time they have contact with you.

This is because they may encounter barriers which prevent them from committing to regular personal training sessions, such as:

• Financial worries
• Perceived lack of time in their day
• Little motivation for exercise

However, this doesn’t mean they will never sign up for your services, and in fact they’re more likely to with a little encouragement. You may need to contact them several times, whether face-to-face on the gym floor, through email, or on social media.

Also, if you’re a new PT starting out, it can be tempting to approach as many members on the gym floor as possible to begin building your client base. 

This is a good approach for getting your face known and becoming familiar with your potential client base, but doing this without keeping track of each potential lead can lead to confusion.

If you’re looking for tips for organisation as a personal trainer, we’d recommend creating a system that helps you keep track of all of your lead generation strategies, your potential leads, and your contact with them. 

This should include information such as:

• Their name
• Contact details, such as an email address, phone number, and social media handle if appropriate
• Preferred method of contact
• The date of your first and last contact with the lead
• Result of the last contact
• Number of times contacted in total before signing up

You may be able to do this through personal training software as recommended in our previous tip. Alternatively, you could use a simple spreadsheet to track all of the above information, as shown below:

This allows you to identify the most effective method of contact, which will vary from client to client. For instance, they may not have signed up after your first approach on the gym floor but may have booked their first session after a follow-up text.

You can also colour-code your spreadsheet to indicate whether a sign-up has been successful or not. 

This helps you identify patterns in successful sign-ups so you can pursue those methods of contact further and means you can offer a personalised service to each potential lead. 

This will help each client feel valued and shows you’re genuinely interested in helping them achieve their goals. You’re also less likely to forget anyone and, as a result of knowing how to organise personal training clients, more people are more likely to recruit you as their PT! 

#7 – Create Your Own Exercise Library If You’re Looking For Personal Trainer Organisation Tips

For most personal trainers, their aim is to spend the majority of their time on the gym floor training clients. However, administrative tasks – such as creating personal trainer marketing strategies and keeping on top of finances – can take up a lot of your working day.

Another hugely time-consuming task as a personal trainer is creating bespoke exercise programmes which are tailored specifically to the individual goals, needs, and preferences of each client.

As a Level 3 qualified PT, you’re likely to already have a good level of knowledge regarding the most effective type of exercises. For example, simple compound exercises such as barbell squats and bench presses are effective in recruiting several muscle groups at once.

However, programming is much quicker if you have a library of exercises you can refer to and choose from when creating individually tailored programmes.

If you’re wondering how to organise personal training clients in this way, you could create a spreadsheet of exercises, separating them into exercises for different muscle groups. For instance, this may include exercises that target the:

• Legs – Glutes, hamstrings, quadriceps and calves
• Upper body – Chest, back, and shoulders
• Arms – Biceps and triceps
• Compound movements – Target several muscle groups at once

You may also want to group them together based on the equipment that they use.

Alternatively, you could use personal training software to do this for you. For example, My PT Hub has a database containing more than 7,500 exercises with HD videos that can be built into workouts.

You can also create custom exercises with your own videos, descriptions, and metrics, to deliver a more personalised programme to every client.

This makes it easier when writing a programme and training clients, as you won’t be jumping back and forth between different pieces of equipment. You will have a much more coherent programme, allowing you to fit more into your sessions!

As well as reducing the amount of time you spend programming, having a database of exercises to refer to means you won’t be wasting time at the start of each session trying to come up with a plan.

This is especially handy at peak times when the gym is busy and certain pieces of equipment may be taken. You can plan around this to avoid wasting time waiting for equipment.

#8 – Establish A Presence On Social Media When Learning How To Organise Personal Training Clients

As well as your email address and work phone number, another of the best tips for organisation as a personal trainer is to create PT Instagram and Facebook profiles that are separate from your personal pages. 

On these profiles you should:

• Resist sharing personal information
• Avoid referring to your personal accounts
• Avoid sharing any activities that don’t relate to your work

These actions can come across as unprofessional and may put some potential clients off signing up for your services, even if you’re a great PT.

Instead, you should use your professional social media pages to share further contact information. For example, you could link to your website or landing page if you have one, encouraging users to see more and book a session with you.

As shown below, ashlea.fitness links to her website in her Instagram bio, taking users to a form where they can enquire about her services:

The form helps Ashlea to gather information about the potential client, including:

• Name and age
• Email address
• Instagram handle
• Type of sessions they’re interested in
• Goals

Not only does this make the enquiry process easy for the user, but it’s also an effective way of gathering and organising information on potential leads.

This allows Ashlea to get a better idea of the needs of her target audience so she can help meet them more efficiently. You may also want to share useful content that demonstrates your expertise and will encourage users to enquire.

This could include posts which show how to perform specific exercises correctly, as samsays_pt does on her personal training Instagram account:

Although we’d advise against sharing very personal information, you can share information which will help followers get to know you better as a personal trainer.

For instance, sharing a day in the life of a personal trainer, as celiworksout has done below, can help you to come across as friendly, approachable, and relatable:

#9 – Personal Trainer Organisation Involves Establishing Schedules For Collecting Client Testimonials

Sharing client testimonials and transformations on your personal trainer social media pages helps you build a community amongst your clients to encourage and support each other. 

According to statistics by Big Commerce, 72% of consumers say positive reviews and testimonials make them trust a business more. This means you’ll want to collect and showcase a steady stream of testimonials to ensure you can continually show how you’re delivering a great service to your clients.

To do this, you should establish a schedule for testimonial collection. For instance, you may decide you will attempt to collect testimonials approximately 60 days into a client’s personal training journey with you.

This is a good amount of time for clients to begin seeing progress and develop a positive opinion of your services. As shown below, Reddall Fit asks clients after 12 weeks and then shares their testimonials on his Instagram page for followers and prospective clients to see:

Set a reminder to ensure you don’t forget and this will eventually become an automatic part of your process for working with and organising your clients.

Although establishing a schedule is an effective way of collecting personal trainer testimonials, it’s also important you don’t come across as pushy during this process, as it may discourage clients from giving positive reviews.

You should offer to check in with them casually so it comes across as an organic moment between PT and client. For example, if the 60-day mark is approaching, you could approach the client a few days before and ask:

Hi (client’s name), I’d like to check in with you to see how you think you are progressing.

I’d also like to see if there’s anything else I can do to help you move closer towards your goals. Is (date) after our session together a good time for a quick 15-minute chat?

Once you’ve had a conversation which focuses on the client and their goals, they may be more willing to post a positive review online. 

This is also a great time to ask if you can share their positive experience on your social media or website as a testimonial like Reddal Fit does.

#10 – Personal Trainer Organisation Involves Time For Continuing Professional Development

You may have a jam-packed schedule full of client training sessions, programme writing, and recruiting new clients online and on the gym floor.

However, one of the most important roles of a personal trainer is to keep your knowledge of the health and fitness industry up to date. This is to ensure you can continually provide the best quality sessions for your clients and can build a reputation as a great personal trainer.

To build upon your skills and knowledge, one of the most important tips for organisation as a personal trainer is to schedule time into your working week for continuing professional development (CPD).

For instance, you may block out 2 to 3 hours per week on your calendar, so clients cannot book sessions during this time. You could then dedicate this time to reading journal articles, blogs, or conducting research online into the latest fitness trends, which can then be implemented into your own sessions.

Another of the best ways of doing this is by gaining a CPD fitness qualification. Here at OriGym, we offer CPD Fitness Courses in several areas. CPDs are an effective way of investing in CPD, as each course costs just £129. They also take just one day each to complete, meaning the course can easily be scheduled into your week.

Once completed, you will be an expert in one of these areas and can hence expand the services you’re offering to clients.

For example, Jon Jones has boxing and strength & conditioning qualifications so can offer additional services to his general personal training clients:

By becoming a specialist in a particular niche, you may also be able to benefit from increasing the price point of your sessions for clients who are willing to pay more for your expertise.

So, although it may seem like an unnecessary task to add to your already busy schedule, keeping aside just one day for CPD can benefit your business and your personal trainer organisation in the long run.

#11 – Planning Specific Break Times Is Crucial When It Comes To Personal Trainer Organisation

Especially if you’re a new PT, it may be tempting to book as many clients in one day as physically possible to help you begin building your business.

However, you shouldn’t book back-to-back sessions all day as this could leave you feeling physically tired and mentally burnt out with personal training. You will be unable to provide the best experience possible for each client.

For instance, if you’re training all day on the gym floor, by the time it gets to your last client you will not have the same energy as at the start of the day. You may find it difficult to provide motivation or demonstrate exercises effectively.

You may also find yourself sitting down, hardly speaking to clients, or even falling asleep! This is highly unprofessional and could lead to you gaining a bad reputation.

Also, as a PT you’re unlikely to be working a 9 to 5 day because many clients wish to book sessions around their own working day. 

This means you may be training clients from 7 to 8 am, 12 to 2 pm, and the rest after 5 pm. This can be a long day!

For both of these reasons, it’s important to maintain your energy levels throughout the day, which you can do if you set time aside specifically to rest, recuperate, and recharge.

When it comes to knowing how to organise personal training clients, you should decide on specific times you will take a break. We’d recommend taking breaks between your busy periods, so you should schedule these during mid-morning and mid-afternoon when you can switch off completely.

During this time, ensure you eat a healthy meal balanced with carbs, fats, and protein to help boost your energy levels. You may also want to take time to do something outside of work, whether that involves going for a walk or reading a book. This allows you to recharge mentally as well as physically!

To ensure you stick to them, decide on these times before the day and put them into your calendar so your schedule is organised.

If you have booking software, block these times out on your calendar so clients cannot book sessions in these periods. Being refreshed for every session is crucial for client retention and ensures you will build a reputation as a high-energy, highly motivational PT!

Before You Go!

Knowing how to organise personal training clients and your schedule is crucial if you’re hoping to run your PT sessions efficiently, build a loyal client base, and grow your business.

To continue attracting a range of clients, begin with our Level 4 Sports Nutrition Course and develop a specialism! Find out more by downloading our course prospectus to see how you can successfully attract new clients.