When starting your career, it’s important to cover yourself with insurance for nutritionists. However, with so many providers and policies, it can be overwhelming to choose the right one. To help you make the right decision, we’ll cover:

• Types Of Insurance For Nutritionists & Why You Need Them
• How To Choose A Nutritionist Insurance Provider
• Nutritionist Insurance Comparison

But before we break these down, have you considered complimenting your nutrition knowledge with personal training courses? Start your fitness journey with our Personal Training Diploma and combine this with your nutritional skills and knowledge to help clients achieve their goals.

Download our course prospectus to find out more or enter your details below.

Insurance For Nutritionists: UK Comparison

As there are many different types of nutritionist insurance, you must settle on the correct one for you and understand which will provide the best protection if an unfortunate situation arises.

Types Of Insurance For Nutritionists & Why You Need Them

Understanding the different types of insurance for nutritionists is crucial for settling on the right one for you and knowing which ones you need for the best protection. 

The main things nutritionist insurance can protect against are:

• Client illness or injury – Insurance protects you against it in the event a client claims you. For example, clients could claim you if they become ill after following your nutritional advice.
• Injury or illness to yourself – Nutritionist insurance can protect you against injury or illness. This covers you financially if you’re unable to work or can pay for treatment.
• Employees – If you have a sports nutrition business with staff, nutritionist insurance can cover you if they injure themselves while working.
• Equipment and property – This can protect equipment in the case of damage, theft, or loss. While you may not have a lot of equipment, most insurance extends to electronics such as laptops.

Although we hope situations will not arise and you will need protection, insurance for nutritionists is important for giving you peace of mind and the confidence that you are protected from any accidents. 

Now we’ll break down the main types of nutritionist insurance:

#1 – Professional Indemnity Insurance For Nutritionists

Also referred to as PI insurance, this can offer protection for your business if a client claims you’ve been negligent, made a mistake, or you gave them poor advice. It covers for costs and legal expenses in claims resulting from a breach of professional duty or negligence.

This can also cover any costs that may be rewarded as a result or for damages, providing an extra layer of protection for your service.

Some things professional indemnity covers include:

• Professional negligence or a breach in duty of care – This may occur when poor advice or conduct results in negative consequences for a client.
• Negligent misstatement or misrepresentation – Where a client or other party claims you made a misleading or false statement about their business.
• Breach of confidence – When private information is accidentally disclosed or leaked without consent.
• Defamation – A client may claim you if they believe a statement you’ve made about them is untrue or damaging to their reputation.

All of this can protect or safeguard your business if a client claims there are faults in your service. It helps several situations that may bring reputational damage or financial loss.

#2 – Public Liability Insurance For Nutritionists

You can be taken to court by anyone if you run a business, and a nutrition business is no exception. Public liability insurance for nutritionists is important for covering you against any third-party claims regarding bodily injury or property damage. 

Insurance such as this is one of the main kinds you should look out for as it protects businesses, income, and assets from clients who claim they were harmed as a result of your service. It’s also important when clients come to visit you at your office and make an injury claim that occurred on your premises.

While it isn’t a legal requirement, public liability insurance for nutritionists can protect you against dozens of eventualities you won’t think to plan for. If you’re a freelancer meeting clients or are self-employed, this is especially important to consider.

#3 – Personal Accident Insurance For Nutritionists

This can provide a lump-sum payout if you suffer a serious injury or death as the result of an accident. It can protect you and your family or loved ones against loss of income and help with finances.

Types of injuries and accidents this insurance can cover include:

• Accident or injury at work
• Injury caused by a slip or spill
• Injury or death caused by a road traffic accident
• Injury caused by violence

However, the received payout depends on the level of cover and the seriousness of the injury. Although serious accidents are unlikely to occur as a nutritionist, this is still an important policy to consider if you’re self-employed.

Usually, personal accident insurance won’t cover:

• Illness or sickness
• Self-inflicted injuries
• Injuries that aren’t permanent

As policies vary, it’s important to check what exactly is covered with this kind of insurance for nutritionists.

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Aside from checking out the best insurance for nutritionists, take a look at these articles about how you can develop an exciting career:

• 9 Strategies for Marketing a Nutrition Business 
• How To Make Money As A Nutritionist
• How To Get Clients As A Nutritionist: 11 Top Tips

How To Choose A Nutritionist Insurance Provider

Aside from the necessary types of insurance for nutritionists, you should also consider less important types that will still be useful for covering all areas.

Income Protection Insurance For Nutritionists

This kind of nutritionist insurance will protect you financially if you’re unable to work due to illness or injury. If you’re a self-employed nutritionist, it’s important to have something in place to cover you for unpredictable situations.

While this may seem similar to personal accident insurance, the two differ. Personal accident insurance only covers for accidental injuries while income protection can provide pay if you’re sick or injured. It’s a kind of salary protection, ensuring you receive a regular income until you can return to work.

Business Equipment Cover Insurance For Nutritionists

Aside from protecting yourself and clients, you should consider covering equipment too. While it’s unlikely you’ll be using lots of equipment when you become a nutritionist, you should protect important electronics such as your laptop.

However, the terms of this will vary between providers. Some policies may have a maximum value of the equipment they insure or may choose to replace a damaged item instead of paying a monetary sum.

How To Choose A Nutritionist Insurance Provider

Once you know exactly what kind of nutritionist insurance you need, many factors should be considered to ensure you settle on the right provider.

It’s likely your choice of nutritionist insurance provider will be influenced by price. However, it’s worth keeping in mind, that a more expensive option doesn’t necessarily mean it will be the best option for you.

Aside from a cheaper price, there are a few other things you should consider:

#1 – Determine What Cover Is Provided For Certain Nutritionist Insurance

Depending on what kind of cover you’re seeking, you need to read through the policies and see which ones provide the kind of protection you’re looking for. Insurance for nutritionists varies depending on the most important needs, meaning you’ll want to avoid purchasing one with irrelevant cover for your service.

For example, if you don’t have any employees and aren’t responsible for insuring premises, it’s unlikely you will need an insurance package that covers property insurance or employer liability.

If you have a particular niche, you should also check if there’s a cover for you to become a nutritionist online or when providing nutritional advice for pregnant clients, children, or the elderly.

#2 – Check For Any Excess Fees When It Comes To Insurance For Nutritionists (UK)

Once you’ve settled on what is covered in a specific nutritionist insurance, you should compare the excess fees for different providers.

The excess is the amount you agree to pay if a claim is made against you. For example, if your excess is £500 and a claim is worth £1,500, you will pay the first £500 while the £1000 will be covered by the insurance provider.

You should always check the excess fees as what may seem like a policy within your budget may turn out to have a high excess fee you can’t afford at a particular time. As accidents can happen unexpectedly at any time, you should consider whether you will be able to pay a certain excess fee if a situation arises.

#3 – Decide On The Right Contract Length Of Your Nutritionist Insurance

When researching insurance for nutritionists in the UK, you should consider the length of your policy and when you plan on paying it.

Often, the longer you commit to a contract, the cheaper it will be. These can be flexible, ranging from monthly contracts to those as long as 24 months. However, you should only take out a long nutritionist insurance plan if you know you will be able to pay it off.

#4 – Determine Whether You Want Annual Or Monthly Payments On Your Nutritionist Insurance (UK)

Similar to most payment plans, choosing to pay the full cost upfront does work out cheaper in the long term. It can also give you more peace of mind knowing it has already been paid for rather than worrying about missing a payment.

Insurance providers often add interest to monthly payments which is why it’s important to always read contracts and policies carefully to find out if there is interest and how much it will cost.

However, we understand not everyone can afford to make one annual payment. This just means it’s important to consider interest rates when examining policies and providers.

#5 – Read Nutritionist Insurance Reviews

Before making a nutritionist insurance purchase, you should always check out online reviews for specific providers. Similar to looking at personal trainer testimonials and fitness provider reviews, you should know not all of them should be taken as fact. However, they can provide a general idea about a particular company.

Websites such as Trustpilot and Feefo can be used to gain accurate insight into the nutritionist insurance of certain providers. It’s better to use sites such as these rather than trust the reviews on a company website as these may not always be an accurate reflection.

It’s important to be sceptical when researching these prices to ensure you don’t just purchase the first one you see because it’s cheap. For instance, there may be a reason why a particular nutritionist insurance provider has such a low price.

Nutritionist Insurance Comparison

When looking for the right insurance for nutritionists, you should set aside plenty of time to research and compare the best policy and providers for your service.

As mentioned above, the best way to do this is by using nutritionist insurance (UK) review websites such as:

• Trustpilot
• Feefo

Impartial websites such as these mean you can be assured you’re reading real reviews from people who have their own experience of using the service.

When looking at a nutritionist insurance provider, you should not only check the review score but also the number of reviews. The more reviews a provider has, the more accurate their rating will be.

To help you decide on a nutritionist insurance provider, we’ve made our comparison table:

As you can see, Simply Business and AXA have the highest number of reviews. AXA has thousands with an average score of 4.3, meaning you can be assured they’re a very reputable provider and cover a range of different types of insurance.

Before You Go!

Although it can be overwhelming to find the right provider and policies to ensure you’re protected with the right insurance for nutritionists, by using our tips, you’ll certainly make the best decision for your nutrition service.

Expand the reach of your clients by combining your nutrition service with fitness training after completing some personal training courses, specifically our Personal Training Diploma. 

Find out more by downloading our course prospectus here and see how you can get started today.

Once you’re qualified as a nutritionist, you may wonder how to create a nutrition practice Facebook business page to help promote your services.

In the following article, we will guide you through five steps to launch a Facebook page, teaching you how to:

• Step 1- Create A Nutrition Practice Facebook Page 
• Step 2- Include Your Practice’s Details in Your Nutrition Business Bio
• Step 3- Include the Services You Offer At Your Nutrition Practice 
• Step 4- Create Engaging Content To Help Promote Your Nutrition Facebook Page 
• Step 5- Market Your Business With Expert Tips

Before we begin, if you’re looking to expand your client base, you may be interested in completing OriGym’s Level 3 Personal Trainer Diploma. In doing so, you will be able to target an entirely different demographic and promote your new services across social media. 

Download our course prospectus to learn more

Step 1- How to Create A Nutrition Practice Facebook Page 

When discovering how to start a Nutrition practice Facebook page, you must first know it requires a business account.

A Facebook business account carries many advantages, for instance, users are more likely to follow your page compared to a private account you have.

You can also use the account to list your business details and create effective Facebook ads to promote the services you offer.    

To create your account, you first need to visit the Facebook Business Page:

When you visit this page, you’ll see a ‘Start now’ button, which we’ve highlighted above in orange.

After you click the button, you’ll need to select the ‘Create a page’ option. Here, you’ll have the ability to create a ‘Business or Brand’ or ‘Community or public figure’ page:

To create a business page, you simply have to select the ‘Business or brand’ option, after which, you can begin entering basic information that informs Facebook of your:

• Page Name
• Business category (Nutritionist)
• Bio

Using our hypothetical business ‘The Nutrition Bee’ as an example, this is how our information is presented at this stage: 

Once you’re happy with the information you’ve entered, simply click ‘Create Page’ which should appear at the bottom left side of your browser:

Following the creation of your account, you’ll then be required to add further information to improve the professional appearance of your nutrition business on Facebook.

Step 2- Include Your Practice’s Details in Your Nutrition Business Bio

When writing a social media bio for your Facebook nutrition page, you should always provide as much information as possible 

It will help your business profile appear professional and secure clients through Facebook.

One of the first pieces of information you need to make available is the location your business operates from.

It will help users determine whether your business is within travelling distance should they wish to have any face-to-face consultations with you.

The Italian Nutritionist, for example, informs users they are located in London, increasing the likelihood of their services being retained by people living in that area: 

Once you’ve informed users of the location of your business, you’ll also want to provide them with your contact details.

This can include anything from your social media handles, email address and contact number, allowing people to contact you through their preferred form of communication.

If you visit The Gut Health Doctor’s Facebook page, you’ll see they’ve included their email address in their intro section:

This can simplify where queries from the public are coming from, allowing you to provide a quicker response. 

After listing these essential details, you’ll want to mention any amenities that you have available at your place of business.

Amenities could take the form of car parking and changing facilities that clients believe will be beneficial to them.

If you visit JD Gyms Liverpool South’s page, you can see that they list ‘free car parking’ in their description:

If you have car parking available you will benefit from mentioning this on your Facebook page. People can sometimes be discouraged from travelling in their car to busy locations as they don’t want to worry about where to park their car.

If you work with clients who are disabled, you may want to list what disability access is available so they know they can access your place of business without complications.

Now that you’ve entered information you believe users need to read, you’ll now want to describe what services you offer them.

Step 3- Include the Services You Offer At Your Nutrition Practice

Listing the services you provide is one of the many strategies that can help your nutrition business. It will help inform users of the packages you offer and the prices associated with them.

These services can also offer a link to your website, allowing people to complete the purchase of a service they wish to hire you for. 

On OriGym’s Facebook page, there is a list of services you can purchase on our official website:

Contained within the course description is OriGym’s website address, allowing users to query about the course further.

This is something you should aim to emulate with your nutrition services by including details like: 

• Health Assessments 
• Food Diary Analysis
• In-person consultations
• Online consultations
• Prices for each package

Including a list of the services you offer should help you see an increase in traffic to your site, resulting in more queries.

After you’ve decided on the services you wish to offer, you’ll also want to start creating content to promote your services.

If you’re enjoying this article, we think you’ll enjoy these too! 

• Make Money As A Personal Trainer
• Marketing A Nutrition Business
• How To Write A Nutrition Business Plan

Step 4- Create Varied and Engaging Content To Help With Promoting A Nutrition Practice Facebook Page 

After deciding on the services to help with promoting your nutrition practice Facebook page, you’ll then want to create ideas for your social media page.

Not only will this make you look professional but it will also grab the attention of users, encouraging them to learn more about your services and converting them into sales. 

One of the ways you can create engaging content is through Canva, a content creation website.

It allows you to create a range of promotional material for your page by describing the services you offer to users, with simple tools to design the content in a way that matches your brand.

Facebook Posts Can Help Create Captivating Content For Nutrition Business

One of the ways you can create engaging content is through Canva, a content creation website.

It allows you to create a range of promotional material for your page by describing the services you offer to users, with simple tools to design the content in a way that matches your brand.

You could, for example, create Facebook posts that have 940 x 788 pixels to provide clear images for your posts:

If users felt that the content was worth sharing with a friend, it could help increase your organic reach and potentially increase your earning potential. 

You could also, for instance, create a material similar to Jess Wilson Nutrition’s recent post promoting their New Year’s 3-Day Reset Challenge:

Jess Wilson uses colour schemes that match her photo and cleverly highlights the dates of the event in a bright box to draw viewers’ attention to this information.

By emphasising that the challenge is free at the top of the post, Jess Wilson is cleverly drawing people’s attention to information that will encourage them to read further.

Strategically placing essential information in useful areas of your post will tempt users to query further about your services.

Video Posts Can Help You Provide Viewers With A Lot Of Information

You could also use Canvas Facebook video templates for video posts or adverts to promote your services:

This could allow you to present written information alongside any dialogue you deliver during the video and help separate you from the competition.

Coach Jeaneth Aro, for example, recently posted a video incorporating written text alongside the information she was delivering to educate the user on sugar use in diets: 

You could copy this stylistic choice if you wanted and create a video discussing the transformation your clients underwent as they followed your advice. 

You could include text that describes the nutrition plan your clients followed, how long they worked with you and how much weight they lost.

Designing A Professional Cover Photo Is A Great Way To Introduce Your Nutrition Page 

Another way you could create captivating content is to include a cover photo for your nutrition Facebook page.

This is a great way to increase awareness of your nutrition business and bring in new customers but also make your social media account look professional.

Once again, Canva offers a fantastic range of custom-made Facebook templates for you to choose from:

The cover photo, along with your profile photo is going to be two things customers see first on your page, this might be a great time to provide information about your services.

For example, you could describe the packages you offer and provide details on how users could take advantage of them.

Alternatively, you could use this as a way to display your company’s mission statement and mention the areas where you’re qualified.

This is something that Monna White Fitness & Nutrition Lifestyle Coach decided to include in her cover photo:

In her cover photo, Monna decided to include a photo of herself, which makes her more personable and approachable to people interested in her services. 

Monna also decided to mention that they’re a ‘Certified Nutritionist/Personal Trainer’, making her attractive to users as it demonstrates the level of expertise she has.

A Brand Logo Is A Great Way To Introduce Your Nutrition Facebook Page

Finally, your Facebook nutrition page will benefit from having a strong logo as your profile photo. 

It will grab users’ attention and make you more memorable when they wish to follow up on the research they’ve done on your business.

Canva has a range of simple, yet effective designs for you to create a lasting impression on users:

If you view OriGym’s Facebook profile picture, the first letter of the business name has been chosen as the logo design for the account’s profile picture.

This makes the company more recognisable and memorable, compared to a profile picture that contains too much information:

Once you’ve explored the different ways you could create engaging content, you’ll want to look into the different avenues you could market your nutrition practice on Facebook.

Step 5- Nutrition Practice Facebook Page Tips To Market Your Business

Tip #1-Use Facebook Ads To Market Your Business

The first thing you should do after building a Facebook page for your nutrition practice is to promote it.

Facebook Ads are one way to promote your Facebook page. You must first decide what your advertisement’s goal is to use this feature.

There are six different goals you can select for your advertisement, including: 

1. Awareness: Attracts early interest in your company and connects with your target demographic. 
2. Traffic: Directs Facebook users to the app, landing page or website of your choice.
3. Engagement: Expands the audience for your advertisement and increases the number of likes, comments and shares.
4. App promotion: Helps encourage Facebook users to download your app.
5. Leads: Encourages individuals to provide their contact information after viewing your Facebook advertisement.
6. Sales: Allows your Facebook fitness ad to link straight to your eCommerce site.

If you wanted people to purchase your services you would draw them to your landing page, as a result, you would select a sales objective on Facebook.

After you’ve chosen your objective, you’ll then need to select the audience you want your adverts to reach. 

Understanding Your Demographic Can Help Optimise Your Business’s Facebook Page

It’s crucial to remember that the more details you give about your desired audience, the more effective your Facebook advertisements will be.

There are certain parameters you can use to improve the accuracy of your advert by considering the following factors of your targeted demographic:

• Age
• Gender
• Interests
• Location

If you were working in Newcastle, UK as a nutritionist, you would want to select ‘Newcastle’ and ‘North East England’ as the locations where you would like your advert to appear.

You would also want to select the range between 45 and 75 as the UK Government indicates this age group is most likely to be overweight.

Working With A Budget Can Help Prevent You From Overspending

After you’ve selected who your targeted demographic is, you’ll then want to set a budget to run the ads.

You have the option to run the ads daily or on a lifetime budget. You also can run ads between set dates.

If you’re just starting your nutrition business, you may want to work with a daily budget to help better manage your finances:

According to the Social Examiner, you’ll want to make sure you allocate 5% to 12% of your total revenue to your Facebook ads.

After you’ve decided on the budget and your targeted demographic, you’ll also want to create your advert:

 

When you click on the ‘+Create’ button you can then choose the type of adverts you want to run, including: 

• Carousel Ads- multiple images/videos containing different information and calls to action.
• Single Image Ads-using a single image to boost
• Collection Ads-creates an immersive experience for users to learn about the packages you offer

After you decide on the type of advert you want to run, you’ll also want to schedule it.

An adverts performance can vary depending on the time of the week with Instapage recommending you run Facebook ads on the weekend between 3 pm and 9 pm.

So if your target audience normally works during the day, you may want to schedule the adverts to appear on Facebook in the evening time.

Alongside creating a Facebook advert, you’ll also want to engage in Facebook groups to promote the work you do.

Tip #2-Engage In Relevant Facebook Groups To Promote Your Nutrition Facebook Page

Engaging with relevant Facebook groups is a great way to extend your business’ reach but also build relationships with potential customers.

One way you can promote your business on a Facebook group is by posting an advert detailing the services you offer.

For example on Health, Nutrition, Weight Management & Lifestyle – “Impossible Is Nothing” Facebook Group, Health Official offer readers the chance to learn how to create a keto diet and how to market it:

They also provide links to their page to help you learn further information about their keto diet plan. 

So when you join a Facebook group make sure you detail clearly what services you offer and provide a link to your preferred homepage so people can learn more about your services.

Before You Go!

After reading this article, we hope you have all the information you need to help you understand how to make a Nutrition practice Facebook page.

Want to take on new clients and increase your earning potential? Don’t forget to enquire about OriGym’s accredited Level 3 Personal Training Diploma.

If you’d like to learn more about our other qualifications, download our free course prospectus here.

If you’re after expert tips for helping nutrition clients with mindful eating, you’ve come to the right place! In this article, you will learn how to promote a better lifestyle, by avoiding any stumbling blocks they may encounter. 

If you’d like to take this advice further, you can develop your knowledge through the completion of a Personal Training Diploma. Following graduation, you will be able to provide clients with bespoke workout programmes that work hand-in-hand with their mindful eating habits. 

You can also download our free course prospectus to find out more about this and all of our other courses. 

7 Tips to Help Nutrition Clients with Mindful Eating

We’ll now run through some of the best ways to help clients with intuitive eating and mindful nutrition so that you can help them achieve effective and positive eating patterns. 

#1 Tips to Help Nutrition Clients with Mindful Eating: Suggest Your Clients Keep a Food Diary

If you want to know how to help nutrition clients develop mindful eating habits one of the best ways is to keep a food diary.

This is where your clients will enter when they eat and what they eat but, unlike in other diets there will be a lack of judgement, paying attention to other, different factors.

They will pay attention to things like:

• Hunger and fullness cues
• Mood before and after eating and if there’s a craving feeling
• What they ate specifically, as detailed as possible to include sauces and preparation
• Details of how it tasted 
• Nourishment provided by the meal 
• Physical sensations following the meal

All of this helps clients not only focus on the nutritional benefits of the food they’re eating but also grounding them in their body and making them appreciate and pay attention to different things.

This isn’t just great for people with more psychological food issues but also will help with a whole host of other standard physical goals such as:

• Curbing cravings as being aware of hunger and fullness cues by writing them down will make people more sensitive to when they’re eating because of a craving rather than hunger
• Weight loss because being more attentive about what they eat will help curb impulse eating or overeating
• Energy levels. Paying more attention to what they eat and why will help to improve diet in general to choose foods based on what they can offer as nourishment

The benefit of a food diary is also that you can use what you write and identify to shape future tips to help nutrition clients with mindful eating. 

Whether you’re a nutrition coach or a nutritionist you’ll be able to review what clients have said in their diaries in check-ins and help to adjust any programmes accordingly. 

Not only will this help you showcase your nutritionist skills by helping your clients with what to pay attention to, they will see better results by having a record of their progress!

Some of our other tips to help nutrition clients with their mindful eating habits will make up what your clients can journal about.

Let’s look at some more of them now!

#2 How to Help Nutrition Clients Develop Mindful Eating Habits by Listening to Hunger and Fullness Cues

One of the best tips to help nutrition clients with mindful eating is getting them to recentre themselves physically and pay attention to what’s going on with their bodies before, during, and after eating. 

This means not only being aware of when they’re full but also learning to eat when hunger begins rather than denying those feelings.

Often bingeing or unhealthy eating habits will stem from ignoring feelings of hunger or attempting to suppress them.

Not only does this potentially lead to eating quickly and ignoring feelings of fullness but also may result in unhealthier decisions in terms of what clients choose to eat. 

Learning to attend to hunger and fullness cues is especially important if you’re working with clients suffering from disordered eating because it’s an important process for breaking negative connections to hunger. 

It’s also super helpful for people attempting to lose weight or maintain a healthy weight because it will help to stop them from overeating but in a helpful way where they’re not necessarily denying themselves.

One of the ways you can do this is through any meditative practices you do with clients, which we’ll cover later in this article.

Focusing on the body in a controlled way will then develop habits and techniques that they can use outside of your sessions or any moments of meditation.

Tuning into these signals will heighten the experience of eating for clients as well as help them to see results.

This is why tips like this to help nutrition clients with mindful eating not only help your clients but your reputation and success rate too!

#3 Help Clients with Intuitive Eating and Mindful Nutrition by Encouraging Short Meditations

Mindfulness as a practice originally stems from Buddhist thinking and so goes hand in hand with meditation and other techniques that have filtered through from this tradition.

This is why one of the best tips to help nutrition clients with mindful eating is to use short meditation and breathing exercises before eating.

This will focus your clients on their bodies and draw attention to the things that will make the eating process itself more mindful, alongside the other tips to help nutrition clients with their mindful eating habits.

For example, if people are trying to lose weight and often mindlessly or distractedly graze on sugary snacks, this can be curbed with meditation techniques.

Stopping to recentre as often as possible before eating will provide an opportunity for clients to listen to their body and any cues that may help curb the craving or choose something more nutritional instead.

This is one of the things you can encourage clients to journal about after eating to see the difference that it makes emotionally, though it shouldn’t be the focus at the moment of eating.

If you want to know how to help nutrition clients develop mindful eating habits in this way it can be difficult to know where to start but there are plenty of apps and software options to help!

Programmes such as Calm and Headspace have great, short meditations designed to help with a whole range of issues.

In fact, Headspace has a whole range of meditations and techniques dedicated solely to mindful eating:

This is a great tool to recommend to clients and something that you can do with them to help them see how they can contribute to mindful eating. 

Otherwise, you can do a technique called box breathing, encouraging clients to count whilst they breathe, breathing in for six seconds, holding for four, and breathing out for six, holding and repeating.

They can do this a certain number of times, reducing the time accordingly as they get better and it works quicker to increase their focus. 

#4 How to Help Nutrition Clients Develop Mindful Eating Habits by Eating More Slowly

One of the easiest tips to help nutrition clients with mindful eating is just getting them to slow down when they eat.

This might mean chewing a certain number of times or making sure to sit down to eat as much as possible, avoiding eating whilst rushing or being on the move!

Eating slowly goes hand in hand with other techniques to help clients with intuitive eating and mindful nutrition because it helps clients pay attention to things they may usually miss.

Slowing down means that clients can focus far better on:

• How they feel whilst eating
• The sensory experience, being grounded and noticing taste, smell, texture etc
• Where the food has come from, who has prepared it, and how it was prepared

All of these things are important if you want to know how to help nutrition clients develop mindful eating habits because these are the elements that make up mindful eating and will deepen your clients’ connection to their food and their bodies. 

As this is one of the simplest techniques to implement, too, it can often be the one that sees results the quickest.

Meditating beforehand will help clients slow down their eating process and relax their bodies so they can focus on the experience.

This is another thing they can journal about too, pausing whilst eating the meal to reflect on any changes in feeling or the sensory experiences of the meal.

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Finding this article helpful? Check out some of our others about career options and how you can boost your income!

• Key Information on a Sports Nutrition Salary (UK)
• How to Make Money as a Nutritionist
• 13 Nutrition and Fitness Careers

#5 Tips to Help Nutrition Clients with Mindful Eating: Remove Distracting Stimuli

One of the biggest stumbling blocks to mindful eating techniques is the intrusion of external stimuli or being in an environment that makes it difficult to relax or meditate.

If you want to help clients with intuitive eating and mindful nutrition this is one of the easiest way to help them improve and see results by altering their environment. 

Removing distracting stimuli means getting rid of anything in the room whilst your clients are eating that might take their attention away from the experience of eating.

Firstly this will help with the initial meditation or breathing technique as these activities both need a quiet environment to help clients focus.

The more noise in the room the harder it will be to count breaths or do a mental body scan as there will be sounds distracting your clients. 

This will also make it far easier to focus on the aforementioned elements of the eating experience and help them to notice any effects afterwards too.

You can work with your clients to create a checklist before starting to eat or even preparing the food depending on the techniques you use with them.

For instance, you might encourage your clients to put the following distractions on a list:

• The television
• Mobile phone
• Radio
• Any clutter on the table or surface where they’ll be eating

This can act as a list they go through every time they sit down to prepare food or eat to ensure they are as focused as possible each time. 

#6 Be Wary of Strict Goal-Oriented Thinking if You Want to Tips to Help Nutrition Clients with Mindful Eating

Though this might seem counterproductive when dealing with nutrition clients who’ve come to you wanting to change their relationship to food, you should be wary of focusing too heavily on goals.

Mindful eating is all about learning to appreciate food’s sensory and nutritional qualities in the moment.

Though this can contribute massively to some goals, such as weight loss, recovery for those with disordered eating habits, and other physiological issues, these shouldn’t be the focal point of the habits themselves.

By focusing on the moment and the nutrition and benefits of the food being eaten, here and now, much like meditation practice, the goal is to get clients to break negative psychological connections to food and eating.

This is why if you want to know how to help nutrition clients develop mindful eating habits you shouldn’t go too heavy on the goals and any sort of future focus.

If clients are thinking about what they want out of their eating experience in the future then this is taking them out of the moment, eating as a means to an end, which is counterintuitive to the process.

This is why this is one of the especially helpful tips to help nutrition clients with mindful eating working with you for psychological reasons as well as physical ones.

By focusing on the here and now there’s an opportunity for clients to focus on the food without any guilt, shame, anxiety, or overthinking.

Focusing on the sensory experience means food stops being thought of as either a reward or a punishment, leading to a greater appreciation of the food and healthier habits too!

So, if you want to know how to help nutrition clients develop mindful eating habits, establish any goals in an initial consultation or early on and encourage clients to put them aside until any check ins.

#7 Help Clients with Intuitive Eating and Mindful Nutrition by Focusing on Preparation 

As we mentioned earlier, one of the best tips to help nutrition clients with mindful eating is focusing on not just the sensory experience but also appreciating the process of the food.

Clients will connect to what they’re eating in a much more meaningful way if they pay attention to how the food has been prepared or who has prepared it.

This is why it’s also a great adaptable tip whether you’ve become a nutrition coach or a nutritionist because you can either include in sessions with a client or the packages you design.

Focusing on preparation will not only help your clients with the mindful eating process but also help you to offer tangible, actionable steps they can take to see results and improve their habits.

For example, if they’re eating in a restaurant they can focus on who has prepared the food and think about appreciating that process and showing gratitude.

However, you can also encourage them to cook wherever possible, giving them quick and easy recipes for mindful preparation as well as eating. 

This will add an extra layer to the focus on sensory details such as texture and shape because this will be tied to how your clients have prepared the food.

For example, paying attention to texture and connecting that to how something has been cut and prepared in a particular way.

Much like the meditation exercises or breathing techniques, this will expand the mindfulness experience and enhance the benefits as a result!

Before You Go!

That concludes our list of tips to help nutrition clients with mindful eating! Now that you have a better understanding of these techniques, you can implement them in your own business. 

Remember, if you’re looking to offer workout programmes that work alongside this advice then you will need to complete a Personal Training Diploma. 

For information on this course. you can download our free course prospectus to find out more!

Learning how to make money as a nutritionist can be a challenging process, but it’s an essential skill you’ll need to develop if you want to sustain a career within the industry.

With this in mind, this article will look at several different ways you can increase income as a nutritionist.

Table Of Contents:

• Make The Most Of Your Marketing Efforts
• 3 Ways You Can Make Money As A Nutritionist By Expanding Your Services
• Implement These 3 Sales Techniques to Earn Money As A Nutritionist 
• 6 Nutrition Practice Passive Income Ideas

One way to make money as a nutritionist is to offer additional services alongside your regular guidance. Download OriGym’s FREE course prospectus to learn more about becoming a nutritionist today!

Make The Most Of Your Marketing Efforts

If you’re looking to make money as a nutritionist a strong marketing strategy is essential, regardless of whether you’re just setting up your business or are a seasoned professional.

This section will discuss how to make more money through the implementation of marketing strategies for a nutrition business.

#1 – Use A Client Referral Scheme

In simple terms, a referral scheme is when a nutritionist will ask their existing clients to recommend their services to a family member or friend.

When discussing the best ways to make money as a nutritionist, this is a highly effective strategy, if every client made just one referral, you could essentially double your monthly profits.

These schemes will typically be most effective when marketed towards your most loyal or long-standing clients. This is because these individuals are most likely to have positive experiences with you, such as achieving their initial goals.

These clients will therefore be more likely to recommend your services to others, as they’ll associate your nutritional guidance with the positive emotions of hitting their goals.

Incentive Schemes

However, it’s always a good idea to offer some form of incentive scheme. This not only motivates your current clients to make that recommendation, it’ll also ensure you’re rewarding them fairly for doing so.

You’ll undoubtedly have come across one form of customer reward scheme in the past, where a company offers something of value in exchange for a referral. These incentives don’t even need to be expensive and could be something simple, like:

• A free weekly meal plan
• Merchandise or brand-affiliated products
• Money or gift cards

An example of these incentives can be seen in the following example from Youth Sports Nutrition, who offers both a discount for the new client signing up, as well as a £20 reward for the individual who makes the referral.

Customer referral schemes are one of the most efficient ways to make money as a nutritionist, as you will only have to pay out once a successful referral has been made.

For example, Youth Sports Nutrition will only have to pay customers £20 for the successful referral once their friend has already spent a minimum of £40!

Let’s say that one referred client spends a total of £100 across the site’s various products. Youth Sports Nutrition will then pay out £20 to the client who made the recommendation and still reap an £80 profit.

When it comes to marketing tactics, clients are more likely to trust the recommendations of their family and friends above any other form of advertisement they see online.

This should highlight just how important word of mouth is when you’re looking to make more money as a nutritionist. Through this action, you can get new nutrition clients who would have otherwise never interacted with your business.

#2 – Invest in Facebook & Instagram Ads

You can also make money as a nutritionist through social media advertising, especially ads on Facebook and Instagram.

This method of marketing will allow nutritionists to capture the attention of potential clients who are not already following your pages, generating leads and an increased income as a result.

Despite both being owned by Meta, Facebook and Instagram ads don’t operate in the same way, so we’ll break them down individually.

How To Make More Money As A Nutritionist Through Facebook Ads

Over the years, Facebook has collected more data on its users than any other website in existence, meaning that the algorithm knows:

• What content users like
• How users interact with posts
• What users like to purchase
• Where users live

Creating Facebook Ads is one of the best ways to make money as a nutritionist, as you can use this unique algorithm to target the clients you want to work with.

However, because these advertisements are inorganic (i.e. not content that’s normally on a user’s newsfeed), you will have to pay a set fee for Facebook to display them.

To do this, you’ll use Facebook’s Ad Manager. Here, you can input the relevant information to influence who sees your business advertisement. This includes:

• Your Desired Clientele – e.g. People looking to lose weight
• The Location You Wish to Target
• The Age and Gender of Your Chosen Demographic

The process of inputting this information will look something like this:

To make more money as a nutritionist, you should include a call to action (CTA) within these Facebook Ads. This is a prompt that will take users away from Facebook, and towards a page that encourages them to invest in your business.

Example – Anna Chabura

Take a look at this example we found below from Sports Nutritionist Anna Chabura, who encourages Facebook users to ‘Learn More’ about her smart weight loss methods:

Once Facebook users click on this section of the advert, they will be redirected to one of Anna’s website pages, which will encourage the user to invest in her meal plans and online fitness coaching.

How Effective Are Facebook Ads?

But just how effective is this strategy? Well, according to research conducted by Sprout Social, Facebook Ad revenue saw a staggering 56% increase during the year 2021, proving its still an effective form of advertisement for business owners.

It’s something we use to excellent effect at OriGym. Through one of our ad campaigns, we were able to reach 352,090 people and generate 92 results.

If you want to see how your ads are performing, you should pay attention to the site’s tracking centre.

This will display information such as how many customers are interacting with your ad and being redirected to your chosen landing page. With this information, you will be able to see what aspects of your ads are performing well and what areas need improvement:

When monitoring this page you will be able to note what ads increase your income as a nutritionist and replicate similar examples for later campaigns.

One Of The Best Ways To Make Money As A Nutritionist Is With Instagram Ads

Like Facebook, Instagram is also owned by Meta, meaning that ads displayed on the platform are highly effective in reaching their desired target audience. Before launching these campaigns, you must complete the following steps:

• Set up a professional Instagram profile for your nutritionist business
• Choose specific photos or videos that you wish to use on your Ad
• Decide on your target demographic
• Determine the budget for your marketing campaign

Once you have organised all of this information you will need to decide what kind of ad you wish to run, from the various Instagram options available:

We’d recommend using Instagram story ads when you’re looking to target your chosen demographic.

These campaigns will appear as pop-ups to potential clients who have interacted with similar content while they’re watching Stories, making them feel more natural and “organic”.

For reference, Instagram story ads will look like this:

This kind of campaign can help you to make more money as a nutritionist, as ads that appear more natural are more likely to generate leads.

For example, imagine potential clients are swiping through other stories showing healthy meal plans, and then see your advertisement.

The content will blend well with what they’re already interested in, and offers a softer, more organic approach to showing what you can offer them.

How Effective Are Instagram Ads?

At OriGym, we can vouch for the effectiveness of Instagram story ads, as one of our recent campaigns reached almost 300,000 people:

This highlights how valuable Instagram Story Ads can be – imagine the number of potential clients you could reach by investing in this campaign!

Much like the example used within the Facebook ad section, you should include a CTA to increase the chances of a client interacting with this post.

For example, we used the ‘Swipe Up’ feature to encourage students to ‘Get Offer’, which redirected them to a sales page:

Whilst we have specifically decided to focus on Instagram Stories Ads, a full breakdown of the different kinds of advertisements can be found on Meta’s website.

#3 – Using Google Ads Is One Of The Best Ways To Make Money As A Nutritionist

In today’s competitive market, Google Ads help to increase the visibility of your business. This is achieved by pushing your website or landing page to the top 3 results on the search engine’s first page.

Research conducted by Search Engine Land highlighted that businesses that fall on the first page generate 80% of enquiries for that specific term.

If you’re one of the first results clients see when searching a term, the chances of them becoming a lead and investing money into your business increase.

For example, take a look at what ads appear when searching the term ‘Sports Nutritionist Birmingham’

For those who have never used Google Ads before, here is a basic rundown of how you can use the tool:

• You pay Google to rank on their first page for a specific search term. This will be on a cost per click basis, meaning everytime someone clicks your link you pay Google.
• Google only allows for a limited number of ads per search term (4 at the top of the page and 3 on the bottom), and the amount you bid will influence where your ad appears.
• For example, check out these stats from Google Ads which shows the search term ‘Sports Nutritionists Near Me’. Here you can see how the lowest bid is £0.33 per click, whilst the highest is £1.20.

This means that if you wished to rank above the current first placed ad for that specific term, you would need to offer a higher bid (in this case, over £1.20).

From the example provided above, using Google Ads may seem like a pricey investment, but that doesn’t always have to be the case.

Local search terms will typically be cheaper for you to bid on, as you won’t have to compete against other business owners on a global level. For reference, ‘local searches’ refers to a search term followed by a specific location, such as:

• Sports Nutritionist Manchester
• Manchester Sports Nutritionist
• Sports Nutrition Manchester

There are currently no ads ranking for the local search term ‘Sports Nutritionist Manchester’, proving that you can take advantage of lack of competition within your local area to advertise to potential clients.

This increased traffic your site receives from these ads will be regarded as “targeted” or “high intent”, as the customers using the search terms will already have an idea of what service they wish to invest in.

If you therefore link your sales page to your Google Ad, you can increase the likelihood of a client making a purchase and generating income for your business.

Example – Concepto Diagnostics

To understand this, take a look at Concepto Diagnostics, who currently ranks second for the high intent term ‘Sports Nutritionist London’.

Once potential customers click on their Google Ad, they are immediately redirected to their primary sales page that details the packages they offer:

If you’re looking to learn how to make more money as a nutritionist, you can take Concepto as a prime example of a business that’s capitalised on its targeted traffic.

For an in-depth explanation of how to use this platform check out OriGym’s Guide on How to Use Google Ads. Whilst this information is aimed at personal trainers, you’ll use the same process for your nutritionist business.

#4 – Get Setup A Google Business Profile To Earn Money As A Nutritionist

Learning how to make money as a nutritionist through Google isn’t limited to the creation of Ads, as you will also need to set up a Google Business Profile too!

This is one of the most important marketing strategies for a nutritionist to implement, as it provides a wide range of features in a single convenient spot for your clients, as well as ranking you highly in Google’s search results.

The process of creating a Google Business Profile is straightforward. Simply make a profile and fill out the relevant information as it pertains to your business. This will include:

• Your business name
• The location of your business – e.g what city are you primarily located in
• Your business hours
• Whether you provide deliveries or home visits

Following this, you will officially register with Google Business, and your services will begin to appear in local searches within the area. Examples of this include ‘Sports Nutritionist in Liverpool’ or ‘Liverpool Sports Nutritionist’.

An example of what your profile may look like can be seen below, where you can see how Fit-Pharm Sports Nutrition lists their business’ relevant information:

Essentially, you’re providing the customer with every bit of relevant information they need to make an informed purchase.

You can then link your website to your account, which will further encourage a customer to make a purchase. For example, a client may be looking for a nutritionist that they can have in-person consultations with once a week.

If your Google Business Profile states that you have an office within their local area, the client will know you’re what they’re looking for and make an informed purchase.

When creating a Google Business Profile you should strive to ensure that your business ranks within ‘the local 3 pack’ – a term which refers to the top 3 results on any given search term.

This will appear as so on the search engine’s results page.

Landing in one of these coveted spots will help you to make more money as a nutritionist, as potential clients are more likely to interact with these pages and generate a lead.

This is supported by research conducted by Uberall, who state that in 2024 businesses that rank within Google Business’ local top 3 see an average increase of:

• 132% of Google Map Impressions
• 51% in Transactions
• 41% in Conversion Rates
• 40% in Revenue

Essentially, much like Google Ads, by ranking favourably for targeted terms with Google Business, you can increase the chances of clients investing in your business.

If you’d like further insight on how to optimise your profile, check out OriGym’s breakdown of how to use Google Business in the health and fitness industry.

#5 – Prioritise Client Retention Rates To Boost Your Income As A Nutritionist

While gaining new clients does play a large role in generating an increased income, you should always prioritise tactics that retain your existing customers.

Retaining customers is cheaper than attracting new ones and provides you with a financial safety net of dependable income that you can rely on.

For this reason, you should always be looking to build rapport with your existing customers. This will increase their loyalty to your business and ensure they remain paying for your services.

Customer Validations

Rapport can be built through simple actions, such as acknowledging and validating a client’s hard work.

For example, take a look at this progress photo shared across Create My Weight’s social media pages. Here you can see how this nutritionist builds rapport with her clients through acknowledging their success and dedication:

The existing client in the post will feel validated from this acknowledgement and wish to remain within your service, it gives potential new clients a reason to sign up, in that they can achieve those results too.

Example – Loyalty Schemes

Sharing success stories isn’t the only way you can make more money as a nutritionist with client retention schemes, as you could also implement a loyalty programme.

An example of this can be seen below from the nutrition-based company Fit and Tasty, who provide a range of pre-made meal plans to their customers.

Here you can see how the company’s loyalty programme operates on a points-based system, with customers accumulating more points as they spend.

The screenshot above clearly shows that clients will receive a discount should they continue to purchase from the same business. This will act as an incentive for them to remain loyal to the brand, as they won’t get these rates elsewhere.

If you implement a loyalty scheme as part of your nutritionist business plan, you’ll notice that clients will continue using your service in the hopes of accumulating more points, meaning a more stable source of income for your business.

–—–

If you’re researching the topic of how to make money as a nutritionist, the following articles may also be of interest:

• How To Become A Sports Nutritionist 
• How to Get Clients as a Nutritionist: 11 Top Tips
• Make Money As A Nutritionist

2 Ways You Can Make Money As A Nutritionist By Expanding Your Services

Expanding the services you offer can help you to increase your income as a nutritionist, and open your business up to a wider audience.

By diversifying what you offer, you can essentially cast a wide net and attract a larger number of clients, each of whom will be attracted to a different aspect of your business.

With this in mind, this section will provide 3 examples of different services you can offer to make more money as a nutritionist.

#1 – Earn A Personal Training Qualification

If you’re looking to incorporate additional services into your business, one way to go about this is to earn additional qualifications that certify you as a personal trainer.

For example, by gaining a Personal Training Diploma, you will be able to train clients on a one-to-one basis, creating bespoke workout programmes that work alongside your nutritional guidance.

The Level 3 PT diploma covers specialist knowledge that will help to support you throughout your expanded role.

You’ll develop a deeper understanding of the relationship between food and exercise, and how a client’s diet can be planned following fitness goals, and vice versa.

This can help you to earn more money as you’re essentially increasing the value of your services, offering additional features that can further benefit the client.

How Much More Could I Earn?

To see just how much difference becoming a personal trainer can make to your earning potential, compare the following prices. First, take a look at Whole Health, who offers 4 weeks of bespoke sports nutrition guidance for £125.

Now compare this to Ben Malton, who charges £180 per month for bespoke meal plans that are paired with personal training programmes.

The examples used above should highlight how financially valuable including additional services can be for your business. But it’s not just the price that increases, as through offering personal training you can also attract a new demographic of clients too.

If you’re curious how many clients the average personal trainer has, OriGym’s independent research found that PTs typically have anywhere between 15-25 clients at any given time.

Hypothetically speaking, let’s say you follow a similar business model as Ben Malton, and offer your clients bespoke training programmes alongside their meal plans.

If you had an average of 20 clients and charged £180 every month, you could generate an impressive monthly salary of £3,600.

Whilst the scenario depicted above is purely hypothetical, it helps to highlight just how valuable adding additional services can be for your business.

#2 – How Much Can A Nutrition Coach Make When Working for a Sports Team?

You can also put your Level 4 Advanced Sports Nutrition qualification to good use and work alongside a sports team. In this role, you’ll provide nutritional advice and guidance to professional and amateur athletes.

Becoming a nutritionist for a sports team is a highly beneficial service to offer, and will see you complete roles and responsibilities such as:

• Providing holistic nutrition advice to athletes
• Providing sports-specific nutrition advice – e.g. what food groups should be consumed before and after training
• Creating detailed meal plans
• Testing metabolic rate, weight, and body fat percentage

Most of these responsibilities can be seen in the following advertisement for a position working as a sports nutritionist with a cricket club:

If you’re wondering how much a nutrition coach makes in these positions, check out the following salary depicted below for clearer insight:

Taking these statistics into consideration, you’ll be able to see just how financially beneficial it can be to offer your services to a sports team.

Through applying for these roles you will be able to generate a lucrative salary for yourself, be it through part or full-time positions.

Implement These 3 Sales Techniques To Earn Money As A Nutritionist

If you’re looking to learn how to make money as a nutritionist, you will need to perfect your sales techniques.

The importance of developing these skills cannot be understated, as they have the potential to affect every aspect of your business.

With the right sales techniques in place, you can begin to make more money as a nutritionist than ever before.

#1 – Offer Recurring Packages To Increase Your Income As A Nutritionist

If you want to make more money as a nutritionist you need to take a look at your pricing structure. Typically, nutritionists will adhere to one of the following models:

• Monthly Subscription Packages
• One-off Payments
• Block Payments

Whilst each of these pricing structures may be popular in their own right, it doesn’t mean that they’re equally as beneficial.

Overall, we’d argue that monthly subscription packages are the superior method of payment. Let’s look at why.

Why Monthly Subscription Packages Are The Best Ways to Make Money as a Nutritionist

When signing up for this pricing structure, clients are essentially buying into a subscription-based scheme, where they’ll pay recurring fees in exchange for your services.

These are typically done through direct debits, with clients paying every month. An example of how this is done can be seen below from PH Nutrition, whose clients pay a total of £175 per month in exchange for bespoke programmes:

Subscription-based payments are regarded as the superior mode of pricing your services, as clients are less likely to cancel direct debits.

This means that they will continue to pay you regularly, allowing you to build a more consistent income.

Other benefits of using recurring subscription services include:

• It allows you to forecast monthly finances: Having a dependable source of income allows you to forecast your monthly finances – e.g. you will be able to create a budget for your personal and professional life.
• Packages make clients feel at ease: There is no end date with these recurring fees, meaning that clients will feel they have unlimited time to complete their goals. This can create a sense of ease, ridding the client of any apprehensions they may have about signing up for nutrition advice.
• Packages create a sense of consistency: Clients will view these payments as regular payments akin to the likes of their phone bills. This means they are more likely to budget for the expense, ensuring they can pay it every month.

Now that you know why this is the ideal method of payment, let’s take a look at the downside of using other payment structures.

Block Payments Are Not An Effective Way Of Making Money As A Nutritionist

Block payments are incredibly popular in every sector of the health and fitness industry, but you shouldn’t mistake popularity for effectiveness.

One of the biggest drawbacks of using this pricing structure is that it comes with a predetermined end date. This can be seen in the following screenshot from SB Fitness, whose packages last for 12 Weeks:

Block payments immediately set a timer off in the client’s head. Once signed up, these clients are aware that they have 12 weeks to achieve their goals, a fact which could cause nerves and insecurity.

Following this period, you’ll then have to resell the package to the client, who may not be willing to sign up straight away.

For this reason, if you’re looking to learn how to make money as a nutritionist, we’d advise avoiding this pricing structure.

When Looking For Ways To Make Money As A Nutritionist, Avoid One-Off Payments

When creating a pricing structure, many online nutritionists choose to offer their clients consultations in exchange for one-off payments.

An example of this can be found below from Lee Paines, who charges one-off fees of £30-60 in exchange for nutrition consultations:

Due to the limited time frame associated with these payments, clients will likely only view them as a one-time purchase, rather than a service that they have to commit to.

As a result, you won’t be able to depend on this as a reliable source of income and may fall into financial instability due to a lack of consistently paying clients.

#2 – Perform Market Research To See If You Can Make More Money As A Nutritionist

When looking for ways to increase income as a nutritionist, it’s easy to solely focus on your own business.

But to ensure that your prices are competitive, you must conduct market research into what other nutritionists are charging.

Through this research, you’ll be able to determine whether it’s possible to raise the prices of your nutrition packages, or if you should keep them as they are.

You may be able to justify these increased prices in the following instances:

• Local competitors are charging significantly more than you
• You offer more additional services than local competitors – e.g. personal training packages to accompany nutritional advice
• You have more qualifications than other local nutritionist – e.g. you have both a Level 4 Advanced Sports Nutrition qualification and a Personal Training Diploma

Example – The Sports Nutrition Coach

For example, if you ran a sports nutrition business in Manchester, one of your biggest competitors would be ‘The Sports Nutrition Coach’ who charges £460 for 6 months worth of guidance and support:

If you regarded your business to be just as popular as The Sports Nutrition Coach, you could charge a similar price of £420 for 6 months. This will allow you to earn a similar profit as the competitor, whilst still presenting yourself as the cheaper alternative.

Alternatively, if you believe that your business offers more additional services (such as providing personal training sessions), you could justify a higher price.

Market research is all about comparing your business model to others, to inform your own pricing structure.

One important thing to remember however is to always compare yourself to businesses of similar size. This means that if you’re a new start-up, you should not try to match the prices of industry-established professionals who have years worth of experience to draw from.

#3 – Get Better at Converting Leads into Clients to Make More Money as a Nutritionist

The overarching topic of learning how to make money as a nutritionist can boil down to converting enquiries into actual sales.

Remember, you will generate these enquiries through the marketing tactics that your business employs.

Following this, the easiest way to convert these interested parties into paying customers is to communicate directly with them through face-to-face meetings, or phone calls.

This section will offer an example of how you can convert a lead into a sale:

Summarise The Benefits of Your Nutrition Business

When an initial lead has been generated, it’s highly likely that the customer in question only has surface-level knowledge about your business.

A phone call or in-person conversation will allow you to delve deeper into the benefits of your business to lock down the sale. For example, you could discuss:

• The various services you offer
• Previous clients success stories
• What kind of qualifications you have
• A discount for new clients

You should strive to be as detailed as possible during this conversation, as this knowledge will increase the likelihood of a client investing in your business.

Use Closing Techniques To Lock Down the Sale

Mastering a closing technique is a vital part of learning how to make more money as a nutritionist. Once you know how to do this successfully, you can use it on any potential lead to convert them to a paying client.

When directly communicating with a potential client, the assumptive closing technique would be the ideal method to use. This refers to the process in which you act as if the lead has already decided to buy into your service.

Here’s an example of how you can use this tactic:

Nutritionist: So we have 2 subscription packages on offer. The first will see you pay £30 a month through Direct Debit, in return for weekly meal plans and consultations to support your final weight loss goal. The other comes in at £65 a month, and will provide you everything I’ve just mentioned, as well as a weekly personal training session that can help you reach your goals.

Which option is best for you?

Through asking this final question, you are assuming the lead has already decided to invest in your business, removing any choice they may have. This is because there is no direct ‘yes or no’ answer that can be provided, making the client more inclined to choose from one of two options.

Once the assumptive closing technique has been used, you will then move on to the silent assassin technique. To do this you simply remain silent, until the potential client answers your question.

The final part of the closing process may look something like this:

Client: Well, I have always wanted a personal trainer – I’ll take the second option please.

Nutritionist: Great, now we set your direct debit payments up. Once the first instalment has been made I’ll send you a welcome email. Following this, we can get started on creating your bespoke meal plans and workout programmes.

Don’t be deterred if your sales pitch doesn’t go exactly as the example displayed above. Every client is different, meaning that you will likely have to take several different approaches to close a sale.

6 Nutrition Practice Passive Income Ideas

As passive income is an income stream that continues even when the work is complete, this is certainly something to consider if you’re wondering how to make money as a nutritionist.

We’ll break down our list of nutrition practice passive income ideas from selling resources to starting your own YouTube channel.

#1 – Sell Resources & Products For Passive Income

The first passive income for nutritionists you should consider is deciding whether anything you currently offer for free could be used to generate revenue. Many fitness enthusiasts and those who have recently become personal trainers will likely be interested in these subjects.

This could be for resources such as:

• Videos
• E-Books
• Documents
• Recipes

Although all clients of your nutrition practice will want some help, this will vary between individuals. While some may want a lot of support through your 1-on-1 services, others may be looking for more of an independent study approach they can complete in their own time.

Offering digital resources such as the ones above means you can appeal more to those who may want a less ‘hands on’ approach. This allows them to still use your knowledge and services but in their own time which may better suit them.

What Resources Can You Offer?

You may take a DIY approach by providing a series of resources such as:

• Prepackaged diet plans
• Meal plans
• Calorie intake records
• Recipe collections
• Video overviews

People could pay to use your services and be included as part of a subscription model. Although you’d have to provide new content, this would only need to be done once a month or a few could be completed in one batch. After the new content is created, it still becomes passive income.

You can decide to tailor towards certain groups such as providing simple meal plans and recipes for ‘Men Over 50’ or ‘21 Days To Improve Your Concentration’.

Example – Home Testing Kits

However, you may take a different approach and also sell home test kits such as Sarah Flower:

These home test kits will often include a finger prick test for a blood sample. Food intolerance and allergy test kits are great ways to help people gain insight into issues they may be experiencing regarding their diet and lifestyle.

You could have them follow up with a live video call to discuss their results and help them move forward. As you can see in the example of Sarah Flower, her home test kits are highly-priced. This means even just by selling one, it can provide substantial passive income for nutrition practice.

You’ll also need to consider where you’ll sell these digital products. If you have a website, you could do it this way and promote your additional programmes and online resources through your social media.

#2 – Nutrition Practice Passive Income Ideas Include Affiliate Marketing

To increase your nutrition practice passive income, you should consider adding affiliate marketing into your business plan. This is usually done through an affiliate programme with a particular brand or product, allowing an individual or business to earn money.

This works the same way as personal trainer affiliate marketing. You’ll recommend products or services to people who visit your social media accounts or website. This can be through codes or links and you will earn a commission if people purchase products or services by using your link.

Example – Naked Nutrition

For example, Naked Nutrition has an affiliate programme which allows users to get a commission if purchases of their products are made using your link:

Members of the affiliate programme gain 10% of sales commission and there is a cookie duration of 30 days. This means you still get a commission on any purchase made within these 30 days from the same customers, even if they end up going directly to the Naked Nutrition website.

How To Succeed At Affiliate Marketing

The more popular your social media or website is, the more likely you are to gain an impressive nutrition practice passive income. Based on the success of your affiliate scheme, this could open up further opportunities for you.

You can promote these products on your social media or website. If you have a lot of followers, you should promote it on your accounts as it’s more likely to generate immediate interest than just having it on your website.

These affiliate links can be promoted on social media by including:

• Written descriptions of what’s being offered
• Photos of the products you’re promoting
• The actual discount
• A link or code to purchase discounted items

You could also do a combination of both, such as in the example below regarding MyProtein:

In the post, Abbie has posted herself with the product, along with a description of her own experiences of using the products and the discount code. Framing your post similarly is likely to make more people follow the link and help you earn passive income as a nutritionist.

You can do this on a YouTube channel too (which we’ll go onto discuss below), like what Autumn Bates has done with the sponsor of her video:

However, when deciding on a nutrition affiliate programme, you should always research the company and products you’re going to be promoting. If there is controversy over a particular product or company, this will reflect badly on you and your brand.

The bottom line is, when signing up to become an affiliate of a certain company, be sure to advertise and promote across your social media as this will increase sales and result in more passive income for you.

For more advice on this topic, check out our in-depth article exploring the top 9 marketing strategies for nutrition businesses.

#3 – Start A YouTube Channel To Earn Passive Income As A Nutritionist

The popularity of video-sharing platforms such as YouTube means many people have turned to online members of the fitness community to learn about how to reach their goals or improve their health.

This makes it a great form of passive income. However, it takes a lot of time and effort to do this successfully. You will need to already have a following and a regular audience for your channel to be eligible for monetisation.

How To Monetise Your YouTube Channel

Monetisation is the process that allows people to earn money from YouTube. Many people have the wrong idea about how creators make money from the platform- users aren’t paid based on their number of subscribers, or even if they have millions of views. You won’t be paid unless your channel is monetised.

This means YouTubers are paid through sponsorships and adverts. However, not everyone is eligible for this.

Before you can generate revenue from YouTube, you need to have at least 1000 subscribers. You also need to have 4,000 hours of your content watched in the past 12 months for you to join the YouTube partner program and monetise your channel:

The partner programme allows adverts to be included in videos which is how you create additional revenue. This system works by having companies pay YouTube to have their adverts shown before, during, and after videos.

For example, OriGym’s YouTube channel is monetised, meaning an advert from Wix shows before a video plays:

This system works on a ‘pay per click’ basis as companies only pay YouTube when someone clicks on the ad shown during the video.

According to Marketing Heaven, YouTube pays £1.15 per 1000 views on average. This means it’s unlikely many creators will be making thousands. However, if you have a relatively popular channel, you can still make a modest amount of income to support your nutrition practice.

Building Your Audience On YouTube

By putting in the effort of building your audience, you’ll be able to increase the amount of passive income you receive. There is no ‘secret’ to doing this, you just need to be willing to invest the time and effort into creating appealing content and building an audience.

The most effective way to do this is by deciding on a niche and the intended audience for your videos. This makes it more likely you will find a loyal audience rather than making the content of your videos too broad and generic for your channel to become popular.

For example, you may choose to do something similar to New Ways Nutrition. Renea creates content specifically about nutrition for babies, which means her main audience will be parents:

This makes it easier for Renea to gain more of a nutrition practice passive income as while she doesn’t have thousands of subscribers and views, she’s still carved out a niche for herself.

To be successful with making passive nutritionist income from YouTube, some tips include:

• Identify your target audience: By doing this, you’ll find it easier to create relevant content as you build your subscribers and develop your videos around them.
• Find your niche: You’ll be up against a lot of competition if you stick to making broad, generic content. As mentioned above, this means you should find an area of nutrition you’re passionate about and that may be less common.

Examples of particular niches for a nutrition YouTube channel can be:

• Nutrition for pregnancy
• Nutrition for the elderly
• Nutrition for severe allergies
• Vegan lifestyle

Choosing a niche means you will have less competition which will result in more views for your content. The right audience is also more likely to return rather than just watch a video once as they’ll be more interested in your content.

Other tips to ensure passive income for nutritionists include:

• Create high-quality content: If you want a successful YouTube channel, it’s certainly worth investing money into a decent microphone and video camera. Trying to give people advice with audio that’s too quiet, too loud, or generally low quality is unlikely to make people subscribe. Good equipment and lighting will go a long way in increasing the professionalism of your videos.
• Optimise videos for SEO: Ensure you optimise content by using keywords in your video titles and descriptions. Although you should be spending time on your content, ensure you post regularly to keep your audience engaged with your channel.
• Market your channel on other platforms: You should use other social media to promote and market your YouTube account. This can be on Facebook, Instagram, or through your website if you have one.
• Vary video content: To keep your audience interested, you should occasionally vary your videos. This keeps content engaging and allows subscribers to see your life behind the camera and your personality.

Find out more about effectively marketing your nutrition business.

– – – – –

To continue thinking about nutrition practice passive income ideas, check out these articles for further inspiration:

• How To Write A Nutritionist Business Plan
• Nutritionist Interview Questions
• How To Make Money As A Nutritionist

#4 – Passive Income For Nutritionists Can Involve Earning Money From A Blog

Similar to making money as a fitness blogger, you can earn passive income as a nutritionist by monetising your blog. If you’re already providing users with content, you should certainly maximise earning potential by generating profits from your blog.

You need to ensure you’re creating great, professional content if you’re looking to monetise your blog. Follow this simple criteria to keep your blog and writing of the highest quality:

• Have a clear topic for each blog post – Setting out exactly what you want to write about is important for keeping your writing clear and concise. It’s much more likely to keep readers engaged if you stay on topic and inform them of something they’re interested in. Narrow the scope to avoid rambling or mentioning irrelevant information.
• Structure your writing – Your post should follow a simple structure, beginning with an introduction, followed by the main body, and finally a conclusion.
• Break up text with headings and paragraphs – The last thing anyone wants to do is read a long block of text, especially on a subject they don’t know much about. Ensure there’s plenty of blank space on the page by breaking up text to make it easier to read.
• Include keywords – Use SEO keywords to improve your rankings on Google and have more people land on your page.
• Provide links to published content – Linking to previous blog posts you’ve written adds credibility to your work and highlights authority on the subject. It also improves your ratings on Google which will attract more readers.
• Always proofread – As with any writing, you should always proofread your work to avoid any spelling and grammar mistakes. Not doing this will show a lack of care and will make your work look unprofessional, decreasing your credibility.

When you have content you want to monetise on your blog, you can generate passive income by incorporating adverts into your website. Google AdSense can help you earn money from your blog as it optimises mobiles and desktops to feature adverts.

Using the Google AdSense calculator, users can see how much they could potentially earn from this tool. For example, if the location is set to Europe and the website content category is ‘Health’, it will generate potential earnings based on 50,000 monthly page views:

If your website was to be viewed 50,000 times in a month, creators could earn around $3,204, which works out to around £2,656.

As you can see from Rachel Hartley’s nutrition blog below, she has adverts around her pages, allowing her to earn passive income:

If the ads are structured on your page in a certain way, you could use them to break up text and content. This looks less overwhelming than having dozens of adverts popping up on screen which is likely to turn readers away from your posts.

#5 – Develop An Education Series For Passive Income

If you’re looking to earn more passive income without sacrificing more hours, you may consider developing an online education series for clients. This is a great way to provide continued nutritional education, attracting both new clients and educating current ones further.

While you will have to invest time in developing the education programme at first, people can then continue purchasing the series without you having to continue putting in extra work as this can be done through pre-recorded videos.

You should focus on topics that cater to certain groups but are common enough to ensure people will be interested in purchasing your education series. This could be educating people on topics such as:

• Nutrition advice to regulate blood sugar
• Anti-inflammatory diets
• Diet advice for those with coeliac

By having pre-recorded videos or programmes ready for clients to use, means you can continue earning money from them long after the initial work has been completed.

The only time you may have to put in is a couple of times a month if you want to have live check-ins to answer any questions people may have.

Example – Producing A Webinar

For example, Nutrihub has live online webinars on a range of nutrition-related topics priced at £20 each:

They also sell recorded webinars which can be purchased for the same price, highlighting how those who didn’t attend the live seminar can still benefit from these recorded resources:

You can host the live webinar on a simple platform such as Zoom. Those who purchase the webinar can be sent a link which grants them access to the meeting. You can then choose to record the webinar on Zoom:

However, if you’d like to take out any unforeseen issues or client involvement for the pre-recorded webinars, you may decide to record it alone. While this may take time as you’ll have to essentially present the webinar twice, clients may feel it’s better value for money if they see you’ve put in extra time to record it for them.

You could sell these online education webinars individually for a higher price such as £20 or you may decide to sell them in packages. This could be a package of 3 webinars for £40, all based on videos about the same topic, such as living a gluten-free lifestyle.

If you choose to charge clients for individual webinars or online lectures, you should also include resources similar to Nutrihub. As you can see below, those who purchase their webinars are provided with the scientifically referenced slides and full webinar recording:

People are more likely to invest their money in your education series if they can keep further resources they can use in the future such as PowerPoint presentations and digital copies of the live webinar.

#6 – Providing Digital Products Can Provide Passive Income For Nutrition Practice

Another great way to earn passive income as a nutritionist is to sell digital products. This is why it’s a good idea to start a nutrition blog as it’s an easy way to develop content you can compile into something large in a short amount of time.

You may choose to compile a series of recipes together which can be sold as an eBook and these can be centred around healthy recipes for those who have to live particular lifestyles.

Example – Selling eBooks

An example of this comes from NutriDiet, which sells eBooks about vegan and plant-based eating. These resources are reasonably priced with each one being between £10 and £20:

Even if just a few people purchase these resources, this can provide a modest passive income for nutritionists. Once again, when these eBooks have been created, you don’t have to continually put in further work. After these have been bought, a client can continue to use them as much as they want.

If we take the example above, you may decide to attract buyers with certain deals. This could be purchasing all three eBooks together for a discounted price. For instance, purchasing all three separately comes to £43. However, you may choose to sell a bundle of three eBooks for £35 instead.

To keep your online resources fresh and appealing, you may decide to produce seasonal or topical eBooks or give them appealing names. This could include titles such as ‘Recipes For A Healthy Holiday Season’ or ‘Eating Towards A Happy Heart’.

For instance, Road To Belle has a Christmas eBook covering a range of different recipes for those with diabetes, low blood pressure, and high cholesterol:

As you can see, this is very reasonably priced and should reflect the product. For limited or seasonal eBooks, it’s likely you’ll spend less time creating these meaning this should be highlighted by the lower price.

If you decide to choose the route of recipes books, these could be focused on:

• Recipes for heart health
• Recipes for diabetics
• Recipes for pregnancy

Example – Recipe Plans

You may also decide to sell meal plans to accompany your recipes. For example, The London Nutritionist sells meal plan packages with various prices:

Although the meal plan packages of the London Nutritionist are on the more expensive side, you may choose to offer these plans for less depending on how much work you put in. If these are meal plans tailored for individuals, this will take more time. However, you may choose to save time by offering more general plans for topics as mentioned above.

To further increase your passive income, you can continue to include affiliate links in your digital resources and update them occasionally if you gain more sponsors.

Before You Go!

You will now have a clear understanding of how to make money as a nutritionist, but be aware that every business is different, meaning you have to find the methods that work for you.

This will require you to try a variety of the examples we presented above, to find money-making methods that increase your income as a nutritionist.

Remember, earning a Personal Training Diploma is a great way of earning additional income as a nutritionist. Through the completion of this course, you will be able to offer your clients bespoke workout programmes that work in correlation with their nutritional goals.

Alternatively, check out our FREE course prospectus to learn more about every OriGym certification.

Whether you’re ready to start a new job, or you’re in the middle of getting your qualifications, learning how to write the perfect nutritionist cover letter is essential, and we’re here to help.

This guide is divided into two parts:

• How To Write A Nutritionist Cover Letter
• 5 Tips For Perfecting Your Nutritionist Cover Letter

Before we continue, why not increase your career prospects with a Level 3 Personal Training diploma? With this qualification, you’ll be able to offer training programmes alongside your nutrition coaching services. Find out more by downloading our course prospectus or enter your details below.

How To Write A Nutritionist Cover Letter

It takes a lot of time to write a successful cover letter for a nutritionist position. We’ll help you through this process, from conducting company research to what should be included in each paragraph.

Step 1: Research The Role & Company You’re Applying For

As a nutritionist, you can find work in a wide variety of settings. This could be in both public and private sectors of health and fitness, as well as places you might not expect, including:

• Fitness centres
• Universities
• Charities
• Local councils and community centres

No matter the role or where you’re applying to work, you should do some research into the company itself.

This way, you can tailor your nutritionist cover letter to a role or particular company and show your prospective employer you have a genuine passion for working for them.

The more specific you can be, the more dedicated you’ll appear. It also shows you have a great work ethic, can carry out relevant research, and are highly organised.

Some things you should research about the role before writing your nutrition cover letter include:

• When was the company founded?
• What are the values of the company?
• What does the role involve?
• What is the nutritionist interview process like?
• What qualifications are required?
• Are there any employee benefits?
• Will you work within a specific sector of nutrition?

The easiest way to start this research is to get online and check out your prospective employer on sites like LinkedIn, or the company’s website. Most places have an ‘About’ section where you can find out the history, current staff, and general ethos of the business.

Take a look at the LinkedIn page for Everyone Health below. In their ‘About’ section, they cover what they do, their mission, the age of the company, and information about the team:

As you can see, there’s a ton of valuable information to find this way. You can even use the ‘Posts’ tab to keep track of social media posts made or the ‘People’ tab to view current staff members.

Depending on the position you’re applying for, you should also consider visiting in person. For example, if it’s a position at a university, visit the campus to familiarise yourself with the environment.

Step 2: Decide On A Structure For Your Nutrition Cover Letter

Much like the rest of your CV, you want to structure your cover letter for a nutrition job in the right way. While you may be tempted to just start writing about what you do as a nutritionist, this isn’t the best choice when writing a cover letter.

Your cover letter for a nutritionist role can be split into several sections:

• Contact information
• Potential employer’s contact information
• Salutation (or greeting)
• Body of the letter
• An appropriate closing
• A signature

We’ll explore each of these sections in greater detail below!

Step 3: Write Out Your Nutritionist Cover Letter

Now you know how to structure your nutritionist cover letter, let’s break down each section to see what exactly you should be including for the employer.

#1 – Include Your Contact Information On A Cover Letter For A Nutritionist Position

We’ll keep this short, as this section shouldn’t take up much space. This information should go at the top right-hand side of the page and should include the following:

• Full name
• Address
• Email address
• Phone number

It has also become common to include your LinkedIn profile in the contact information section. However, you should only do this if you’ve spent a lot of time on it, and it’s at a standard you’re happy with.

#2 – Employer Contact Information Should Be On Your Nutrition Cover Letter

You may also want to include the employer’s contact information. However, whether you include this depends on how you’re submitting your application.

If you’re sending your CV as a physical copy through the post, you should include this information. But if you’re sending it via email or an online portal, this isn’t as necessary.

If you include this information on your cover letter for nutritionist roles, you should cover the following:

• Employer’s name
• Company name
• Company address
• Date

Including this information, even on a digital copy of your nutritionist cover letter, shows you’ve taken the time to research where you’re applying.

#3 – Begin Your Nutrition Cover Letter With The Right Salutation

In a cover letter, a salutation is simply how you address the person you’re writing to, usually the recruiter or hiring manager. While you may not need to know who to address, getting a name is important.

Avoid using the generic ‘To whom it may concern’ or ‘Dear Sir/Madam’ as much as you can. This can make it look like you haven’t put any effort into learning more about the employer, and may negatively affect your chances.

Try your best to find and use the full name of the person you’re reaching out to to maintain professionalism.

This can commonly be found through the list of staff on their LinkedIn page, or as part of their nutritionist bio on their website. Alternatively, you could call the office directly and ask for the name of the HR manager.

#4 – The First Paragraph Of Your Nutrition Cover Letter Should Grab Attention

The first paragraph in the body of your cover letter for any nutrition position will let the employer know:

• What position you’re applying for
• Why you’re applying for it
• Where you saw the job posted
• When you’re able to start

This is your chance to grab the reader and get their attention. Summarise some of the main nutrition skills and qualities that make you perfect for the position while only offering focused, specific information relating to the role you’re applying for.

Check out our sample cover letter for nutrition assistant positions:

#5 – Highlight What You Have To Offer In The Second Paragraph Of Your Nutrition Cover Letter

This is where you show what you have to offer the potential employer. Highlight any relevant qualifications or previous experience, such as if you have become a personal trainer. Draw on the most key competencies from your CV, but don’t copy it word for word.

While you can become a nutritionist with and without a degree, you will still need some formal qualifications to gain employment. If you don’t have a degree, you’ll still have completed formal vocational training.

Along with your relevant qualifications, you should use this section of your nutrition cover letter to talk about any relevant work experience you’ve undertaken.

An easy way to nail this section is to look at the experience required in the job listing and find a way to make your experience and skills match what they’re after.

For example, in the job posting below, you could find phrases like ‘work effectively in teams’ and ‘peer-to-peer support’ and come up with examples from your own experience:

Check out this section below for a sample cover letter for nutrition assistant positions. In the letter, you’ll notice the examples given are linked back to the role you’re applying to, by giving concrete examples of skills that can be transferred to multiple roles:

Even if you don’t have experience in the same field, you can always find an example from previous employment, university, or volunteering experience.

When writing this section, try to use a PEE structure (Point, Evidence, and Explanation). This means you make a point, provide an example supporting your claim, and then explain how and why this experience makes you the best choice for the role.

You want to show your passion for nutrition in the cover letter, so the more experience you have under your belt, the more you can use in this section!

You don’t want to simply copy and paste your work experience section from your actual resume, as this is just a chronological list of your employment history. Instead, you want to pick out the most impressive and relevant parts of your experience and put them in the spotlight.

Whether you’ve completed your Nutritionist course online with OriGym or are currently training, this should always be mentioned in this section of your nutritionist cover letter, alongside any relevant university degrees.

If you’ve taken any Continuous Professional Development or CPD Fitness Courses, this is the place to highlight your most relevant ones.

– – – – –

To help make your nutritionist cover letter stand out to employers, you’ll want some impressive qualifications. These articles below will help increase the chances of securing your dream career:

• 9 Marketing Strategies for a Nutrition Business 
• Make Money As A Nutritionist
• How To Become A Nutritionist For A Sports Team

#6 – In The Third Paragraph Of Your Nutritionist Cover Letter, Demonstrate Company Knowledge

While your second paragraph focused on your skills and experience, your third paragraph should show your knowledge of the company you’re applying to work with.

You want to demonstrate to the hiring manager you’ve done your research and know how you can contribute to the aims or mission of the business.

This section will form the bulk of a cover letter for a nutritionist with no experience, as the previous section won’t be as padded out. However, if you spoke a lot about your experience, try to keep this concise.

Here, you’ll expand on what you spoke about in the first paragraph, talking about your nutritionist skills, and how your experience makes you a good fit for the role.

Let’s say you’re applying for the position below:

To get more information on the company, you can visit its Indeed page or go directly to the ‘About’ section of its website where you can find the history and ethos of the brand:

If you were writing a cover letter for a nutrition internship with this company, you could say something along the following lines:

As you can see, the wording here demonstrates not only have you taken the time to look into the company, but you have identified common goals and ethics which would allow you to work well within the role.

You always want to relate statements to yourself and discuss how your passions and values align with the business you’re applying for.

#7 – End The Final Paragraph Of Your Nutritionist Cover Letter Effectively

Similar to a personal trainer cover letter, you should end your nutritionist cover letter with a summary of why you should be hired for the position. This is your last chance to make a positive impression and make it worthwhile.

Reiterate the main points from the rest of the cover letter, focusing on the most unique ones. However, don’t just repeat what you’ve already said. Keep it concise so the hiring manager remembers it more easily.

You want to round this section of your cover letter for nutrition jobs off by thanking the recruiter for taking the time to read your application and including a ‘call to action’. This prompts the recruiter to reach out to you.

This call to action could be stating when you’re available to interview or simply an invite for them to contact you by phone or email at any time. This encourages a response from the potential employer.

An example of this for your nutritionist cover letter is below:

#8 – Sign Off Your Cover Letter For Nutritionist

Your sign-off is the formal closing of your cover letter for the nutrition job. If you used the employer’s name in the salutation, you should use ‘Yours sincerely’ as your sign-off.

If you don’t know their name and instead opted for a general salutation, you should use ‘Yours faithfully’ as your sign-off.

When sending a physical copy of your resume, you should also include your signature above your typed name. However, if you’re submitting via email or online portal, this isn’t necessary.

Step 4: Ensure Your Cover Letter For Nutritionist Positions Looks The Part

Now we’ve covered what to include in your nutrition cover letter, you want it to be formatted correctly and to a professional standard. This is just as important as the content of your cover letter, as hiring managers won’t even read through your CV if it looks messy or unprofessional.

Here are some things to keep in mind when you’re formatting your cover letter:

• Paragraphs: Indent to the left or leave a line between each paragraph for good spacing. You don’t want your paragraphs all chunked together – you want to make it as easy to read as possible for the recruiter.
• Font: Classic fonts such as Times New Roman, Calibri, and Arial are best as they’re easy to read and look professional.
• Font Size: Use 16pt for your titles and 12pt for the main body of text.
• Continuity: Match the style of your cover letter to the rest of your CV. If you’ve used colours, use the same ones. Use the same font and sizing as well as this maintains the theme throughout your CV.

5 Tips For Perfecting Your Nutritionist Cover Letter

Knowing how to write a nutritionist cover letter can be a daunting task. However, by following our simple tips, you’ll be able to construct an effective cover letter to help secure a rewarding job.

#1 – Check Your Spelling And Grammar In Your Nutrition Cover Letter

You should proofread your nutrition cover letter multiple times before sending it. Having spelling and grammar mistakes makes your nutritionist cover letter look unprofessional and sends the message to recruiters you don’t really care about.

If you aren’t fantastic with writing or editing, consider using software like Grammarly to ensure your writing is clear and effective. You should also have a trusted family member or friend check over your writing.

#2 – Throughout Your Nutritionist Cover Letter, Provide Examples

As we spoke about earlier, you should use the PEE method throughout your writing to make sure you’re backing up your claims with examples.

As anybody can say ‘I am organised’ or ‘I work well within groups’, you need proof to highlight what you’re saying in your cover letter for nutrition internships or full-time positions is true.

For example, if you say you have experience working with diabetic clients, back up this statement with work experience or evidence of completing a Level 4 Diabetes Control & Weight Management Course.

#3 – Your Cover Letter For A Nutritionist Position Should Be Concise

While you may feel you want to put as much information into your nutritionist cover letter as possible, this isn’t the best move. Recruiters have to get through a lot of resumes and will be less likely to read what you’ve written if there’s a large chunk of text for them to get through.

Keep your cover letter within one side of A4, only mentioning the most relevant things. You’ll have your CV to go into more detail.

#4 – Show Off Your Personality In Your Nutritionist Cover Letter

Your experience and qualifications aren’t the only things prospective employers look for in a cover letter. They also want to know who you are as a person to ensure you’ll fit in with other co-workers and the culture of the company.

Use your passion for nutrition in cover letters and let your creativity and confidence shine through. Your writing style can provide a flair for personality. However, you should always keep it professional.

#5 – Consider Following Up After Sending Your Nutrition Cover Letter

The work isn’t quite over once you’ve sent in your application! Depending on the position, you may see a time frame of when you should hear back from a company. The standard time to hear back after applying is one to two weeks, so keep that in mind.

If you haven’t heard back from them within this time, it’s worth reaching out to the hiring manager by phone or email to find out what’s happened.

If you didn’t land the job without giving a reason, this is a great chance for you to ask for feedback you can use to improve your nutrition cover letter.

Before You Go!

By following our tips and advice about writing a great nutritionist cover letter, you’re sure to impress employers and secure your dream job.

With our award-nominated personal training diploma, you’ll certainly make your cover letter one to remember and can combine private training sessions with tailored diet plans.

Download our course prospectus here to see how else you can make your nutritionist cover letter stand out further.

If you’re looking to get your name out there as a nutritionist, you need to start marketing your nutrition business properly. In this article, we’ll discuss the 9 most effective strategies that you can implement.

If you’re looking to stand out from the crowd, an effective tactic is to expand the services you offer. Through the completion of a Personal Training Diploma, you will be able to create bespoke workout programmes that help to facilitate a client’s goals.

More information about this qualification is available in our downloadable course prospectus.

9 Marketing Ideas For A Nutritionist

#1 – Use Paid Social Media Advertisements as Means of Nutritionist Marketing

Paid social media advertisements are a hugely popular way to get your name out there, they are a budget-friendly way to maximise your chances of attracting the attention of your target market.

So how do you set this up? First, you will need a nutritionist business account. Start by setting up a personal account on Instagram or Facebook, in this instance we will take you through the process of setting up Meta ads on Instagram.

You can see below, from left to right an example of how to set up an advert through a business account on Instagram.

As you can see, you’re able to set a goal for your advert, whether it be to increase traffic to your website or Instagram page or for more direct messages.

One of the best things about social media advertising is that you can be super specific about your audience. You can see that you can define your audience automatically, which means that Instagram will use your current followers to make an educated assumption on the demographics of who should view your advertisement.

You’re able to choose what kind of things that you want to specify in terms of audience, including factors such as:

• Age
• Gender
• Location

You can decide the exact metrics of these things with what is probably the most important and relevant tool – the ‘create your own audience’ feature. It is recommended that you use this since you can specifically target the market that you want.

If you choose this option you’ll see a screen like this below which allows you to specify the location of the people whom you want to see the ad:

As you can see, all you need to do is slide the bar from your current location to adjust and it will show you the radius in which your ad can be seen across.

This is a great way to ensure that you’re getting local people if you’re in a nutritionist office setting. However, you can still have this radius much larger if you decide to take your services online too since you won’t be tied down to one location.

Within this advert, you should ensure you have a call to action. This is something that takes users to another page, like to click on your advert and enquire about your nutrition coaching services.

So that you can see what this looks like in action, below you can see an example of a Meta advertisement for a nutritionist:

The CTA for this is the ‘Learn more’ button which is a link to their website, where users can find out more and enquire about their weight loss course.

You should always have a relevant call to action, whether it is to your website landing page, social profile or an enquiry page – use the most actionable link.

Remember, all of these things are under Meta, which means that you need to also build a Facebook business page and connect the two. You can then run Facebook ads as well as Instagram adverts and assess which ones work best for you by tracking the insights of both.

Ensure you run both for the same amount of time and make the testing fair on both ad campaigns. This will help you understand what kind of market you should focus more on, either Instagram or Facebook.

The setup for Facebook works very similarly, you can find an extensive guide that we have on setting up Facebook ads here if you want to take this step first instead of Instagram advertisements.

#2  Google Ads are Among the Most Prominent Marketing Ideas for a Nutritionist

Google Ads are used in every kind of industry, they are a proven way to pay to get relevant traffic (your target audience) on your website where they can then enquire or sign up for your services.

Most importantly, Google Ads have a great ROI (return on investment). So, where to start?

First, start by choosing the keyword or ‘search term’ that you want your website to rank for. Your chosen keyword or search term should reflect the kind of phrase your potential clients are searching for when looking for a business like yours.

Some examples might include:

• Nutritionist in *insert location*
• Nutrition coach for *specific audience*
• Nutritionist near me

Once you’ve decided on a keyword, say you want your website to come up on the first page of Google when somebody searches the term, ‘sports nutritionist near me’, the next step is to check out the costs.

Tools like AHrefs or Google Ads themself can help you determine an approximate cost per click (CPC) for every keyword. This CPC is the amount that you will pay every time a potential client clicks on your Google Ad to navigate to your website.

This example search term has the following ‘top of the page bid’ according to Google Ads planner:

As you can see, the average price that advertisers pay ranges from £0.33 – £1.20 per click. This is roughly how much you will need to pay if somebody clicks your Google Ad.

One of the most appealing things about Google Ads and their CPC model is that you only pay when somebody clicks your link. If a user scrolls past your link, it doesn’t cost you a penny.

Google advertising has clear positive impacts on businesses. Below, you can see the efficacy of Google Ads by the figures of what the approximate conversion rate is for those who utilise it:

The same research shows that the average conversion rate for Google Ads is up to 6% across all devices! This tells us that when people are clicking on Google Ads for specific terms like ‘nutritionist near me’, they have high intent, and are likely to become a customer or client.

This conversion rate is much higher than those of non-paid results and Google, mainly because paid Ads get the best spots – they’re situated at the top of the page. Here’s an example:

As you can see, they are sitting at the top of the page and are thus much more likely to be clicked on first.

Reliable statistics show that the higher up in Google’s results a website is (or the better they ‘rank’), the more clicks, conversions and traffic it receives.

As shown in the graph below, the higher a webpage ranks, the higher its click-through rate (CTR):

The CTR is determined by the number of times your advert is clicked, divided by the amount of times that it is seen.

As you can see, there is a huge difference from the first-ranking result to the webpage sitting at the number 10 spot, as well as a significant drop from the first to the second-ranking website, showing that the higher up you can pay to be in the results, the more website clicks you can get.

This is why Google Ads are so effective, users are generally impatient and want an answer to their questions fast. Business owners know this which is why they pay and compete for the top spot.

Aside from how high up your website is on Google’s search results page, you should consider other ways to get people to click your link. For example, by offering some sort of incentive.

A good example is to offer something of value to the user within the meta description. As you can see below, nutritionist J Clarke has done exactly this:

As you can see, there is a clear incentive for the end user – a code offering 20% off.

Including this in the meta description text means that it is visible on the results page, and can therefore attract users to click on this specific link compared to the others that don’t have this kind of leverage.

So now that you know why it is a reliable marketing tool and brings real results, where do you start? Head over to the Google Ads home page first off and browse the site, to find out more information.

There are tons of resources on their site where you can find everything you need, you can even speak to an expert to see how you can get started especially if you have concerns about affordability. Google may have some helpful offers too so it is worth checking consistently, for example as of December ‘22 Google was offering the following deal:

This means you’re getting double the amount of credit for your investment, this will help you feel the benefits of Google Ads more – the bigger the investment the better since you’re able to run your campaign longer and increase your chances to outbid any potential competitors.

It is a serious investment, particularly if you’re creating a pricey campaign so ensure you do plenty of research beforehand. Nonetheless, it is a surefire way to professionalise your business and start seeing some serious ROI.

#3 – Utilise Google Business for A Free Marketing Strategy

If you want to know how to market a nutrition business for free, GoogleMyBusiness is a great tool to utilise.

GooglemyBusiness is a tool that you will have likely used before. It allows you to create a listing for your business. This listing consists of vital information about your business.

This information is then easily accessible to users searching for a business like yours in your specific location.

Here’s a screenshot of what these listings include and what they look like for users searching ‘nutritionists in London’:

As you can see, GMB allows you to upload and list your nutrition business with all the relevant information there. This helps any interested users get in touch and find out more without having to put any effort into it at all.

There are some things however that are out of your control when it comes to GMB, like reviews. Reviews are the most important thing about marketing your business on GMB since they can be a great way to legitimise your business and draw in potential clients, they also help you build up a star value on GMB.

You can see in the aforementioned example, we have highlighted the average star rating. This star rating is pulled from reviews so it is a good idea to try to encourage your clients to leave honest reviews.

This allows your clients to do the marketing for you, it is transparency which is what people want to see when hiring a nutritionist’s capabilities.

Aside from that, you have the basics like:

• Opening hours
• Contact number
• Your address.

Your address section is directly linked to the local intent, this is the map that you can see on the example, the red pinpoints are all businesses so you can see their exact location.

This works alongside the local 3 pack, which is a term used for the top 3 results that are localised for the most relevant results to the end user. This is why it is so important to have a listing so that you can optimise it and reach more local end-users thus, the higher the chance you have of actually making conversions.

Always keep in mind your end goal, you want to make sure that your marketing business is easy to find, and accessible and that people don’t have to work hard to find answers. GMB is how to market yourself as a nutritionist smarter, rather than harder!

#4 – Optimise Your Website for SEO

Having a nutritionist website is vital, you need to have a hub for potential clients to find the services that you offer and find out who you are.

Ultimately, your website is a place where you can show your worthiness as a professional and encourage visitors to enquire about your services. That said, it is no use having all of this information on a website that nobody can find.

This is where SEO (search engine optimization) comes in. The key attraction of using SEO compared to the aforementioned PPC Google Ads (discussed in Step 2) is that SEO-enriched traffic is organic.

This means that you’re not paying for your place among the top ten results on the SERP (search engine results page).

Instead, you’re gaining your spot there because you have met the requirements of Google’s ranking factors and your site has been deemed relevant for the target keyword search. Organic results appear like this, just below any paid ad spots:

With that in mind, where do you start to optimise your site?

First, pick your keyword, if you don’t have too much of an investment fund, avoid using an overly competitive keyword. To find out if it is competitive or not, use tools like AHrefs.

AHrefs will give you insights into how difficult it is to reach the top-ranking websites on the Google search results page. It will look like this:

You can see that the generic term of nutritionist in London has a ‘hard’ difficulty when it comes to ranking in the top 10 websites.

You should typically go for keywords that are less difficult but still include your target keyword or phrase. You could do this by including a reference to a more specific location or particular niche. For example, you could try ‘Nutritionist in Hackney’.

Narrowing down the search with more specific search terms will allow you to find less competitive keywords which will be easier to rank for, making it easier for potential clients to find you.

For example, take a look at this keyword below:

As you can see, the keyword difficulty has dropped dramatically. This means that it is easier to rank for this keyword and therefore is a good place to start should you only just be starting with SEO.

So that you can see what it takes to rank organically, here is a short analysis of a nutritionist who has managed to rank 4th organically through SEO best practices for the aforementioned keyword.

As you can see, this nutritionist has ranked on Google organically.

Including their target keyword within their link title and meta description, as highlighted below, is one of the main factors helping this nutritionist rank well:

Ensure that you’re including your target keywords within the first sentence of your meta description and the title itself, at a minimum.

Keywords also need to be included within the pages themselves. Good SEO is all about finding the balance between including plenty of keywords while being cautious to not jam the keywords and overuse them, as this can be a detriment to the success of your SEO.

Aside from keywords, you need to ensure you are uploading not just valuable text, but also valuable imagery. Visitors to your site are likely to be deterred from difficult-to-digest chunks of text. So, you must break up your content with relevant images and video content where possible.

For example, the site we have referenced does this well, as you can see:

The reason you should aim for page breaks like this is to increase dwell time while reducing bounce rate. Here is a brief breakdown of what these ranking factors mean:

• Dwell time: The amount of time spent on the page the user has clicked on.
• Bounce rate: The amount of people who leave your page right away without continuing throughout the site.

If you work on these factors, among others, it is going to help you to increase your chances of crawling to the top of the SERP. You should do some extensive research into SEO, because there are huge amounts of information to take in but, here are some ranking factors to be aware of:

• Relevance of content: How relevant your sales pages and over content of your site are to the user’s keyword.
• Quality of content: If you have high-quality content, other sites will link to your site (backlinks), this tells Google that your content is of high quality.
• Useability: This relates to how your site is navigated, including factors such as if your site is mobile-friendly.

Keep up to date with how Google decides which ranking factor accounts for the most value, as time goes on it would not be surprising if this changes with the development of technology and the way people utilise websites for finding services, like nutritionists.

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For some more helpful resources on running your business as a nutritionist, head over to these articles below:

• How To Become A Nutritionist Online 
• A Complete Guide To Nutrition Coach Hashtags & How To Use Them 
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#5 – Use a Referral Scheme within your Nutrition Marketing Plan

To run a referral program you should focus on what your incentive is going to be.

Though you may have some clients that will naturally refer you by word of mouth, you can push for these referrals more by incentivising them. By doing this, you can ensure that you’re only distributing offers when it is going to benefit your business.

Just take a quick look at what this research showed regarding conversion and the general success of referrals:

It is a safety net beneath any investments or discounts, so how can you ensure this is among your nutrition marketing strategies? Begin by deciding on what you’re going to use as your incentive – some examples may include the following for both the referral and the referer:

• A free first session
• Free consultation
• Percentage off a monthly package
• Cash back offer

The point is, that the incentive has to be worthy enough of people pursuing the referral in the first place. Not only that, but you should aim to benefit both parties, whether they both get the same reward or different ones is up to you as the business owner.

This is done in all industries since it is often a fool-proof way of gaining more clients and making current customers/clients happier all the while. You can see below an example of a nutrition company that runs a ‘refer a friend’ program:

As you can see, this company uses two different offers for both parties, so they don’t always have to be the same to be effective. It wouldn’t be unusual to see the referrer getting the ‘better’ incentive since you’re practically thanking them for being a loyal client too.

The whole process is pretty simple, do some self-assessment and find out what your most popular services are as these may be the more valuable incentives to offer.

This can help you to get more clients on board since you’ll be putting your best foot forward and showing what you do best.

#6 – How to Grow Your Nutrition Practice with Marketing Printed Materials

Even in an era dominated by digital marketing, you can still take advantage of printed materials and the benefits that come along with them. Printed marketing materials include the likes of:

• Business cards
• Leaflets
• Billboards (should you have the budget)
• Brochures
• Stickers
• Posters
• Window displays

As a nutritionist, there are tons of relevant places where you can put these types of printed materials, so before we tell you about how you can create these materials, here are some of the relevant places where you can distribute them.

• Private/commercial gyms
• GP offices
• Community centres
• Relevant clubs – e.g: local Slimming World clubs
• Local sports clubs – eg: Football clubs

If you’re working specifically as a sports nutritionist, you might want to focus on places like gyms and sports clubs since this is the audience that you’ll be hoping to attract. That being said, either make your printed material advertising your holistic services as a nutritionist or create separate materials that are tailored for each place of distribution.

For example, lean more towards your nutritionist skills about particular sports in the likes of gyms or sporting clubs; you can also tailor some other printed material to focus on heart health on the printed materials that you want to distribute to GPs or community centres where the general population of these places are at an older age bracket.

So, once you know what you want to create and distribute, how do you do this with no experience in marketing your nutrition business?

One of the most popular print marketing materials is business cards, we have an extensive guide on creating nutritionist business cards here for you to follow if you’re ready for a small investment to start using print materials.

Aside from business cards, some things would also act as a small investment but still pull in results. Things like posters and stickers with your logo on them can be made for free on the likes of Canva, so you would only be paying a small price for the actual print and delivery service.

Canva is incredibly easy to use since it was made for people who have no experience in graphic design. With that in mind, you can see below the huge array of templates that are available for print marking materials:

It has never been easier to make professional-looking materials when marketing your nutrition business and what is so useful with the likes of Canva is that it is free to use so have a play around with features and templates and start building your branding and marketing materials.

#7 – Organic Content & UGC On Social Media is How to Market a Nutrition Business on a Budget

Social media marketing is only getting stronger, with fitness Instagram accounts earning huge amounts of money for a single post.

So, while it might not be your goal to earn a living from posting on social media, this demonstrates what kind of scale you can market on social media. We mentioned earlier how organic traffic is so valuable when it comes to SEO, but the same goes for social media too.

Aside from paid advertising, you can gain huge attraction from organic traffic that you have built from posting informative and enticing posts. Engagement is huge, you need to be utilising the free tools that you have and social media is one of them, with hard work you can make money and generate clients with a good social media presence behind you.

You can build up a healthy running page by starting with a regular posting schedule by using software like Sproutsocial, while also taking care in how you present your page.

Keep in mind that your goal is marketing your nutrition business so you should be trying to strike a balance between keeping your social media personal to an extent so people can see the face behind the business, while still promoting your nutrition business.

You can do this with the 80/20 approach that is popular among businesses on social media. This essentially means that you should keep only 20% of your content promotional, while the rest should focus on creating value so your followers stick around.

This will help you to build a reliable brand and in turn, boost your legitimacy as a business and bring more opportunities for interaction. Once you start to gain this interaction level, you can use this to your advantage by utilising user-generated content (UGC) to promote your services and brand.

UGC really pushes your authenticity and sets you apart from the rest, it includes general posts such as photos, videos etc but about nutritionists, one of the most valuable types of UGC is testimonials.

For example, take a look at this nutritionist that does this well:

As you can see, this isn’t overly promotional, yet it does still celebrate the success of its services through praising this client.

The bottom line is, that you should limit your promotional efforts and let the quality of your work promote you. You can ask client permission to share testimonials and celebrate their accomplishments, this again legitimises your businesses and boasts authenticity.

All of these positive contributions to your social media feed into your nutritionist marketing plan and help to turn interested users into paying clientele.

#8 – How to Market Yourself as a Nutritionist for the Masses With Email Marketing

Email marketing is a great way to keep the relationship between you and your mailing list consistent. It is a reminder that you’re always there and can take a specific route to either retaining clients, generating new ones or pushing for referrals.

However, before you begin constructing your strategy, you need to first gather your contacts. You can do this through general lead magnets and prompts on your website like this nutritionist does:

This kind of prompt in this example is known as an exit intent pop-up. It appears when the user heads toward the exit button. This can be super helpful, but you may find it more useful if you incentivise it.

For example, if you exchange a nutrition plan example or recipes for their email address or a percentage off code. It is unlikely that people will want to sign up for no reason, so give them a reason!

You should then start by deciding on a goal for your email marketing plan. The useful thing about email marketing campaigns is that you don’t need just one goal, and the goals that you do have can even change track along the journey that an email campaign takes.

For example, if your goal is to make a sale, you would create a campaign that has this end goal. This doesn’t mean that you dive right into a promotional email and then be done with it, it is a journey.

This ‘journey’ is often compressed into 5 steps, you may find other variations of these steps but these are a good starting point to make it clear:

1. Acquisition: You have gained the email address from some sort of lead magnet that has enticed the end user, so you should send a series of short but useful welcome emails to introduce your nutrition business.
2. Consideration: This is when a user turns into a possible client, they could be following a link from a previous email browsing your nutrition packages but abandoning the page soon after. This helps you to know which users to nurture and attempt to convert into clients.
3. Purchase: If a client decides to invest in your nutrition services, you should then send your thank you emails and keep them up to date on what is going to come next. Keep them in the loop and don’t abandon them after they have purchased.
4. Retention: Keep your paying clientele around by using retention strategies. This might include things like special offers or personalised emails like birthday wishes, keeping the relationship active and ready to re-engage and make further sales or referrals.
5. Re-engagement: Re-engagement is incredibly important, particularly if you’re noticing inactive users. This might be people who don’t open your emails anymore or those who haven’t taken any action for a long time.

You may be wondering how you can notice this sort of thing, but this is what email marketing automation is for.

Popular software includes the likes of MailChimp and Campaign Monitor, these provide an affordable route to start email campaigns, even for small businesses.

For example take a look at the pricing brackets for MailChimp subscriptions and the affordability prospects depending on what you want from the software and how many contacts that you want/need:

As you can see, there is even the opportunity to utilise email marketing for free, perfect if you’re just getting used to it or are new to marketing together. We have an extensive guide on creating your email campaign strategy, so ensure you take yourself through that for some in-depth help in starting up a campaign.

Whatever your journey consists of, practise it. Do some test runs on family and friends’ email addresses and check everything is running smoothly, this will help ensure that your emails aren’t falling into your contacts’ spam folders or that any graphics/images aren’t loading correctly.

You don’t want badly constructed email campaigns going out without you even being aware so, test and then send out and begin your campaigns.

#9 – Content Marketing is a Popular way How to Market Yourself as a Nutritionist

Finally, one more way to get your nutrition business out there is to create a nutrition blog within your webpage. This can draw in traffic to your website, direct readers to your sales pages and has the potential to convert readers into paying clients.

This links directly to SEO which we already went into detail about so we will keep this final tip brief, but it is still important to know how blogs in particular can benefit you aside from sales pages.

When it comes to content, you can base your articles around the keywords that you have researched and answer any questions that people have about nutrition.

This establishes your authority in the industry and can help to build a strong brand that has legitimacy behind it.

If you have a strong website that is consistently updated with new, fresh SEO-enriched content, the strength of your website grows thus, helping you to rank higher.

If you’re offering nutrition services, of course, you should be writing about nutrition; it should be useful, and informative and always create value so that you become a trusted source. For example, look how this nutritionist has a blog on their website and writes about relative subjects:

You can see how it is a part of their site and once you click on it, you can find a navigation bar so you can browse relevant subjects and take a look at their writing:

Blogs like this can start to gain huge amounts of attraction and you can go on to guest post and generate backlinks, improving the stability and quality of your website.

Content marketing doesn’t just allow you to communicate with your target audience, but it allows you to network within the industry as well.

Things like a guest on your blog can help you to establish some authority in the industry. For example, if you can interview popular fitness professionals you can drive more traffic to your site and gain some recognition from new audiences.

The USP of content marketing though is that it is pretty much free. Yes, it will certainly take some time investment and lots of research to ensure you’re only putting out factually correct and informative pieces, but financials-wise – it’s a win.

This is why it is one of the best places to start when marketing your nutrition business, it can take some practice to gain a steady stream of content that is valuable, but there is the potential for your blog to grow into a business of its own where in you can generate money and attraction for writing about what you’re passionate about – nutrition.

Before You Go…

We hope that you feel ready to take on the challenge of marketing your own business, begin with these 9 strategies and we are sure that you will see results and will bring in all the clients you want.

Don’t forget, that earning additional qualifications is a highly effective way of marketing yourself to a new demographic. For example, following the completion of a personal training diploma, you will be able to attract clients who want bespoke workout programmes.

Find out more about how this qualification can benefit your career in our downloadable course prospectus here.

Most people don’t realise how important using nutrition coach hashtags is when trying to promote their business on social media. If you want to stand out, it’s crucial you know how to utilise these hashtags, which is why have put this guide together, covering:

• 5 Reasons Why You Should Be Using Nutrition Coach Hashtags
• How To Find The Best Nutrition Coach Hashtags: 3 Key Methods
• 5 Tips On Using Your Nutrition Coach Hashtags Effectively 
• 9 Examples Of Nutritionist Hashtags For Instagram You Can Use

But before we show you how to use these nutritionist hashtags, have you considered complimenting your nutritional knowledge with our Personal Trainer Diploma? You can help people reach their goals by combining this knowledge with effective workouts.

Find out more about how you can develop your fitness career by downloading our course prospectus.

5 Reasons Why You Should Be Using Nutrition Coach Hashtags

Before we dive into the reasons why you should be using nutrition coach hashtags for your social media profiles, we’ll start by explaining what hashtags do!

Using hashtags is a simple way to group conversations or content revolving around a specific topic. This makes it easier for people to find relevant content that interests them. 

Fitness hashtags can be used on the majority of social platforms but are most commonly seen on Twitter, Instagram, and TikTok. These are essential as they help boost your brand’s social media engagement and reach.

You should use hashtags that fit your industry by using common relevant words or by creating branded hashtags. A branded hashtag is utterly unique to your business. 

This can simply be your brand’s name or tagline, or it can have nothing to do with your name and everything to do with your brand’s identity.

Now, let’s get into the reasons why you should be using fitness and nutrition hashtags!

#1 – The Best Nutritionist Hashtags Increase Your Post’s Visibility

Keeping your brand in your target audience’s minds is how you turn followers into clients. If your fitness social media accounts are not easy to find, potential clients and followers will look to your competitors for content they’re interested in.

When you use popular hashtags for nutrition, your posts appear at a higher volume in searches, giving you a wider reach and the potential to generate an immediate burst of activity for the post. 

Plus, using these popular hashtags periodically keeps you and your company active in those search results.

This means your posts won’t constantly be buried among popular hashtags. As a bonus, it signals to the Instagram algorithm that your content has a long lifespan, meaning you’ll stand out more!

If you aren’t currently using nutrition coach hashtags, you’re missing out on a considerable amount of visibility. 

People who don’t yet follow your profile can find you through hashtags, often visiting your profile if what you post is valuable. In turn, this leads to more people following your account too!

Using trending hashtags is another popular way of improving views, likes, and follows on social media. Trending hashtags often relate to what’s currently popular or revolves around current world events. 

When you see a trend relating to your business, engage with that community by using it in your next post. Trending hashtags are a great way to boost your brand’s visibility, but before using them, you should ensure they add value to the existing conversation. 

If it’s completely unrelated, it’s likely to be ignored and lost in a pile of posts, and it can negatively affect your brand image.

#2 – Posts That Use Nutrition Coach Hashtags See Much More Engagement

Once you’ve got the hang of improving your post’s visibility, you’ll see an increase in engagement as a result.

Social media engagement measures how much and how often people interact with your account and your content. The higher this engagement rate, the more likely you’ll build a strong community around your brand.

This shows your followers have built and feel a connection with your business. It can then lead to new followers and clients, more sales, and even better client retention.

A good engagement rate is considered to be 1% and above. This means at least 1% of the people who have seen your post have interacted with it by reposting, liking, sharing, or commenting. 

Although it may not seem like a lot, for reference, these are the average engagement rates across different social media platforms:

• TikTok: 3 – 9%
• Instagram: 1 – 5%
• Facebook: 1 – 2%
• LinkedIn: 2%
• Twitter: 0.04%

When you use the top nutrition hashtags, you allow your brand to be discovered by new audiences. Even if they haven’t connected with you before, using suitable hashtags can put you in front of your target audience, leading to higher engagement.

However, these ‘suitable’ hashtags don’t always need to be the most popular ones, some niche hashtags will get you good responses too, such as:

• #NutritionLife (26K posts)
• #HealthyLifestyleCoach (137K posts)
• #NutritionTipOfTheDay (2K posts)

Another way of boosting engagement is to use branded hashtags for nutritionist social media pages. When you use branded hashtags and encourage their use amongst your audience, it becomes another form of engagement. 

A great example of a branded hashtag would be #ShareACoke by Coca-Cola:

A few years ago, this hashtag was used to launch a new campaign where Coke promoted the idea of sharing a Coke by offering personalised labels for bottles. 

These tagged posts are saved in search results, while stories with hashtags are saved only for the duration of the story. However, you can pin a story on your profile indefinitely! 

#3 – Hashtags For Nutritionists Help Track Social Media Performance

You can track the performance of your social media page from hashtags and nutritionist software, which gives you insight into how hashtags are being used. It shows which hashtags for nutrition improve your page’s metrics.

The following metrics can be tracked by the fitness or nutrition hashtags you’re using:

• You can track your reach using hashtags. This is the number of people who see your content. An invaluable subset of this metric is seeing what percentage of your reach is made up of non-followers and followers. If dozens of non-followers are seeing your content, that’s a good thing! This means it’s doing well in the algorithms, being shared by other accounts, or both.
• You can track your impressions using hashtags. This is the number of times people engage with your content by clicking on it. This will certainly be lower than your reach stats as not everyone is going to click your post. However, this metric gives you a more tangible idea of how many people are intrigued by your business and brand. 
• You can also track your CTR (click-through rate) with hashtags. This is how often people click a link in your post to access additional content or information. This might be your fitness blog, appointment schedule, or online shop. CTR metrics are fantastic, as they’re often a good indicator of how well your social content and hashtags are promoting your brand.

#4 – Using Nutrition Coach Hashtags Helps Provide More Context To Your Posts

Context is an incredibly important part of your social media posts. You want everything you post to make sense to your audience.

When you use nutrition hashtags for Instagram, the context should be serving the marketing goal of your business. For more information on how to promote your business, read up on the ‘Top 9 Marketing Strategies for Nutrition Businesses‘.

The best nutrition hashtags that add context are ones like #nutrition (61.2M posts) and #nutritioncoach (3.2M posts). While your post may disappear within the sixty million other posts of the nutrition hashtag, having it there provides much-needed and appreciated context to your audience.

Along with a general spike in engagement, you can expect another five positive effects your brand can experience by using context in your social media posts:

• Increase public awareness of your company
• Improve your standing as an industry expert
• Connect with your page’s fans or followers and provide insightful health and fitness content
• Give those supporters a reason to click through to visit your website
• Provide purpose to your posts and better achieve your marketing goals

Ultimately, marketing online is about promoting your business and driving sales. Communication has to be effective throughout the messaging, or the goal of your promotion will be missed and negatively impact sales.

#5 – Categorise Your Posts Using Nutritionist Hashtags On Instagram

Hashtags can help categorise your posts. For example, when you click on a hashtag or search for one on Twitter, you’ll be taken to a page where you can see all of the tweets containing that hashtag.

This can be especially useful for filtering tweets on specific topics of interest. It makes sense that tweets with a few hashtags in them also get more retweets, likes, and engagement.

On Instagram, nutrition hashtags can help organise your posts in numerous ways and considering posts with at least one hashtag generates an average of 12.6% more engagement than those without hashtags.

Organise using searchable terms which are words or phrases your audience will commonly look up. These may be things such as #nutritionguidance (20K posts) or #nutritiontips (1.7M posts).

You may not want to go for the most commonly used hashtags here. Instead, explore the ones that are most likely to be searched by your desired audience, as well as what you do as a nutritionist. 

Use your geographic location to your advantage by using it as a hashtag too! If you own a chain business, these can be tailored to each location. For example, an offer you’re running only in one location can be categorised this way.

The same can be said for the location of the venue. You can use the name of your studio as a hashtag and people searching for activities and amenities in the area will find you!

If you’re starting or joining in with a conversation, make sure to create a hashtag specific to that topic or use an already established one. This allows you to create a space for your audience to discuss topics that appeal to them. 

We recommend staying away from things that resonate with you personally and go for topics that reflect your brand’s values, or that best reflect your nutritionist business plan.

You can even use nutritionist hashtags for objects or products. Look at what’s being highlighted in your photos or posts – are there any hashtags relevant to this? You can also search for product-related hashtags that might be useful during brand deals. 

For example, if you team up with a clean living shop, you might want to use their brand as a hashtag in your own post.

How To Find The Best Nutrition Coach Hashtags: 3 Key Methods

We understand finding the best hashtags for nutrition may seem like a daunting task. However, there are a few basic ways that make the whole process much easier which we’ll explore below!

#1 – Capitalise On Instagram’s Related Hashtags To Find Other Nutritionist Hashtags

Unlike Twitter, Instagram doesn’t release lists of trending hashtags. Instead, related hashtags show up as you begin to type in the search bar. You can see in the screenshot below that when you search, Instagram shows you the things you’re most likely to interact with. 

To see more hashtags, you’ll want to click ‘See All Results’.

This will take you to the full results page of tags, accounts, and locations. To see tags only, navigate to the ‘Tags’ heading across the top.

Here you can see that when you type in ‘#nutrition’, you’ll also see #nutritioncoach, #nutritiontips, #nutritionfacts, #nutritionplan, and a ton more. 

Underneath each tag, you can see the number of posts made with that tag. The higher up in the list, the more popular it is. This means if you’re looking for more targeted, niche hashtags for nutrition posts, you’ll need to scroll down.

#2 – Explore The Hashtags On Other Nutritionist’s Posts

Pretty much every community and industry has several hashtags that are commonly used within them. To find nutrition coach hashtags relating to the community, head to some popular nutrition influencer posts or fitness Instagram accounts and check out which hashtags they use.

For example, #nutritioncommunity, #healthcoaching, #healthylifestyle, and #nutritionexpert are all commonly used, but you may find some niche ones depending on your brand.

Follow the same route as in the previous example, except instead of clicking on the ‘Tags’ heading, select ‘Accounts’. This will show you the most popular influencers related to nutrition hashtags.

When you find a reputable account, consider Googling them to see if they have a blog or website of their own. You may find that they post about their Instagram strategies or the most effective hashtags they have found.

Always choose an account with a good following as they’ve gained this for a reason! Take a look through their posts for one with good engagement (meaning the post has a high number of likes and comments), then scroll through the caption or comments to find the hashtags they used.

In the above example, the post uses all 30 hashtags available on Instagram to reach as wide an audience as possible. This post is aimed at nutrition specifically for weight loss, so more niche tags like #weightlossroutines (160K posts) are used alongside popular tags like #weightlossjourney (49M posts).

You don’t want to necessarily model your strategy directly off your competitor, but simply taking a look at the hashtags successful accounts are using can give you the clues necessary to discover what works for people in your industry.

You might find some of the best nutrition hashtags this way or even decide against some if you don’t want to actively compete for the same audience.

– – – – 

While knowing how to effectively use the best hashtags for nutrition can help develop your online presence, these articles can help you develop an exciting career:

• Nutritionist Business Cards: Examples & More
• How To Become A Nutritionist For A Sports Team
• Guide To Nutritionist Salary In The UK

#3 – Look At The Nutrition Hashtags Your Clients Are Using

Another fantastic way to find hashtags for nutritionist posts is to use your audience. If there is a hashtag being used by your current audience, the likelihood is other people just like them are using it too.

Finding these existing communities to break into is a great way of reaching out to more people who are likely interested in your business, or those who have an interest in the knowledge and skills a nutritionist possesses.

Keep tabs on your top followers and see which nutrition hashtags they’re using. Using Instagram’s related searches feature gives you some additional information about the most commonly used hashtags. 

When you actively search for nutrition hashtags, the search bar will also show you if anyone you follow also follows the hashtag. To see which hashtags your followers are following and using, head to their profile and click on their following list.

This can help you find out the topics or hobbies your followers are interested in. This can be useful for finding niches within the nutrition community. 

It may even lead to interesting post ideas or brand collaborations with a company you wouldn’t have thought to reach out to previously.

5 Tips On Using Your Nutrition Coach Hashtags Effectively 

In this section, we’ll explain how you can use nutrition hashtags for Instagram, Twitter, TikTok, and other social media pages as effectively as possible.

#1 – Using Insights Can Help Optimise Your Nutrition Hashtags

The Instagram app gives you the ability to check the performance of your top nutrition hashtags each time you launch a new campaign. To access this data directly from the app, follow the steps below:

• Open a post
• Tap the “View Insights” text 
• Swipe up and you’ll see a full-page breakdown of how and where your post was discovered.
• Under the Impressions metric, you’ll find ‘From Hashtags’, which tells you how many people found your profile post through the hashtags you used.

Using the Instagram Insights feature allows you to track incredibly valuable information like reach, impressions, geographical impact, and how people who viewed your posts found them. This crucial information can assist you in optimising your fitness and nutrition hashtags.

#2 – Diversify Where You Use Your Nutrition Coach Hashtags

You might be used to using nutrition hashtags for Instagram captions, but did you know you can put them in many other places too? 

You can add them in your comments after posting, which is especially useful if you’ve forgotten to add them while posting. As there’s no difference in their functionality, your post won’t be affected.

We’d also recommend adding these hashtags to your nutritionist Instagram bio, too, especially as this can immediately set the tone for the viewer.

However, captions and comments aren’t the only places you can use hashtags for nutrition! Using relevant hashtags in your Instagram reels can help boost engagement with your audience. 

Hashtags can be added to a reel the same way you add a caption. If you don’t like the idea of hashtags being all over your video, you can make the text smaller and hide them with a sticker, location tag, or interactive element.

As is the case with most social media platforms, the more views and engagement you get on your posts, the more the Instagram algorithm pushes your content out to larger potential audiences.

Consider using fitness nutrition hashtags in your stories too! You can add these in the same way as you would with reels. When people search for the hashtags used here, your videos will appear on the results page if they’ve garnered enough interest.

#3 – Avoid Overusing Your Nutritionist Hashtags

You can use a maximum of thirty hashtags on a standard Instagram post and up to ten on your stories. That being said, it isn’t always in your best interest to max out the available hashtag space.

The most common number used across Instagram is between one and three, so we recommend doing some tests to determine which hashtags for nutrition are best for your brand.

As we’ve spoken about, thirty hashtags are the maximum Instagram will let you use. Instagram themselves have posted on their own Creators account, using three to five hashtags per post is the best practice for reaching the platform:

However, you need to be cautious of using too many hashtags in your posts. If you’re overusing hashtags consistently, your content appears spammy and you may even get shadow banned, leading to a complete lack of engagement and growth.

You should also vary the hashtags you use. Although copying and pasting the same tags over and over is an easy way to stay on top of the Instagram nutrition hashtags you use, we strongly recommend against this!

Instagram’s community guidelines state “posting repetitive comments or content” isn’t acceptable. Going against this guideline can lead to your account being penalised by the algorithm.

Pick and choose the right keywords for each of your posts individually. Remember, it’s not about getting your posts seen by a lot of people, it’s about getting them seen by the right people. 

This is how proper use of hashtags, alongside effectively fulfilling the role of a nutrition coach, leads to higher followers and more engagement.

#4 – The Best Nutrition Hashtags Are Specific And Focused

Effective hashtags for nutrition coaches should relate directly to the target audience or the content in the post. The more specific your hashtags, the better for your brand, as you get to compete in a smaller pool of posts.

Know which hashtags are going to work. Just because a hashtag is popular, doesn’t mean it will work for your company’s brand. If you see a trending hashtag, do a deep dive into how and why it’s being used, as well as who is using it.

Keeping up with such due diligence ensures every hashtag you use benefits your business. If you don’t background check each hashtag, you may end up supporting the wrong values or engaging in a conversation that damages your brand.

Make sure you’re using clear, understandable nutrition coach hashtags too. It’s incredibly important the message being relayed by the hashtag is easily understood by the reader, so avoid vague or ambiguous tags.

Try to keep your hashtags short and simple. The simpler it is to read, the easier it is to understand. For this reason, we recommend keeping your hashtag under ten characters. 

#5 – Ensure You Use The Most Relevant Hashtags For Your Nutrition Business

Using relevant nutritionist hashtags means your posts are more likely to be seen and interacted with by your target audience, resulting in a boost in views, likes, and shares.

If your hashtags aren’t relaying information relevant to your company, there isn’t much point in using them, even when they’re well-performing or trending hashtags.

Remember, the success of your nutrition hashtags is unique to each social media platform, so you’ll get better results by customising the post content to each platform rather than posting the same content on each platform. 

If you follow a brand on numerous platforms, you don’t want to be bombarded by the same post on every page you open.

Relevant hashtags make it easier for your target audience to find your content and assist in driving traffic to your content – whether through likes and comments on posts or by clicking through to your shop or blog.

Using hashtags on Twitter will make your post accessible when people search for your tag. It can also help you find conversations to get involved in. For even more impact on this platform, research trending hashtags and select ones relevant to your posts and content.

9 Examples Of Nutritionist Hashtags For Instagram You Can Use

Below we’ll go over a few examples of the best hashtags for nutrition coach accounts on Instagram, along with an idea of the type of picture or post you might make with that hashtag.

1 – #nutritionist (5.1M posts)

This hashtag is likely going to be one you use the most, if not in all of your posts, as it identifies the industry you’re in. 

From the image above, you can see the top posts are a mixture of food photos (these will often include the recipe for these healthy meals) and list-style pictures with nutrition tips for eating well.

Consider using this hashtag to post one of your healthy meals or a meal plan. Make sure you state that the meal has been certified or created by a professional nutrition coach.

2 – #sportsnutritionist (108K posts)

There are many variations of the sports nutrition hashtags, so dive into the ones that will suit your post best – you may want to choose a hashtag with fewer posts, such as #sportsnutritionexpert, which only has 1K posts.

Unsurprisingly, the top posts under this hashtag are geared towards nutrition for:

• Footballers
• Performance athletes
• Weightlifters
• Other sports
• Sports nutrition brands

There are also some snack and meal ideas, all geared towards a high protein and fibre intake to give the athletes more energy during practice.

If you’re thinking of using this hashtag, consider using it with an infographic of how sports nutrition differs from standard nutrition coaching. A list of tips like this can be helpful for people unfamiliar with the world of nutrition.

3 – #holisticnutrition (1.3M posts)

The holistic nutrition hashtags for Instagram often centre around posts that talk about emotional and spiritual health, as well as how they relate to nutritional principles. Topics like hormone imbalances and natural painkillers are some of the more popular posts.

If you’re posting your content with this hashtag, consider showing a selection of foods or meals and how they can impact you holistically. For example, encourage your audience to eat kale as it’s rich in iron or avocado because it lowers cholesterol levels.

4 – #nutritioncoach (3.2M posts)

Another one you may use in every post to identify yourself and your business is the nutrition coach hashtag. This includes a wide range of posts, with a mixture of infographics, tips, meal prep ideas for clients, facts and figures.

You may want to avoid this hashtag because of the large number of posts (3.2M), so look for other options like #nutritioncoachuk, which has less than 1K total posts. 

As we said earlier, using popular hashtags means you’re getting viewed by a lot of people, but using less popular ones puts you in a stronger position for a niche post and better customer acquisition.

For this hashtag, you can post pretty much anything in the realm of nutrition – recipes, diet plans, nutrition tips, and more.

5 – #nutrition (61.2M posts)

This hashtag has the most activity out of all the ones on this list, meaning it’s a great option for posts you want to reach a large audience. However, it also means you’ll be competing with all those other posts.

If your post doesn’t add value to the hashtag, it’s likely to get lost in there. We recommend using this hashtag with a really strong post. You could pair it with a brand deal or sponsored post, or use it to break news to your followers.

For example, if you’ve just launched your website, YouTube page, or TikTok account, you could use this hashtag to get the news out to as many people in your audience as possible.

6 – #vegannutritionist (51K posts)

Another popular hashtag for a nutritionist is to specify what type of one you are, such as a #vegannutritionist. The top-performing posts under this kind of tag are: 

• Recipe and meal pictures
• Top tips
• Motivational posts

You could use this hashtag to post a before and after picture of one of your client testimonials, along with the steps you took to make the change possible. Include tips or images of the meals they’ve eaten to show off your hard work.

This hashtag can be used to advertise the positives of a vegan diet and the effects it has on people, especially by using posts about people who have never previously followed a vegan diet. 

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• Make money as a nutritionist
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7 – #nutritionistbristol (1K posts)

While this hashtag is one of the more niche ones on our list, it shows how your posts can reach individuals who live in your area. This makes them more likely to seek you out and use your service if you offer one as there is a sense of familiarity in regards to being from the same area.

When using this kind of hashtag, you can still post ordinary content such as before and after pictures to encourage others to keep going to the gym and eating healthily. If you use a location-specific hashtag, you should pair it with some motivational tips and business or tourist locations to recommend places and let people know where you are.

If you want your posts to reach different types of people, you can alternate hashtags to specify an area you work in, such as #nutritionistliverpool or #nutritionistlondon.

8 – #nutritiontips (1.7M posts)

This is another popular fitness and nutrition hashtag. While there is a good degree of competition, you should be able to stand out amongst the meal pics and infographics as a knowledgeable nutrition coach.

If you’re using this hashtag your post should be full of invaluable tips and tricks your audience can use to successfully control their nutrition and diet. You could also link back to a blog post of your own that can offer more detailed tips and how to implement them.

9 – #nutritioncoachingonline (25.7K posts)

This is one of the best hashtags for nutrition posts, as you’re not only showing users your skills and knowledge but also advertising any services you offer. 

If you’re posting with this hashtag, we recommend posting one of your most visually impressive healthy meals to compete effectively against the other posts and highlight your knowledge of different foods and the science behind what each meal can do for users.

This shows people you have plenty of information available for them that goes beyond just your social media posts. It allows you to give a snippet of your services without providing them with so much they feel they don’t need to seek you out.

Before You Go!

Nutrition coach hashtags are essential to ensuring your content is reaching the right audience. Now you’re aware of their importance, it’s time to utilise them across your social media.

But before you do, why not check out our personal training courses? With our Personal Trainer Diploma, you’ll understand how to effectively train clients by combining both your nutritional and fitness knowledge!

Download our full course prospectus to find out more or leave your details below.

Nutrition business cards are a fantastic tool to promote the services you offer in your region, enabling you to grow a client base and establish a strong brand image and reputation.

In this article, you’ll learn how to create your own nutritional business cards by understanding:

• Why You Need Nutritionist Business Cards
• What To Include On Business Cards For Nutritionists
• How To Design Your Nutritionist Business Cards
• How To Create Your Own Business Card As A Nutritionist

If you’re looking to expand your nutrition business, combine your expertise with OriGym’s personal training diploma, and offer your clients a tailored workout plan alongside your nutrition advice.

Alternatively, read about our additional courses by downloading our free course prospectus.

Why You Need Nutritionist Business Cards

Nutritionist business cards are a very useful tool in getting clients as a nutritional expert. They’re a cheap and effective way to advertise your services to the public.

Anyone interested in retaining your services can contact you by phone, email address or through the social media handles listed on your business card to enquire further.  

To make those enquiries happen, you’ll need to understand where to place your cards. 

This will optimise your business cards’ performance when they’re strategically located. Your target audience might be fitness enthusiasts, so place your business cards in health clubs or gyms to promote your services. 

Alternatively, you could place your business cards in supplement stores, if you want to help bodybuilders with their nutrition.

Using Nutrition Business Cards Helps Increase Brand Awareness

Nutrition business cards can promote your services instantly at networking events and with client prospects.

Your brand’s engagement is increased when people have a physical card describing who you are and the services you deliver.

Since business cards are small, they’re easy to hand out, and offer significant impact for something that requires little effort.

Distributing your cards at health and fitness networking events increases awareness of your nutritionist business because people will be looking for services similar to the ones you’re offering.

What To Include On Business Cards For Nutritionists

Presenting key information through an eye-catching design will make your nutritional business cards attractive and easy to understand. 

Here are some of the essential details you should include and what they can tell the reader.

Include Your Name On A Nutritionist Business Card

This makes you personable to the person enquiring about your services, which is one of the foundations for a successful working relationship.

In the example below, you can see this fitness professional’s name clearly displayed on the front of the business card: 

While this is a basic design, it showcases how important it is to have your name (or your business’ name) at the forefront of your nutritionist business card.

Add Your Company Logo To A Nutrition Business Card

Well designed nutritionist business cards help create brand awareness, a key ingredient is using fitness logo tools to create the ideal design.

The logo must be kept simple and memorable. Your business will create a lasting impression this way.

Take this example below – it uses a relevant, well-designed logo to draw attention to the company name and add a pop of colour to the nutritionist business card.

Contact Information Is A Key Part Of Nutrition Business Cards

Including a contact phone number, email address and social media handles makes you accessible and increases the likelihood of a person reaching out to you.

The design below gives the reader several ways to contact the trainer, making the professional come across approachable:

Include Your Specialism On Your Nutrition Business

This gives people a clear understanding of the services you’ll deliver, which encourages them to contact you for your speciality, increasing productivity and demand.

This can help inform the client of which area the nutritionist specialises in, which is ideal if you’re combining personal training with nutritional advice. 

It allows the reader to decide whether they want to enquire about their services. Check out the example below to see this in action:

Add In A Tagline To Help Your Nutrition Business Card Stand Out

Using a tagline can make it easier for potential clients to find you on Google and other search engines, even if people can’t remember anything else about who you are and what you offer. 

Taglines such as ‘Nutrition is my middle name’ and ‘Think positive, think nutritionist’ can be extremely beneficial to your business being discovered.

The example below from Freepik creates a persona the personal trainer is going to motivate their client and improve their fitness with the ‘STAY FIT NOT STILL’ tagline:

Before you submit your final design for printing, it’s important to make sure your information is factually and grammatically correct.

Any typos or incorrect information can make you look unprofessional to potential clients who read your nutritionist business cards. 

How To Design Your Nutritionist Business Cards

Designing your nutritionist business cards should be well-researched and designed to increase their exposure to the public. 

A design that lacks consideration can impact the future success of your business if it looks disorganised and engaging.

It can be a waste of your resources and time but also impact your reputation. To avoid this from happening, you should consider the following when creating your nutritionist business card.

Including A Header Can Help Your Nutritionist Business Cards Stand Out

When designing your header, you’ll want to draw prospective clients to relevant information. To achieve this aim, you can include your name and job title in bold, eye-catching text: 

Depending on your how you style your business card, you could include your name and job title on one side of the card and contact details on the other side:

A minimalist design quickly informs readers who you are and what services you offer – remembering that you’re designing a business card, not writing your nutritionist CV. 

Business cards are small and offer readers pocket-sized information, so the less detail they contain, the more the reader will get from them.

The Right Image Is Crucial for Your Business Card Design’s Success

A photo speaks a thousand words, which is why it’s important to choose the right one for your business cards.

A high-quality picture that’s relevant to your nutritionist business emphasises your professionalism and can quickly establish a trusting relationship.

An image of a smiling customer standing next to you will suggest that you care about the well-being of your customer, whereas an image of a schedule that includes fruit and vegetables might suggest you can deliver a well-researched client diet plan.

Since business cards are small, you’ll benefit from one image being used on your design to keep it looking clean and tidy.

Here’s an example of how an image being incorporated on a nutritionist’s business card subtly indicates the profession they specialise in:

You should always get professional photos of yourself taken for your nutritionist business cards since they’ll be visible to the public.

Professional photographers, such as Charter Photography, can capture the fitness services you provide, such as providing a positive experience assisting clients:

This may incur extra costs but it’s a great promotional tool to demonstrate your professionalism and avoid blurry and pixelated images appearing on your nutritionist business cards that could damage your reputation.

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If you’re enjoying this article, why not read these too:

• Make Money As A Nutritionist
• How To Become A Nutritionist For A Sports Team
• Guide To Nutritionist Salary In The UK

Use A Professional Font To Complete The Look Of Your Nutritionist Business Cards

Your nutritional business card design must use the correct font. A common mistake is selecting a font that’s hard to read because of its style and size. 

When picking a font size, it’s useful to use bold fonts on your business cards that function as effective calls to action for your future clients.

Calls to action encourage a response from the reader. In this example, the telephone and email address contact details listed on the front of the card are bolded, and draw the viewer’s attention:

Key information will help your readers find the information they can use to contact you or understand the services you offer.

The design above indicates that the phone and email address details listed are the most accessible ways to contact this nutritionist.

Brand Colours Can Help Your Nutrition Business Cards Stand Out

Brand colours are also important for your nutrition business cards. If they don’t compliment your logo, the final design can look disorganised, particularly if you’ve included several colours.

When creating business cards, nutritionists tend to utilise green tones, since they’re synonymous with eating a healthy diet and nature. 

For example, green tones are used in this Vecteezy nutritionist business template:

Choosing the right brand colour can help you to:

• Influence clients to choose your nutritionist skills and services
• Boost brand awareness
• Develop a reliable reputation

Outside of nutrition, you can see other health-focused businesses adopting green tones for their logo design. 

This signifies they specialise in helping people improve their health, such as Holland and Barrett:

Adopting these colour schemes for your business will help prospective clients have a clear understanding of the services you can provide for them.

After all, your business cards are functioning as an advertisement for your services, so you should choose the colours that you feel best represent them. 

What To Put On The Front Of Your Nutrition Business Card

In this section, we’ll discuss what you should put on the front of your nutrition business card to help your future clients find relevant information about your services.

On the front of your nutrition business cards, it’s important to include your name and/or business name.

When you place this information on your business card, it’s important to make sure the text is bold to catch the attention of prospective clients:

Including a tagline is a great way to offer insight into what your business offers. They should be short and memorable to achieve maximum effect on your target audience.

Let’s incorporate the tagline ‘Think positive, think nutrition’ in the image above to help it leave a lasting impression on the reader, and hint towards what you do as a nutritionist.

Graphics and images can also add personality and set the tone of a business card, allowing people to have a greater understanding of the services you provide, such as images of nature that promote healthy living found on this Design Crowd template:

These details will help you secure clients because they know who you are and what you can offer, creating the foundation for a unique professional relationship.

What To Put On The Back Of Your Nutritionist Business Card

On the back of your business nutrition card, it’s important to include your contact information. This side of your business card should be reserved for your contact information.

If people want to query about your services, having a phone number, email address and fitness social media accounts allows people to enquire about your services: 

Having several points of contact will let readers know how accessible you are, making you appear approachable and helps generate interest in your business.

How To Create Your Own Business Card As A Nutritionist

There are endless software options to help you create an eye-catching nutritionist business card design, with a wide array of templates and editing tool capabilities. 

Canva is one of these design platforms, allowing users to create visual content. It’s normally utilised by small business owners and entrepreneurs, like yourself, to market their services.

We would encourage you to pay for premium services to get access to unique templates that aren’t available when you use Canva’s free services.

If you’re operating on a budget, you can still create an eye-catching business card quickly using their ready-made templates, which only require you to amend the text already present:

Non-premium holders have a large gallery of images, text types and graphics which allows you to get creative with your design.

They’ve also got a useful drag-and-drop tool that allows you to add and remove elements to the design with ease, allowing potential clients to find out essential information about you and your services.

Canva requires you to place a minimum order of 50 prints to secure your order, which starts from £14:

To advertise your business accordingly, we’d recommend ordering 250 cards, this will help promote your business at networking events but also distribute them to key locations. For more advice, you can read up on the ‘Top 9 Strategies for Marketing a Nutrition Business‘ here.

These cards will then be delivered to your address depending on the delivery service you select: 

VistaPrint is another great site for you to design your business cards with. Similar to Canva, it gives the option to utilise their templates or upload your own design:

There are different designs for you to choose from, allowing you to utilise the tips we’ve given you to full effect.

Unlike Canva, you don’t have to subscribe to access their premium features. To create a unique impression, you can purchase from their premium cards or speciality designs:

Vista print also has a design suite for you to create a captivating business card to grab the attention of your target audience:

You can also incorporate QR codes, shapes and images onto your nutritionist business card. This will allow you to explore a range of possibilities to optimise its performance.

Similar to Canva, they also have accessible tools, making it easy for you to tweak your design until you’re ready to have the cards delivered to your front door.

When you’re ready to order your cards, you will need to purchase 250 cards to secure your order and depending on the card sizes, prices will vary. 

For instance, you can normally purchase 250 standard cards for £16.29, this will give you a large quantity to raise brand awareness with your target audiences such as gyms, studios or local shops.

Depending on the timeframe you need to receive the business cards by, you have a range of delivery options to have your cards delivered.

Make sure you shop around for a provider that works within your budget and offers designs that complement the image of your business you want to raise awareness too. 

Ultimately, by harnessing the power of business card design, you can expect to see your business flourish as more people are aware of the services you provide. 

Before You Go!

You should now have the skills you require to design a nutrition business card that can help your business flourish!

To really stand out in the competitive nutrition field, though, combine your services with a personal training diploma, and provide bespoke exercise programmes alongside your nutritional guidance.

You can also read about the range of our other vocational training qualifications by downloading our FREE course prospectus.

Coming up with how to get clients as a nutritionist, and expand your customer base, can be tricky.

Fortunately, we’ve got a list of 11 different tips for how to get nutrition clients so you can focus on honing your expertise and coming up with the best nutrition plans!

Before we start, if you’re interested in creating a holistic wellness plan for clients, why not invest in a diploma in personal training?

You can also download our free course prospectus to find out about our other Level 4 personal trainer courses!

#1 – Use Social Media Ads to Attract More Nutrition Clients

First on our list for how to get clients as a nutritionist is using social media advertising to boost your presence online and direct people to your site and services.

The popularity and prevalence of social media make it one of the most effective platforms and arenas to find new clients, as well as being accessible, and relatively inexpensive in comparison to other advertising methods.

Depending on the parameters you set, and what you want your ad to do, you will often pay-per-click.

This means you only pay when the ad has been successful, and people click through it to land on your desired web page.

Below is the data from our own social media advertising. Firstly, you can see how many impressions have been made, meaning how many times our content has been put in front of people:

This is a huge number which in turn creates ‘leads’, or contact information from people interested in signing up for your service:

The two main platforms you’ll do this on are Facebook and Instagram. We’ll look at these individually now so you know how to set them up and start gaining clients!

Use Facebook for Nutritionist Social Media Ads

If you want to know how to get nutrition clients using Facebook ads, the most effective will be pay-per-click.

When you create a Facebook ad you have two options:

• Pay-per-click (PPC)
• Pay-per-impression (PPI)

Pay-per-impression (PPI) is for when you want to grow your following and awareness of your brand, so this isn’t as effective if you’re looking to get more clients!

With PPC, you can set a specific budget and pay every time somebody clicks through the ad and to your sign-up page for your website.

You’ll need to set up a Facebook account if you haven’t already:

You’ll then need to create a separate page that’s purely for business purposes rather than a personal account:

Learning how to create fitness Facebook ads is a crucial skill if you want to know how to get more clients as a nutritionist.

This from A Healthier & Stronger You is a great example of a successful and succinct ad:

By downloading this resource you can use people’s email addresses to check in with them and begin the sales process, opening a dialogue and building rapport!

People are much more likely to pay attention to and when there’s something on offer and a free resource is a great way to do that.

They’re a cost-effective way of promoting your business and reaching a broad range of people!

Using Instagram Ads to Get More Nutrition Clients

Learning how to get clients as a nutrition coach means you’ll want to utilise advertising across several different platforms.

This will allow you to target different age demographics and test out different strategies for different socials.

Similar to Facebook, you can choose to run a campaign based on impressions or clicks to a certain web page.

Instagram also has a higher engagement but it goes through the same software and design as Facebook because they’re owned by the same company.

This means you’ve got all the customisable options of a Facebook ad with the wider engagement and reach of Instagram!

Once you’ve created your ad it will look something like this:

The copy on this ad is short and sweet, giving people plenty of information without bombarding them with text.

Having the Daily Express story and logo in the ad also adds credibility and trustworthiness to the brand by association.

You should also include this kind of social proofing in your ads. Having testimonials and comments from previous clients proves a positive experience from a source prospective clients can trust!

You can find detailed instructions on the Meta website, below:

As you can see, you can choose to run the ad across all Facebook platforms including Instagram, to reach a wider audience.

#2 – How To Get More Clients As A Nutritionist With Google Ads

The reason Google Ads play such an important role in how to get clients as a nutritionist is that it’s one of the most effective ways of getting people to find your brand.

Google is the largest platform in the world and you can guarantee that people will use it to find the services they want.

This means that you can feel pretty confident all of your potential clients will turn to Google when they’re looking for a nutritionist.

You base your ad on certain search terms, for example, ‘nutritionist in Liverpool’, so that your ad will show at the top of the first Google page when people search for this term.

For example, here’s our own Google ad for a similar search term:

The more you narrow down your search terms the more likely you are to rank highly.

For example, if you localise your keyword (including your location), you won’t have to compete with companies or services on a national level in the same way, targeting your market more directly.

It’s easy to set these up with your Google account:

For more information on targeting specific demographics, check out our exploration of the top 9 strategies for marketing your nutrition business.

Similar to social media ads you can set a budget and objective for your ad, deciding how long you want to run the ad for and what you want to get out of it for your business.

Google ads also pay-per-click, so you’ll only need to pay when the ad works and people click through to your website!

However, ranking for particular terms may involve bidding for ones when they’re competitive. If several businesses want to rank for a particular search term, only the company that has bid the most will rank with their ad.

You should be aware of this when you’re creating your ad budget to see how much competition there is for your niche and location!

#3 – How To Get Clients As A Nutrition Coach Using Google My Business

Next up for how to get clients as a nutritionist is by using Google My Business. This is another Google service that will provide you with clients and allow people to find your services.

The key feature of Google My Business is that people will find you in a local search. This is where people search based on location, like our example before, ‘nutrition course Liverpool‘.

When the search term has a location, meaning it’s a local search, this is what’s called “high intent”.

Essentially this means that whoever is searching is already prepared to invest in your services and is actively seeking something in your specific market.

Someone searching ‘nutritionist Liverpool’ wants to find and pay for nutrition services in Limerick, so they’re further along in the sales process than people who, for example, see your ad on Instagram.

You can include the following in your listing:

• Contact details
• Reviews
• Address
• Photos
• Website

Having everything streamlined in this way makes it easier for people to contact you and be directed to your website.

Having reviews will build people’s trust in your brand and show your previous successes with other clients.

Our complete guide to Google My Business for fitness professionals will tell you more about the service and how you can optimise it to get nutrition clients!

Putting work into your other features, like your website and social media pages, will improve your ranking on Google and help your business page climb to the top like these:

We’ll look at these details later when we talk about how to get clients as a nutritionist using an effectively optimised website!

#4 – How To Get Clients As A Nutritionist By Utilising Social Media Communities

If you’re wondering how to get clients as a nutritionist, one of the easiest ways is by creating an online community or contributing to one, which centres around nutrition.

One of the easiest ways to do this is through Facebook groups, which have a huge range of existing groups, and simple tools with which to create your own.

The benefits of creating your group are that you’ll have control and focus. You can be the centre of the group and ensure the focus is on engaging with your professional services!

You’ll be able to use it as a research tool to see what members of the community want out of their nutritional services, using this to improve and better tailor your service.

You can assert your expertise and encourage people to pay for nutritional packages and advice by:

• Answering people’s questions in comments
• Doing informational and educational posts
• Offering recipe ideas
• Offering hints and tips for certain goals
• Encouraging people to discuss, where comfortable, their current nutritional lifestyle choices

Take Shelley Rael as a great example. If you provide a useful and interesting space for people to join, you could end up with a huge amount of members:

Starting your own Facebook group is an easy step for how to get clients as a nutrition coach. Once you’ve made an account you can click on the following button to create a page:

You’ll then be able to add members you already know and add suggested members based on their existing interests.

You can invite people to join and get the ball rolling with posts and discussions!

#5 – Use Bark To Bid For Nutritionist Clients

Bark is a platform where you can get linked with individual clients who are searching for a service that you offer.

The reason this is one of the best options for getting clients as a nutritionist is that people are more directly connected to your business.

Just like what we said about Google Ads, and localised searches, people going through channels like these are “high intent” and more ready to sign up for what you’re offering.

You sign up by providing details of where you are, the services you offer, and the distance you’re willing to cater to.

You’ll then get provided with a list of potential clients within that radius and be provided with details of their:

• Age
• Goal
• Dietary restrictions
• How many other professionals have contacted them already regarding their needs?
• How they want to work e.g if you want to become an online nutritionist you can see whether clients would be happy to work remotely

If you’re wondering how to get clients as a nutrition coach as directly as possible, this is one of the best options.

This is because, similar to fitness email marketing, you’ve got a direct line to your potential clients.

Your search will bring up all of the aforementioned details, plus contact information for the potential clients:

You need to pay for credits to do this, to receive people’s contact details and start to discuss their nutritional needs.

How many credits each client’s information is worth depends on the potential income of working with that client. So, how much you pay is relative to how much you could make.

For example, you can buy 80 credits and this equates to around 10 leads:

#6 – Use A Referral Scheme To Gain Nutrition Clients

Using a referral scheme is one of the best ways to source customers when you know how.

To gain new nutrition and wellness clients you can capitalise on the strength and rapport you’ve built with existing ones so that they recommend your services to people they know and encourage them to sign up!

This is where you get an existing client to refer a friend in exchange for a discount they can both share.

The reason this is so effective is that you’re reinforcing a positive relationship with an existing client, by rewarding them, whilst also potentially gaining a new one!

Also, your existing client is providing an endorsement of your business and services to their friend or family member by doing this.

People are much more likely to trust the opinion of somebody who’s already used a service, and had a positive experience, especially if it’s somebody they know.

A great example of how you could do this is Datum Sorti Wellness:

As you can see, by referring a friend or family member, both the client and the friend get a discount on their programme.

This will benefit you as well as the client because you’ll be gaining a customer, and building trust in your brand and services, whilst offering a great deal to your clients!

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If you’re finding this helpful, why not check out some of our other articles about nutrition and business?

• How to Write a Nutrition Business Plan
• Make Money As A Personal Trainer
• How to Write a Nutritionist Bio: Step-by-Step Guidance

#7 – How To Get Clients As A Nutritionist By Creating And Optimising A Website

If you’re interested in how to get clients as a nutritionist, one of the most obvious and effective ways is through a dedicated website.

Having a website that’s got all of your information, whilst also being easy to navigate, is one of the best options for how to get new clients as a nutritionist.

But how exactly can you optimise your web page to ensure that you get more people landing on it, and signing more people up for your services once they’re there?

The biggest way is by focusing on SEO (Search Engine Optimization). We’ll run through this a little now.

Focus On SEO To Optimise Your Nutrition Website

Search Engine Optimization is a set of factors that will help you rank higher on Google when people search for certain terms related to your business.

Some examples of this include:

• SEO-driven blog posts that provide educational material for your target market
• Optimising the pages on your website where people sign up for your services, using keywords and search terms in this copy
• Writing the copy on your website in a succinct and thorough manner
• Make your website mobile friendly, checking it looks right on a mobile device as well as a computer or laptop

In simple terms, the higher you rank, the more likely people are to click on your page. The first organic results on Google (that isn’t a paid ad), get a quarter of all clicks through!

After that, the second and third drop dramatically so the more you can boost your ranking, the more you’ll get new nutrition clients!

This is why it’s such an important step in how to get nutrition clients. You can do this in a variety of ways and we’ll look at each now in more detail.

How to Rank Higher Using Blog Posts

Writing informational blog posts on relevant nutritional topics is important if you want to know how to get nutrition clients.

This is because it will assert your expertise and give the person both a useful resource and an insight into the quality of your service.

You can include some of these SEO features we’ve already mentioned to boost your content and rank higher on Google:

• Writing in a succinct and clear way
• Including links to other pages on your site to narrow people down to the sales pages
• Do keyword research to find out key search terms from your demographic

We’ll look at keyword research in a little more detail now.

How Keyword Research Can Boost Your Blog Posts

These blog posts, as well as the copy that you write on your site about what it is that you offer, should include keyword research.

Keywords are words or phrases that people regularly search for, related to your business. By including these in your writing, you will rank higher for that word and more people looking for things related to your business will land on your web page!

You can find these keywords with research tools such as Semrush and Ahrefs:

Once you’ve discovered some keywords and search terms, this will shape how you write your blog and what you include.

You should choose the content of your blog based on the keywords you find as this will tell you what your target audience wants to read and know!

This will then cement you as an industry expert and somebody who understands the wider scope of nutrition and the industry that you’re a part of!

For example, Rachael Hartley’s blog The Joy of Eating showcases her expertise in her niche, intuitive eating:

She writes content around intuitive eating-based keywords to reach her target audience and asserts that she’s an industry expert in this area.

Our article How to Get More Clients from a Fitness Blog: Step-by-Step has plenty of tips you can use for your nutritionist website too!

#8 – Establish a Niche to Get More Nutrition Clients

Next up for how to get yourself, clients, as a nutritionist is to make sure your brand has a niche.

This is something that you offer specifically or an area that you specialise in, that makes you stand out from the crowd.

Having a niche, rather than just offering generic nutritional services, means that you’ll have a specific, target market that you can corner.

It will also give you a USP (unique selling point), and encourage people to sign up for your services because you can offer bespoke, specialised advice.

There’s nothing to stop you from branching out and offering a huge range of holistic services under this umbrella if you know how.

To get nutrition clients you could specialise in:

• Vegan and plant-based nutrition
• Pregnancy nutrition
• For particular goals such as weight loss or to support a particular exercise regime
• For a particular medical condition such as an IBS or skin condition like acne

Once you’ve asserted yourself as an expert in this area, you can be the go-to specialist for this particular niche.

The Vegan Nutritionist is a great example of this. She specialises in vegan and plant-based diets without limiting what it is that she does with her clients:

As you can see, though she specialises in vegetarian and vegan diets, there’s a lot of manoeuvre within this niche.

Just as you’re more likely to rank higher and reach your target demographic with location-specific keywords, you’ll also narrow down these searches with a niche-specific one.

Ranking for a more niche keyword makes your services that much more specialised and will target the ideal prospective clients!

So, deciding on a niche will reinforce your experience and expertise to prospective clients and make them more likely to sign up!

#9 – How To Get Clients As A Nutritionist By Expanding Your Services

Once you’re established in your career, and you want to know how to get more clients as a nutritionist, you can start to expand!

Once you’ve developed your niche and grown your brand you can start to think about how to cater to a wider variety of clients and offer different services.

We’ll briefly run through some of the options now!

Offer Sports and Exercise Nutrition to Gain New Nutrition Clients

One of the most lucrative and exciting ways you can expand your services is by moving into the arena of sports and exercise nutrition.

This is nutrition specifically designed to help people with athletic performance. This might be a particular sport or eating in a way that will support an exercise regime.

This makes this a particularly versatile specialisation because though you can become a nutritionist for a sports team or athletes, you can also use it to inform and help with people’s everyday fitness goals.

For example, this will inform how you work with people wanting to lose weight or build muscle, eating in a way that works in tandem with a particular style of training.

The Bodybuilding Dieticians are a great example of this:

They focus specifically on creating plans and providing services for people wanting to work on body composition and building muscle.

They don’t just work with athletes and those entering the competition but the general population who have goals specific to this specialism:

You can develop this specialisation with a Level 4 sports nutrition course. This will provide you with the fundamental knowledge and practical skills to support athletes and different fitness goals with nutrition.

Get Corporate Nutrition Clients by Going into Food Nutrition

Alternatively, if you want to know how to get clients as a nutritionist, and want to work in several different spheres, food nutrition is a great option.

This is a great opportunity to have an extra revenue stream and deal with bigger, more corporate clients.

You can make some extremely useful connections with this role that could inform and expand your work with individual clients.

For example, you might work with a company or institution to develop safety policies or menus.

This job description for a role working with McDonalds illustrates these duties and what would be expected of you:

As you can see, part of your responsibility is to ensure that everything is accurately labelled and all allergen information is up to date and safe.

This includes translating this information to the public by including it on the menu in an easy-to-understand way.

You can work freelance or independently in a consultancy capacity. This way you can establish connections that can be mutually beneficial where you do cross referrals or promote each other’s services.

We’ll look at cross-referrals now in a little more detail!

#10 – How To Get Clients As A Nutritionist Using Cross Referrals

Cross referrals are when you have a mutual understanding and agreement with another professional doing similar work to you.

This is a mutually beneficial understanding that each will refer clients to the other where appropriate.

For example, if you make a connection with somebody who specialises in a particular medical condition you would agree to refer people to them.

They in turn will refer people to you who may suit your niche and specialism more than theirs or are more suited to your specific skill set.

So, if you want to know how to get clients as a nutrition coach, cross referrals are a great way to make the most of professional connections.

You will both get to enrich each other’s practices and develop a good network to build on your skills and grow as a nutritionist, learning from other professionals.

You can do this through the online communities we mentioned earlier, joining Facebook groups and interacting with other professionals.

If you want to know how to get clients as a nutritionist through these referrals, the best way is to introduce yourself and ensure you go to industry events such as conventions and conferences.

You can keep up to date with these by joining The Nutrition Society to see what conferences are on where you could make in-person connections with fellow nutrition professionals:

#11 – Follow Up With People To Gain New Clients As A Nutritionist

Last but not least for how to get clients as a nutrition coach, is the importance of following up with people who’ve made enquiries or shown interest in your services.

This means utilising the contact details you receive from prospective clients and using reminders or the right language to persuade them to sign up.

Not only will this create a dialogue between you, and start to build rapport, it will help you secure more clients by making the most of these opportunities.

Some people may forget that they’ve enquired, or may be unsure without further information. Speaking to them and offering more details about your services will help them make their mind up and become paying clients!

There are several ways you could do this, either by phone or email. We’ll run through some of these options now.

You Can Gain New Clients By Reminding People To Book A Consultation

If you want to know how to get nutrition clients with follow-up emails or calls, the most obvious one is to check in with prospective clients and remind them to book!

You can acknowledge that they’ve registered an interest and run through how they can book a consultation for more information.

A consultation is your opportunity to sell your services further and subtly persuade people to become paying clients.

This is also great for the client because it’s an opportunity for them to ask you any questions and get more details about how they could work with you to meet their goals.

Offering a consultation for free is a great way of encouraging people to have one with you.

It’s more attractive to potential clients when it doesn’t cost them anything and it’s your chance to showcase your expertise and turn them into paying customers!

Create Deals With A Deadline To Get New Nutrition Clients

You can also contact people with information about a deal you’re running but you should always include a deadline.

If you want to know how to get more clients as a nutritionist this is a great way of persuading people to sign up quicker, so they don’t miss out on the deal you’re offering.

For example, you might offer a small discount on your nutrition packages or offer a new combination of services.

Nourish is a great example of this, offering a temporary discount as an ‘early bird offer’ to entice new clients:

Adding a deadline will add time pressure and mean people are more likely to sign up!

You Can Gain New Nutrition Clients Using a Newsletter

If you’re wondering how to get clients as a nutritionist, using email marketing strategies like a newsletter is a great way to preview your services.

By having a newsletter you’re showing prospective clients a huge range of benefits and features of what you have to offer.

This might include:

• Success stories or testimonials from previous clients
• Recipe ideas
• Information about new services you’re offering
• Informational content
• Your own story of becoming a nutritionist

Providing useful content will assert your brand as professional and trustworthy, encouraging people to sign up for your nutrition services.

Also by offering your prospective clients something you’re showing that you value them and make them feel part of a community which increases their engagement with your business!

Before You Go!

Hopefully, now you know exactly how to get clients as a nutrition coach and you’ve found some ideas that will work for you! Don’t forget, you’ll be more attractive to potential clients if you offer a wider variety of services and cater to specific audiences.

For example, by completing a Personal Training Diploma you will able to learn new skills and advance your existing knowledge, to work alongside clients who want bespoke workout programmes.

You can find out more details by downloading our course prospectus for free!

Looking for the best nutrition software to kick-start your business? Or maybe you’re struggling to manage your client database and have no idea where to start, whatever the reason may be we’ve got you covered.

But first, if you’re looking to expand the kinds of clients you work with, you should consider completing OriGym’s Diploma in Personal Training. In doing so, you will be able to train clients who are interested in bespoke workout programmes, rather than just nutrition advice.

Alternatively, you can also download our FREE course prospectus to learn more about all the courses OriGym provides.

#1 – Nutrium

This is one of the most popular pieces of nutrition software in the UK, mainly due to how effective its features are and how easy it is to navigate.

One of the first things you’ll notice about it is that it has that satisfying ‘everything in one place’ feel to it, which you would expect when purchasing software to enhance your business processes.

Not only is it fantastic for setting goals, but it’s also great for nutritionists wanting to take an active stance on their client’s eating habits rather than just setting them a meal plan and leaving them to it.

They can send their clients notifications around the time that they’re due to eat so that they’re reminded not to stray back into unhealthy habits!

It’s also incredibly interactive for the clients to use for themselves, as they can record the meals that they have had and therefore keep their nutritionist informed about how well they’ve managed to stick to their plan in case any adjustments need to be made in the next session.

In terms of pricing, there are a variety of packages listed on the Nutrium website. These include a meal plan package aimed at independent fitness professionals who ‘want to be more organised and offer an innovative service to clients.’

Or, the other option is a follow-up package aimed at those ‘who want to grow their business and focus on clients’ follow-up and retention.’ The difference between the two options listed is currently £16 per month or £192 annually.

Features:

• Easy-to-navigate homepage
• Nutritional assessment
• Goal setting
• Recommendations for exercise & foods to avoid
• Anthropometry feature (to help identify body composition)
• Diet assessment (energy requirement calculation)
• Meal planning
• Additional users (add your secretary to the nutrition assessment software!)
• Follow-up capabilities

#2 – DietMaster Pro 

Another popular piece of nutrition software amongst dieticians is DietMaster Pro. It has over 1.2 million users around the world, which gives you an idea of how well-known it is in the world of nutrition!

It works as an effective nutrition analysis software due to its ability to print nutritional facts labels from custom recipes, and the fact that it provides pre-loaded templates for meal plans and individual meals (to save you from doing the hard work yourself).

One thing that comes up regularly in customer reviews for DietMaster Pro is that it’s great for copying and pasting meal plans across accounts, which makes it extremely easy for dieticians to share meal plans with their clients.

The hardware integration is a feature that stands DietMaster Pro apart from the crowd as not every piece of software for nutrition can do this. It is stated on their website:

‘DietMaster Pro easily integrates with bioelectrical impedance body composition analysers and metabolic measurement systems from leading industry manufacturers.’

It’s great for those wanting to closely monitor body composition targets and any shortfalls/deficiencies in their client’s eating habits, which is arguably one of the most important aspects of nutrition. Could this be one of the best nutrition tracking software products?

Features:

• Option to print nutritional facts labels from custom recipes
• Meal planning/grocery lists
• Individual meal templates
• Body measurement input & body composition control targets
• Fitness assessment capabilities
• Copy/paste feature for meal plans across accounts
• Hardware integration
• The DietMaster Web platform allows professionals to upload meal plans to clients’ smartphones

#3 – Nutritionist Pro

Designed and managed by registered dieticians, for nutrition professionals, Nutritionist Pro is a piece of comprehensive nutrition software for all of your analysis needs.

Some of their most well-known clients include Weightwatchers, Google and Whole Foods.

Nutritionist Pro is amongst the best nutrition software for professionals as it consists of three separate modules, which are:

• Food Labelling
• Diet Analysis
• Menu Creation

The Diet Analysis programme uses built-in formulas to allow you to calculate the individual calorie needs of each client.

You can then set a client’s nutrition goal, and monitor their nutrient intake using the Dietary Reference Goals feature. With a large database of food from around the world, the software makes it easy to track a patient’s intake.

To gain feedback on how clients are eating over time, use the Food Frequency Questionnaire, which will allow you to see whether you need to alter your approach to their nutrition tracking.

The creators of Nutritionist Pro recognise that exercise is just as important as diet, so the software also allows you to set exercise goals.

Simply pick from a list of exercises to see calorie expenditure, and factor this into the nutrition goals that you set for your clients.

With the built-in menus feature, you can quickly create personalised menus for your clients using templates for categories such as high protein, heart-healthy, eating out, and more.

Although these are pre-set templates, you can edit them to suit individual client needs. Nutritionist Pro offers a free trial for all modules, with the Diet Analysis programme costing $599 for 1 computer, or $885 to be set up on a larger server.

Developed back in 1982, over 1 million have relied on the Nutritionist Pro family of products since its creation, making it some of the best nutrition coaching software on the market.

Features:

• Food Frequency Questionnaire for analysis
• Create and analyse unlimited recipes for clients
• Calculate caloric expenditure
• Set nutrition goals and track client progress
• Built-in menus and templates that can be customised
• Comprehensive nutrition database of foods and drinks

#4 – AppointmentPlus

As we want to make this article something for everyone looking for professional nutrition software, this is one for those looking exclusively for a product that makes booking and tracking appointments easy (and keeps them all in one place).

The technology is cloud-based, meaning that your appointments can be seen in real-time if anything changes, so you don’t have to worry about any lagging when it comes to the software updating information.

Your clients can also view this real-time format, and book appointments with you anytime they wish (so it saves you from having to keep in phone contact with them 24/7). It’s time-efficient and completely portable as it can be used across devices, which makes your business much easier to run.

The sales and marketing reports feature is handy as you can track the history of appointments that your existing customers have made, trends in what times are popular with clients and the rate of no-shows that your business receives.

This level of insight is great for learning what exactly attracts customers to your business. If you’d like further advice on this matter, check out our article exploring ‘9 Strategies for Marketing Your Nutrition Business‘.

It can help you to manage your overall time efficiency when it comes to working with clients and being able to fit in as many appointments as possible without compromising the quality of your services!

Features:

• Cloud-based software
• Email notifications & text reminders
• Customised sales and marketing reports
• Pre-built templates
• Third-party integration enabled

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If you’re enjoying this article, why don’t you give these a read?

• Make Money as a Nutritionist
• Nutritionist Business Plan
• Marketing A Nutrition Business

#5 – Healthie

Healthie is a more holistic fitness and nutrition software in the UK that can be used by many different professionals in the industry, such as ‘health coaches’ or nutritionists, personal trainers, massage therapists, occupational therapists, etc.

It’s perfect for dieticians or nutritionists looking for something centred around the organisational side of things and communication with clients rather than structuring meal plans. If you already have a software or process for structuring meal plans and keeping track of your client’s progress, you cannot go wrong with Healthie.

The ability to process billing is great, as it enables you to securely store your client’s credit card information in one place, to keep track of which payments have been received and which ones are outstanding, to create custom payment packages for your clients (which is incredibly important from a sales perspective) and more!

As well as this, you can also connect with your clients securely through a messenger and share images, documents and video links, etc. to add a personal touch outside of sessions. This also allows you to upload customised meal plans that you may have constructed in other software.

You can conduct video consultations or webinars too, which is fantastic if you run an online nutrition business or you’re thinking about doing so in the future! It’s also good for gaining enquiries from people in your area who stumble across your website or social media platforms.

In a nutshell, there are a whole host of features on this platform that make it so that essentially all you need to do for this side of your business other than using this software is build meal plans… not too bad!

Features:

• Billing/payments feature
• Messaging feature with clients
• Video consultations & webinars
• Appointment managing
• Email & text appointment reminders for clients
• E-paperwork

#6 – Nutritics 

One of the best nutrition analysis software products on our list is this software from Nutritics. They have a list of high-profile professional clients including the NHS, Public Health Guard, Nestle Health Science and GSK.

When it comes to meal planning with this software, there are over 800,000 foods to choose from, which also include foods and supplements from popular brands. There is also the ability to analyse recipes that are either created by the user or pre-uploaded to the system, and then create healthier versions of them for clients before adding them to meal plans.

Each program created with the software is customisable, as nutrition professionals can schedule events with their clients, as well as share videos, recipes, articles, meal plans, etc. via LIBRO, which is their mobile app.

LIBRO (described as a ‘health & lifestyle AI assistant’) is useful for both clients and professionals as it is an effective method for clients to log their own sleep and eating habits, etc. and for their nutritionist/dietician to then access and analyse that information to aid them in their journey.

Perhaps one of the main reasons that Nutritics stands out from many of its competitors is the unique feature that allows users to track their profit, cost and waste. Armed with this, professionals can boost their profitability by seeing where unnecessary outgoings are being made!

Features:

• Nutrition analysis
• Meal planning for clients
• Schedule events, articles, videos, etc. for clients to view
• Ability to analyse recipes
• Opportunity to add your brand to the software
• Ability to customise dietary requirements
• Cost, Profit & Waste Calculation

#7 – Nutrition Maker

Providing nutritious meal plans for clients has never been easier than it is with Nutrition Maker. Each meal plan pre-uploaded to the software is designed by registered dieticians, so you can rest assured that some of the work is already done for you!

The online portal access for both professionals and their clients is a fantastic way of keeping clients motivated, as they can monitor their progress and keep on track with their goals. Could this be one of the best nutrition analysis products due to this feature?

The ability to monitor weight loss, body measurements, body fat percentage, etc. in clients with a biometrics test is invaluable, as it makes progress much easier to track and flags up any pitfalls that should be rectified in the next session.

Following on from this, the health risk questionnaire is a good method of keeping clients in the know about where they stand with their current health and gives them inspiration to stick to their goals set by the professional.

Looking for a self-explanatory nutrition software? We don’t blame you, as it’s sometimes difficult to know where to begin when working with something you haven’t tried before. The great thing about Nutrition Maker in general is that it comes with free training and video tutorial access, so you don’t need to worry about figuring things out for yourself!

Features:

• Nutrition/diet analysis
• Over 1400 unique meal plans
• Healthy recipes (accompanied by shopping lists)
• Online portal
• Health risk questionnaire for clients
• Free training and video tutorials

#8 – TiqDiet 

One glance at the TiqDiet interface will show you that this piece of nutrition software is incredibly professional and easy-to-use on both desktop and mobile. The nutrition plans and recommendations can be easily accessed from any compatible platform, making it easy for you and your clients to use TiqDiet on the go.

The software comes with ‘intelligent reminders’, that are both inspiring for clients and time-efficient for professionals.

Reminders take the pressure of constantly motivating clients from the nutritionist’s shoulders, reminding them to stick to their scheduled activities and meal plans on the software without the need for professional intervention (until the next session!).

If there’s something that you need to let your clients know outside of your sessions or vice versa, you can always use the built-in chat feature to make communication easier to track. This can be much more efficient than texting separately, as we all know how easily messages can get lost when running a business.

One feature that absolutely blows us away is the ability to use TiqDiet on Apple Watch. We haven’t noticed many other nutrition software products that offer this feature, and it certainly helps TiqDiet to stand out from its competitors.

Features:

• Nutrition plans available across all compatible platforms
• Built-in chat feature
• Intelligent reminders
• Shopping lists alongside meal plans
• Real-time
• Apple Watch compatibility (view nutrition plans on your favourite smartwatch!)

#9 – NutriAdmin 

NutriAdmin is a nutrition software for nutritionists who want to keep all their business processes in one place.

It’s relatively rare to see pieces of software that incorporate billing into their platforms, and we’ve only mentioned one other with this capability on our list. NutriAdmin allows you to manage client payments easily without the need for any other platforms, making it a good choice for those who don’t want to overcomplicate their business!

The ability to create customizable client profiles is another plus in this area, as not only does it keep your files both secure and ‘tidy’ in one place, but it’s also easy to update the information as you go along.

Tired of all the admin work that your business brings in? You’ll be glad to know that with NutriAdmin, you can automate a lot of your admin work, by sending out client questionnaires, recipe suggestions, progress reports, etc. in a matter of minutes (and without all the printing). You can also schedule appointments with clients via the platform, which saves a good amount of unnecessary phone calls!

The meal planning side of things is well-equipped for professionals, with over 70,000 different food items listed in the platform’s database. The software also generates shopping lists automatically alongside this, making it easy for you and your clients to put together a weekly/monthly plan.

Features:

• Billing/payment features
• Meal planning
• Professional client questionnaires
• EHR (electronic health records)
• Appointment scheduling

#10 – Waterlogged 

We wanted to include every area of professional nutrition software on our list, so we’ve gone for something a little different with this choice.

Are your clients struggling to drink enough water? Perhaps they’ve relied on fizzy drinks or gallons of coffee in the past, and now you’re trying to get them to change their hydration habits.

Waterlogged is a great software for nutritionists who want to boost their client’s water consumption, as the name may suggest. It could also be a good nutrition software for personal trainers to recommend to clients who are struggling to drink enough water.

It sends your clients personalized reminders of how much water they have left to drink for the day, tracks their consumption week on week, and even allows them to add a custom glass/water bottle using their smartphone camera!

In terms of pricing, it is pretty inexpensive for clients to go premium if they wish to and only amounts to $3.99 (£3.07) per month.

Features:

• Inexpensive
• Tracks water consumption
• Customized reminders
• Fitbit integration

#11 – LifeSum

The slogan of LifeSum is simply ‘Lose Weight, Get Stronger, Eat Better,’ and it really will help your clients to do all three of those things whilst they’re working with you.

Following on from the previously mentioned nutrition facts software, this is a great product to suggest to your clients if they want to feel as though they’re acting autonomously in their journey as well as following your advice.

It provides meal plans that are centred around specific diets, whether that’s clean eating or keto, that clients can view and use in sessions with you when you’re aiding them in constructing a plan that includes foods that they enjoy.

There is a ‘Macro & Net Carb Tracking’ feature that helps clients gain a better insight into what they’re eating and how it will affect their end goal and encourages them to closely monitor their progress.

Recipes are always a plus when it comes to getting clients excited about healthy food. Thankfully, this nutrition planning software has hundreds of recipes for them to choose from, which they can try out or ask you about during your sessions together (regarding how they could fit it in with their current meal plan!).

Features:

• Meal planning
• Healthy recipe database
• Macro & carb tracking
• Meal plans based on specific diets (clean eating, keto, etc)
• Can sync with other health apps

#12 – MyPlate

Since your entire business revolves around your clients, it’s handy to have a few nutrition software suggestions to make that will aid them in sticking to their goals.

If we think about the psychological side of things, clients are more likely to stick to their goals if they truly believe that they are making these changes for themselves, not just for you and your sessions together (even though they will have booked these themselves, it’s just the way the human mind works!). If they have one separate app that they can use for themselves, it could boost their progress.

MyPlate is a perfect example of an app that does this for clients, hence the name ‘MyPlate’. It was created by Livestrong and is effectively a calorie-counting app but with many added features, that make it more holistic in comparison to competing apps on the market.

For starters, it gives you a great insight into the nutrition side of things (rather than just calories). You can view nutrition charts and graphics both on your smartphone and smartwatch and view exactly how much of each nutrient you have consumed in that day.

There is the ability to scan barcodes on food items, making it easier to find or log them into the app database. You can view serving sizes, food suggestions (based on your dietary preferences) and even free meal plans and 30-minute workouts! While they are limited on what advice they can give, this could be a good nutrition software for personal trainers to recommend to their clients.

Finally, the online community in-app is great for those looking to connect to others who are on a similar journey, and who want to give and receive support to boost their motivation.

We couldn’t recommend this app enough for professionals who want their clients to feel fully engaged with a healthy lifestyle and also feel as though they are acting autonomously as well as being under the watch of their nutritionist/dietician.

Features:

• Personalised meal planning
• Nutrition goal tracking
• Nutrition charts
• Barcode scanner
• Motivation tips (daily)
• 30-minute workouts
• Online community
• Apple Watch compatible

#13 – SimplePractice 

We’re finishing our list of the best software for nutrition professionals out there with a pretty holistic platform, as our aim in this article is to provide you with every option out there!

Already using nutrition analysis software for your client’s meal plans that you’re happy with? Not to worry. SimplePractice brings everything else that you need to the table, without you having to pay more for the nutrition features that you’re already using.

It’s software that comes with secure billing/payments so that you can take payments from your clients without having to handle credit cards.

Your clients can also schedule themselves in for appointments by viewing your available slots within the software, so this significantly reduces the amount of admin that you would usually complete day in, day out!

Working as a nutrition professional can be tough when clients are no-shows, therefore the ability to send out email, text, or voice reminders with SimplePractice is invaluable. Save your time and boost your earning potential with this feature and get notified about cancellations before it’s too late to fill the slot with another client.

Unlimited document storage is another fantastic element of this software, especially considering the number of documents that you are likely to store working in the health and fitness sector! Documents can be viewed on the go in the SimplePractice app, as well as any notes or other client information, and are always securely stored.

Features:

• Appointment scheduling
• Billing/payments feature with online reports
• Ability to upload and store documentation
• Support

#14 – Foodzilla

When your day is spent searching for recipes and updating spreadsheets, it means you have less time to spend working directly with clients, not to mention being extremely exhausting!

As some of the best nutrition software for dietitians, that’s where Foodzilla comes in, allowing you to create highly personalised nutrition plans ten times faster than if you were to do this manually.

You can either import a meal plan from the template database or auto-generate a new plan based on the client’s individual nutrition and dietary needs.

For instance, you can generate a meal plan based upon their macronutrient ratio, and choose a list of foods to avoid.

Foodzilla will then find recipes that match their needs in seconds, which you can edit to ensure that it perfectly meets the requirements of your plan.

The software also automatically generates shopping lists for clients and groups items into categories, to make their supermarket trip easier and more efficient.

What’s great about Foodzilla is that it offers a free branded and customisable mobile app for clients, which you can publish their meal plan directly to.

Alternatively, you can export the meal plan as a PDF and send it to them as a web link.

You can then stay in touch with your clients, offering them tips and motivation to follow their plan through the app’s live messaging feature.

Another unique feature of Foodzilla is that it can be personalised, to help build up brand recognition and loyalty for your clients.

For example, the mobile app and PDFs can be edited to showcase your brand name, logo, and colours.

Features:

• Recipe database
• Custom food database for each client
• Meal planner
• Recipe builder, allowing you to share your own recipes
• Mobile app for clients
• Nutrition reports
• Shopping lists

#15 – Coach Catalyst

Coach Catalyst is amongst the best nutrition software for personal trainers, coaches, and nutritionists, to help them hold clients accountable when they’re not with them.

The idea of the software is to make the coaching side of your nutritionist role quicker and more efficient, by reducing the administrative load.

This leaves more time for you to scale your business, whilst also allowing you to focus on helping your clients.

For instance, their intuitive and easy-to-use programme builder allows you to create programmes containing any combination of lessons, habits, or scheduled messages.

From transformation challenges, to habit coaching courses such as how to create a meal plan, simply select these programmes and your client can work through them on their very own Coach Catalyst mobile app.

You can edit this content to fit the individual needs of each client or use elements in your nutrition programmes.

Another great feature of Coach Catalyst is that it allows you to easily track your client’s progress. Through their app, clients can update their measurements, add photos, and share what they’ve been eating.

They can also see their programme progress, overall progress, and compliance. Coach Catalyst integrates with other nutrition tracking and health tools so that you have all of the information you need in one place, such as:

• Garmin
• Apple Health
• Google Fit

Keep all of your client communication and group posts in one place with the real-time messaging feature.

This allows you to send text, voice notes, and attachments, whilst also allowing you to schedule messages in advance.

The Communities feature gives you space to share news and updates, as well as provides clients with an area to interact, ask questions, and swap tips.

Features:

• Programme builder and library
• Nutrition tracking and progress
• Integration with other health tracking tools
• Real-time messaging
• Community feature

#16 – Zoconut

Trusted by over 500 PTs, dietitians, and nutritionists worldwide, Zoconut is up there as some of the best nutrition software for professionals.

Zoconut allows you to create meal recipes, send personalised diet plans, and make special recommendations to each client

As well as this, thanks to the app you can easily track the progress of your client, by checking their hydration levels and other vital signs.

Along with the mobile app, Zoconut provides clients with the opportunity to report their daily progress easily and efficiently.

The intuitive wizard feature helps you to create menu templates, which you can later modify to suit the unique needs of each client.

Clients will then receive an automatically generated shopping list to help them easily follow and stick to your nutritional recommendations.

Features:

• Client mobile app
• Web browser functionality
• Meal planning wizard
• In-app live chat
• Progress tracker

#17 – Cronometer

Last, but certainly not least, on our list is Cronometer, which is the number one dietary adherence software for hospitals, research teams, and health professionals.

Designed to eliminate paper food diaries, which can be inconvenient and easy to lose, the Cronometer app has a built-in food diary.

This allows clients to log their meals, metrics, and exercise, to provide them with accountability for their dietary choices.

If you’re looking for ways to reduce time spent on administrative tasks, then Cronometer is ideal as some of the best nutrition software for professionals.

This is because it allows you to organise clients into groups, where you can then easily view and edit their nutrition targets, settings, and data.

You can also generate and download insightful nutrition reports to upload to EMR software, meaning that you can track progress efficiently, at the click of a button.

The secure internal messaging system allows you to easily communicate with your clients outside of your appointments, helping them to stay on track.

You’re also able to share custom foods and recipes for your clients to use, to help educate, enable, and empower clients to lead a healthy lifestyle.

Finally, one of our favourite features of Cronometer is the professional directory.

This allows you to list your nutrition services on a directory that is accessible to over 6 million users, helping you to attract new clients from your target market.

Features:

• Client food diary app
• Syncs with other health apps and devices
• Priority support from Cronometer’s customer service team
• Nutrition reports

Before You Go!

Now that you know how beneficial software can be, you can begin to implement any of these options into your business, regardless of whether you’re just starting or have multiple years of experience. In doing so, you can ensure things run smoothly and streamline all of your services into one virtual location.

For example, if you earn a Personal Training Diploma you could use this software during the creation of a client’s bespoke workout programme. Armed with this information, you will be able to create an experience that is unique for each client.

You can also download our FREE course prospectus here, for more info on additional qualifications!